SEO 101

Ross Dunn, host of SEO 101 speaks with Brasco of WebmasterRadio.FM about the upcoming changes with Google and "Mobilegeddon" during a special "Live" edition of the program this week.

Neither Penguin or Panda are on a rolling update schedule. .. both are currently Manual Updates and Panda has not been updated in over 6 months.  Google working on a completely separate Index for Mobile. Tablets not considered “Mobile” by Google and are not impacted by the coming update. Good Mobile Overview of the Gary Illyes presentation at SMX West. Also, Stephan Spencer raises the issue of building link risk management into every website owners regular processes.    

New Info on the Google Mobile Algo Roll-out: Will be a Yes/No flag no Grey areas. More discussion about whether it will impact Desktop search. Will roll out over a few Days (a week) Google News not going to see the Mobile update yet. Also , a Doorway Page Update and listener questions on query parameter URLs and tabbed content.

Query Parameters, Ranking Factors and The Possible Split of Google Plus are among the listeners topics that Ross Dunn and John Carcutt ask return guest (Google Webmaster Trends analyst) John Mueller They also discuss the eventual rollout of search queries reports in Google Webmaster Tools, author rank and more.

The Google Mobile Friendly Update, Advance notice of major upcoming Google updates, GWT Functionality and other subjects are addressed as Ross Dunn and John Carcutt welcomes back the famed Google Webmaster Trends Analyst from Switzerland, John Mueller

Ross Dunn speaks with Rebecca Kirstein, a certified Google Business View photographer. She is on to talk about the Google Business View process for local search they created and how it can help with local results.

Ross Dunn and John Carcutt answer listener questions on mobile friendly SERPs, temporary landing pages while redesigning websites,  and inbound vs outbound links. Plus they discuss some headlines that include Photos are No longer the King of Facebook and Despite Documented Performance Lift Brands Still Confounded By Local Search  

Understanding and Explaining A Realistic SEO Timeline; In 2015, Your Job As An SEO Isnt Actually SEO or Your Job As An SEO Should Be Just SEO; Wildcards Can Be Used in Google Suggest.

Ross Dunn and John Carcutt discuss  linkbuilding tactics, public hatred for Google Mapmaker, Quality Content Guidelines, Google Now Supports Crawling and Indexing Locale-Adaptive Web Pages, and Matt Cutts Talking About The Early Days At Google.  

Ross Dunn and John Carcutt describe in detail why SEO can be spelled A.R.T. A = Authority Link Profile Social References/Engagement Local Citations R = Relevancy Keyword vs Topics (meaning) Content Content Types T = Trust Algos: Good vs. Bad Tactics Crawlability Technology/Mobile

Ross and John continue their  look into the year of algorithm changes including Payday Loan 2.0 – Targeting highly spammy categories, Google Panda 4.0 – 7.5 percentof English Language queries hit, Authorship Photo Drop – Signaling big changes to come.

External traffic to Spanish news websites has fallen by 10 to 15 percent after Google removed the country’s publishers from its free news index; Non-HTTPS sites get warning soon in Chrome. Plus Ross and John look into the year of algorithm changes including  Payday Loan 2.0 - Targeting highly spammy categories,  Google  Panda 4.0 - 7.5 percentof English Language queries hit,  Authorship Photo Drop - Signaling big changes to come.

Ross and John answer listener questions including troubleshooting why a website might actually not be cached, and the importance of allowing people to visit the website with or without the www and how this could result in losing as much as half of his direct web traffic. Plus, Google is shutting down Google News in Spain and cutting all news content from Spain; Google Says Penguin To Shift To Continuous Updates; Bing: Content Quality Is A Primary Ranking Factor Made Up Of Authority, Utility and Presentation.

Ross and John answer listener questions about optimizing for keyword phrases, managing Google+ Local pages for your business. Plus news on New Facebok Algo Targets posts which seem like ads and how to pin Your Google+ Posts To The Top Of Your Stream.

Scanning Your Site For Missing Google Analytics and AdWords Tags as Ross welcomes Josh Kellett. Josh is the inventor of GAchecker.com (a free tool designed to Scan Your Site For Missing Analytics and AdWords Tags ) and a top search specialist at the Canadian Red Cross.