Tricks of the Trade(mark)

Over the years, Erik has shared dozens of trademark registration tips. In this episode, he reveals the most important one.

The USPTO recently announced that trademark registration certificates will no longer be automatically printed and mailed on paper. What does that mean to trademark applicants, and how much of the trademark process is now in the cloud?

There are several important reasons why an applicant benefits from using a trademark attorney, to gain maximum Return on Trademark Investment. This episode outlines some of these reasons.

Trademarkive® is a one-stop resource for all things trademark. We have curated this content from hundreds of videos, podcasts, blog posts, visuals, books, and more–created over more than a decade. We have highlighted our best and most popular work on … Continue reading →

As the Rams and Bengals get ready to meet in Super Bowl LVI, it is fascinating to review the variety of trademarks filed on behalf of the teams, the players, and even the artists associated with this event. This episode … Continue reading →

Sooner is generally better. Listen to this episode to learn why the timing of a trademark filing is important, and why both new and existing businesses can benefit from filing for registration now.

Erik breaks down the various categories of bold brand names and explains how they can help create a strong brand and more protected business. For more trademark tips, visit www.buildingaboldbrand.com.

As we enter a new year, Erik discusses three basic yet critical things that businesses can do to enhance their brand protection.

In this annual review of the year in trademarks, Erik discusses key trademark developments from 2021 – including the Trademark Modernization Act (TMA), USPTO backlogs, and NFTs – as well as some things to look for in 2022.

What does Benjamin Franklin have to do with trademark protection and trademark disputes? Erik shares five reasons why trademark registration at the USPTO is so valuable.

Did you know that the recipe for storing trademark protection requires just a few ingredients? In this episode, Erik discussed those ingredients and the steps needed to create a delicious dish of brand protection for your business.

Building strong and protected brand names begins with developing creative names. In this episode Erik reveals several tips for brainstorming brand names and trademarks.

There are several pieces of information accessible to the public after filing a trademark application. Although there are some benefits to having this information easily accessible, this same information is also accessible to scammers. Erik shares several privacy considerations for … Continue reading →

The brands of many professional online gamers have millions of followers and huge profits from endorsements, advertising, merchandise, and more, yet many of them are not protected. Erik provides some trademark tips and guidance for the eSports industry that is … Continue reading →

The supply chain issues impacting our commerce shipments and supplies have relationship with the world of trademarks. Erik details what brand owners need to know about trademark protection and the supply chain.