Summary: Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute. The Institute is one of the leading organizations and authorities of Six Sigma marketing, a fact-based, disciplined approach to growing market share in targeted product/markets by providing superior value. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, the best leading indicator of market share growth. In this Podcast Eric answered these questions: Why VOM instead of VOC? Why is VOC/VOM so important to manufacturers? What is the state of VOC/VOM in SS today? What are the impediments to using VOC/VOM in SS? How do you overcome these impediments? Dr. Reidenbach is the author of over 20 books on marketing and market research. His most recent books include: Amazon Links: Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers Six Sigma Marketing: From Cutting Costs to Growing Market Share Related Posts: BEST IN MARKET USING SIX SIGMA IN MARKETING SHOULD WORK CELLS BE USED IN SALES AND MARKETING? MARKETING YOUR BLACK BELT
