SEO 101

Matt Cutts announced new updates with Google Penguin and Panda algorithms and new link network targets in 2013. Matt announced this during the SMX West panel, The Search Police. Plus, Ross and John discuss highlights from SMX West 2013 and answer a listener question on How To Optimize your Website With GZIP Compression.

Would it be better to have tons of traffic with a high bounce rate, or to have a lower bounce rate, but half the traffic? Plus, a question on shopping for keyword tools where the listener is seeking keyword suggestion, keyword traffic and competition and Keyword tracking. Finally, an ecore segment on Chronicling the History of SEO is Dead as a Search Engine Land article looks at Failed Predictions Over The Years.

Understand Updates To Your Account With Change History...Google Analytics Change History Helps You Understand and Track Changes;Googleplex 120 million dollar futuristic renovation and expansion underway; Google Appears To Be Busted With Its Own Paid Links Again. Ross and John also answer listener question on optimizing with domain age, title tags and flash elements.

Eric Schmitt Quoted in WSJ About Authorship, and that you can boost your rankings by using Google authorship, and that Google+ has been designed to be an identity verification network. Plus Google is Looking to Stop the Money Stream to Download Sites, Ross and guest Scott Van Achte have the details.

Optimizing with SiteApps and Google Analytics; Google Rankings via Hacking and Google Bombing; How to Get Listed in Bing Local Canada; Webmasters Notice Decline In Google Image Search Traffic After Design Update.

SEO Benefit of Writing Pages Instead of Posts, Skills from Traditional SEO Most Useful for your Search and Social Marketing, Duplicate Pages, Content and link building and more as Ross and John answer questions from the new SEO 101 Google Plus community.

Ross and John discuss Facebook Graph Search plus Optimizing your Website for Graph Social and Increased Weight of Bing. The also discuss a listener comment on Google Shopping and Getting Scroogled.

Irish newspapers charge people to link to them and are chasing people who dont pay; Google says delete your Google+ Local page if you hide your address; Social is King on Smartphones, But Search is King on Tablets; Facebook launches “Nearby” for businesses. Competing with Google+ Local, Yelp and other location based social and search activities; Matt Cutts answers a question on What was the biggest surprise for you and your spam team in 2012? Answer: That people still fall for SEO scams.

What to do now that Raven Tools and AHREF has dropped the ranking report options? Suggestions on a basic site that step by step helps a visual learner understand blog SEO? Is directory submission out dated? These questions and more Rossand John answer from their brand spanking new SEO 101 Google+ community.

Ross and John talk more on Authorship Markup with a listener question on how Google+ Pages can be connected with the websites using the rel=publisher html markup. They also discuss a question on 302 re-direction and the homepage impact it can make on your site.

Regarding Google Authorship, Ross and John answer a listener question on if it is better for a company blog to all be under the same Rel Author or to use individual authors? They also answer questions about infographics as linkbait, plus how Google is reporting AdWords Compliance.

Google Patent: Sites You Link Should Have Reachability; Google AdWords Compliance; China Blocks Google Search (is it temporary?); Links Are The Webs Building Blocks.

Current SEO Misinformation Seen Online; Google Webmaster Tools Warnings. Ross and John also answer listener questions on installing redirects, Craigslist regarding its negative impact or leveraging value plus John shares how SuperStorm Sandy affected his area of New Jersey.

Former Google Search Quality Member Andre Weyher, (formerly of Matt Cutts Search Quality team) speaks out on what were his daily roles , his thoughts on the Penguin and Panda algorithms, spam in link profiles and much more. Ross and John also answer listener questions on Google Authorship, spammy links from forum profiles using exact match keyword anchor text and more.

Chronicling the History of SEO is Dead as a Search Engine Land article looks at Failed Predictions Over The Years; YouTube Estimate Minutes Watched as The YouTube Blog announces they have adjusted their ranking algorithm.