Tricks of the Trade(mark)

Are you wasting your precious resources when trademarking your brands and business? Listen to this podcast and to Erik discussing what you don’t need and actually what you do need.

Did you know that there are 34 classes for products and goods and 11 for services when it comes to trademarks? In this podcast Erik explains what these classes are all about.

There is plenty of room for creating new brands but will that force us to run out of options for trademarks?

Did you know that a supplemental register is used for descriptive or ornamental trademarks. In this podcast, Erik clarifies what they all mean and when to use them.

When creating a trademark, should you come up with a name that’s completely original and unique? Can you even duplicate an existing name and use its trademark in your industry? Listen to this podcast and to Erik’s answers and insights.

There are many analogies that apply to growing and nurturing a plant that are also applicable to trademarks. You will have to listen to this podcast and find these out. Some great learning here. Continue reading →

Are you sure that you own the rights to the work you paid to be done for you? What about your collaborations with others? Who owns your intellectual property? Listen to this podcast and get some important clarity from trademark … Continue reading →

Everyone wants to be an influencer, a fast-growing trend, which is easily substantiated by the trademark database search. In this podcast, Erik explores this and other interesting facts you should know.

Have you forgotten to renew your trademark? This is the first of three horror story that Erik shares on this podcast.

Knowing the facts is the first of five things you must know about sending a cease and desist letter. Listen to this podcast and all five critical things you must know about it.

There are some key development in this area that you should know about. In this podcast, Erik share the latest on cannabis issues and more.

Critical topics are being discussed at the international trademark association annual meeting in Boston, where Erik is this week. Among these topics: Upcoming trademark decision by the supreme court regarding obscene words and cannabis trademark development. Listen to this podcast … Continue reading →

What is it and what is the purpose of this randomly USPTO office action? This is an important podcast to listen to and hear Erik’s advice.

Yes, trademark bullies do exist. In this podcast, Erik reveals some of them.

Hashtags can be powerful complement to your trademark strategy and brand.