SEO 101

Ross and John speak with with Professor Maps himself, Mike Blumenthal - the wizard of Google Places and blogger of Understanding Google Maps and Local Search. If you have a business with a local presence then this exclusive interview is one you cannot afford to miss.

Ross and John speak exclusively with Google Webmaster Trends Analyst John Mueller in a special 60-minute interview that includes topics like Google Plus, the Plus One button, and the metrics and tracking of both within Google Webmaster Tools and Google Analytics.

John talks about his trip to Get Listed, they give their take on Google Plus and a Danny Sullivan article on Search Engine Land on How Twitter is no longer in Google where Danny suggests site:twitter.com/accountname to get access to history per identity.

Ross and Scott answer listener questions on Google filling up more and more of it's returned search results with ads, local search, google store, etc. And how will there be any room for small Internet retailers or will it all be brands? They also answer a question about handling extra metadata.

Ross and John give their comments and suggestions in their site review of OnlineBlackJackHQ.com, a website that provides Online Blackjack tips and strategy.

Ross and John discuss a post that discusses What Schema.org Means for SEO and Beyond. We also get some news from SMX Advanced 2011 that Ross attended, including search result studies from Covario and SEOmoz.

Ross and John discuss the launch of the Google +1 button, which lets people recommend Web sites to those in their social circle. After John defends the honor of using Screaming Frog when using site review, he and John do a site review.

John returns to the show to help Ross answer your submitted questions, from graphics and indexing to using sub-domains or sub-directories, to geographic targeting in Google Webmaster Tools, and more.

Ross and Scott walk through proper use of keywords and CSS, as well as how to avoid getting in trouble for paid links and hurting your page ranking while reviewing Tickbooth.org.uk, a site that specializes in selling rugby tickets.

Ross and Scott give their take on the metatags, content and indexing as part of a Site Review of SevillaNJ.com, A New Jersey restaurant that offers Spanish Style cuisine.

Ross and guest Scott Van Achte review and audit a website, giving advice on how to strengthen ranking, SEO, and usability. From better describing just what your site offers, to offers on how to title pages.

Google's new feature, Google Plus One aims to make search more social, while also being brought to bare for Google Street View not blurring people enough in Switzerland. Ross and John also answer a question on what you can change on your page to effect search rankings, and efficient ways to track it.

Ross and John answer a listener question on SEO Impact by Moving Platforms as a wedding videographer considers the move from Rapidweaver to WordPress.

Ross and John have an update on Google Toolbar and tackle tactics they feel are on the way out. Content farms, exact match domains, and more are put under scrutiny.

How long do you normally give a change before you decide if it had any effect or not and move on? Is it even possible to answer that, since its largely dependent on crawl frequency? Ross and John answer that and other listener questions and discuss the Google Farmer Panda situation.