Tricks of the Trade(mark)
Summary: Tricks of the Trade(mark): Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.
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- Artist: Erik Pelton
Podcasts:
Did you know that we created a free secure online tool for tracking USPTO applications and registrations? We launched sofTMware® 10 years ago and now it tracks tens of thousands USPTO records for several hundred users. See for yourself at … Continue reading →
Artificial Intelligence (AI) and ChatGPT has been the new a lot lately. How might it impact the world of trademarks and trademark attorneys? Listen for Erik’s comments.
A great tool for brands to connect with customers is a catch jingle. Listen for more about some great jingles and why they are so valuable.
Ownership changes and transfers for trademark applications and records can be quite complex. In this episode, Erik shares some of the key terms and principles about trademark assignment documents.
Trademark scams continue to proliferate. Listen for details about the latest details on scams using the USPTO’s seal and letterhead. For more about preventing or evaluating scams, visit www.isthisatrademarkscam.com
Hear our recap of the biggest trademark stories of 2022, including the USPTO backlog, the Queen of Christmas, Supreme Court cases, metaverse and NFT trends, and more. We also look forward to what 2023 might have in store for the … Continue reading →
The FIFA World Cup tournament is one of the biggest athletic and global events in the world. With the tournament underway, Erik shares some insights about FIFA trademarks, along with the stars on the pitch – many of who have … Continue reading →
The USPTO trademark application process has many steps and possibilities, one such step is a “Request to Divide” an application and split it into two separate filings. Listen for more details about when and why an applicant would file a … Continue reading →
What does an examiner at the USPTO consider when they review a trademark application? And how does it impact drafting and filing an application to register a trademark? Learn more in this episode from former USPTO examiner Erik Pelton.
Beginning in December 2022, the USPTO is implementing the most significant change to the trademark application process in many years. Listen for more details about the changes and their impacts on trademark applicants. For more about the trademark application process, … Continue reading →
Law firms have brands and trademarks too! Erik explains how law firms can protect their firm name and other branding elements, and shares some of the reasons they benefit from trademark registration.
What lessons from practicing yoga can be applied to trademarks? Erik shares some of his insights in this week’s Tricks of the Trade(mark). For more about all aspects of trademark registration and protection, see https://www.erikpelton.com/trademarkive/.
Can you register an emoji as a trademark? Erik and his team had a lot of fun recently creating their own emoji – and applying to register it. Listen to learn more about emoji trademark issues.
What is a copyright registration? Who can register? When should you register? Where is a copyright registered? And finally, why would you want to register? Learn more in this episode.
Nontraditional trademarks include sounds, scents, motions, lighting, colors, and more. Color marks are relatively rare and must meet additional requirements. In this episode, we cover the basics about color marks and T-Mobile’s trademark registration for magenta.
