Tricks of the Trade(mark) show

Tricks of the Trade(mark)

Summary: Tricks of the Trade(mark): Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.

Podcasts:

 What seeds are you planting to grow your business? | File Type: audio/mpeg | Duration: 3:22

Even well-established house plants need to be repotted with proper care and attention as they grow. Why is this the perfect metaphor to trademark protection?

 Do I need a lawyer to handle my trademark application? | File Type: audio/mpeg | Duration: 3:24

Why should a trademark expert such as Erik handle your trademarks and why should you avoid trying to do it yourself?

 Trademark application timeline | File Type: audio/mpeg | Duration: 4:01

Listen to this podcast where Erik discusses the length of time it takes for a trademark application. But there is one more important fact about the timeline.

 What can a trademark protect? | File Type: audio/mpeg | Duration: 4:01

Did you know that a sound can be a trademark or even colors such as the color Brown for UPS? Listen to this podcast and learn what else can be protected.

 Reporting from the International Trademark Association Annual Meeting in Seattle, WA | File Type: audio/mpeg | Duration: 5:54

Listen to this podcast and to Erik highlighting what’s being discussed at the conference that is impacting your business.

 You just received a cease and desist letter. Now What? | File Type: audio/mpeg | Duration: 2:20

No need to panic. But the first thing you should do is listen to this podcast and to Erik’s wise advice.

 Using the Proper Trademark Symbols | File Type: audio/mpeg | Duration: 3:06

There are key differences between the various trademark symbols. Listen to this podcast and to Erik explaining each.

 How long Does the Trademark Application Take? | File Type: audio/mpeg | Duration: 3:01

How long does the trademark application take is one of the most common questions and in this episode Erik provides the answer.

 How can trademark registration strengthen my brand? | File Type: audio/mpeg | Duration: 2:51

Did you know that trademark registration can strengthen your brand? Listen to this podcast and to Erik sharing three ways of doing so.

 Why I love trademarks | File Type: audio/mpeg | Duration: 2:55

In this episode, Erik shares some of his passion for working with businesses to grow their brands and protect their trademarks, and what make each day new and exciting.

 Three trademark myths debunked…. | File Type: audio/mpeg | Duration: 3:21

Erik shares three common myths about trademark protection and registration, and why they are false.

 Why you should hire an attorney? | File Type: audio/mpeg | Duration: 3:03

In this episode, Erik discusses the benefits of having an attorney help file and guide an application through the complex trademark registration process.

 Alt Trademarks Interview Erik Pelton | File Type: audio/mpeg | Duration: 21:42

Hannah speaks with Erik Pelton of Erik M. Pelton and Associates in Virginia. They discuss tips from his time as a trademark examiner, some unique aspects of his practice, and the value of mentoring young attorneys.

 What Employers Need To Know About Protecting Intellectual Property | File Type: audio/mpeg | Duration: 31:23

Do you know if your company’s intellectual property is protected? Is your social media and online content protected? Who owns the materials generated by employees, contractors, and users? Attorney Erik Pelton, founder of Erik M. Pelton & Associates, will discuss … Continue reading →

 Branding for Law Firms | File Type: audio/mpeg | Duration: 19:24

This is the second Interview Ed has done with Erik Pelton. Erik is founder of Erik M. Pelton & Associates, PLLC, a boutique trademark law firm in Falls Church, Virginia. Erik has been named a Top 10 trademark filer by … Continue reading →

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