Tricks of the Trade(mark)

To be prepared for emergencies, one often carries a toolkit or multi-tool. In this podcast, Erik uses explains the different components that make up a trademark’s toolkit for maximum protection

In this episode, Erik shares his opinion why a trademark registration today is more valuable than ever.

In this special 100th episode of Tricks of the Trade(mark), Erik describes some of the various things that make up the typical day of a trademark attorney.

A defense is only as strong as its weakest link. How does this apply to trademark protection? Erik describes the various components of building a protected fortress around your brand.

Did you know that colors can be trademarked? For example: the color brown has been trademarked by UPS and a shade of green was trademarked by John Deere. In this fascinating podcast, Erik shares additional insights about the power of … Continue reading →

Did you know that even sounds can be trademarked? Perhaps there are sounds that you should consider trademarking but first listen to this podcast.

Although artificial intelligence (AI) has a tremendous impact on many aspects of our life and business, there are some critical areas that are not and will not be impacted by AI. Listen to this podcast and to Erik’s insights as … Continue reading →

Do you practice what you preach your clients should do? Listen to this podcast and how Erik does it. And also view a few of our clients trademarks https://www.erikpelton.com/about/practicing-what-we-preach/

What is a trademark audit and is there a need for one in your business? Whether you are thinking of creating new trademarks or evaluating the effectiveness of your existing ones, I encourage you to listen to this podcast and … Continue reading →

Any idea what TTAB, TMEP, TEAS, OG or TES stand for? Then listen to this fascinating podcast where Erik discusses the use of acronyms when it comes to trademarks.

In this podcast, Erik reflects on establishing his trademark business 20 years ago and the immense benefits his firm provided his clients.

This company has been in the news recently with their bullying behavior of intimidating smaller companies. The backlash has been so tremendous that it actually forced their CEO to apologize publicly for their action. There are some key lessons learned … Continue reading →

By Erik M. Pelton & Associates® – The Nontraditional Trademark Lawyers® Some big changes occurred in the world of trademark in 2019. Listen to this podcast where Erik reveals some of the important changes and shares his predictions for 2020.

Did you know that the Macy’s Parade is probably the biggest display of trademarks in the world. In this podcast, Erik shares some fascinating stories and insights about trademarks around this special holiday and time of year.

As Erik was reflecting on his 20 years of being in business he realized the importance of learning over the years. What are your resources for learning new skills and gaining new insights? Listen to this podcast and gain some … Continue reading →