Tricks of the Trade(mark)

A baseball team has nine players that must play well individually and as a team to succeed. As Erik details, each trademark application has at least nine critical ingredients that also must work in harmony to be effective.

Podcast names are eligible for trademark protection just like any other product or service brand name. Listen as Erik shares details for protecting audio podcast and videocast names, including his own Tricks of the Trade(mark).

As all businesses are facing crisis right now due to COVID-19, Erik shares some keys for brands and businesses to navigate these choppy waters.

Erik discusses six tools for brands to stay centered amidst a crisis, be it coronavirus or something else, including a reflection on the core values of any business.

For the first time in history, the USPTO’s Trademark Public Advisory Committee (TPAC) met virtually due to coronavirus. Despite a drop in recent filings, many of trademarks are still being filed and many more are in the queue. Erik provides … Continue reading →

Did you know that filing deadlines can now be extended by the USPTO office and fee penalties may be waived? Erik explains some of the details in this video. For more details, see https://www.erikpelton.com/uspto-covid-19/

In these challenging times with this crisis upon us, Erik shares several key reasons why now is especially the time to protect your brands, intellectual property, and your business.

Erik shares some inspirational stories and examples of how his clients and family businesses are handling and adapting creatively to our crisis while delivering profound value to their clients. Listen to this episode and gain some ideas to impact and … Continue reading →

In this episode, Erik shares three straightforward but crucial brand protection tips for anyone starting a new business. Listen to hear more about these steps and why they are so important.

Unfortunately, the volume of trademark scams is growing. Erik is determined to do all he can to put them out of business, and talks about his new site – www.isthisatrademarkscam.com – to educate trademark applicants about the scams.

Erik announces his new book, Building a Bold Brand, http://buildingaboldbrand.com and shares with listeners why motivated him to write it. Erik also describes various sections of this valuable resource and why it makes a valuable addition to any business owner’s … Continue reading →

Did you know that some are trying to capitalize on the Corona virus crisis? “I survived Corona Virus” is one recent USPTO trademark application example that Erik discusses in this podcast, and that is likely a waste of time and … Continue reading →

The COVID-19 virus is dramatically affecting and challenging every aspect of our lives and businesses. Stay true to your core values and communicate openly are two of the five insights Erik shares on this podcast.

Did you know that Xerox, Kleenex, Popsicle and Velcro are all registered trademarks, while aspirin used to be, but is now generic? In this episode, find out why your trademark should be an adjective and not a noun, and other … Continue reading →

Recent USPTO regulations will impact trademark applicants and filers. For example, all applicants, even when represented by counsel, must provide their email address. Listen to this podcast where Erik uncovers some details on the new regulations.