Late Night Internet Marketing with Mark Mason -- Affiliate Marketing Tips, Online Business Advice, Email Marketing and SEO
Summary: On the Mason World Late Night Internet Marketing Podcast you can expect to hear practical internet marketing advice that you can apply to your own internet business, great interviews with successful and interesting marketers, and tidbits of great information delivered in an easy to understand format.
Switching to https can seem like an alphabet soup of acronyms and tech gibberish. This week on the Late Night Internet Marketing Podcast, I talk about moving LateNightIM.com from the insecure http protocol to the secure https protocol that takes advantage of SSL. HTTP is the agreed upon was (protocol) that your web server uses to talk to web browsers. Add an “S” to the end, and you have a secure version of that protocol that uses SSL. SSL, or Secure Socket Layer, is one of the underlying encryption technologies that makes HTTPS possible. I discuss the possible SEO advantages of the move and the way that I accomplished it using CloudFlare and a cool plugin called Really Simple SSL. Basically Google wants you to switch to HTTPS and they are apparently willing to give you a small search engine bump as an incentive, In case you missed it, last week I discussed all about email marketing and the progress my buddy Cliff is making with ConvertKit. You can get the replay of the webinar that I mentioned right here. Next week I’m planning on publishing an episode on Thanksgiving Day. Stay tuned. Show Notes * Late Night Listener Feedback: What is the best approach in embedding a video in ConvertKit? Know what it is that you want to accomplish: sending traffic to your website, getting people in your mailing list or building a presence elsewhere? Your answer lies there. * Internet Marketing News: Penguin 4.0, Google’s real-time algorithm, is now going to start paying attention to unnatural outbound links. If your website has a bunch of do-follow links, Google will start reducing the authority of that page or issue manual spam penalties. If your site has this, you need to stop and get rid of these links, or mark them as no-follow. * Moving to a Secure Transport Protocol –you might notice that in websites such as Amazon, instead of the normal HTTP, their site will say HTTPS with a lock icon in it. Hypertext transfer protocol is the language that computers use to talk to each other and to transfer information from a web server to a web browser so the information can go reliably from point A to point B. In using an HTTPS, you are sending your information in code as it is sent using a secure version of HTTP called secure socket layer (SSL) so no one can eavesdrop on the information that you are sending. Google has deemed it appropriate to give better rankings to websites which uses HTTPS so explains why I decided to switch even if I do not handle financial information. It is a signal to Google that you care about being a trusted website and you are offering the best possible experience to your readers. You have two options in switching to HTTPS: * If you are using a webhost, you will notice that they support this directly so you can follow their instructions. * Use reverse proxies such as CloudFlare so you can automatically get access to a generic security certificate and the Really Simple SSL Plugin. Don’t forget to change your site details in Google Webmaster Tools (now called Google Search Console) and in Google Analytics when switching to https.. I show the Google Analytics case below. In Google Search Console, you just add another site (with https instead of http). I'd keep them both in there. Links Mentioned In This Episode * Last's week's Email Marketing webinar * Article about Penguin 4.0 from SearchEngineLand * Article about Outbound Link Penalties from SEL * Wiki article on
ConvertKit conversion is happening all around us. No doubt that is because ConvertKit is simply the best email marketing platform for bloggers. So many of my friends are having so much success with this plugin, and much has been written about how awesome it is. But how about some real examples of that success? (Be sure to check out the free email marketing webinar that ConvertKit is running this month). This week on the Late Night Internet Marketing Podcast, I invite my friend Cliff Ravenscraft to the show to discuss his experience with ConvertKit over the last few weeks. We discuss his conversion from Aweber, his on boarding sequence, his sorting sequences and all of his other email plans. What’s exciting about this discussion is not just what ConvertKit will make possible for Cliff in the future, but the information that he has already been able to learn about his audience. In the episode, Cliff talks about how almost all of his assumptions about his audience have been wrong for years, and exactly what he plans to do about it. By the way, in case you missed it, last week I discussed the web host that we will be using for the Late Night Niche Site. I’m hoping to have another Niche Site Update before the end of November. Next week I’m planning on more email marketing discussion. Some real tips that you can use to improve your own email marketing. Hear what Cliff has to say about ConvertKit Show Notes The pain points in Cliff’s previous email list; the limitations of Aweber; what prompted him to take action and take his list to the next level; and what finally made him decide to switch. What it was like to transition to ConvertKit and how easy it was to complete the migration. How Cliff introduced his new email strategies to his existing email subscribers who had been with him for years but were only getting emailed for months at a time. From having a weekly newsletter responder sequence, an additional auto responder to filter through those who would not prefer getting more emails than what they have come to expect, to putting in link triggers and automation rules — he shares details of the buttons and tags which he decided to put in place for a more effective communication plan. His objectives in coming up with a newsletter, the detailed steps that he went through when he incorporated internal surveys inside of his list and why he had added this feature in. Why segmenting makes sense to ensure market-and-message match; and the myths that Cliff had busted when he removed incorrect assumptions about his audience. How happy Cliff is with ConvertKit and its pricing details; the power and possibilities of the product’s plugins; and the ROI that he is forecasting brought about by effectively using ConvertKit. Here is a picture of the email optin that Cliff has at the end of every post and page thanks to the ConvertKit plugin for WordPress that he mentioned. The “lead magnet” part of this is very clear — give Cliff your email in exchange for hist “best podcasting advice, tips, and strategies.” I love this headline copy because it communicates that Cliff is not holding anything back (which is true). I could be better if Cliff would choose to incorporate more language about the “benefits” that people can expect from having that awesome advice at their fingertips. Either way…this is way better than the old one. And here’s a picture of that old optin. Check out the call to action. Links Mentioned In This Episode * Cliff Ravenscraft, The Podcast Answerman * ConvertKit Webinar Want More Late Night Internet Marketing?
Technical issues like affiliate website hosting can often seem scary. They certainly don’t have to be. In this episode, I explain the different kinds of hosting you might choose to use for your affiliate site. If you are just starting out, I recommend you use shared hosting at SiteGround. I’m using SiteGround for several of my sites, and I really like it. We’ll be hosting the new niche site on SiteGround shared hosting, and in this episode I explain why. My friend and mastermind colleague Ray Edwards published a video this week about why he stopped watching The Walking Dead. We discuss my thinking about why he might be on the right track. During the discussion, I recall one of my favorite quotes: You are what you are and you are where you are because of what has gone into your mind. You change what you are and you change where you are by changing what goes into your mind. * Zig Ziglar Finally, I talk about the increasing importance of mobile for your website. Next week I’m planning on continuing the niche site discussion, so be sure to stay tuned. Show Notes * Internet Marketing News – according to data, mobile devices have, for the first time in history, overtaken desktops as a place to get to the internet. This translates to you ensuring that your website is usable on mobile and that you provide an excellent mobile experience. It also failed to have a ‘mobile first’ strategy. Google will rate your site low if you do not have a responsive site for mobile users. * The Late Night Niche Site Updates – We decided on our niche (Youth Baseball), we picked a domain name (com), now let’s figure out where our website is going to be housed. Here are things we need to consider: * What to use to build your website: * If you are building a site which is simple and needs to be up and running quickly, go with a company like Squarespace. It’s an affordable, no-fuss integrated builder. * Another option is to build your website on WordPress using the blogging platform, Blogger. You are still using the actual WordPress software so you are subject to their guidelines and restrictions. * For affiliate marketers, my recommendation is to use self-hosted WordPress. WordPress.com hosts WordPress for you but in the self-hosted version, WordPress.org provides a download of the WordPress software that you can put into your web hosting. * Four Levels of Web Hosting Service * Shared hosting – the least expensive but if you have bad neighbors, they can affect the performance of your website. * Virtual Private Server (VPS) – shared hosting that uses sophisticated software that protects your resources. * Dedicated Hosting – your site has its own space in the server farm. * Cloud-based Hosting – multiple computers comprise your website. If one computer goes down, there are still other units which carry your load. Here’s that Ray Edwards video about why he stopped watching the walking dead (embedded here for you viewing pleasure). LInks Mentioned In This Episode * Ray Edwards Walking Dead Video * Ray Edwards Blog * Zig Ziglar * Article about mobile data trends * The Divi Theme from Elegant Themes * Episode XXX on selecting a niche * Episode 108 On How To Find A Domain Name * Squarespage * WordPress.com and Blogger * Self-hosted
Content workflows and the associated content workflow software can make the difference between success and failure when you are working on you own business. With so much to do, it’s important to have a streamlined content creation process that keeps things moving even if you get interrupted. This week on the Late Night Internet Marketing Podcast, I share my content workflow and a couple of the tools that I use to keep things moving. We also discuss some listener feedback about show consistency. By the way, in case you missed it, last week I discussed Imposter Syndrome. If you have ever wondered if you have enough expertise to publish on a topic, that is the show for you. Next week I’m planning on talking about the Late Night Niche Site — so be sure and tune in for that one! Show Notes One of the key things in getting content out regularly is having great workflows. A workflow is a set of steps which you follow from start to finish in order to get something done. These steps can be overwhelming for those who are not working on their business full time so here are some tools which can dramatically improve how you organize things: -Ulysses – best tool in organizing templated data. It’s made up of hierarchal organizational note cards which you can fill out, drag around and publish in different formats once you are done. It has a jigsaw-like ability which is nice for putting things together. With regard to workflow, I have created different cards for different parts of the show, made a template, duplicated them for each of the show and updated it as I go along. It is a plain text tool and syncs excellently across Apple devices. -Sublime Text, One Note and Write Plus – the closest equivalent to Ulysses for those in the Windows platform. -Zapier – an automation app that I use which monitors activity and when there is an activity, assigns specific people ‘tasks’ which, collectively, are called ‘zaps’. It’s a powerful tool and the user interface is fantastic. Internet Marketing Fortune Cookie : “You will soon be the center of attention.” I mentioned a review in the episode. Here is a screen shot of it. Here is that tweet from the good folks at Zapier that lets you know how to pronounce (hint — Zapier rhymes with Happier). How do you pronounce Zapier? It rhymes with happier.
Do you struggle with “Imposter Syndrome?” Are you wondering how to become an expert? Or do you think becoming an expert in your niche is essentially impossible? This week on the Late Night Internet Marketing Podcast, we work through what it means to be an expert, and how you can help people even when you don’t feel like one. It turns out that expertise is relative, and that you can help people that don’t know the things that you know – even if you don’t think that you know much. I give some concrete examples — including something that came up in conversation with my buddy Cliff. That example shows exactly how to turn a tiny amount of expertise into thousands of dollars. There are some clear steps that you can take to become an expert, and they are revealed in the episode as well. Last week, I discussed some simple SEO tips for your content — if you missed that you will want to go get the free cheat sheet. It’s something you should keep by your side when writing content for the web. Next week we’ll be talking about my podcast workflow. I’ll discuss tools and tips that you can use in your business to be more efficient (including some cool automation). Show Notes — Use These Notes To Become An Expert So, you have decided that you want to build an internet business and you like the idea of helping people. The question now is..how do you mean to become an expert? Here is my set of tips for you: * Understand exactly what it is that you want to become an expert in. It’s hard to become an expert and you have to invest time, so you have to be sure that the field you have chosen is something that you really like. If you are an accountant because you have experience in accounting but hate the thought of being one, being an expert in accounting may not be a very good choice. On the other hand, even if you don’t know a thing about playing a guitar, but you want to teach people about playing one, it’ll be easy to talk to folks about your journey towards becoming a guitar player. * Niche down. What will you focus on? Bass, Acoustic, electric? Strumming, plucking? Blues, country, rock and roll? If you are trying to become an expert, the more you niche down, the better off you will be because the scope of your material that you need to claim expertise in, gets smaller. For a marketing standpoint, this is also valuable because you specifically address a very narrow segment. * Dig in. You cannot just fake it until you make it. You have to study and practice. Be completely transparent as there is no reason at all to pretend to know more than you do. Expertise is relative, people are going to self-select. Study your craft, find mentors, follow people and practice what you preach. * Make a helpful noise. Get out there and start sharing what you learned. Advocate for your customers by creating content. You can do this by publishing articles, creating a blog post, appearing in podcasts, speaking in front of people, etc. all the while collecting experiences and more knowledge which may get you that label to finally be able to write a book. It will also trigger trust in people and will be associated with other experts. Remove whatever limitation is hindering you, crush your self-doubt and go help people! Expert Links Mentioned In This Episode * Search Engine Land on reacting to Google * John Lee Dumas on Imposter Syndrome * Malcolm Gladwell Outliers * The MDX4600 Tutorial From Cliff Ravenscraft
This week on the Late Night Internet Marketing Podcast, we outline 14 critical SEO Tips for bloggers that are relevant for 2016 (and probably 2017 based on current predictions). Of course, SEO stands for Search Engine Optimization, so what we are really talking about in this episode are things you can do to have a better chance of ranking in Google. As you know, ranking in Google is important because it is an amazing source of free traffic if you can figure out how to get it. Once your site ranks well in Google, it’s like turning on a traffic faucet that you can’t ever turn off. Google has made a lot of changes over the last five year to combat internet marketers (like me and others far worse than me) who have tried to manipulate the search engine rankings to their advantage. Those days are (mostly) behind us, and the best strategy today is to simply to write the best content you possibly can and present it in a manner that makes it easy for Google to recognize it as such. To help you with that, I’ve included a blog post SEO checklist. Look for the download button further down in the show notes to get your free copy. In case you missed it, last week I discussed how to pick a domain name in episode 108. So, these two episodes go together pretty well. Once you get a domain up and running, you’re going to want to have content on that domain ranking in Google (and Bing too, for that matter). Next week I’m planning on boosting your confidence a little. I’ll be talking about Imposter Syndrome and how you are probably already an expert in your niche. You won’t want to miss that next week. SEO Tips For Bloggers Show Notes Know what keywords your post is targeting – Imagine the ideal keyword phrase that a searcher would type in Google and if they will be delighted to open that site when Google delivers that to them. It should be the keyword phrase that you should be targeting. Have multiple versions of your keywords in your post – Google is looking for human-like conversations so place variations of your keywords in your post. If you are targeting suede shoes, for example, you can place ‘light blue suede shoes’ or ‘azure leather shoes (suede)’. To research related phrases use UberSuggest.com. Have the best content for your keywords – Ensure that you have the best content for your keywords because Google’s search engine’s job is to find the best content. Even if you don’t outrank some other junkie sites today, if your content is the best, Google will make that sure that someday, you will. Have more words that your competition – Your content should be in long form. Put your keywords in, look at the competition, see many words they have on their page, and work on making yours longer. Your main keywords should be in the Title Tag and in the Post Slug – If your article in about blue suede shoes, these words should be in your article’s title as these are the words that searchers are typing. At the end of that address in the website name is the page name or the post slug. You’ll also want to be in the URL address that people have to type in to go directly to your page so make sure you have your keywords in your title. Have a compelling SEO title – Optimize your title for keyword placement but also write in a way that will intrigue your audience to check you site out. Have a compelling description – The same thing that is true for SEO title goes for descriptions. The main difference is that descriptions are not considered in the ranking algorithm. But, searchers are read those descriptions and decide if they should click through to your site through what you write. Have outbound authority links – It satisfies Google as it establishes that you are a real website with real authority in what you are talking about. Make sure you link to sites that are related but don’t directly compete with you.
This week on the Late Night Internet Marketing Podcast, we focus on choosing a domain name for the Late Night Night Niche Site. How to choose a domain name is a question that I get a lot, so I am hoping that this live example will help people. Specifically, we discuss the things to think about and look out for when picking a name, and the tools you can use (domain name generators) to find a good domain name. In the new segment, we keep track of the evolving Google Penguin 4.0 SEO story. It looks like things are finally settling down. The two major takeaways are that Penguin is now dynamic (it can be updated week to week or day to day) and backlink penalties seem to be a thing of the past. Next week, I’m planning on tackling SEO for 2017 — what you need to know in light of the Penguin 4.0 updates and more. You’ll want to make sure you don’t miss that episode. Are you making good progress this month? In case you missed it, last week I discussed how to get the most out of the end of the year — even if you are off track on your goals. Show Notes Here are the highlights of the things I have shared in this episode: * Internet Marketing News: The new Penguin 4.0 is out and about! This is a real time algorithm which means Google can update the software live and this version will do away with penalties associated with spammy links. * Late Night Niche Site Update: We decided to pick Youth Baseball as our niche to work on as it met criteria that we set in our previous episodes and the next step is picking a domain name. So what are the things we should consider in picking one? I have come up with the ultimate checklist in choosing a domain name (you can download that list by clicking the yellow button below) but here are the highlights: * The characteristics of a good domain name: * People will look at the search results and check if your URL looks spammy, if it’s related to what they are searching for or if it sounds professional, so choose one that is solid and makes sense. A catchy domain name will also improve your click through rate. * Your website’s URL should be something which can be remembered. * Your domain name should not be something which needs explanation or which needs to be spelled thoroughly. * Your URL should not violate trademark law. Do due diligence – you can hire an attorney to do trademark search, use tools such as LegalZoom or at the very least, Google it! * Get a .com. It’s not a rule but SEO-wise, I recommend that it is best to stay with a .com * Check your domain name for availability on social media. * Unveiling our domain name for this project in our Late Night Niche Site: Youthbaseballzone.com (Wohooo!) Links Mentioned In This Episode * Lean Domain Search * Name Mesh * Name Boy * My affiliate link to NameCheap * Great article from Posirank On Penguin 4.0 * Penguin runs in “real time” now * Google’s Penguin 4.0 Announcement * Legalzoom * Archive.org * Del Frisco’s Grille in Dallas The Ultimate Domain Name Checklist Thinking about buying a domain? Before you do, be sure to download and use the Ultimate Domain Name Checklist.
This week on the Late Night Internet Marketing Podcast, I talk about how to finish the year strong. We all started out with grand plans this year. In many cases (for example, in my cases especially), those plans just didn’t pan out the way we planned. Hey, I get it. life happens. A couple of weeks ago, we talked about how to get back on track by leveraging the “Science of Achievement.” It’s all boils down to realistically assessing your situation and moving forward toward a new vision. When you do a realistic assessment of this year, you suddenly realize that there are three entire months left! The question is, what are you going to do with that time? That’s what we discuss in this episode. I reveal a number of steps that you can take to finish they year strong. In case you missed it, last week I discussed discussed Copyright Law as it applies to affiliate marketing. Be sure to check it out — I gave you some homework in that episode that you need to complete (if you haven’t already). And stay tuned for next week — I’m planning on choosing a domain name for the Late Night Niche Site. I’ll take you through the entire process. I hope you enjoy this week’s episode and that this helps you finish the year strong. Show Notes Here are the highlights of the things I have shared in this episode: * Internet Marketing News: Last week, we talked about the chatter around the Google algorithm updates and some signals did intensify this week and there were indications that there are more fluctuations in Google which has not settle yet. But as expected, Google’s Public Relations team wouldn’t directly comment. These changes aren’t something you should be worried though so stick to the same advice that I have given: concentrate on making great content and don’t worry so much about Google algorithms. * What is your two-minute drill for 2016? With three months left in 2016, will you push to accomplish what you planned? Or just coast through the rest of the year just to be done with it and just start again next year? It’s great to look forward to next year but why not hit it with a running start by ensuring that this last quarter ends with a bang? Here are tips to finish this year strong: * Totally forgive yourself – There is no time for self-doubt or self-flagellation so forget about that. Once you acknowledge where you are and own it, move forward. * Stop procrastinating – ignore television shows, ignore sports, ignore your distractions and do something about your goals. * Start small – have small wins. Finish those few easy, annoying tasks to get them off of your plate. * Get your space cleared – unclutter. Whether the clutter is from your hard drive, your inbox, your physical desk or your mind — get them out. * Reconnect with your goals and decide what you can own from today until the end of the year – Be realistic. Take into consideration the holidays and other legitimate obstacles and figure out what are those that you can actually do. * Leverage on your support teams – let your mentors, Mastermind groups, etc. know what you are doing. * Amplify your opportunity for success by making incremental increases in your health and fitness – start small, maybe walking 20-30 minutes every morning to get your brain going or committing a certain number of steps in your Fit Bit or Apple Watch. * Put together a plan – take your original plan and modify it to fit your current timeline. LInks Mentioned In This Episode * Andrew Hansen’s New Podcast *
This week on the Late Night Internet Marketing Podcast, I talk all about affiliate marketing copyright law in the United States. More specifically, it’s a discussion about US Copyright Law in general and how it applies to affiliate marketers like us. Now, as you know, I am not a lawyer, and I don’t even play one on TV. As I mention in the episode, if you need legal advice about your site or the law, you should consult a licensed attorney. The purpose of this episode is to educate you about the issues, so that you know what questions to ask, and what trouble might be lurking out there. We also note some SEO trends recently reported in the news. The “SEO Weather Forecast” has rising temperatures, and that probably means that Google is making changes to the search algorithm (again). There may even be some indication that RankBrain (Google’s artificial intelligence technology) is involved. Finally, in case you missed it, last week I discussed how to get back on track. So, if you are off track and missed that episode, I recommend that you go check it out. Next week I’m planning on talking about how to make a successful end of the year push — but getting back on track is a prerequisite for that. Show Notes Here are the highlights of the things I have shared in this episode: * Internet Marketing News: You may have heard that there is activity in Google’s search engine optimization ranking and I am telling you that these updates are ongoing and are happening every day. I read in an article that if we add all the discreet changes that Google is making, coupled with the statements they make out of Google headquarters, it is estimated that 500 or so tweaks to the Google algorithms happen every year. It’s almost a couple per day. Thereby, tweaking your content specifically for Google is folly. Do things which can make Google love you but as far as trying to trick the system, that is craziness. Whatever you do today might not work tomorrow so it’s bad business. * Copyright Infringement: * What is copyright? – It is the right to control work that you create. It gives you exclusive rights to reproduce your work, to distribute copies of your work, to perform the work, and to display the work publicly unless you willingly give them up. There are no exemptions to that so anyone who is copying your work without your permission is violating copyright laws. * How can you get a copyright? – Generally, in the US, you don’t need to file a copyright in order for something to be protected; it just needs to be fixed in tangible medium of expression where it can be perceived, reproduced or communicated. This is copyright by fixation. You get the protection of copyright without the formalities which used to be required. * Will you get caught? – As a general rule, you should assume that a work is protected. Whatever it is that you are considering copying, your ability to copy it means it’s fixed somewhere thereby if you use that and publish it somewhere else, you are in violation of the copyright law. Even if you’re a small website using one photo from somewhere, the more important the internet gets, the more likely it is that you are going to get caught. The ability to search the internet for pictures, for example, is getting more and more complicated and there are firms who make money doing this. * How about fair use? – In deciding between fair use and infringement, judges would use The Four Factor test: the purpose and character of your use; the nature of the copyrighted work; the amount and substantiality of the portion taken, and the effect of the use upon the potential market. * Take Action: Identify something that you have been meaning to do this week that will move your business forward and commit to have that thing done ...
We all get off track from time to time. Because of that, we all need to know how to get back on track. In this episode, I talk about the three steps that you need to take any time your life (or your projects) get off track. The method is borrowed from Tony Robbins‘ Science of Achievement, and was recently discussed by Cliff Ravenscraft on his excellent podcast. “Believe in yourself and all that you are. Know that there is something inside you that is greater than any obstacle.” — Christian D. Larson I also take the next step in the Late Night Niche Site — where I reveal the niche that I will be working in as I build a site on the air. It's the same site that I will be using inside of my Late Night Affiliate course, coming in a few months.. Show Notes Here are the highlights of the things I have shared in this episode: Getting back on track : When we got lots of things going on, we can sometimes end up with more to do than what we can actually do. We lose focus, we get off track and things don’t go exactly the way we want them to. But fret not as there is hope! It may not happen overnight but here are The Mandates or Keys to Effective Leadership (as shared by Cliff as one of his takeaways from a Tony Robbins’ The Science of Achievement talk) which includes steps you can take to move forward. * See things exactly as they are, not worse than they are – This may be the most critical step as, not only have you let yourself down, but you may have failed someone as well when you gave your commitment but got off track and did not deliver. It can be a debilitating feeling but it is what it is. Own the fact that you missed your goal and tell yourself that this is not a world-ending crisis – that is pretty much the extent of it. Take inventory of what it means for you, see that there are still opportunities for you out there..it’s late but you can still do it! * Visualize where it is that you want to go – Have vision and imagine what success looks and feels like. This will allow your mind to start finding solutions to get the ship turned to the right direction and get you where you need to be. Refuse to see things worse than they are and have the courage to see things better than they are. * Commit to a goal and take action – Let the past stay in the past, commit to something and get it done. Don’t despair on what can’t be change and move forward. Rock and roll! Updates on the Late Night niche site: In the past episodes, we talked about how to come up with a list of potential niches and how to narrow them down to find the one which is commercially viable and at the same time, is within your circle of interest. For me, it’s Youth Baseball and here are the criteria that this niche had met, for me to determine that this the one I want to work on: * Personal Level of Interest – I am currently coaching a youth baseball team and I have a 9-year old who is crazy about the sport. * Content Creation – there’s a ton of things to talk about youth baseball. There’s news and trends, best practices, tools, equipment and gear and so much more. I can talk about how to run effective baseball practices or how to be a good baseball coach. I can even tell personal stories which can interest my audience. The list is endless. * Commercial Viability – With gloves, training gears, bats, online training courses alone — these already have strong commercial opportunities are these items can be expensive and have affiliate marketing programs. From ads in Google and products in Amazon, baseball-related products are all out there. * Competition – looking at the competition in Google using words and phrases that I can be competing against, there are lots of websites in the space but there a...
Anyone that has spent any time at all with me over the last year knows that I am obsessed with Hamilton: An American Musical, but who would have guessed that I could find “ten small business commandments” there? I feel very strongly that this musical is one for the ages. Not only is Hamilton musically significant, but the impact that Hamilton is having on people is significant too. Now, Hamilton is a tragic musical (like so many of the great musical plays) — but the first act is inspiring. As Hamilton's star is on the rise, we can find all kinds of inspiring messages jammed in to Alex's rise to the top. His assent is so inspiring, in fact, that I was inspired to mine those hidden motivational gems and see what the could tell us about how to succeed in business. Key lessons from Hamilton are pretty obvious — the main ones being “hustle” and “potential”. But there are also important messages about business hidden in the stuff that Hamilton gets tragically wrong, like “knowing wh If you have not had the opportunity to hear this musical, I strongly recommend that you check it out on iTunes. Perhaps it will inspire you (like me). I have to give a shout-out to my buddy Cliff Ravenscraft on this one. He loves this musical even more than I do (if that is possible) and he is not even a music geek like me. Show Notes Here are the Ten Business Commandments from the musical, Hamilton, that I shared in this episode: * Thou Has Unlimited Potential – You have so much to offer! If you are a solopreneur, there is so much you can do and add to your business to help people make their lives better and create value that’s going to result in the generation of revenue for you. There are a million things that you have not done yet that you can get out there and do but it is important not to focus in all one million of them at one time. The fact is, there are many people who wants to be successful but are still wondering what they have to offer. There are a million things you haven’t done, just you wait! * Thou Shall Not Waste Thy Talent – Do not sit idly by and fail to take action. Make things happen! If you get knocked down, get back up again and don’t fail to shoot. Put yourself out there, fail quickly and get back right up again. Just don’t throw away your shot. * Thou Shall Surround Thyself with Like-minded People – If you are out in an island and you are trying to realize a dream and the people around you do not believe in what you are doing, you are going to have a hard time being successful. In groups like Mastermind, you will be with people who will raise you up and be with people who want to see you succeed. Build on the people around you. * Thou Shall Ignore Detractors – Shut out naysayers and those who are telling you that you are not going to be successful. Be with people who have your best interest at heart, stay away from those who don’t. * Thou Shall Enjoy the Journey – As a solopreneur, if you do not know why you are doing what you are doing, you will eventually get yourself into trouble. Sometimes, what you are doing will be really hard and you are going to need that motivation. * Thou Shall be Patient – There is no such thing as overnight success, you got to wait for it. If you are expecting instant success, something for nothing, easy money – you are not going to be successful. Be willing to step back and be patient to get the success you want. * Thou Shall Act with Integrity – Do what you say you are going to do, it’s as simple as that. When you do something, people are going to remember what you do. People watch what you do and they pay attention. Act with integrity as history has its eyes on you.
Several months ago, I discussed how you can easily brainstorm a list of great niches that you can evaluate when you are trying to start an online business (especially for affiliate marketing). In this episode I talk about how to pair that list down to a few “good” niches that you can choose from. It is a simple answer to the age-old question of how to pick your first niche. Show Notes Here are the highlights of the things I have shared in this episode: * We go through some listener feedback regarding niche selection and the two things that I can say about the selection process: * Don’t stress it out! There’s no magical niche so don’t put too much pressure on yourself. * If you are running out of ideas, remember that anything that is being sold represents a possible niche. * Coming up with niche options: If you are brainstorming for niches and you need ideas, just browse around Amazon and you will be presented with a barrage of options which could jumpstart your thought process. * Picking THE one: Once you have that long list of selections, I recommend narrowing it down to one especially if this is your first website. You can do this by evaluating key areas and scoring these niches in terms of quality of the following: * Personal level of interest: Is this a good niche for you? Gauge your personal level of interest in the niche. * Content creation: Can you name some big topic areas that will be relevant to your site? Address whether or not there is way to generate content about the site and determine if there are areas in this niche that you can write about. After that, ask yourself if you have topics or questions for each one of these areas which you can fit in this box. * Commercial viability: Are people buying products in this niche? Take a look at the Amazon product reviews or check the niche out in Google. Share your thoughts with us by leaving a comment! Links Mentioned In The Episode * How to generate a list of great niches [LNIM098] * My blood pressure monitor from Withings on Amazon * My friend's website — HelpfulPharmacist.com Want more Late Night Internet Marketing? Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and
Do you need a website content audit? As every blogger knows, once you've been blogging for a while, you start to accumulate a ton of content. The problem is, some of that content can get stale (or worse, broken). Doing a site content audit can really benefit your readers and might make Google happy at the same time. In this episode, I respond to listener Chris, who tweeted to ask about site audits. I also reveal my secret project over at LateNightAffiliate.com. Show Notes Here are the highlights of the things I have shared in this episode: * Things that I have been working on including helping a friend start his own website (com) about his life as a pharmacist and lending my wife a hand with her blog, ballcapmom.com – two things which translates to my project: the Late Night Affiliate. This is a course I am creating for beginners on affiliate marketing which includes a step-by-step guide for people to follow where, at the end of the course, they will have a properly constructed blog in a niche that I helped them select, a content plan to follow, a traffic strategy and other tactics. * Late Night Listener Feedback: Sharing a message from one of our listeners, Chris. * My high level recommendations to anyone looking at auditing their content: * Audit all the broken links in your sites. You can use an external broken link checker such as Integrity or Link Sleuth and use a broken link checking plug in. * Double check your internal linking structure to make sure you do not have duplicate content. * Go back and make sure that every piece of essential content in your website has a green light from the Yoast SEO plug in and that those key words are targeted appropriately. * Make sure that all of the pages of your essential content are at least 1000 words long. * Get your site into Google Search Console as it will tell you the things which are wrong in your site in terms of SEO, thin content, spams, etc. * Off page, consider looking at a tool such as Ahrefs to generate a list of untrustworthy links pointing to your site which you can submit to Google for you to disavow. * Look at your site’s speed as it contributes to reader experience. If your site is slow, your audience would hit the back button even before the site finishes loading. You can use plugins such as WP Super Cache, W3 Total Cache or use a service called CloudFlare. Want more Late Night Internet Marketing? Links Mentioned In The Show Integrity for Mac (App Store) Xenu Link Sleuth for PC (never used this one) Yoast SEO Plugin for WordPress All-In-One SEO Plugin for WordPress Brady's Helpful Pharmacist Blog Paula's Ball Cap Mom blog aHrefs.com (for checking backlinks) Disavowing links (a good article) W3 Total Cache plugin for WordPress WP Super Cache plugin for WordPress Cloudflare (for speeding up your site) Hamilton (on iTunes) The bio that Hamilton (the musical) is based...
Andrew Hansen is back — this time to talk about Constant Profits Club. As the name implies, this course teaches you how to make constant profits from the time you start the course forward. It's a three step process. In this interview, Andrew and I talk about what's working in Affiliate Marketing in 2016 — which is the basis for this course. Here are the highlights of my conversation with Andrew: * Andrew discusses one of the main challenges in internet marketing: the long wait for your return in investment. This includes the difference between creating an income stream overnight and building a business with long term returns when it comes to strategies, the success rate and the longevity of the business. * Is a $10,000/month income achievable through affiliate marketing? Andrew throws out the reality of the situation and which goals are wiser to start with. * The evolutions of websites from small sites promoting single products (yes, Andrew had a website selling hemorrhoids cream) to successful authoritative sites. * The coverage and content of his upcoming webinar including strategies which come with these three steps: how to make income legitimately even from the moment the webinar finished, how you can take what you have learned in generating that income and turning it into passive income and finally how to make that passive income into a lasting income. It also includes the real life story of someone who is making $24,000 a month from his 30-page website! * A background on her business partner, Sarah, who he is working with in the Constant Profits Club. Sarah, a mother of seven, developed strategies on how to achieve maximum income for people who does not have the luxury of time. Want more Late Night Internet Marketing? Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always, I'd love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show. When the transcript is available, it will be here with all the other Late Night Internet Marketing Transcripts. If you are lovin' the podcast, please be sure to leave us some feedback and subscribe in iTunes! Podcast Alley is another option: My Podcast Alley feed! Here is the Raw RSS Feed. Episode 101 – Constant Profits Club Interview Transcript I hope you’re having an absolutely fantastic day. Lots of stuff of exciting stuff going on in internet marketing.
This is the 100th episode of the Late Night Internet Marketing podcast. That's a little hard to believe. I wanted to do something special to celebrate, so I invited my mastermind group on to the show. Leslie Samuel, Cliff Ravenscraft, Ray Edwards, Michael Stelzner and Pat Flynn talk about the importance of mastermind groups in business and each offer the “one thing” they want you to know. Show Notes Here are the highlights of the things our awesome guests shared in this episode: * Pat talks what he was like before he learned about the importance of connecting with other people and before he found out the value of having a mastermind group. He moved on to tell us the progress he had made since then, the milestones that his business has achieved which stemmed directly from these groups and why the rewards far outweighs the risks. * Mike’s initial struggles upon joining a mastermind group, being the self-sufficient guy that he is, and his advice to the lone rangers out there on the mindset that they have to switch to in able to reap the monumental rewards of being in a fellowship like this. * Cliff shares the difference that a servant mentality can make in businesses and how this can be done by getting to know the people you serve. Cliff also gives a great example on how building relationships with your audience can help you connect other people to their needed resources thereby adding value to other peoples’ lives. By doing this, they will be a constant source of future connections to you, your brand and your business and will help move your business in a profound way. * Ray discusses the importance of introspection, sense of purpose, vision, mission and goals and why you need to establish these before going out and finding which mastermind group to be in. He also lets us in on how he balances being a dad and paying the bills, including the things he had to give up to be true to his priorities and live a fulfilling life. * Lighting round: the one thing you got to keep in mind: * Pat – Don’t worry about failing. As you long as you keep falling forward, you will get to you destination. * Ray – Take 100% responsibility for everything in your life, including and especially, your business. There are things which will happen beyond our control but you need to respond with the right attitude. It will keep you from being too full of yourself and will also keep you from despair. Our challenges don’t define us, our actions do. – Michael J. Fox * Mike – To build a successful business, you have to have an audience. In order to do this, you either have to buy your audience or build them. Start thinking now on how. * Leslie – Once you know what value you want to provide to the world, you need to create content regularly and consistently. This is a crucial part of the equation in building an audience. * Cliff – Become an expert at saying no. When you have your priorities already aligned, stick to that order of importance and do not get distracted. Show Mentions: * Thou Shall Prosper by Daniel Lapin * Essentialism Want more Late Night Internet Marketing? Leave Us A Review In iTunes Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review. To leave a review, just go to latenightim.com/itunes and follow the instructions. Thanks! Send us your feedback As always,