Late Night Internet Marketing with Mark Mason -- Affiliate Marketing Tips, Online Business Advice, Email Marketing and SEO show

Late Night Internet Marketing with Mark Mason -- Affiliate Marketing Tips, Online Business Advice, Email Marketing and SEO

Summary: On the Mason World Late Night Internet Marketing Podcast you can expect to hear practical internet marketing advice that you can apply to your own internet business, great interviews with successful and interesting marketers, and tidbits of great information delivered in an easy to understand format.

Join Now to Subscribe to this Podcast
  • Visit Website
  • RSS
  • Artist: Mark Mason - Entrepreneur and Online Business Coach
  • Copyright: ℗ & © 2020 Late Night Internet Marketing with Mark Mason -- Affiliate Marketing Tips, Online Business Advice, Email Marketing and SEO

Podcasts:

 Responding To A Google Thin Content Manual Site Action [LNIM099] | File Type: audio/mpeg | Duration: 1704

As reported previously, the famous (infamous?) Corn Sheller site has fallen victim to the dreaded Google Thin Content Manual Site Action penalty. As a result, rankings have dropped from page 1 to page 6 and revenue has tanked. In this episode, I talk about mounting a response and making some on-site changes prior to submitting a reconsideration request. I also introduce a new segment called “Late Night Traffic Tips” where I discuss the value of leaving comments on other people's blogs. Show Notes Here are the highlights of the things I have shared in this episode: * I recall how I was slapped with a Google Manual Site Action and what this can mean to your internet business if you will end up with one: it will not totally sink it but it will make it go down farther in the search engines and you will end up chunks of revenue lost. * The history of how my Corn Sheller site came about and some tips that come with it on things to consider when you decide what website to build. * My action plans on what to do in the following months so that Google will remove the penalty once I submit my site reconsideration request. * Increase amount of content about corn shellers by about 10 pages using 10 most sought-of keywords in line with this topic. * Determine and choose the top 2-3 pages which are most search for in eBay to show sales content rather than posting all 15 repurposed pages. * On the thin pages, I will add 500-800words of unique content at the top of the pages. * Optimize SEO page by page. * Remove pages such as Category, Tag and Archive pages from the Google Index. * Late Night Traffic Tip: Don’t forget about blog commenting. It influence search engine rankings, creates traffic on its own and makes the internet a better place. Go to a blog in your niche, leave a helpful comment which will engage the community and it can redirect some kind of reference back to your website. Either Google is going to notice that natural link back to your site and may be taken into consideration in ranking or a reader of your thoughtful comment might go ahead and check your site out. * What’s in store for Episode 100! Links In This Episode * Keyword Canine Want more Late Night Internet Marketing? Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option:

 How To Find A Niche For Affiliate Marketing [LNIM098] | File Type: audio/mpeg | Duration: 2417

Many of the first questions people ask me are about how to find a niche for affiliate marketing.  While I have discussed this some on the blog, I thought it would be useful to go through my actual thinking as I brainstorm niche site ideas live.  We discuss where the ideas come from and how you can come up with your own ideas.  We'll focus on evaluation of those ideas in a coming week. We also enjoy a special appearance of my son Zachary as he brings us the Internet Marketing Fortune Cookie this week. Show Notes Here are the highlights of the things I have shared in this episode: * What are the considerations that you need to think about when identifying which niche sites to build? Here are my suggestions: * Pick something that you know about, care about or want to learn more about because building quality sites cannot be done overnight and you will easily lose interest if you chose otherwise. * Find people’s pain points. Examples can be weight loss, relationships and recipes for healing. * Capture activities which people are passionate about. Examples can include golf, mountain biking or origami. * Things that people are willing to spend money on. An example can be home improvement. * Think of places where people feel they will get a return on their investment. An example is making money online. * The first step in finding a niche: writing down a list. Here are three categories which you can start from, along with robust examples from my own list for you to have a jumping point: * Things that you are interested in – They don’t necessarily have to be things that you are already an expert on. This can range from guitar playing, darts, podcasting, electronics, home security and automation, hunting, customizing SUVs, hand gun safes to automotive. * Things that annoy you and you’d like to fix – This can include health problems, weight loss, exercise, sports injuries, home remedies for snoring, shaving, and meditation. * Other great ideas that you might have – I call this the Miscellaneous Category and my list include security guard training, ‘as seen on TV’ or infomercials, and holidays. Keep your eyes open so you may bump into creative ideas anytime! * Your homework: Come up with 20 items for each of the first two categories and 10 from the 3rd one and let’s reconvene next week to filter which ones are the most viable to pursue. * LNIM Fortune Cookie of the week: A friend or partner will be giving you needed information. Listen.   Want more Late Night Internet Marketing? Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and

 Responding To Google Manual Site Actions For Thin Content [LNIM097] | File Type: audio/mpeg | Duration: 1734

Just before Christmas, a couple of my sites got hit by a Google thin content penalty — the dreaded Google Manual Site Action.  Immediately, the Corn Sheller site (which we have talked about many times before) went from page one ranking for its keywords to page six.  I talk about what I plan to do about it, and how I plan to share the results. I also talk about my plans for 2016, which include a lot more content for Late Night Internet Marketing.  This will mean more podcasts, more posts, more videos and more new letters.  It should be great for readers, listeners and viewers.  If you want to be part of that, you can sign up on the sidebar at the right, or you can text the word “LATENIGHT” to 44222 Links Mentioned In This Episode * AWeber, the email autoresponder that I use * Convert Kit, the email autoresponder that I was thinking about * LeadPages — awesome lead capture software I use Show Notes Here are the highlights of the things I have shared in this episode: * My major goals for LNIM: – 250 pieces of content: This translates to 50 episodes of LNIM, 100 episodes for Internet Marketing Minute, 50 solid written content and 50 videos. – My auto responder: When I look at my email list, I feel I don’t do a good job at delivering value. For 2016, I will create 12 e-courses that people can opt in to and get awesome information that will end up putting them in my list. – Create “The Late Night Niche Site” – I’ll figure out exactly what I’ll do and I’ll keep you updated! * Our Corn Sheller site is under attack! I share a much dreaded ‘thin content notification’ email from Google Manual Site, the blunt message it contains, how it made me feel and what it could mean to you as well. * Key takeaways from our Corn Sheller cautionary tale that you should employ especially if your cash cow can be defined as a site with thin content. * My plans in cleaning up the Corn Sheller site from SEO, removing duplicate content, creating more unique content to expanding the site by adding other topics so we can all learn from this experience.   Want more Late Night Internet Marketing? Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes!

 Star Wars Marketing Lessons: 13 Takeaways From The Force Awakens [LNIM096] | File Type: audio/mpeg | Duration: 2152

Hopefully by now, you have seen Star Wars: The Force Awakens.  A great film and an amazing success.  Of course, behind that success, there is a ton of marketing.  That led me to ask the question:  What are the “Star Wars Marketing Lessons” that we can take away from this box office behemoth?  In this episode I identify 13 marketing lessons that you can take away from The Force Awakens that will help you in your affiliate marketing today. Show Notes Here are the 13 marketing lessons from Star Wars: The Force Awakens that you can use as affiliate marketer: * If you find something that works, stick with it. – This Star Wars episode is, in many ways, a very close copy of Episode 4. The plot and the idea are somewhat the same but they stuck with it because it works. In affiliate marketing, if you find something that works, repeat those offers over and over and grow your business. No need to reinvent the wheel. * Be true to your brand, have your own voice and be memorable – Be something that someone can remember. Star Wars is certainly one of the most memorable franchises that existed and the new movies are still true to the brand. If you have a meaningful online presence, have that voice and be consistent because you don’t need to reach everyone in the world, just reach your niche and really connect with them. It will pay you dividends. * Engage your audience with anticipation – Teasers and trailers really worked for the movie and in affiliate marketing, you can absolutely build up anticipation as well because products are launching all the time. Unboxing is an example to help build excitement to reach out to potential buyers. * Create something that’s worth sharing and talking about – Crappy websites and poor content can still get conversions but why do that when you can create a great one which can talk about and get them to create a good buying decision. This can also get your social media exposure, back links and all the stuff which can boost up your ranking. Star Wars’ content was viewed, shared, taken apart frame by frame – there are so much talked about because the content was worth talking and sharing about. * Tell stories – What is Star Wars but an ultimate creation story? Tell stories too about how the product was manufactured, how you use it, how it benefits people, etc. People really engage with stories. * If you find something doesn’t work, avoid doing them all over again – You will find some Jar Jar Binks in your affiliate marketing and if you find these awful stuff, just stop doing them. * Great content is still king – create great content as it still wins every time. * Create urgency – Everybody is just dying to see the movie in the opening night even though they know that the movie is going to be in cinemas for 8 weeks, in DVDs, Blu-ray, etc. In affiliate marketing, you can create urgency in two ways: negotiate with the manufacturer to get a special offer for your audience or offer a bonus for purchasing within a certain timeline. * Use partnerships to your advance – you can see Star Wars toy in McDonalds, Star Wars make up line, etc. because they go into partnerships. You can do that too by trading traffic with related sites, cross promoting products across niches, or exchanging money for exposure. * Visual content is an absolute key – You need to test and split test images in your blog as all your visual content needs to be awesome. Make sure your visual content is working for you. * User content has value – Fans has ordained May 4th as the Star Wars day and the brand totally embraced this to engage their users to fuel the fire of their marketing. For affiliate marketing, you can go out and find reviews and summarize them as they can get you a long way too. * Start early and finish last – They started talking about Star Wars a year ago although they didn’t have to promote something as famous ...

 Getting Started Today Online — What Are You Waiting For? [LNIM095] | File Type: audio/mpeg | Duration: 2179

What's keeping you from getting started today online? I hear from many people that have an idea about what they want to do, but they just have not pulled the trigger.  In this episode, we hear from a listener named “Bob” (not his real name) regarding his interest in the photography niche.  Bob's been waiting for more than a year to get started. Show Notes Here are the highlights of the things I have shared in this episode: * Sharing an iTunes review from Mexico and Facebook feedback from “Bob” which may resonate with you. * A short background on photography from equipment to skill to the monetary aspects involved, and why this niche is great for online business and why it is commercially viable. * How you can compete in a crowded niche despite the current competition. * The best way to get started and launch your ideas once and for all so you can take over the internet with your presence. * Sharing what I find as the most powerful part of the Best Year Ever course from Michael Hyatt: The key thing in making our dreams come true is the understanding why those goals are important to you. What is your why? * Our featured tools for this week’s tech tip: the Buffer app, a tool for scheduling your social media posts, and Bulk Buffer and Bulk Publish which works with Buffer for scheduling of multiple posts. * Fortune Cookie of the Week: The limit to your abilities is where you place it. Links from the Show * Bluehost * Best Year Ever course from Michael Hyatt   Want more Late Night Internet Marketing? Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 095 Getting Started Today Online Transcript This week on the Late Night Internet Marketing Podcast I talk to you about a message I got from a long time listener. I want to talk about what he had to say, answer his message on the air, and do it in a way that I think might help you as you go into the new year.

 Internet Marketing for Small Business [LNIM094] | File Type: audio/mpeg | Duration: 3543

Now more than ever, internet marketing for small business should be a critical part of any business owner's strategy.  In this episode, I replay my talk from Social Media Marketing World 2015 where I discuss how you can use your website as more than just an online business card.  I cover search engine ranking, conversions, lead capture, website content and more.  It was a fun talk in front of a great audience, and I hope you enjoy it as much as I did. Show Notes Here are the highlights of the things I have shared during my talk at the Social Media Marketing World 2015: * How I meet all my priorities by automating things and building fundamental principles around setting things to work even without having to proactively do something. I give scenarios on how baseball can be the same with the internet marketing business model in the sense that they both need to go back to basics and not lose sight of the fundamentals. * Websites as online business cards and why you should always have content which is of value to your customers. * What your fundamentals should come down to and the big idea that you always need to keep in mind when working on your website: match offers with your buyers. * Why offers should be rich with detail, my rule of thumb on how long your product descriptions should be, the construction and the kinds of details that you can add to your offers depending on your product, and the amount of content needed in your page. * The different types of advertising that you can employ — from organic to social media — to find your buyers, and why Facebook conversion should be a secondary thing only after capturing your buyers in your website so that they are your own asset and not any other social media’s. * The importance of coming up with at least one avatar of your customer; the opportunities you can use to convert your searches including using titles effectively, choosing the URLs that your buyers can trust, placing in descriptions that speak to them and calls for action, guest bloggings, avoiding duplicate content; and a quick overview about Google’s Panda and Penguin algorithm. * Your mailing list as an important asset of your business, how you can get these email addresses and my thoughts about how you should build your list including giving your buyers the value that will build trust and will keep your business on top of their minds. * Tips in setting up effective auto responders such as engaging your audience by asking questions, getting them to click by setting up calls to action, taking care of your thank you page and asking for a sale. * Questions from the audience: my favorite auto responders, how Google treats curated content, my recommendations on the type of platform you should use in WordPress and advice in revamping websites.     Links from the Show * My autoresponder, Aweber * The PDF from my presentation at Social Media Marketing World * Social Media Marketing World   Want more Late Night Internet Marketing? Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the s...

 How To Choose A Domain Name [LNIM093] | File Type: audio/mpeg | Duration: 2666

Sometimes, the question of how to choose a domain name can seem like an overwhelming conundrum.  There are lots of things to consider and on top of that, all the good names are already taken!  If you need some clear guidelines for selecting a domain name, this episode is for you. Also in this episode, I talk about Michael Hyatt's pre-sales videos on how to set your goals.  Michael outlines the stuff that you need to be thinking about before you start writing down your 2016 goals. And finally, I handle some listener feedback from Denmark regarding SEO. Show Notes Here are the highlights of the things I have shared in this episode: * A featured listener feedback all the way from Denmark along with his interestingly tough question on why he is not ranking well in the search engines despite a robust website and good set of back links. * Why thin websites can rank high: they are heavily influenced by click through rates. * About rumored Google conspiracy theories and black hat SEO tactics that you can do to combat this and impact your rankings: pay people to search your key words and click on your websites and not bounce. * What are other things needed to reach success apart from setting SMART goals? And when you achieve these goals, will this get you where you want to be? I share my thoughts on these questions including some good content from Michael Hyatt which can help you achieve goals which are aligned to the lifestyle that you yearn for. * Rules and considerations in choosing your domain name: * It has to be related to what you are going to do with it. There are three types of models that you need to decide what to pick: the thin affiliate site model where you insert yourself in a website and not build a relationship with a visitor; built something memorable or a brand; or do a little of both. * The shorter the domain name, the better. * Your domain should look good visually. * Buy only .com domain names. * Get ideas for domain names by using domain name generators. * Ask for feedback about your chosen name. * Browse forums and auctions for domains which are for sale. Links from the show: * Danish site about veterinarians focused on cats and dogs * Michael Hyatt's Best Year Ever videos * Google Search for Domain Name Generators Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and 

 John Lee Dumas On Success In Business [LNIM092] | File Type: audio/mpeg | Duration: 2324

It's a special Thanksgiving Day episode of the Late Night Internet Marketing Podcast. This week I finally catch up with John Lee Dumas from Entrepreneur on Fire to get his views on what it takes to achieve success in business. We discuss everything from the strategic superiority of US Army Tanks to what it takes to make it in business as a solo entrepreneur today. You can really hear the passion in John's voice when he talks about his latest “passion project” — which is launching in January.  Dumas also takes some time to offer candid advice to listeners that are struggling to make it happen on line. You're going to love what John has to say in the interview. Show Notes Highlights of the things that John and I share about success in business in the episode: * A Prelude: The John Lee Dumas Story. From zero to hero, JLD started as a regular guy like everyone else before he became the super man that he is right now. He is very relatable and approachable and though he is incredibly successful in his chosen field right now, it wasn’t always that way. You have to realize that this kind of success can attained by you as well! * We start off with a gratitude for John’s service in the US military and moved on to inquire if, after interviewing over a thousand entrepreneurs, it is still possible at this day and age to go from no one to a big someone. * The one common behavior he had observed from the entrepreneurs he had interviewed that he felt set them apart and made them successful: they know how to set SMART (Specific, Measurable, Attainable, Relevant and Time Bound) goals and accomplish them. * John gives an example of how setting goals and accomplishing them had manifested for him as well. He goes through each step in the SMART goal setting process and discussed how he applied this in building Entrepreneur on Fire. * The quote that he always goes back to when he doesn’t know how to get from point A to point B: If you want to be, do. * What he has to say to folks who still thinks they can never be like one of the greats. * The biggest lesson he learned from being an officer in the military that he was able to use in running his day-to-day business: the Parkinson’s Law. * John shares about The Slight Edge by Jeff Olson, a powerful book for entrepreneurs about doing small things right every single day. * Did John get to drive a tank when he was in Iraq? Can 4 tanks take over the world? How accurate are tanks’ shoots? Listen to this section for interesting tank talk! * Lastly, what John thinks as the one thing which can spell the difference between success and failure. * About the Freedom Journal What’s next for JLD and the Entrepreneur on Fire. Connect with John Lee Dumas: * Twitter * Entrepreneur on Fire Podcast Links Mentioned In This Episode * Very cool PDF Download from Michael Hyatt mentioned in the episode. * John Lee Dumas at Entrepreneur On Fire * The Freedom Journal, John's passion project * EOF 1165 with Mark Mason (will air around Dec 31, 2015) Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always,

 iOS9 Ad Blocker Impact and Affiliate Marketing [LNIM091] | File Type: audio/mpeg | Duration: 1630

This week I take time to say “Thank You” to everyone that has made the effort to welcome the show back on the air.  The feedback help, and is much appreciated.   I talk about an interesting discussion that I heard on Mac Break Weekly some time ago regarding affiliate marketing and iOS9 ad blocker impact on advertising.  Also in this episode, there's a new internet marketing fortune cookie about taking action now, and a tech tip on Google Analytics. Show Notes Here are the highlights of the things I have shared in this episode: * “Live, think and act for today. Tomorrow may be too late.” – Late Night Internet Marketing Fortune Cookie of the Week. * I share my thoughts on something I heard from Mac Break Weekly: iOS9 and its ad blocker capability. Ads can sometimes be a pain and can affect performance as well as overall user experience but how can creators get paid if their ads are blocked? This is a legitimate revenue concern so I share with you a clip from Mac Break Weekly so you know where advertising is going as far as content is concerned. * Why we should not treat ad blockers as signals of gloom and doom but instead, see it as a sign to the advertising agencies and the blogging industry to slow down on ads and do affiliate marketing efficiently and effectively. * The huge percentage iOS is eating in the market share and what it means to you and advertisers; examples of how affiliate marketing works and why it makes sense to Om and Leo to use this strategy instead in the future that they envision. * About the recent installment from Google Analytics, Calculate Metrics, its features and all the wonderful things you can do with the tool. Editors Note:  In the episode, I mention (and play a clip from) a “Mac Break Weekly) episode with Om Makik.  Actually, that clip is from This Week In Tech, Episode 522 (Show Title:  The Worlds Finest Panama Hat).  The clip comes from about 2 hours into the show. Links Mentioned In This Episode * Coppell High School Madrigal Choir * Game of Thrones * Ad Blocking article published on Marketing Land site * Mac Break Weekly episode with Om Makik (actually, TWiT, not MBW) * MaketingLand Article about Calculated Metrics Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast,

 Will It Fly Book: Business Validation Strategies From Pat Flynn [LNIM090] | File Type: audio/mpeg | Duration: 2198

The Will It Fly book from Pat Flynn is launching soon.  In this episode, I talk to the man himself.  We discuss why he wrote the book, who it is for, and how readers can benefit from the ideas he has to share.  I challenge Pat to share things from the book that people can use today, and I ask him how he actually used the ideas in his book to validate the book itself (is Pat eating his own dog food)? As always with Pat, it's a great interview with lots of value bombs. Show Notes Here are the highlights of my awesome conversation with Pat: * Pat gives us an elevator speech on what Will It Fly is all about. This is where we find out that this is a validation book done in two ways: it validates the idea to the market that you are getting into and it shows you how you would know if that idea will match your goals and what you want to become. * Pat delves more into the lifestyle design aspect in his book and why it is important. He mentions about the different types of tests mentioned in the book including the airport test and the Oprah test. These are designed to catch people early with the realizations that they need to have before they jump into their business idea. * How Will It Fly can also help people who already have businesses but are considering growing or changing their current business through bringing them back to the fundamentals. Pat shares that this book has a lot of How Tos, which he calls Mission Designs, which can give you exercises which can lead you deeper to who your audience is and discover pain points that you haven’t covered before. * Pat shares his passion in driving people to start their businesses, improve their odds to success and making their businesses fit into their lifestyle which was his main motivation in writing this book. * About the greatest take away from his book: the customer PLAN (Problems, Language, Anecdotes, and Needs). Pat compares this with the customer avatar and highlights that we should go beyond profiling customers as it is important to know exactly who they are and how they feel. He also gives us overviews and tips on how to go about each step in the PLAN process. * Pat walks the talk and shares how he validated his own idea for this book initially through surveys, branching out further through emails and real life conversations and finally by asking payment from people of the book that he was just about to write. * What you can do to find out more about the book and get a copy!  Links Mentioned In This Episode * Will It Fly  Book Website * Smart Passive Income with Pat Flynn Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts.

 A Letter from Dave – Business Motivation Tips [LNIM089] | File Type: audio/mpeg | Duration: 1635

Sometimes, you get just the right motivation to get you over the hump.  This week, I talk about a letter that I received from a listener, and the impact that had on my motivation to restart that Late Night Internet Marketing Podcast.  I turn that into some “business motivation tips” will help you in your daily struggle This week brings the first installment of a new segment — Internet Marketing Fortune Cookie.  Basically, I answer the question — what does this fortune cookie tell us about internet marketing. I also discuss some of the latest news from people who study Facebook – namely the concern that shares are going down.  Video views seem to be going up, however, and I talk about how to take advantage of that trend.   Show Notes * Sharing with you a letter (yes, an actual, physical letter) I received from our listener, Dave Osmont from Georgia that really made my day. Know that questions he has for me and his one favor that set me on fire once again. * Dave’s brilliant points that he calls out in his letter, such as: * If you do one little thing each day, over and over again, you will like the results; and * The value of reaching out to people to serve as an encouragement and become a bright spot in their lives. * About my brainchild, the Internet Marketing Fortune Cookie, why I am collecting them for future episodes and how every fortune cookie can teach you a thing or two about your business. * Must listen to: my first segment on the Internet Marketing Fortune Cookie! * Discussing what’s hot on the news today including the tons of video views in Facebook and how you can leverage on this for your business. Links Mentioned In This Episode * The Alabama Football Podcast on Bama Hammer * WSJ Article on Facebook Sharing * Marketing Land article on Facebook Video Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the

 Google Mobile Friendly Update And Restarting Your Goals [LNIM088] | File Type: audio/mpeg | Duration: 2248

Here we are again.  It's been a while since my last episode.  This week, we talk about what to do, if like me, you fall behind on your big goals.  We also talk about the Google Mobile Friendly update and what you should do about it.    Google algorithm changes come almost every day it seems, but this is a big one. Here are the highlights of the items I have shared in today’s episode: * The recent Google update that happened last April 21st: what it is, what you need to know, and what you need to do about it: * What it is: It is becoming more and more true that there is more traffic coming in from people browsing through their mobile devices thereby driving Google’s aim to produce the best possible, most mobile-friendly results to searches. * What you need to know: This will involve weeding out of old websites which are not properly maintained or are not configured with more responsive designs. * What you need to do: When you are faced with this search algorithm change, especially if your site comes back as not being mobile friendly, install needed plug ins and listen to my suggested considerations during your conversions. * 11 Steps for Getting Your Resolution Back on Track: * Spend some time being introspective and consider the root cause. Why is it that you haven’t stuck with the goal that you said you are going to stick with? * Leave your past in the past. Those months between January and March are gone, forget about it. Beating yourself up will not get those months back. * Reassess why you have the goal to begin with. Is your ‘why’ enough to get you to the finish line? * Reassess your goal. Is it still attainable with the time left? * Cash in on accountability. Leverage on the people who know about your goal and give them permission to bug you. * Reinvest in this accountability. Declare your intentions to restart and let them know that you need their support. * Have a clear plan. Be very clear on the details and understand what needs to happen and when. * Find time. Block it in your calendar and treat that appointment with yourself like you booked an airline flight. * Focus on the things you CAN do. Don’t worry about the future thing that you don’t know how to do yet. * Make sure you got the right environment. It has to be conducive to the attainment of your goals. * Just freakin’ get started! Stop making excuses and get something done. Links Mentioned In This Episode * Google Mobile Friendly Test Tool * Yoast article on algorithm impact * WP-Touch Plugin * Jetpack Plugin Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other 

 Russian Spam Bots And How To Break Down Your Goals [LNIM087] | File Type: audio/mpeg | Duration: 27:44

Russian Spam Bots are in the news this week, so we talk about exactly what they are doing and what you need to do in response.  Additionally, we take care of some listener feedback -- a question about episode 74 where we talked about "noinexing" category pages using the Yoast SEO plugin.  Finally, we discuss how you can use GTD to break down those big, scary goals that you set a few weeks ago. Links Mentioned In This Episode The definition of referrer spam A good article about Darodar Spam A video about how to block Russian Spam Bots Yoast SEO plugin Episode 074 -- Duplicate content (transcript) Official GTD website The GTD book The Internet Market Minute Show The Internet Marketing Minute RSS Feed Like What You Heard?  Want More Content? Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners -- so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 087 Transcript This week on the Late Night Internet Marketing Podcast we talk about some affiliate marketing news, particularly the Russian spam bot attacks and what they mean for you and your website. Additionally, we handle a listener question about the right way to use the Yoast SEO Plugin, a great question about categories. Finally, we talk about how you can use the age old tactic of GTD to tackle your 2015 goals. I’m going to help you break down some of those enormous goals that you set only a few weeks ago and figure out what to do tomorrow to help yourself achieve those goals. All this and more on the Late Night Internet Marketing Podcast…. You can probably hear from my voice, I am not exactly all okay yet. This has really been slowing me down. I started having a cough right around Christmastime. Then right around the New Year I came down with the flu, the real for sure Influenza A that I got a flu shot for. Apparently Influenza A has mutated here in the United States and the flu shot has limited effectiveness. I had that for five or six days, plus two or three days of still being really tired. Now I still have this annoying cough. Luckily, I have technology. I have a cough button in my set up. It actually sits on the floor and if I feel like I’m going to cough I can just hit the button, cough, and you’ll never know the difference. At least I hope that’s the case. Things are going okay here. I’m making content, I’m back on the mic, everything is cool with my 2015 goals. I’m a little behind because of all this flu, but that’s okay, I know where I’m headed. I hope you’re headed in a good direction, too. We’re going to talk about some stuff that might help you today. Before we do that, let’s get into a little affiliate marketing news. Russian Spam Bot Attacks The first thing I want to talk to you about is some of this stuff that you may have been hearing about on the internet, Russian spam. The so called Darodar referrer spam. This is kind of interesting for affiliate marketing because this spam is not harmful to your website,

 Sneaking Around At Work And Creating Valuable Content [LNIM086] | File Type: audio/mpeg | Duration: 2211

Creating valuable content is a critical part of any marketing strategy — especially the kind of marketing we talk about here on the podcast.  In this episode, I outline my 2015 SMART goals (also recently mentioned in my latest video), I talk about how to deal with keeping your internet business separate from your day job, and I take a look at a the very successful YouTube campaign of Paul Soares Jr. through the eyes of my 8-year-old. Here are the highlights of the items I have shared in this episode: * My big plans, goals and commitment for 2015 including my aggressive publication strategy plans involving releasing one podcast episode, one video and one written content every week and bringing back the Late Night Internet Marketing Minute (wohooo!); * The Miracle Morning by Hal Elrod: the book that fired me up and taught me that the routines we put in place every morning can set the tone, the focus and the expectations of the rest of our day; * The rules in balancing and separating your day job and your internet marketing business in order for you not to cross the beams and keep it all good with your employers: * Don’t work on your side business when you are supposed to be working on your real job. * Don’t use any of your company’s resources in order to make your business more profitable. * Make sure that what you are doing on the side is aligned with the values of your employer. * Having an identity online and the decision to use your real names or an alias, * How Paul Soares Jr., maker of Mine Craft and other game videos, mesmerized me and my 8-year-old through his high-quality, well-thought out educational and entertaining videos and what he did to set himself apart from the market resulting to book deals, over a million of subscribers and establishing himself as an expert in his field, and * A discussion with my son, Zachary, where you can get tips in creating valuable content to market your own after he broke down his reasons in getting hooked with Paul Soares, Jr.’s videos. Links Mentioned In This Episode * The Miracle Morning Book (Hal Elrod) * Pat's Interview With Hal on the SPI Podcast * My son Zach's blog (a work in progress, he's 8)   Like What You Heard?  Want More Content? Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other 

 Track Your Website Rankings In Google (without going broke) [LNIM085] | File Type: audio/mpeg | Duration: 2482

Tracking the ranking position of the keywords for your websites is a critical part of any affiliate marketing business.  In this episode, I talk about my personal solution for tracking web site rankings — Rank Tracker from Link-Assistant.com.  I use the tool to track website rankings in conjunction with a captcha solver, a dedicated “always on” server and some VPN software.  It's a cool solution that allows me to track as many keywords as I like for a small fixed cost.  We also take some listener feedback during this episode — just how many affiliate sites do I have anyway? Here are the highlights of the items I have shared in today’s episode: * Using broad hash tags, using the Click to Tweet tool and other quick Twitter tips for you to increase your discoverability and generate buzz for your internet presentations and marketing conferences, * Answers to our mystery caller’s questions and then some: Can small affiliate sites still be successful? How much money am I making in my sites? How many websites am I currently managing? What is the right number of sites for you to have? What strategies can you apply to manage these sites effectively and efficiently? * Samples of external tools you can use to keep track of your keywords to constantly improve your sites, understand where your traffic is coming from and know how you are ranking in the search engines, * The challenges and prohibitions which you should watch out for in subscribing to rank tracking services including the steep rates, not scaling well and the accumulating recurring costs, * About Rank Tracker, my recommended tool for you which is part of the SEO power suite, and it’s amazing capabilities and features, and * The benefits and roadblocks of running Rank Tracker in Mac Mini servers and how to mitigate these challenges through ‘HMA’, a virtual private networking software. Here is a screen shot from Rank Tracker:   Links Mentioned In This Episode: * Rank Tracker * Hide My Ass VPN Software * The Rankings Institute * PosiRank Like What You Heard?  Want More Content? Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option:

Comments

Login or signup comment.