Business901 show

Business901

Summary: Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. Joe Dager, owner of Business901 takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts. Are you marketing to the unprofitable masses? Marketing through a funnel of depletion is not only costly but ineffective. Lean Marketing establishes pull and allows you to develop and implement the Funnel of Opportunity.

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  • Artist: Joe Dager
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Podcasts:

 Implement Lean Manufacturing | File Type: audio/mpeg | Duration: 19:17

Lonnie Wilson, the owner and principal of Quality Consultants is an expert in Lean Manufacturing techniques and applications. He not only instructs management professionals in the applications of these lean techniques; he is an on-the-floor-implementation professional.  His new book, How To Implement Lean Manufacturing, was released by McGraw Hill, August 2009. He is well versed in problem solving skills.  He is an expert in statistical problem solving as well as logical techniques such as Kepner-Tregoe methodology.  He is a Certified Six Sigma Master Black Belt and he not only utilizes the Six Sigma tools but he is an active Six Sigma trainer.  He is very comfortable in the classroom and even more so on the factory floor. He is equally adept at working with top management as well as the line worker.  He is an aggressive problem solver and with his 39 years in industry, Mr. Wilson has developed the ability to reduce complex problems to simple workable solutions. In addition to his work in Six Sigma and Lean Manufacturing, Mr. Wilson has developed and taught classes in a wide variety of topics including many statistical tools such as DOE, SPC MSA, QFD and human relations skills such as Advanced Facilitation, Hoshin-Kanri Policy Deployment and Team Based Problem Solving, to name a few.

 Implement Lean Manufacturing | File Type: audio/mpeg | Duration: 00:19:17

Lonnie Wilson, the owner and principal of Quality Consultants is an expert in Lean Manufacturing techniques and applications. He not only instructs management professionals in the applications of these lean techniques; he is an on-the-floor-implementation professional.  His new book, How To Implement Lean Manufacturing, was released by McGraw Hill, August 2009. He is well versed in problem solving skills.  He is an expert in statistical problem solving as well as logical techniques such as Kepner-Tregoe methodology.  He is a Certified Six Sigma Master Black Belt and he not only utilizes the Six Sigma tools but he is an active Six Sigma trainer.  He is very comfortable in the classroom and even more so on the factory floor. He is equally adept at working with top management as well as the line worker.  He is an aggressive problem solver and with his 39 years in industry, Mr. Wilson has developed the ability to reduce complex problems to simple workable solutions. In addition to his work in Six Sigma and Lean Manufacturing, Mr. Wilson has developed and taught classes in a wide variety of topics including many statistical tools such as DOE, SPC MSA, QFD and human relations skills such as Advanced Facilitation, Hoshin-Kanri Policy Deployment and Team Based Problem Solving, to name a few.

 Implement Lean Manufacturing | File Type: audio/mpeg | Duration: 00:19:17

Lonnie Wilson, the owner and principal of Quality Consultants is an expert in Lean Manufacturing techniques and applications. He not only instructs management professionals in the applications of these lean techniques; he is an on-the-floor-implementation professional.  His new book, How To Implement Lean Manufacturing, was released by McGraw Hill, August 2009. He is well versed in problem solving skills.  He is an expert in statistical problem solving as well as logical techniques such as Kepner-Tregoe methodology.  He is a Certified Six Sigma Master Black Belt and he not only utilizes the Six Sigma tools but he is an active Six Sigma trainer.  He is very comfortable in the classroom and even more so on the factory floor. He is equally adept at working with top management as well as the line worker.  He is an aggressive problem solver and with his 39 years in industry, Mr. Wilson has developed the ability to reduce complex problems to simple workable solutions. In addition to his work in Six Sigma and Lean Manufacturing, Mr. Wilson has developed and taught classes in a wide variety of topics including many statistical tools such as DOE, SPC MSA, QFD and human relations skills such as Advanced Facilitation, Hoshin-Kanri Policy Deployment and Team Based Problem Solving, to name a few.

 Is your Constraint in the Market Place? | File Type: audio/mpeg | Duration: 00:19:55

My guest this and last week was “Dr. Lisa” Lang. She is considered the foremost expert in the world in applying Theory of Constraints to Marketing and currently the President of the Science of Business. She recently served as the Global Marketing Director for Dr Goldratt who is the father of Theory of Constraints and author of The Goal. Dr Lisa has a PhD in Engineering and is a TOCICO certified expert in Theory of Constraints. She is currently serving on the TOCICO Board of Directors. This week podcast centered on applying the Theory of Constraints externally or when your Constraint is in the market place. Dr. Lisa offers some great ideas on how to market utilizing the Theory of Constraints and creating that all important "Mafia Offer." If you would like to learn more about the Mafia Offer, go to Dr. Lisa's website the Science of Business. Dr. Lisa is the author of 3 books: Maximizing Profitability, Achieving a Viable Vision, Increasing Cash Velocity, and Mafia Offers is due out in May 2010. Science of Business specializes in increasing profits of highly custom businesses and applying Theory of Constraints, Lean and Six Sigma to sales and marketing, having developed the Mafia Offer Boot Camp, Velocity Scheduling System, and Project Velocity System. Before becoming a consultant, Dr Lisa was in operations, strategic planning, purchasing, R&D, and quality while working for Clorox, Anheuser-Busch and Coors Brewing. She is known for having developed the Anheuser-Busch plastic beer bottle. In addition to consulting, Dr Lisa is a highly sought after Vistage/TEC speaker on “Maximizing Profitability”. Dr Lisa also provides professional keynote speeches and workshops for organizations like: TLMI, ASC, NTMA, MCAA, NAPM and private events for corporations like: TESSCO, Bostik, GE, Pfizer and Sandvik Coromant. P.S. The Mafia offer is only as good as what you have created using the Theory of Constraints internally. Listen to Part 1 of this podcast first,  Theory of Constraints equals Focus and Leverage

 Is your Constraint in the Market Place? | File Type: audio/mpeg | Duration: 19:54

My guest this and last week was “Dr. Lisa” Lang. She is considered the foremost expert in the world in applying Theory of Constraints to Marketing and currently the President of the Science of Business. She recently served as the Global Marketing Director for Dr Goldratt who is the father of Theory of Constraints and author of The Goal. Dr Lisa has a PhD in Engineering and is a TOCICO certified expert in Theory of Constraints. She is currently serving on the TOCICO Board of Directors. This week podcast centered on applying the Theory of Constraints externally or when your Constraint is in the market place. Dr. Lisa offers some great ideas on how to market utilizing the Theory of Constraints and creating that all important "Mafia Offer." If you would like to learn more about the Mafia Offer, go to Dr. Lisa's website the Science of Business. Dr. Lisa is the author of 3 books: Maximizing Profitability, Achieving a Viable Vision, Increasing Cash Velocity, and Mafia Offers is due out in May 2010. Science of Business specializes in increasing profits of highly custom businesses and applying Theory of Constraints, Lean and Six Sigma to sales and marketing, having developed the Mafia Offer Boot Camp, Velocity Scheduling System, and Project Velocity System. Before becoming a consultant, Dr Lisa was in operations, strategic planning, purchasing, R&D, and quality while working for Clorox, Anheuser-Busch and Coors Brewing. She is known for having developed the Anheuser-Busch plastic beer bottle. In addition to consulting, Dr Lisa is a highly sought after Vistage/TEC speaker on “Maximizing Profitability”. Dr Lisa also provides professional keynote speeches and workshops for organizations like: TLMI, ASC, NTMA, MCAA, NAPM and private events for corporations like: TESSCO, Bostik, GE, Pfizer and Sandvik Coromant. P.S. The Mafia offer is only as good as what you have created using the Theory of Constraints internally. Listen to Part 1 of this podcast first,  Theory of Constraints equals Focus and Leverage

 Is your Constraint in the Market Place? | File Type: audio/mpeg | Duration: 00:19:55

My guest this and last week was “Dr. Lisa” Lang. She is considered the foremost expert in the world in applying Theory of Constraints to Marketing and currently the President of the Science of Business. She recently served as the Global Marketing Director for Dr Goldratt who is the father of Theory of Constraints and author of The Goal. Dr Lisa has a PhD in Engineering and is a TOCICO certified expert in Theory of Constraints. She is currently serving on the TOCICO Board of Directors. This week podcast centered on applying the Theory of Constraints externally or when your Constraint is in the market place. Dr. Lisa offers some great ideas on how to market utilizing the Theory of Constraints and creating that all important "Mafia Offer." If you would like to learn more about the Mafia Offer, go to Dr. Lisa's website the Science of Business. Dr. Lisa is the author of 3 books: Maximizing Profitability, Achieving a Viable Vision, Increasing Cash Velocity, and Mafia Offers is due out in May 2010. Science of Business specializes in increasing profits of highly custom businesses and applying Theory of Constraints, Lean and Six Sigma to sales and marketing, having developed the Mafia Offer Boot Camp, Velocity Scheduling System, and Project Velocity System. Before becoming a consultant, Dr Lisa was in operations, strategic planning, purchasing, R&D, and quality while working for Clorox, Anheuser-Busch and Coors Brewing. She is known for having developed the Anheuser-Busch plastic beer bottle. In addition to consulting, Dr Lisa is a highly sought after Vistage/TEC speaker on “Maximizing Profitability”. Dr Lisa also provides professional keynote speeches and workshops for organizations like: TLMI, ASC, NTMA, MCAA, NAPM and private events for corporations like: TESSCO, Bostik, GE, Pfizer and Sandvik Coromant. P.S. The Mafia offer is only as good as what you have created using the Theory of Constraints internally. Listen to Part 1 of this podcast first,  Theory of Constraints equals Focus and Leverage

 Theory of Constraints equals Focus and Leverage | File Type: audio/mpeg | Duration: 00:20:26

My guest this week (yes, we talked to long) and next week was “Dr. Lisa” Lang. She is considered the foremost expert in the world in applying Theory of Constraints to Marketing and currently the President of the Science of Business. She recently served as the Global Marketing Director for Dr Goldratt who is the father of Theory of Constraints and author of The Goal. Dr Lisa has a PhD in Engineering and is a TOCICO certified expert in Theory of Constraints. She is currently serving on the TOCICO Board of Directors. This week podcast centered on applying the Theory of Constraints internally within an organization and creating a Control Point within your system.  If you focus on what’s important and leverage your resources where they can have the largest impact, they will be quick and substantial.  Theory of Constraints is the focusing mechanism and then Lean and Six Sigma tools are used to leverage. Dr. Lisa is the author of 3 books: Maximizing Profitability, Achieving a Viable Vision, Increasing Cash Velocity, and Mafia Offers is due out in May 2010. Science of Business specializes in increasing profits of highly custom businesses and applying Theory of Constraints, Lean and Six Sigma to sales and marketing, having developed the Mafia Offer Boot Camp, Velocity Scheduling System, and Project Velocity System. Before becoming a consultant, Dr Lisa was in operations, strategic planning, purchasing, R&D, and quality while working for Clorox, Anheuser-Busch and Coors Brewing. She is known for having developed the Anheuser-Busch plastic beer bottle. In addition to consulting, Dr Lisa is a highly sought after Vistage/TEC speaker on “Maximizing Profitability”. Dr Lisa also provides professional keynote speeches and workshops for organizations like: TLMI, ASC, NTMA, MCAA, NAPM and private events for corporations like: TESSCO, Bostik, GE, Pfizer and Sandvik Coromant.

 Theory of Constraints equals Focus and Leverage | File Type: audio/mpeg | Duration: 20:25

My guest this week (yes, we talked to long) and next week was “Dr. Lisa” Lang. She is considered the foremost expert in the world in applying Theory of Constraints to Marketing and currently the President of the Science of Business. She recently served as the Global Marketing Director for Dr Goldratt who is the father of Theory of Constraints and author of The Goal. Dr Lisa has a PhD in Engineering and is a TOCICO certified expert in Theory of Constraints. She is currently serving on the TOCICO Board of Directors. This week podcast centered on applying the Theory of Constraints internally within an organization and creating a Control Point within your system.  If you focus on what’s important and leverage your resources where they can have the largest impact, they will be quick and substantial.  Theory of Constraints is the focusing mechanism and then Lean and Six Sigma tools are used to leverage. Dr. Lisa is the author of 3 books: Maximizing Profitability, Achieving a Viable Vision, Increasing Cash Velocity, and Mafia Offers is due out in May 2010. Science of Business specializes in increasing profits of highly custom businesses and applying Theory of Constraints, Lean and Six Sigma to sales and marketing, having developed the Mafia Offer Boot Camp, Velocity Scheduling System, and Project Velocity System. Before becoming a consultant, Dr Lisa was in operations, strategic planning, purchasing, R&D, and quality while working for Clorox, Anheuser-Busch and Coors Brewing. She is known for having developed the Anheuser-Busch plastic beer bottle. In addition to consulting, Dr Lisa is a highly sought after Vistage/TEC speaker on “Maximizing Profitability”. Dr Lisa also provides professional keynote speeches and workshops for organizations like: TLMI, ASC, NTMA, MCAA, NAPM and private events for corporations like: TESSCO, Bostik, GE, Pfizer and Sandvik Coromant.

 Theory of Constraints equals Focus and Leverage | File Type: audio/mpeg | Duration: 00:20:26

My guest this week (yes, we talked to long) and next week was “Dr. Lisa” Lang. She is considered the foremost expert in the world in applying Theory of Constraints to Marketing and currently the President of the Science of Business. She recently served as the Global Marketing Director for Dr Goldratt who is the father of Theory of Constraints and author of The Goal. Dr Lisa has a PhD in Engineering and is a TOCICO certified expert in Theory of Constraints. She is currently serving on the TOCICO Board of Directors. This week podcast centered on applying the Theory of Constraints internally within an organization and creating a Control Point within your system.  If you focus on what’s important and leverage your resources where they can have the largest impact, they will be quick and substantial.  Theory of Constraints is the focusing mechanism and then Lean and Six Sigma tools are used to leverage. Dr. Lisa is the author of 3 books: Maximizing Profitability, Achieving a Viable Vision, Increasing Cash Velocity, and Mafia Offers is due out in May 2010. Science of Business specializes in increasing profits of highly custom businesses and applying Theory of Constraints, Lean and Six Sigma to sales and marketing, having developed the Mafia Offer Boot Camp, Velocity Scheduling System, and Project Velocity System. Before becoming a consultant, Dr Lisa was in operations, strategic planning, purchasing, R&D, and quality while working for Clorox, Anheuser-Busch and Coors Brewing. She is known for having developed the Anheuser-Busch plastic beer bottle. In addition to consulting, Dr Lisa is a highly sought after Vistage/TEC speaker on “Maximizing Profitability”. Dr Lisa also provides professional keynote speeches and workshops for organizations like: TLMI, ASC, NTMA, MCAA, NAPM and private events for corporations like: TESSCO, Bostik, GE, Pfizer and Sandvik Coromant.

 Xerox drives Agile Processes thru Lean Six Sigma | File Type: audio/mpeg | Duration: 00:29:35

Does Agile need Lean Six Sigma type metrics to work? How do you obtain Voice of Customer in Agile processes when you are the size of Xerox? How does pair programming work? In the Business901 podcast, we asked these questions to a couple of the leading experts fromXerox Corporation’s Lean Six SigmaSoftware team. And they did not disappoint me with the answers. Helen DeNero is the Program Manager for Design for Lean Six Sigma for Software at Xerox Corporation and is responsible for the training of Lean/Agile tools and methods across the corporation. While at Xerox, Helen has held numerous positions within product development, including software development on the DocuTech products, Product Integration Management on FreeFlow Print Server, and Manager of Customer and Service Support for the Production Systems Group products. Patrick Waara has been with Xerox for nearly 25 years holding a variety of jobs at Xerox, including developing user interface systems for Xerox's DocuTech and Systems Architect for Xerox's iGen3, all dealing with software development and systems.  He is currently a Software Design for Lean Six Sigma Master Black Belt Candidate and a Lean Six Sigma Black Belt Candidate where he is teaching Lean, Six Sigma, and Agile techniques to Xerox's software development community improving software development capability.

 Xerox drives Agile Processes thru Lean Six Sigma | File Type: audio/mpeg | Duration: 29:35

Does Agile need Lean Six Sigma type metrics to work? How do you obtain Voice of Customer in Agile processes when you are the size of Xerox? How does pair programming work? In the Business901 podcast, we asked these questions to a couple of the leading experts from Xerox Corporation’s Lean Six Sigma Software team. And they did not disappoint me with the answers. Helen DeNero is the Program Manager for Design for Lean Six Sigma for Software at Xerox Corporation and is responsible for the training of Lean/Agile tools and methods across the corporation. While at Xerox, Helen has held numerous positions within product development, including software development on the DocuTech products, Product Integration Management on FreeFlow Print Server, and Manager of Customer and Service Support for the Production Systems Group products. Patrick Waara has been with Xerox for nearly 25 years holding a variety of jobs at Xerox, including developing user interface systems for Xerox's DocuTech and Systems Architect for Xerox's iGen3, all dealing with software development and systems.  He is currently a Software Design for Lean Six Sigma Master Black Belt Candidate and a Lean Six Sigma Black Belt Candidate where he is teaching Lean, Six Sigma, and Agile techniques to Xerox's software development community improving software development capability.

 Xerox drives Agile Processes thru Lean Six Sigma | File Type: audio/mpeg | Duration: 00:29:35

Does Agile need Lean Six Sigma type metrics to work? How do you obtain Voice of Customer in Agile processes when you are the size of Xerox? How does pair programming work? In the Business901 podcast, we asked these questions to a couple of the leading experts fromXerox Corporation’s Lean Six SigmaSoftware team. And they did not disappoint me with the answers. Helen DeNero is the Program Manager for Design for Lean Six Sigma for Software at Xerox Corporation and is responsible for the training of Lean/Agile tools and methods across the corporation. While at Xerox, Helen has held numerous positions within product development, including software development on the DocuTech products, Product Integration Management on FreeFlow Print Server, and Manager of Customer and Service Support for the Production Systems Group products. Patrick Waara has been with Xerox for nearly 25 years holding a variety of jobs at Xerox, including developing user interface systems for Xerox's DocuTech and Systems Architect for Xerox's iGen3, all dealing with software development and systems.  He is currently a Software Design for Lean Six Sigma Master Black Belt Candidate and a Lean Six Sigma Black Belt Candidate where he is teaching Lean, Six Sigma, and Agile techniques to Xerox's software development community improving software development capability.

 Big Book of Marketing interview with editor Anthony Bennett | File Type: audio/mpeg | Duration: 00:35:43

I had the pleasure of interviewing Anthony Bennett editor of the new book, THE BIG BOOK OF MARKETING released in January 2010 by McGraw-Hill on the Business901 Podcast. the book is based on material developed for one of Georgetown University Business School’s most popular marketing courses, THE BIG BOOK OF MARKETING is a unique and comprehensive guide to essential marketing practices from the world’s best marketers. The 86 companies represented in the book are industry leaders representing a range of goods and services, high-tech and low-tech industries, and industrial and consumer fields. Each chapter offers their real-life lessons and practical takeaways on every topic necessary for marketers to master today. As Tony said in the podcast it is not a book filled with ideas from PHD’s. It is a book filled with authors that have CEO, V.P after their names and companies from Boeing to Atlas Air and BzzAgent to Ogilvy. What I found interesting in the book is the diversity of the content. I called it a book of short stories! Great reading, Great knowledge of information. Anthony G. Bennett (Washington, D.C.) has worked in marketing for over 22 years, including as an international marketing research analyst with Union Camp (now International Paper), general manager/vice president for Hunt-Marmillion Public Relations (now Ogilvy), Special Assistant promoting the first Bush administration’s National Energy Strategy, and marketing consultant to small companies and national organizations. He now teaches marketing at Georgetown University.

 Big Book of Marketing interview with editor Anthony Bennett | File Type: audio/mpeg | Duration: 35:43

I had the pleasure of interviewing Anthony Bennett editor of the new book, THE BIG BOOK OF MARKETING released in January 2010 by McGraw-Hill on the Business901 Podcast. the book is based on material developed for one of Georgetown University Business School’s most popular marketing courses, THE BIG BOOK OF MARKETING is a unique and comprehensive guide to essential marketing practices from the world’s best marketers. The 86 companies represented in the book are industry leaders representing a range of goods and services, high-tech and low-tech industries, and industrial and consumer fields. Each chapter offers their real-life lessons and practical takeaways on every topic necessary for marketers to master today. As Tony said in the podcast it is not a book filled with ideas from PHD’s. It is a book filled with authors that have CEO, V.P after their names and companies from Boeing to Atlas Air and BzzAgent to Ogilvy. What I found interesting in the book is the diversity of the content. I called it a book of short stories! Great reading, Great knowledge of information. Anthony G. Bennett (Washington, D.C.) has worked in marketing for over 22 years, including as an international marketing research analyst with Union Camp (now International Paper), general manager/vice president for Hunt-Marmillion Public Relations (now Ogilvy), Special Assistant promoting the first Bush administration’s National Energy Strategy, and marketing consultant to small companies and national organizations. He now teaches marketing at Georgetown University.

 Big Book of Marketing interview with editor Anthony Bennett | File Type: audio/mpeg | Duration: 00:35:43

I had the pleasure of interviewing Anthony Bennett editor of the new book, THE BIG BOOK OF MARKETING released in January 2010 by McGraw-Hill on the Business901 Podcast. the book is based on material developed for one of Georgetown University Business School’s most popular marketing courses, THE BIG BOOK OF MARKETING is a unique and comprehensive guide to essential marketing practices from the world’s best marketers. The 86 companies represented in the book are industry leaders representing a range of goods and services, high-tech and low-tech industries, and industrial and consumer fields. Each chapter offers their real-life lessons and practical takeaways on every topic necessary for marketers to master today. As Tony said in the podcast it is not a book filled with ideas from PHD’s. It is a book filled with authors that have CEO, V.P after their names and companies from Boeing to Atlas Air and BzzAgent to Ogilvy. What I found interesting in the book is the diversity of the content. I called it a book of short stories! Great reading, Great knowledge of information. Anthony G. Bennett (Washington, D.C.) has worked in marketing for over 22 years, including as an international marketing research analyst with Union Camp (now International Paper), general manager/vice president for Hunt-Marmillion Public Relations (now Ogilvy), Special Assistant promoting the first Bush administration’s National Energy Strategy, and marketing consultant to small companies and national organizations. He now teaches marketing at Georgetown University.

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