SEO 101 show

SEO 101

Summary: SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and John Carcutt give out helpful information for the beginners without overwhelming you with technical details.

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  • Artist: Ross Dunn and John Carcutt
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Podcasts:

 Bing Testing Bing Saves Search Bookmarking Feature; Google Penalizes French Link Network Buzzea | File Type: audio/mpeg | Duration: 34:22

Bing is testing Bing Saves search bookmarking feature; Google Penalizes French Link Network Buzzea. Ross also recaps his presentation at the the Design Tech Summit at the International Window Coverings Expo at KBIS / IBS. He discussed the 3 areas of web marketing from Audits and SEO to Analytics and lastly Reputation Enhancement Related articles across the web Google's Matt Cutts: We're Taking Action Against Buzzea, The French Link Network Microsoft Launches Bing Saves Private Beta Testing

 Guest Blogging: Stick a Fork In It; Expedia Paid Link Damage; Google Slams Paid Ads | File Type: audio/mpeg | Duration: 31:44

Guest Blogging: Stick a fork in it - it’s done; Expedia Lost 25 Percent Of Their Search Visibility In Google Possibly Over Unnatural Links; Google slams paid ads - shows stats… in an… infographic?! Ross also discusses plans for marketing and how you should never under-budget.       Related articles across the web Matt Cutts: "Stick A Fork In It, Guest Blogging Is Done" Expedia Lost 25% Of Their Search Visibility In Google Possibly Over Un

 Bing Begins Supporting SSL Search; Google On Links Within Widgets | File Type: audio/mpeg | Duration: 35:20

Bing Begins Supporting SSL Search – Query Data Does Not Pass [Not Provided]; 6 Major Google Changes Reveal the Future of SEO; Google Apologizes For Berlin Street Being Renamed "Adolf Hitler Platz" On Google Maps; Official: Google's Latest Official Stance On Links Within Widgets; Why The Internet of Things just got real with Googles  3.2 billion dollar Nest buy Related articles across the web Google Apologizes For Berlin Street Being Renamed "Adolf Hitler Platz" On Google Maps

 Search Spammers and Duplicate Content | File Type: audio/mpeg | Duration: 43:03

Google Reveals Top Searches of 2013: From Nelson Mandela to Twerking ;Google’s Matt Cutts On Search Spammers and how 25-30 percentOf The Web's Content Is Duplicate Content and Thats Okay; Google Still Working On Promoting Subject-Specific Authorities In Search Results. Ross and John also answer listener questions on writing content  non-geographic specific to attract links or focus more on getting reviews, SERPS with Author Image and paginating comments. Related articles across the web Matt Cutts Explains How Duplicate Content Affects Rankings by @mattsouthern Google's Matt Cutts: 25-30% Of The Web's Content Is Duplicate Content & That's Okay Google Has A Lot To Say About Duplicate Content These Days

 Website Bans, Funneling Traffic and a Listener Site Review | File Type: audio/mpeg | Duration: 33:36

Talking  Website Bans, Funneling Traffic and a Listener Site Review as Ross  talks about diagnosing website bans, funneling traffic and finding the best ways to judge if your site requires a new navigation, plus Ross goes over  a couple of site reviews

 Anglo Rank: Another Private Link Network Foiled By The Cutts; Duplicate Meta Descriptions | File Type: audio/mpeg | Duration: 46:38

Another Private Link network foiled by the Cutts as  Google’s head of search spam, Matt Cutts, just confirmed on Twitter that Google has targeted another private link network named Anglo Rank. Plus, Different quality guidelines when results may be important for both your money and your life. Also, Matt Cutts talks this week about Duplicate Meta Descriptions: is essence, it is better to have none at all than duplicated tags

 Duplicate Meta Descriptions; Merchant Quality Chatters Spurns Google Zebra Rumor | File Type: audio/mpeg | Duration: 36:51

Matt Cutts discusses duplicate Meta Descriptions , that in  essence, it is better to have none at all than duplicated. Plus merchant quality talks lead to the rumor of a Google Zebra update. Also, Ross and Scott answer a listener question regarding available resources that walk a client through what to expect in the SEO process, what it'll be like, what they need to do and understand, and how to avoid hiring a bad SEO.

 Image Mismatch Google Webmaster Tools Manual Action Penalty; Google Authorship, Custom Google+ URLs | File Type: audio/mpeg | Duration: 38:54

Image Mismatch: The Latest Google Webmaster Tools Manual Action Penalty, plus Ross and John answer listener questions on Google Authorship, Custom Google+ URLs, linkbuilding, the Google Disavow tool and more.

 Black Hat Hacking, Toolbar PageRank, Autocomplete, Authorship and Other Points from Matt Cutts PubCon 2013 Keynote | File Type: audio/mpeg | Duration: 52:38

Points from Matt Cutts PubCon Keynote Speeches included Black Hat Hacking will be a core topic Googles web spam team will focus on. They hope to go after the hard core hacking tactics and reduce that impact on the search results. Child pornography will be blocked significantly in all countries, not just the US. Toolbar PageRank may or may not be fixed. The pipeline to export the quarterly data broke and Google has no immediate plans to fix it. Mobile is going to be a key area in 2014, so pay attention to it. Autocomplete, look to add request Autocomplete to your forms. Top Ad Heavy Algo will get refreshed in a big way, see the previous update over here. Authorship 15 percent Reduction - Google is going to get picky on who they show authorship rich snippets for. So dont be surprised if yours goes away, look for ways to make yourself more authoritative. This includes rich snippets for your site... Plus, Ross and John discuss a recent Search Engine Roundtable poll that asked Does A Manual Action Removal Impact Google Rankings? , as well as auditing issues.

 Responsive Design Does Not Equal Ranking Boost; Google To Patent Physical Likes:Tied to Glass | File Type: audio/mpeg | Duration: 45:17

Responsive Design Does Not Equal Ranking Boost; Google To Patent Physical Likes: Tied to Glass; John gives his thoughts on rel=next for ecommerce product lists; Google Launches Media Tools For Reporters and Journalists; HeathCare.gov SEO issues and Google Authorship.

 Google Hummingbird Recap; Google Penguin 2.1: Turned More People into Google Haters | File Type: audio/mpeg | Duration: 41:01

Google Hummingbird Recap: Designed for faster results, semantic search...more focused on user intent rather than search terms, gives more reason to write naturally, and be less keyword driven. Google Penguin 2.1 Turned More People into Google Haters; Structured Data Provides Impressive Click Gains; Bing shows us 27 Things that Help and Hurt SEO.

 Submitting New Sites for Google to Crawl? Canonical Tag to Custom Post Types? How Many Links are Too Many? | File Type: audio/mpeg | Duration: 34:49

Submitting new sites to Google to crawl is still a good practice? Is it a good practice to apply the canonical tag to custom post types to build up page value of static pages. If an SEO suggests link building for your site, how many is too many?

 Calico: Google Answer for Death; Google Panda Collateral Damage Victim: Attempted Suicide | File Type: audio/mpeg | Duration: 39:50

Calico: Google Answer for Death; Google Panda collateral damage victim speaks of experience and how close he was to suicide. There are other such discussions from the Penguin update. Lesson learned? Diversify your marketing so that Google isn’t everything. How should you do that but still keep an online focus? Google is also looking to drop cookies for Ad tracking in favor of a new little-known technology they are working on called AdID.

 Crawling Unlinked URLs to Discover New Content; Paying for Site Audits | File Type: audio/mpeg | Duration: 34:48

Why should I pay for an audit if you are just to tell me what is wrong with my site? That should be free! Google Webmaster Tools Link Update. Google Never sends warnings about web spam … There is always action taken. Google Crawling Unlinked URLs to discover new content. A tongue in cheek article on Miley Cyrus and Google Trends. Automated Content is against Google Guidelines.

 PageRank removed from Google Toolbar; Seeking Ghost Related Puns for a SPAM network; Moz Web Developers SEO Cheatsheet 2.0 | File Type: audio/mpeg | Duration: 33:19

PageRank removed from Google Toolbar; Matt Cutts tweeted he is trying to come up with Ghost related puns for a SPAM network; Moz Web Developers SEO Cheatsheet 2.0. Also, Ross answers a listener question on whether Does it hurt my SEO rankings to not host my website on a web server in the country I am targeting? He also refreshes on common asked issues like disavow, canonical and consolidating sites.

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