Tricks of the Trade(mark)

Some may think that it is pretty straight forward to file a trademark application. You may want to think twice after listening to this episode.

There are several different types of searches one can conduct before filing a trademark application. Erik reveals some of these key search terms and differences that brand owners should be aware of.

A trademark registration never sleeps as it works for the owner 24/7/365. Listen as Erik explains this extremely valuable benefit in more depth.

There are several critical questions you should ask your trademark lawyer before hiring their services. In this podcast Erik shares some of these important questions. Listen and avoid some of the key mistakes.

One of the key mistakes people make when filing for a trademark with the USPTO is the failure to search the record before filing. In this podcast, Erik discusses this mistake and two others and what to do about them.

A letter of protest for a trademark application is actually a way for a 3rd party to attempt and block your trademark application. Listen to this podcast and to Erik explaining what it is and how and why they are … Continue reading →

It is actually very good news when you receive such note from the USPTO office and it does mean that your application is in progress. But it also means that you have not yet reached the final trademark conclusion. In … Continue reading →

If Apple does not use the ® with their trademark why should you? Listen to this podcast when Erik presents the pros and cons of using your registration symbol with your trademarks.

Listen to this podcast and to Erik reflecting on how individuals and his clients are handling this crisis and receive his special free eBook download offer. Free eBook: Brand Management Tools During and After a Crisis https://www.erikpelton.com/free-ebook-brand-management-tools-during-and-after-a-crisis-2/

Several different fee changes and penalty have been proposed by the USPTO and are certain to happen. Listen to Erik explaining what they are and what to expect.

Did you know that filing statistics are actually up? How about the fact that the Washington Redskins are changing their name? In this podcast, Erik shares some important and fascinating trademark news you ought to hear about.

There are significant differences between these two (TEAS and TEAS Plus) USPTO trademark application forms that Erik discusses, including different limitations and costs. Listen as Erik explains his preference and the rationale why.

Protect names and logos are both important. Erik shares the differences and priorities in this episode, and details why protecting words is generally more important.

Trademarks are more of an art than a science. Erik shares his insights comparing the tools for building bold brands to an artist’s palette of colors.

Erik chats with Brad Phillips of Throughline® for a discussion about how businesses both big and small are managing – some successfully, some not – the coronavirus pandemic and related challenges the facing brands. The two also talk about the … Continue reading →