Tricks of the Trade(mark)

The year in review is one of Erik’s most popular episodes. No doubt COVID-19 has made this year a challenging one with vast implications in many areas. Yet there has been a surge in filing for trademarks and lots of … Continue reading →

Did you know that the USPTO trademark database is a goldmine with a wealth of information? But the key is knowing how to use it. In this episode Erik shares fascinating insights about what can be found with searches. TESS Help Menu: … Continue reading →

Properly signed applications, renewals, and other submissions to the USPTO are critical. In this episode, Erik explains some of the “why” and the “how” when it comes to signatures at the USPTO.

The USPTO filing fees for new applications and for renewals will be increasing in just a few weeks. Erik provides details and explains why anyone who has been waiting to file a new application or renewal may be able to … Continue reading →

For our Christmas edition, i had Erik Pelton on this episode to talk about trademark for SMEs, the impact of covid 19, trends to look out for in 2021, Amazon registry, best form of trademark, big brands and small brands

Masks are a necessity accessory in 2020, and with mask variations and brands, come trademarks and many USPTO trademark applications. Erik unmasks some of the details in this segment.

Did you know that Erik’s most popular, widely read and commented on blog posts are the ones he writes about scams? The USPTO trademark commissioner recently spoke on an online panel acknowledging that exposure to scam has been significant and … Continue reading →

Episode 140: The simple answer is no. You don’t need a corporation or LLC to file but there are some considerations to be made as to whom actually owns the trademark. In this episode, Erik explains some critical items to … Continue reading →

Episode 139: There are different evidence requirements with the USPTO for services vs. goods. In this episode, Erik discuses these differences and the importance of proper evidence in the trademark application process.

Following a client question, Erik shares four tips to ensure that registrants avoid the risks of losing their trademark rights.

Episode 137: Did you know that sometime candy shapes or costumes can be registered trademarks? Erik shares details in this fun and spooky episode about hallowed trademarks.

When it comes to applying to register a trademark and protect a brand, sooner is almost always better than later – and applications can be filed at USPTO even prior to use a name commercially. In this episode, Erik provides … Continue reading →

Did you know that restaurants are actually a prime candidate for trademark protection? Erik discusses why small businesses including restaurants can benefit tremendously by applying for trademark registration.

Brands may evolve over time and sometimes brand names or logos change. Erik explains what is allowed and what is not when it comes to changing your trademarks.

A coming increase in USPTO filing fees and constant scams are a couple of the reasons why trademark owners ought to check renewal dates. In this segment, Erik further explains the reasons why now is the time to check on … Continue reading →