Tricks of the Trade(mark)

Erik shares bold branding insights on one of his favorite things in this video, and discusses how little touches make a big difference to elevate a brand.

Electronic signatures are a standard procedure for online documents, including trademark documents. Erik discusses the unique method for signing a document at the USPTO in this video.

The world of trademarks is always evolving, and Erik is here to share 5 things he has learned so far in 2023.

In the kingdom of trademark protection, Taylor Swift is the reigning queen. Erik discusses Ms. Swift’s prolific portfolio of registered trademarks and savvy branding in this video.

Erik is back with an update on the USPTO log jam, how it affects every step of the application process – but there seems to be a light at the end of the tunnel, as explained in this podcast.

When we think of intellectual property, we often think of trademarks, copyrights, and patents. Trade secrets (think Coca-Cola recipe, WD-40 blend, and Google algorithm) are also considered intellectual property and are protected as such, with some key differences. Erik provides … Continue reading →

The Trademark Trial and Appeal Board (TTAB) is an administrative court at the US Patent and Trademark Office (USPTO). Erik explains what the TTAB is, the types of cases it handles, and how it functions in this podcast.

What’s hot and what’s not in the world of trademark protection? Erik shares his list in this video.

Yes, identical brand names can coexist. But there are criteria that need to be met, such as existing in different industries and offering different goods and services. Erik explains more and provides examples in this video.

Learn more about the ways that our firm gives back and works to reduce its footprint, all while we continue to make trademarks bloom.

Erik discusses the USPTO’s recent proposal to increase trademark filing fees – which will impact applications, renewals, and everything in between.

Erik revisits an important topic in today’s episode: trademark renewal deadlines, how to minimize risk and maximize peace of mind for your registered trademark.

Erik walks you through our new and improved homepage in this video.

Erik discusses how risk analysis works when it comes to a trademark clearance search in this episode.

Inspired by the 50th Anniversary of Pink Floyd’s album Dark Side of the Moon and its iconic cover, Erik reflects on how the trademark registration process is much like a prism.