Late Night Internet Marketing with Mark Mason -- Affiliate Marketing Tips, Online Business Advice, Email Marketing and SEO
Summary: On the Mason World Late Night Internet Marketing Podcast you can expect to hear practical internet marketing advice that you can apply to your own internet business, great interviews with successful and interesting marketers, and tidbits of great information delivered in an easy to understand format.
In this episode, I discuss the three keys to achieving your goals in 2019.
Do you practice Gratefulness in your business? In this episode I discuss why you should take the time to identify the things in your business for which you are grateful and offer some tips on how to get that done. We also talk about Amazon Wholesale FBA pricing and how that can impact the buy box.
What do we know now about the Google Medic update and what should we do about it?
How to find Amazon FBA Wholesale suppliers for your business.
How Amazon FBA Wholesale business works -- the inside scoop.
We discuss the three primary Amazon business models and the important of the language you use in business.
Update from the Free The Dream Conference in Franklin, TN
What is your LifeScore? Are you winning at the game of life? The term “LifeScore” refers to a trademarked tool from Michael Hyatt — but it is so well named that its meaning is immediately clear. The name itself asks a simple question: Are you winning at the game of life? And if you are (or maybe you aren't) — how would you know? I think it's pretty common for people to get so focused on one aspect of their life (like their business) that they mess up other important parts (like their marriage or their health). The thing is, if you never take the time to assess where you are, you don't know how to get to where you want to be. The purpose of this episode is to encourage you to assess the balance in your life before you start setting goals. We'll talk about that in episode 153 next week. Your LifeScore — The Show Notes Amazing and fantastic show notes coming soon. At one point in the show, I mention my Christmas lights. Well, here they are as promised. This is a crummy iPhone picture. I need to get my wife Paula (www.PaulaMasonPhotography.com) to take a better shot. Links Mentioned In This Affiliate Marketing Success Story Episode * Michael Hyatt’s Lifescore Tool (https://www.latenightim.com/lifescore) * My review of Michael's Best Year Ever program * Rate this podcast on iTunes Want More Late Night Internet Marketing? Help Me Help You The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page. I'd love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Dont worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. Help Me Help Others Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were over 100 reviews worldwide and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! What Is Your LifeScore — Transcript I’m Mark Mason and I’m coming to you from the little studio in Dallas, Texas. I hope you having an absolutely fantastic week. I want to pose a question for you this week. Why are sports so successful in the world, particularly in the United States? At least from my perspective, particularly in the United States we are sports crazed. Certainly in the rest of the world there is soccer mania, football mania if you will. Baseball is incredibly popular in certain parts of Asia. Cricket is incredibly popular in India. All of these sports, why are they so popular? Is it because we enjoy seeing man’s triumph over adversity? Is there some deep philosophical meaning? Is it because of some genetics where we feel like we have to be in conflict all the time? Is it because we like to sit around and drink beer and watch other people work hard? In my case,
I love a good Affiliate Marketing Success Story as much as the next guy (or gal). But this story is a little different. Blogger and affiliate marketer Brady Cole is on the show this week to tell how he was able to parlay his pharmacy blog into an unexpected source of income. Brady is a great friend and this is a cool story that should motivate you to take action on that idea you have been thinking about. Affiliate Marketing Success Story Show Notes Brady started listening to LNIM to get some ideas about affiliate marketing for the website that he wanted to start and we began the process by sitting down to test the commercial viability of his idea. We convinced each other to pick a different niche after weighing in the details. As he was writing posts in Facebook about pharmacy tips to help friends out at that time, we saw that this has a potential to be a good blog. Brady has an unfair advantage because he is a pharmacist who really went to school and such so he has special knowledge that others do not have, thereby, if he turns this into a blog, he would have a wider reach and can help a lot more people. With this, he settled into this niche and arrived with his blog, the Helpful Pharmacist. The next things we delved into are the challenges: * Monetization – There was potential to his blog but products which pharmacists recommend mostly do not require a website for you to purchase them and they are usually inexpensive so he saw some limitations there. Putting up ads won’t have a lot of dollar potential either. But he knows that this blog will be something that he will be proud of and the knowledge that he is sharing things which a lot of people can benefit from was enough to get him going even without the money. After some time though, he started reaching out to people and he learned that they do not just contain themselves in their blogs, they post in other publications and share their stuff all over the place. When an opportunity presented itself where he got invited to write in a magazine, Pharmacy Times, he grabbed it and it became a way to distribute content while making more money. The blog has opened up doors for him further as he was able to get backlinks to his site and build more authority to his site. * Time Constraint – Then there’s the challenge in terms of putting out content frequently since Brady has a job, a family and other commitments to allocate his time to. Every time he puts out an article, he receives great feedback and people are sharing his articles so this makes him want to do more. * Conflict of Interest – As Brady works for a company selling pharmaceuticals, the possible reaction of his employers also got him worried as they might view this as conflict of interest. He met this head on by sending a letter to his direct supervisor and their director making them aware of his activities before publishing his very first article. He received no responses but because he was transparent, he felt confident in moving forward. Brady has been doing this for about a year and a half now and he would want to continue putting articles out to help more people, find a way to make more money from the website, and even venture into possible speaking gigs. He is working on consistency in writing more articles and would want to urge everyone who is looking at doing the same to take action. He had close to zero experience in terms of technical abilities going into this and a lot of things he learned were gained from simply listening to the show so he shares that it is not as hard as it sounds. Creating a website and managing it can be done by anybody. So if you have a good idea, run it by other people who will tell you the truth and once you have validated it, go for it! Don’t let ambivalence delay you or it may delay you forever.
This is the third episode in a three-part series on autoresponder strategy– Autoresponder Tips. In this episode, I offer more than a dozen tips that you can use today to super-charge your email marketing. As we've discussed over the last several episodes, exactly how you choose to take advantage of email marketing can make or break your online business. Do you have a game plan for how to manage your email subscribers and the content that you will provide them over the coming months and years? In episode 148, I discussed some key fundamentals. In episode 149, I talked about strategy. In this episode, we discuss real tips that you can implement on a daily basis starting right now. Autoresponder Tips Show Notes Today, we will get to where the rubber meets the road and talk a bit more about the practical side of email marketing. I have broken these types into 3 major sections: 6 big ideas which you can implement directly today, 7 execution tips where we talk about actually doing the tips we have discussed, and 5 details which I want you to pay attention to. The Big Ideas * It’s not a list, silly, it is a person on the other end of the email. If this is your approach, then you got it wrong. One person is reading that email and you are writing to that person. Write with a mindset that you are targeting one individual rather than a massive group that you can your email list. This perspective will also get you over the fear of addressing a big group. Writing to 500 people can feel scary so just think as if you are opening up Gmail and writing an email to a friend. * Make it personal. Bring in your own uniqueness to your brand because you are you. You will reach people in ways that no one else can when you interject your personality. * Help people by delivering massive value. Your email should not revolve merely around offer after offer. It should aim to engage readers as you help one reader at a time. Don’t email them if you do not have something to say or just because. * Have an objective for your readers. Where are you trying to get them to? What is the journey that you have in mind when you plan your email sequence? * Change the emails that you send based on what your reader is doing. Start developing the sophistication to change the emails that you send based on what they are interested in. * Do the work that it takes to test and track. Install the Google Analytics that you need so you can look at your metrics such as open and conversion rates to understand how you are doing and what you can do to make things better. Execution Tips * Worry about deliverability. Pay attention to stop words that automatically trigger marketing filters, spam filters, etc. as you need to understand the spam score of your emails. Understand as well whether your email is going to land in Gmail’s marketing promotion tab or in someone’s inbox so you can take steps on how to combat this. * Pay attention to subject lines. This may be the most important thing in your email as this will determine whether or not someone will read your email. There are lots of resources online on how to pick the ones which convert best. * Keep your emails short and to the point. Respect people’s time and be cognizant that we are all busy. * Ask questions and invite a reply. To keep trying to make these emails personal, engage your audience. Use this as a way to get to know your people on your list and get into conversations to tell you about what help they need, topics they want to see, products they like.
This is the second episode in a three part series on autoresponder strategy. As we've discussed, how you take advantage of email marketing can make or break your online business. Do you have a game plan for how to manage your email subscribers and the content that you will provide them over the coming months and years? In episode 148, I discussed some key fundamentals. In this episode, we discuss my strategy for implementing lead magnets and the corresponding content.. Autoresponder Strategy Show Notes A quick recap from our last episode — we have talked about these four items: * Fundamentals Matter – Do email marketing right. * Know Your Why – Know why you are doing what you are doing so you can match offers with buyers. * What is your Offer – Find people who are in need and match them with something which will make their lives better. * Enable Your Business Model – Your email marketing has to live at the intersection of Give Street and Take Street. This is what I call Lopsided Value. Let’s pick it up from here – Affiliate marketing works and the simpliest, most basic strategy is mentioning a product, sharing a link and then making commissions out of that via blog posts, podcasts or the like. But a better strategy is one which relies on email marketing. In this channel, you can capture your audiences’ email list and thereby would be able to repeat the cycle every time you deliver more valuable content where you can arrange a call to action afterwards. You can keep your audience engaged and will be able to maintain a relationship where an exchange happens: you deliver value over to them and they, in turn, can give back to you in the form of affiliate commissions. An advance email marketing tactic that I want to introduce over to you involves having lead magnets with topics which are very, very specific. Once you get your generic funnel in place, you can start setting up branches or other entry points and you can implement this via Convert Kit as it supports the idea of tags. You can also create landing pages on particular topics then drive Facebook ads to this landing page, and give an email sequence specific to this before I transition you to the generic sequence. This is possible in Convert Kit as it treats people as subscribers and it understands information about the subscriber. Please see the flowchart embedded in the slide presented below to get a clearer, visual version but the main idea is that if you have an email provider which supports something like tagging and sequences which are based on how a subscriber is tagged and identified, you can start segmenting your list and deliver specific content which is laser targeted at exactly what the person is interested in at the time when they visited your site. This is the fundamental idea that you need to implement in your business as the conversion rate for offering something which is directly relevant to a person is much higher than the conversion rate of generic lead magnets. You need to remember though that this takes time so it is important to keep realistic goals in implementing high end email sequences. Setting unrealistic expectations will leave you distraught. Make out a blueprint and put this in paper and be persistent. The content itself not a business so have a strategy for matching offers with buyers and the best way to do this is email marketing done the right way with a tool like Convert Kit. Links Mentioned In This Episode Autoresponder Strategy Want to follow along with this episode? I've prepared some great slides for you. Autoresponder Strategy Slides * Convert Kit Autoresponder (Free Trail if still available...
Autoresponder strategy can make or break your online business. Do you have a game plan for how to manage your email subscribers and the content that you will provide them over the coming months and years? How will you manage lead magnets? In the next three episodes, I explore why you should pay attention to your email marketing and how to think about your email funnels. Autoresponder Strategy Show Notes Fundamentals Matter – If you do email marketing right, it is still an incredibly powerful tool for internet marketing in general. This is still how people primarily communicate and getting to know the basics or the fundamentals is the absolute key in mastering the technique. Know Your Why – Once you lock the fundamentals down, you need to know why you are doing what you are doing. What are you trying to accomplish, what value are you trying to provide, what is your business model? Whatever your answers are, the bottom line is that it needs to do the one thing that all businesses must do: match offers with buyers. What is your Offer – Know what your business if offering. The best offers that I see are those which help people. The best businesses are all about lifting people up and delivering value. Find these people who are in need of something or who has a certain pain point and match those them together with something which will make their lives better. Enable Your Business Model – Your internet business infrastructure – whether this is a podcast, a blog, email marketing, a YouTube channel – is a tool that you can use to match offers with buyers. You can’t just rain down mindless offers though; your email marketing has to live at the intersection of Give Street and Take Street. This is what I call Lopsided Value. We need to be able to give massive value which will overtake the ‘taking’ part. And even when you take, the value of the ‘take’ should overwhelm the price paid for it. Give, give, give more than you take. Links Mentioned In This Episode Autoresponder Strategy Want to follow along with this episode? I've prepared some great slides for you. Autoresponder Strategy Slides * Convert Kit Autoresponder (Free Trial if still available) * Rate this podcast on iTunes * Pat Flynn's income reports * Podcast Dallas Want More Late Night Internet Marketing? Help Me Help You The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page. I'd love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Dont worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. Help Me Help Others Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were over 100 reviews worldwide and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Autoresponder Strategy Episode Transcript It’s been a little goofy with the timing on episode releases.
Wondering what SEO Keyword Tool to choose and use? In this episode, I break down my old-school recommendations from the past version my new, current recommendation, which is AHrefs. Wondering why the show is a couple of days late? I was on vacation. Sorry for the delay. SEO Keyword Tool Show Notes The keyword tool that I have been using for a very long time was called Keyword Canine but has morphed into something new: Keyword Titan. This still works for those who were using Keyword Canine but if you don’t have access to Keyword Titan, you can check out Long-Tail Pro. This is a pretty decent tool which is worth what it costs so explains why I would recommend this if you need a traditional keyword tool. What these keyword tools usually do is that they look at a keyword and show you the list of websites which are ranking for these key words. It will analyze these websites in terms of their on-page SEOs and off page optimization. The better ones have a keyword discovery mode telling you the related keywords that you might want to target in the content that you create. Keyword tools can also give you some sense of how hard it can be to rank for the key words you choose and what that ranking would be worth. The willingness of Google to share information with these tools though has become more and more limited so the Google Adword Keyword tool has become more restrictive on the information it will give. Thereby, the value and importance of these keyword tools have changed. So what changed in the keyword market is that, these tools that analyze backlinks, like AHrefs, work backwards. They crawl up the internet and they count all the backlinks and assign authority scores to all of the pages that they index. The kind of data which AHrefs give is very impressive as they index millions of pages and they are starting to add their keyword tool to their backlink discovery tools. Some of the traditional keyword tools are going to rely on Google Adword Keyword tool for that so they will give you a lot of shorter list than what AHrefs can give you. If I am trying to decide to potentially rank for a keyword, I would want to know about the competition. There is no better tool other than AHrefs to figure out exactly what makes the competition rank where it is as you will be able to see the backlinks, what kinds of links they are getting, where exactly those links are coming from, etc. To see for yourself, go sign up and use the heck out of it during your trial period. There’s a ton of capabilities inside this tool that you will find very interesting. Big fun in Key Largo and Key West this week… Nothing better than dolphin kisses! Right? @LateNightIM pic.twitter.com/mfRcHD1pYE — Paula Mason (@ballcapmom) July 6, 2017 OMG…I wanted to jump in! So beautiful!! @LateNightIM pic.twitter.com/dKJ6VSNlDe — Paula Mason (@ballcapmom) July 5, 2017 Links Mentioned In This Episode On SEO Keyword Tools * Rate this podcast on iTunes * My pick for Keyword Research — AHrefs * Another choice for Keyword Research — Long-Tail Pro Want More Late Night Internet Marketing? Help Me Help You The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter ...
Entrepreneurial Depression is a real thing. Does it impact you? In this article, I give some examples of what the roller coaster looks like in my business and how it can make you feel. I also talk about four steps you can take to combat “Entrepreneurial Depression” as a solo entrepreneur. Entrepreneurial Depression Show Notes The entrepreneurial journey is a roller coaster ride. With all its extremes (very good sales day at one point and nada on the other) compounded by Facebook where everyone publishes their successes, plus the isolation that entrepreneurship can bring, it can drive you crazy to the brink and can result to something which will feel like depression. So what can you do about this? * Avoid stinking thinking – Stuff your head with the good stuff. This forms a nice basis to whatever it is that you are going to use to fight and to stay positive in your business. This can mean avoiding negative people who are constantly bringing you down and turning to, maybe, a book or a podcast which uplifts you and makes you feel good about the direction that you are going to. * Air it out – stating what you feel out loud can help you in three ways: it helps you get the negative things off of your chest, it makes you aware that you are not alone, and people can help you by giving you advice how to get over this emotion. Although you are a solo-preneur, you can get people to support you. * Understand the root cause – uncover the source of the problem as sometimes, this is brought about by unrealistic goals that you set for yourself. Check your expectations if they really are reasonable but at the same time, celebrate small wins as well. Be fair to yourself. * Stop soaking up information – know that comparing yourself to other people can be dangerous so cease comparing yourself to others by pausing from social media and other channels which may compel you to do so. Note though that these feelings are normal and that you will get through this! Links Mentioned In This Episode On Entrepreneurial Depression * Rate this podcast on iTunes * Artificial Intelligence Article on MarTech * Shopify Want More Late Night Internet Marketing? Help Me Help You The more I hear from you about your struggles, trials and tribulations, the more I can help. So, be sure to leave comments on this post to reach out to me on Twitter @LateNightIM or on the LateNightIM Facebook Fan Page. I'd love to hear what you think about the podcast. Better yet, Id love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Dont worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. Help Me Help Others Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were over 100 reviews worldwide and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Entrepreneurial Depression Episode Transcript It’s been a super busy week here this week in Dallas, as usual, getting ready for all of that family vacation exc...
In this episode, I continue to answer some more common Drop Shipping Questions about using AliExpress, Shopify and Oberlo. This all started with episode 143, where I described the drop shipping business model. Last week, I answered a lot of common drop shipping questions. This week, I discuss whether or not you can run a drop shipping business from outside of the United States, how to handle returns, and how to select good suppliers. I also discuss how “analysis paralysis” might be the thing that is keeping you from making progress in your business, and what to do about it. Common Drop Shipping Questions Show Notes What to learn all about how to drop ship with Shopify and AliExpress? Check out this amazing free webinar from our friends at Shopify. Can I get my products somewhere other than AliExpress? If you are not that comfortable in getting products from China and want to drop ship from other locations, this is absolutely possible. You can drop ship from anywhere and you can search Google for a long list of companies that you can use. There are lots of alternatives outside of AliExpress but I focus on this site as our example as it is super easy to get started using this site and AliExpress, Oberlo and Shopify work together very harmoniously. There are actually items which are shipped from the US inside AliExpress, you can use filter searches to find these. Can I run this business from another country other than the US? Yes, absolutely. People run drop shipping from all over the world and the only complexity is that, when you are dealing with AliExpress and getting money back and forth from Shopify and PayPal, there are charges associated with this. There are foreign exchange fees because your money is going in a big circle: your customer is giving you money through Shopify or PayPal (US-based companies), then you need to move this money to your local bank account, after which you will send it to AliExpress to buy the product and to pay Facebook using a credit (which may have fees if you do not have a US card). You can mend this by adjusting your prices to handle the fees, which is not a big deal, as we are just talking about a few percentages; look for credit cards which pay cash backs; or AliExpress Loyalty programs. The best place to start marketing is the United States mainly because this is where the money is. There are a lot of affluent users in this country, a lot of the population use Facebook and a lot of online consumption happens here. It is recommended to start in the US and fan out from here but yes, you can also target other countries with higher standard of living and expendable income. What do I do with returns and will there be a lot of customer service involved? For providing customer service, the best thing to do is set up a support email for your store. Put up a contact form in your Shopify website so people can fill it out for any help needed and these would be forwarded to your store’s email. When you get emails from customers who would like to return an item, maybe because the shipped product is broken or it didn’t work the way that they expected it to, empathize, apologize and get details of the concern and then send over a Return Merchandise Authorization number. Some people, when they learn you need more information, they would just forego the issue because they didn’t really pay that much. As a rule, stay away from products which generate a lot of returns such as clothing and rings as often times, they won’t fit. When you are looking at products at AliExpress, pick those with lots of positive reviews and when choosing supp...