![SEO 101 show](https://d3dthqtvwic6y7.cloudfront.net/podcast-covers/000/060/703/small/seo-101.jpg)
Summary: Social signals are becoming more and more important as substantiators of the legitimacy of incoming links to your website so it is important to consider that each piece of content has not just incoming links but social attributions.
Summary: Social signals are becoming more and more important as substantiators of the legitimacy of incoming links to your website so it is important to consider that each piece of content has not just incoming links but social attributions.