Business901 show

Business901

Summary: Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. Joe Dager, owner of Business901 takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts. Are you marketing to the unprofitable masses? Marketing through a funnel of depletion is not only costly but ineffective. Lean Marketing establishes pull and allows you to develop and implement the Funnel of Opportunity.

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  • Artist: Joe Dager
  • Copyright: Copyright © 2017 Joseph Dager. All rights reserved.

Podcasts:

 Lean Kanban lessons from a Software Developer | File Type: audio/mpeg | Duration: 00:35:52

Recently I had Chris Hefley, President and Co-Founder Bandit Software on a special edition of the Business901 Podcast. Bandit Software is the maker of an electronic Kanban tools for Lean Software and Systems development teams called Lean Kit Kanban. This conversation starts with a discussion of where Kanban stands today in the software community and soon after we dive into… Why use an Electronic Kanban? What advantages will a project manager gain from the use? Understanding the importance of handling the que? What is on the horizon for Kanban? Chris offers a perspective from not only a producer of a product for Kanban but as an software developer himself. This is not a consultant or an author of an how to book but someone that is in the trenches living it day in and day out. I encourage you to listen as Chris will give you a fresh perspective of not only Kanban but Lean in Software Development. The Bandit Software team will be sponsoring a booth at the upcoming Lean Software and Systems Conference in Atlanta, April 21-23. (http://atlanta2010.leanssc.org/)

 Lean Kanban lessons from a Software Developer | File Type: audio/mpeg | Duration: 35:51

Recently I had Chris Hefley, President and Co-Founder Bandit Software on a special edition of the Business901 Podcast. Bandit Software is the maker of an electronic Kanban tools for Lean Software and Systems development teams called Lean Kit Kanban. This conversation starts with a discussion of where Kanban stands today in the software community and soon after we dive into… Why use an Electronic Kanban? What advantages will a project manager gain from the use? Understanding the importance of handling the que? What is on the horizon for Kanban? Chris offers a perspective from not only a producer of a product for Kanban but as an software developer himself. This is not a consultant or an author of an how to book but someone that is in the trenches living it day in and day out. I encourage you to listen as Chris will give you a fresh perspective of not only Kanban but Lean in Software Development. The Bandit Software team will be sponsoring a booth at the upcoming Lean Software and Systems Conference in Atlanta, April 21-23. (http://atlanta2010.leanssc.org/)

 Lean Kanban lessons from a Software Developer | File Type: audio/mpeg | Duration: 00:35:52

Recently I had Chris Hefley, President and Co-Founder Bandit Software on a special edition of the Business901 Podcast. Bandit Software is the maker of an electronic Kanban tools for Lean Software and Systems development teams called Lean Kit Kanban. This conversation starts with a discussion of where Kanban stands today in the software community and soon after we dive into… Why use an Electronic Kanban? What advantages will a project manager gain from the use? Understanding the importance of handling the que? What is on the horizon for Kanban? Chris offers a perspective from not only a producer of a product for Kanban but as an software developer himself. This is not a consultant or an author of an how to book but someone that is in the trenches living it day in and day out. I encourage you to listen as Chris will give you a fresh perspective of not only Kanban but Lean in Software Development. The Bandit Software team will be sponsoring a booth at the upcoming Lean Software and Systems Conference in Atlanta, April 21-23. (http://atlanta2010.leanssc.org/)

 Interpreting the use of Data in Marketing | File Type: audio/mpeg | Duration: 00:22:48

In Part 2 of the 2-part Business901 Podcast with Dr. Eric Reidenbach of the Six Sigma Marketing Institute, we discussed the use of data and analytics. We are swamped with incoming data. I believe that the best way to interpret, define and use this sea of information is through the use of Six Sigma tools. I asked that question of Dr. Reidenbach and this is an excerpt of one of his answers:I think that there is a ton of data, and that's why you need some overriding metric, if you will, or overriding paradigm such as a value paradigm which governs and directs you as to how you convert data into information. The big breakthrough that Gale has made for marketers is the discovery of the power of value. And the company who can harness and identify, create, and deliver value is going to be the market share winner. Now this opened a lot of eyes. Not all of them, unfortunately, but some. So now a lot of the data that is collected, and a lot of the information that is generated from that data, is in the nature of value, and the tradeoff between quality and price. What are the CTQs that comprise quality? What is their relative importance? How do we use that information? There's always, always that one final glitch in the whole process and that is after we've generated this information, how do we use it? Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute. The Institute is one of the leading organizations and authorities of Six Sigma marketing, a fact-based, disciplined approach to growing market share in targeted product/markets by providing superior value. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, the best leading indicator of market share growth. Dr. Reidenbach is the author of over 20 books on marketing and market research. His most recent books include: Podcast 1 of 2: The Nature of Value Podcast with Dr. Eric Reidenbach Amazon Links: Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers Six Sigma Marketing: From Cutting Costs to Growing Market Share Related Posts: BEST IN MARKET USING SIX SIGMA IN MARKETING MARKETING YOUR BLACK BELT create space; create agility; and create the future

 Interpreting the use of Data in Marketing | File Type: audio/mpeg | Duration: 22:47

In Part 2 of the 2-part Business901 Podcast with Dr. Eric Reidenbach of the Six Sigma Marketing Institute, we discussed the use of data and analytics. We are swamped with incoming data. I believe that the best way to interpret, define and use this sea of information is through the use of Six Sigma tools. I asked that question of Dr. Reidenbach and this is an excerpt of one of his answers: I think that there is a ton of data, and that's why you need some overriding metric, if you will, or overriding paradigm such as a value paradigm which governs and directs you as to how you convert data into information. The big breakthrough that Gale has made for marketers is the discovery of the power of value. And the company who can harness and identify, create, and deliver value is going to be the market share winner. Now this opened a lot of eyes. Not all of them, unfortunately, but some. So now a lot of the data that is collected, and a lot of the information that is generated from that data, is in the nature of value, and the tradeoff between quality and price. What are the CTQs that comprise quality? What is their relative importance? How do we use that information? There's always, always that one final glitch in the whole process and that is after we've generated this information, how do we use it? Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute. The Institute is one of the leading organizations and authorities of Six Sigma marketing, a fact-based, disciplined approach to growing market share in targeted product/markets by providing superior value. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, the best leading indicator of market share growth. Dr. Reidenbach is the author of over 20 books on marketing and market research. His most recent books include: Podcast 1 of 2: The Nature of Value Podcast with Dr. Eric Reidenbach Amazon Links: Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers Six Sigma Marketing: From Cutting Costs to Growing Market Share Related Posts: BEST IN MARKET USING SIX SIGMA IN MARKETING MARKETING YOUR BLACK BELT create space; create agility; and create the future

 Interpreting the use of Data in Marketing | File Type: audio/mpeg | Duration: 00:22:48

In Part 2 of the 2-part Business901 Podcast with Dr. Eric Reidenbach of the Six Sigma Marketing Institute, we discussed the use of data and analytics. We are swamped with incoming data. I believe that the best way to interpret, define and use this sea of information is through the use of Six Sigma tools. I asked that question of Dr. Reidenbach and this is an excerpt of one of his answers:I think that there is a ton of data, and that's why you need some overriding metric, if you will, or overriding paradigm such as a value paradigm which governs and directs you as to how you convert data into information. The big breakthrough that Gale has made for marketers is the discovery of the power of value. And the company who can harness and identify, create, and deliver value is going to be the market share winner. Now this opened a lot of eyes. Not all of them, unfortunately, but some. So now a lot of the data that is collected, and a lot of the information that is generated from that data, is in the nature of value, and the tradeoff between quality and price. What are the CTQs that comprise quality? What is their relative importance? How do we use that information? There's always, always that one final glitch in the whole process and that is after we've generated this information, how do we use it? Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute. The Institute is one of the leading organizations and authorities of Six Sigma marketing, a fact-based, disciplined approach to growing market share in targeted product/markets by providing superior value. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, the best leading indicator of market share growth. Dr. Reidenbach is the author of over 20 books on marketing and market research. His most recent books include: Podcast 1 of 2: The Nature of Value Podcast with Dr. Eric Reidenbach Amazon Links: Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers Six Sigma Marketing: From Cutting Costs to Growing Market Share Related Posts: BEST IN MARKET USING SIX SIGMA IN MARKETING MARKETING YOUR BLACK BELT create space; create agility; and create the future

 The Nature of Value Podcast with Dr. Eric Reidenbach | File Type: audio/mpeg | Duration: 00:22:34

Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute. The Institute is one of the leading organizations and authorities of Six Sigma marketing, a fact-based, disciplined approach to growing market share in targeted product/markets by providing superior value. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, the best leading indicator of market share growth.  In this Podcast Eric answered these questions: Why VOM instead of VOC? Why is VOC/VOM so important to manufacturers? What is the state of VOC/VOM in SS today? What are the impediments to using VOC/VOM in SS? How do you overcome these impediments? Dr. Reidenbach is the author of over 20 books on marketing and market research. His most recent books include: Amazon Links: Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers Six Sigma Marketing: From Cutting Costs to Growing Market Share Related Posts: BEST IN MARKET USING SIX SIGMA IN MARKETING SHOULD WORK CELLS BE USED IN SALES AND MARKETING? MARKETING YOUR BLACK BELT

 The Nature of Value Podcast with Dr. Eric Reidenbach | File Type: audio/mpeg | Duration: 22:33

Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute. The Institute is one of the leading organizations and authorities of Six Sigma marketing, a fact-based, disciplined approach to growing market share in targeted product/markets by providing superior value. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, the best leading indicator of market share growth.  In this Podcast Eric answered these questions: Why VOM instead of VOC? Why is VOC/VOM so important to manufacturers? What is the state of VOC/VOM in SS today? What are the impediments to using VOC/VOM in SS? How do you overcome these impediments? Dr. Reidenbach is the author of over 20 books on marketing and market research. His most recent books include: Amazon Links: Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers Six Sigma Marketing: From Cutting Costs to Growing Market Share Related Posts: BEST IN MARKET USING SIX SIGMA IN MARKETING SHOULD WORK CELLS BE USED IN SALES AND MARKETING? MARKETING YOUR BLACK BELT

 The Nature of Value Podcast with Dr. Eric Reidenbach | File Type: audio/mpeg | Duration: 00:22:34

Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute. The Institute is one of the leading organizations and authorities of Six Sigma marketing, a fact-based, disciplined approach to growing market share in targeted product/markets by providing superior value. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, the best leading indicator of market share growth.  In this Podcast Eric answered these questions: Why VOM instead of VOC? Why is VOC/VOM so important to manufacturers? What is the state of VOC/VOM in SS today? What are the impediments to using VOC/VOM in SS? How do you overcome these impediments? Dr. Reidenbach is the author of over 20 books on marketing and market research. His most recent books include: Amazon Links: Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers Six Sigma Marketing: From Cutting Costs to Growing Market Share Related Posts: BEST IN MARKET USING SIX SIGMA IN MARKETING SHOULD WORK CELLS BE USED IN SALES AND MARKETING? MARKETING YOUR BLACK BELT

 Small Business Lean | File Type: audio/mpeg | Duration: 00:26:13

My guest on the Business901 Podcast was Ankit Patel, the founder of The Lean Way Consulting. We discussed applying Lean principles to Small Business. Ankit is a Lean Practitioner that has taken his expertise to the front-line of many small business. Little theory was discussed in this conversation. There was little if any should "do's" but more what we did and what was learned from this. I call it practical and implementable items, not ideas. In the past, Ankit has been a Lean consultant for Dell Inc. overseeing Dell's Manufacturing, and Re-Manufacturing production processes in Lebanon TN.  Ankit helped guide the multibillion dollar plant in strategic planning, coaching executives at the plant, facilitating Kaizen events, and training Lean leaders at all levels of the organization.  Ankit is no stranger to the board room or the shop floor and has run several strategic initiatives as well as 100's of Kaizen events Ankit has also had several years of small business ownership.  He has owned a Liberty Tax Service, started his own online computer education company My Computer Buddies and has been a partner in a sandwich shop and a motel.  Ankit has guided a variety of small and medium size businesses ranging in services from veterinary clinics to tattoo parlors. His experience to change and grow companies ranges from small businesses to multinational fortune 50 companies. Ankit has an Industrial Engineering Degree from Georgia Tech and lives in the Nashville TN area.  You can follow Ankit on the blog http://theleanwayconsulting.blogspot.com

 Small Business Lean | File Type: audio/mpeg | Duration: 00:26:13

My guest on the Business901 Podcast was Ankit Patel, the founder of The Lean Way Consulting. We discussed applying Lean principles to Small Business. Ankit is a Lean Practitioner that has taken his expertise to the front-line of many small business. Little theory was discussed in this conversation. There was little if any should "do's" but more what we did and what was learned from this. I call it practical and implementable items, not ideas. In the past, Ankit has been a Lean consultant for Dell Inc. overseeing Dell's Manufacturing, and Re-Manufacturing production processes in Lebanon TN.  Ankit helped guide the multibillion dollar plant in strategic planning, coaching executives at the plant, facilitating Kaizen events, and training Lean leaders at all levels of the organization.  Ankit is no stranger to the board room or the shop floor and has run several strategic initiatives as well as 100's of Kaizen events Ankit has also had several years of small business ownership.  He has owned a Liberty Tax Service, started his own online computer education company My Computer Buddies and has been a partner in a sandwich shop and a motel.  Ankit has guided a variety of small and medium size businesses ranging in services from veterinary clinics to tattoo parlors. His experience to change and grow companies ranges from small businesses to multinational fortune 50 companies. Ankit has an Industrial Engineering Degree from Georgia Tech and lives in the Nashville TN area.  You can follow Ankit on the blog http://theleanwayconsulting.blogspot.com

 Small Business Lean | File Type: audio/mpeg | Duration: 26:12

My guest on the Business901 Podcast was Ankit Patel, the founder of The Lean Way Consulting. We discussed applying Lean principles to Small Business. Ankit is a Lean Practitioner that has taken his expertise to the front-line of many small business. Little theory was discussed in this conversation. There was little if any should "do's" but more what we did and what was learned from this. I call it practical and implementable items, not ideas. In the past, Ankit has been a Lean consultant for Dell Inc. overseeing Dell's Manufacturing, and Re-Manufacturing production processes in Lebanon TN.  Ankit helped guide the multibillion dollar plant in strategic planning, coaching executives at the plant, facilitating Kaizen events, and training Lean leaders at all levels of the organization.  Ankit is no stranger to the board room or the shop floor and has run several strategic initiatives as well as 100's of Kaizen events Ankit has also had several years of small business ownership.  He has owned a Liberty Tax Service, started his own online computer education company My Computer Buddies and has been a partner in a sandwich shop and a motel.  Ankit has guided a variety of small and medium size businesses ranging in services from veterinary clinics to tattoo parlors. His experience to change and grow companies ranges from small businesses to multinational fortune 50 companies. Ankit has an Industrial Engineering Degree from Georgia Tech and lives in the Nashville TN area.  You can follow Ankit on the blog http://theleanwayconsulting.blogspot.com

 Alliances and Tools in Innovation | File Type: audio/mpeg | Duration: 12:41

In part 3 of this 3 part podcast Mike Dalton the founder of Guided Innovation Group, discussed Alliances and tools used in Innovation. In Mikes recent book, Simplifying Innovation: Doubling speed to market and new product profits - with your existing resourceshe discussed the Guided Innovation’s unique TOC-based approach to rapid innovation improvement is helping companies slash time to market in half and nearly double new product profits. Whether you are struggling to get more sales impact from your new product and innovation investment or are growing strongly but still interested in taking your innovation performance to the next level. Customer Value Lens and much more. The book was just released in January and has received some good reviews. Related Posts: Podcast 1: TOC in Innovation Podcast 2: Customer Value Lens Podcast 3: Alliances and Innovation Tools

 Alliances and Tools in Innovation | File Type: audio/mpeg | Duration: 00:12:42

In part 3 of this 3 part podcast Mike Dalton the founder of Guided Innovation Group, discussed Alliances and tools used in Innovation. In Mikes recent book, Simplifying Innovation: Doubling speed to market and new product profits - with your existing resourceshe discussed the Guided Innovation’s unique TOC-based approach to rapid innovation improvement is helping companies slash time to market in half and nearly double new product profits. Whether you are struggling to get more sales impact from your new product and innovation investment or are growing strongly but still interested in taking your innovation performance to the next level. Customer Value Lens and much more. The book was just released in January and has received some good reviews. Related Posts: Podcast 1: TOC in Innovation Podcast 2: Customer Value Lens Podcast 3: Alliances and Innovation Tools

 Alliances and Tools in Innovation | File Type: audio/mpeg | Duration: 00:12:42

In part 3 of this 3 part podcast Mike Dalton the founder of Guided Innovation Group, discussed Alliances and tools used in Innovation. In Mikes recent book, Simplifying Innovation: Doubling speed to market and new product profits - with your existing resourceshe discussed the Guided Innovation’s unique TOC-based approach to rapid innovation improvement is helping companies slash time to market in half and nearly double new product profits. Whether you are struggling to get more sales impact from your new product and innovation investment or are growing strongly but still interested in taking your innovation performance to the next level. Customer Value Lens and much more. The book was just released in January and has received some good reviews. Related Posts: Podcast 1: TOC in Innovation Podcast 2: Customer Value Lens Podcast 3: Alliances and Innovation Tools

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