![SEO 101 show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/060/703/small/seo-101.jpg)
Summary: Ross Dunn and John Carcutt describe in detail why SEO can be spelled A.R.T. A = Authority Link Profile Social References/Engagement Local Citations R = Relevancy Keyword vs Topics (meaning) Content Content Types T = Trust Algos: Good vs. Bad Tactics Crawlability Technology/Mobile