Summary: Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute. The Institute is one of the leading organizations and authorities of Six Sigma marketing, a fact-based, disciplined approach to growing market share in targeted product/markets by providing superior value. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, the best leading indicator of market share growth. <br> <br> In this Podcast Eric answered these questions: <br> <br> Why VOM instead of VOC? <br> Why is VOC/VOM so important to manufacturers? <br> What is the state of VOC/VOM in SS today? <br> What are the impediments to using VOC/VOM in SS? <br> How do you overcome these impediments? <br> <br> Dr. Reidenbach is the author of over 20 books on marketing and market research. His most recent books include: <br> <br> Amazon Links: <a href="http://www.amazon.com/gp/product/1420093304?ie=UTF8&tag=business901-20&linkCode=as2&camp=1789&creative=9325&creativeASIN=1420093304">Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers</a> <br> <br> <a href="http://www.amazon.com/gp/product/0873897684?ie=UTF8&tag=business901-20&linkCode=as2&camp=1789&creative=390957&creativeASIN=0873897684">Six Sigma Marketing: From Cutting Costs to Growing Market Share</a> <br> <br> Related Posts: <br> <br> <a href="http://business901.com/blog1/best-in-market-using-six-sigma-in-marketing/">BEST IN MARKET USING SIX SIGMA IN MARKETING</a> <br> <br> <a href="http://business901.com/blog1/should-work-cells-be-used-in-sales-and-marketing/">SHOULD WORK CELLS BE USED IN SALES AND MARKETING?</a> <br> <br> <a href="http://business901.com/expert-status/marketing-your-black-belt/">MARKETING YOUR BLACK BELT</a>
