SEO 101

Another prominent company outed for Buying Links; iAquire banned for selling links; Looking at Googles Algorithm Changes With Google Search Quality Head Amit Singhal; Yahoo launches Axis.

Changes in SERPs Prompt Penguin 1.1 Rumors; Losing Videos on Google Places - Apparently it is a Bug; Matt Cutts on the aftermath of Penguin; Key finding - a warning for WP users; Bing is rolling out a new look with a 3rd column integrating social.

52 Google Algorithm Updates as we look at the recently announced released algorithm update containing 52 changes to improve search quality. Ross and John also answer a listener question on ways of building a new web site to drive a decent amount of legitimate traffic.

March of the Google Penguin Update and how this highlights the need to have access to your Google Webmaster Tools account and view it regularly; Google Goes after Links in WordPress Themes; Google Drive? Does it matter?

Google Over-Optimization Penalty Debate Continues; Dropped In Rankings? Googles Mistake Over Parked Domains Might Be To Blame; The Negative SEO Debate Sparks Up Again; New Matt Cutts Video on How Search Engines work; How to check your Health in Search, What are the metrics you should be watching?

DMOZ, Linkbuilding and Over-Optimization in the mailbag; Google Webmaster Tools Sends out 20,000 Hack Warnings Today; Weird Google Crawl Errors.

Ross and John discuss the newest Google algorithm update that plans to penalize websites deemed too optimized for SEO. They also run through what some types of over optimization may be flagged.

Ross and John take a glimpse into a Search Quality meeting at Google where they discussed how to correct in long queries. They also answer listener questions on the linkbuilding value of Redirects and shortened URLs, GWT and managing links.

Ross and John look at the Google Panda 3.3 Update and its 40 changes to the algorithm, plus they answer some Facebook questions on link evaluation, no-follow links and sub-directories.

Reports are out that Google bypassed privacy settings in Internet Explorer and Safari web browsers. Ross and John discuss this plus listener questions about SEO for Drupal and best practices for delivering the best content to the end user without sacrificing Google placement or usability.

Social signals are becoming more and more important as substantiators of the legitimacy of incoming links to your website so it is important to consider that each piece of content has not just incoming links but social attributions.

Questions about canonical tags, long tail keyword traffic, silos, keywords boosting of PageRank and deep page getting traffic are answered by Ross and John.

Google to Penalize Too Many Ads Above the Fold as they announce a planned update that targets sites with too many ads above the fold.

Google has rolled out a new feature called Search plus Your World, currently available for users of Google who are using English and signed in with a Google profile. The Google Search Plus debacle up for discussion as Ross and John speak with the Partner of Reliable SEO and SEO Training Dojo, Terry Van Horne.

Stephan Spencer is the co-author of O Reilly Medias The Art of SEO which is being newly released in 2012 with tons of updates. Stephan is a treasure trove of info and John Carcutt and I did our best to eek out his insights on many useful subjects over an hour.