Business901

Nir Eyal distilled years of research, consulting and practical experience to write Hooked: A Guide to Building Habit-Forming Products. He founded and sold two technology companies and taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing appears in the HBR, The Atlantic, TechCrunch, and Psychology Today. An excerpt from the podcast: Joe Dager: How does this blend with Lean startup? Nir Eyal: That’s a great question. So I’m a big fan of Lean StartupTM, and I think that what I seek to do in my processes is to help makers overcome what I struggled with. And that was that of the three phases of the Lean startup, the three steps as proposed by Eric Ries, of build, measure, learn, the hardest phase, the place where all the blood, sweat, tears, and of course all the money went, was the building phase. That’s the hard part. So my work really fits hand and glove because it seeks to help product makers identify what they should build. A few years ago what we should build was determined by the highest paid person in the room. And then if you’re really progressive today, you’ve heard the Lean startup methodology, and you listen to customers – the customer development and hearing what customers want. I think there’s actually a deeper layer that there’s things that people want that they’re not able to articulate and yet predictably will guide their behavior even if it they can’t tell you they want it. I believe by looking at consumer psychology, by looking at these tenants, these design patterns of habit-forming products, we can build the right thing sooner. We can reduce waste by informing which of our many features we build. The entire point of the hook model is to plug in to the build, measure, learn methodology. To have a little bit of a framework, to have these four steps to ask yourself if your product requires habits, does it have these four steps and how can you brainstorm new features based on where you might be lacking. So the book is really meant to be super practical. I give these, “Here’s what you do.” I call these little sections at the end of each chapter, “Do this now,” to help product makers literally with the next step. And it’s all about creating ideas for new features. What else can do to your product to make it more habit-forming? But it all still has to fit into the Lean Startup methodology of building, measure, learn.

Nir Eyal distilled years of research, consulting and practical experience to write Hooked: A Guide to Building Habit-Forming Products. He founded and sold two technology companies and taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing appears in the HBR, The Atlantic, TechCrunch, and Psychology Today. An excerpt from the podcast: Joe Dager: How does this blend with Lean startup? Nir Eyal: That’s a great question. So I’m a big fan of Lean StartupTM, and I think that what I seek to do in my processes is to help makers overcome what I struggled with. And that was that of the three phases of the Lean startup, the three steps as proposed by Eric Ries, of build, measure, learn, the hardest phase, the place where all the blood, sweat, tears, and of course all the money went, was the building phase. That’s the hard part. So my work really fits hand and glove because it seeks to help product makers identify what they should build. A few years ago what we should build was determined by the highest paid person in the room. And then if you’re really progressive today, you’ve heard the Lean startup methodology, and you listen to customers – the customer development and hearing what customers want. I think there’s actually a deeper layer that there’s things that people want that they’re not able to articulate and yet predictably will guide their behavior even if it they can’t tell you they want it. I believe by looking at consumer psychology, by looking at these tenants, these design patterns of habit-forming products, we can build the right thing sooner. We can reduce waste by informing which of our many features we build. The entire point of the hook model is to plug in to the build, measure, learn methodology. To have a little bit of a framework, to have these four steps to ask yourself if your product requires habits, does it have these four steps and how can you brainstorm new features based on where you might be lacking. So the book is really meant to be super practical. I give these, “Here’s what you do.” I call these little sections at the end of each chapter, “Do this now,” to help product makers literally with the next step. And it’s all about creating ideas for new features. What else can do to your product to make it more habit-forming? But it all still has to fit into the Lean Startup methodology of building, measure, learn.

Nir Eyal distilled years of research, consulting and practical experience to write Hooked: A Guide to Building Habit-Forming Products. He founded and sold two technology companies and taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing appears in the HBR, The Atlantic, TechCrunch, and Psychology Today. An excerpt from the podcast: Joe Dager: How does this blend with Lean startup? Nir Eyal: That’s a great question. So I’m a big fan of Lean StartupTM, and I think that what I seek to do in my processes is to help makers overcome what I struggled with. And that was that of the three phases of the Lean startup, the three steps as proposed by Eric Ries, of build, measure, learn, the hardest phase, the place where all the blood, sweat, tears, and of course all the money went, was the building phase. That’s the hard part. So my work really fits hand and glove because it seeks to help product makers identify what they should build. A few years ago what we should build was determined by the highest paid person in the room. And then if you’re really progressive today, you’ve heard the Lean startup methodology, and you listen to customers – the customer development and hearing what customers want. I think there’s actually a deeper layer that there’s things that people want that they’re not able to articulate and yet predictably will guide their behavior even if it they can’t tell you they want it. I believe by looking at consumer psychology, by looking at these tenants, these design patterns of habit-forming products, we can build the right thing sooner. We can reduce waste by informing which of our many features we build. The entire point of the hook model is to plug in to the build, measure, learn methodology. To have a little bit of a framework, to have these four steps to ask yourself if your product requires habits, does it have these four steps and how can you brainstorm new features based on where you might be lacking. So the book is really meant to be super practical. I give these, “Here’s what you do.” I call these little sections at the end of each chapter, “Do this now,” to help product makers literally with the next step. And it’s all about creating ideas for new features. What else can do to your product to make it more habit-forming? But it all still has to fit into the Lean Startup methodology of building, measure, learn.

Linda Richardson new book,Changing the Sales Conversation: Connect, Collaborate, and Close is one of the few sales books that I have read that puts an emphasis from a Service Dominant Perspective (SD-Logic) versus selling from a Good Dominant Logic (GD-Logic) position. It is the new sales conversation that had to happen. Linda is the Founder and Executive Chairwoman of Richardson, a global sales training business. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence for 2006 and in 2007 she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Linda is credited with the movement to Consultative Selling, captured in the book Perfect Selling, which is the cornerstone of Richardson’s methodology. Other innovations Linda has spearheaded in the sales training industry are: development of a comprehensive, integrated curriculum dedicated exclusively to sales, commitment to customization vs. generic training, and development of an interactive coaching-type training methodology. Lean Sales and Marketing: Learn about using CAP-Do

Linda Richardson new book,Changing the Sales Conversation: Connect, Collaborate, and Close is one of the few sales books that I have read that puts an emphasis from a Service Dominant Perspective (SD-Logic) versus selling from a Good Dominant Logic (GD-Logic) position. It is the new sales conversation that had to happen. Linda is the Founder and Executive Chairwoman of Richardson, a global sales training business. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence for 2006 and in 2007 she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Linda is credited with the movement to Consultative Selling, captured in the book Perfect Selling, which is the cornerstone of Richardson’s methodology. Other innovations Linda has spearheaded in the sales training industry are: development of a comprehensive, integrated curriculum dedicated exclusively to sales, commitment to customization vs. generic training, and development of an interactive coaching-type training methodology. Lean Sales and Marketing: Learn about using CAP-Do

Linda Richardson new book,Changing the Sales Conversation: Connect, Collaborate, and Close is one of the few sales books that I have read that puts an emphasis from a Service Dominant Perspective (SD-Logic) versus selling from a Good Dominant Logic (GD-Logic) position. It is the new sales conversation that had to happen. Linda is the Founder and Executive Chairwoman of Richardson, a global sales training business. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence for 2006 and in 2007 she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Linda is credited with the movement to Consultative Selling, captured in the book Perfect Selling, which is the cornerstone of Richardson’s methodology. Other innovations Linda has spearheaded in the sales training industry are: development of a comprehensive, integrated curriculum dedicated exclusively to sales, commitment to customization vs. generic training, and development of an interactive coaching-type training methodology.Lean Sales and Marketing: Learn about using CAP-Do

This Business901 podcast is a two-part series with Adam Zak, founder and CEO of Adam Zak Executive Search. He is an accomplished senior executive with more than 25 years of experience spanning the areas of management, consulting, financial and operations management and talent acquisition. He co-authored the book, Simple Excellence: Organizing and Aligning the Management Team in a Lean Transformation detailing the role of senior management in achieving a successful transformation to organizational excellence. Adam is considered by many to be the most influential leader today in Lean Recruiting and Lean Executive Search. I invited Adam to discuss a few of his secrets on learning about people and engaging them in meaningful dialogue about themselves. Adam has conducted over 3,000 interviews in his career and knows a thing or two about people. Lean Thinking on Value Enhancement eBook is the transcription with the podcast link where Adam appeared previously on the Business901 podcast. This is Part 2 of 2 of the Secrets on Learning about People by Adam Zak.    This is Part 1 of 2 of the Secrets on Learning about People by Adam Zak. Discover the Why before learning the How of Mapping Marketing with Lean Book Series

This Business901 podcast is a two-part series with Adam Zak, founder and CEO of Adam Zak Executive Search. He is an accomplished senior executive with more than 25 years of experience spanning the areas of management, consulting, financial and operations management and talent acquisition. He co-authored the book, Simple Excellence: Organizing and Aligning the Management Team in a Lean Transformation detailing the role of senior management in achieving a successful transformation to organizational excellence. Adam is considered by many to be the most influential leader today in Lean Recruiting and Lean Executive Search. I invited Adam to discuss a few of his secrets on learning about people and engaging them in meaningful dialogue about themselves. Adam has conducted over 3,000 interviews in his career and knows a thing or two about people. Lean Thinking on Value Enhancement eBook is the transcription with the podcast link where Adam appeared previously on the Business901 podcast. This is Part 2 of 2 of the Secrets on Learning about People by Adam Zak.    This is Part 1 of 2 of the Secrets on Learning about People by Adam Zak. Discover the Why before learning the How of Mapping Marketing with Lean Book Series

This Business901 podcast is a two-part series with Adam Zak, founder and CEO of Adam Zak Executive Search. He is an accomplished senior executive with more than 25 years of experience spanning the areas of management, consulting, financial and operations management and talent acquisition. He co-authored the book, Simple Excellence: Organizing and Aligning the Management Team in a Lean Transformation detailing the role of senior management in achieving a successful transformation to organizational excellence. Adam is considered by many to be the most influential leader today in Lean Recruiting and Lean Executive Search. I invited Adam to discuss a few of his secrets on learning about people and engaging them in meaningful dialogue about themselves. Adam has conducted over 3,000 interviews in his career and knows a thing or two about people. Lean Thinking on Value Enhancement eBook is the transcription with the podcast link where Adam appeared previously on the Business901 podcast. This is Part 2 of 2 of the Secrets on Learning about People by Adam Zak.    This is Part 1 of 2 of the Secrets on Learning about People by Adam Zak.Discover the Why before learning the How of Mapping Marketing with Lean Book Series

This Business901 podcast is a two-part series with Adam Zak, founder and CEO of Adam Zak Executive Search. He is an accomplished senior executive with more than 25 years of experience spanning the areas of management, consulting, financial and operations management and talent acquisition. He co-authored the book, Simple Excellence: Organizing and Aligning the Management Team in a Lean Transformation detailing the role of senior management in achieving a successful transformation to organizational excellence. Adam is considered by many to be the most influential leader today in Lean Recruiting and Lean Executive Search. I invited Adam to discuss a few of his secrets on learning about people and engaging them in meaningful dialogue about themselves. Adam has conducted over 3,000 interviews in his career and knows a thing or two about people. Lean Thinking on Value Enhancement eBook is the transcription with the podcast link where Adam appeared previously on the Business901 podcast. This is Part 1 of 2 of the Secrets on Learning about People by Adam Zak.   

This Business901 podcast is a two-part series with Adam Zak, founder and CEO of Adam Zak Executive Search. He is an accomplished senior executive with more than 25 years of experience spanning the areas of management, consulting, financial and operations management and talent acquisition. He co-authored the book, Simple Excellence: Organizing and Aligning the Management Team in a Lean Transformation detailing the role of senior management in achieving a successful transformation to organizational excellence. Adam is considered by many to be the most influential leader today in Lean Recruiting and Lean Executive Search. I invited Adam to discuss a few of his secrets on learning about people and engaging them in meaningful dialogue about themselves. Adam has conducted over 3,000 interviews in his career and knows a thing or two about people. Lean Thinking on Value Enhancement eBook is the transcription with the podcast link where Adam appeared previously on the Business901 podcast. This is Part 1 of 2 of the Secrets on Learning about People by Adam Zak.   

This Business901 podcast is a two-part series with Adam Zak, founder and CEO of Adam Zak Executive Search. He is an accomplished senior executive with more than 25 years of experience spanning the areas of management, consulting, financial and operations management and talent acquisition. He co-authored the book, Simple Excellence: Organizing and Aligning the Management Team in a Lean Transformation detailing the role of senior management in achieving a successful transformation to organizational excellence. Adam is considered by many to be the most influential leader today in Lean Recruiting and Lean Executive Search. I invited Adam to discuss a few of his secrets on learning about people and engaging them in meaningful dialogue about themselves. Adam has conducted over 3,000 interviews in his career and knows a thing or two about people. Lean Thinking on Value Enhancement eBook is the transcription with the podcast link where Adam appeared previously on the Business901 podcast. This is Part 1 of 2 of the Secrets on Learning about People by Adam Zak.   

TRIZ is an acronym. T-R-I-Z. It’s a Russian Acronym for theory of inventive problem solving. And don’t worry about the word “theory” because, in fact, TRIZ is a whole bunch of very practical methods for creative problem solving – Ellen Domb Is TRIZ something you can use? Find out in this podcast. Ellen Domb is a TRIZ expert, co-author of the book, Simplified TRIZ: New Problem Solving Applications for Engineers and Manufacturing Professionals, Second Edition, and founder of the PQR Group, a TRIZ training & consulting. Besides the book, they offer a good way to start  TRIZ through their e-learning platform (http://www.trizpqrgroup.com/e-learning.php). 

TRIZ is an acronym. T-R-I-Z. It’s a Russian Acronym for theory of inventive problem solving. And don’t worry about the word “theory” because, in fact, TRIZ is a whole bunch of very practical methods for creative problem solving – Ellen Domb Is TRIZ something you can use? Find out in this podcast. Ellen Domb is a TRIZ expert, co-author of the book, Simplified TRIZ: New Problem Solving Applications for Engineers and Manufacturing Professionals, Second Edition, and founder of the PQR Group, a TRIZ training & consulting. Besides the book, they offer a good way to start  TRIZ through their e-learning platform (http://www.trizpqrgroup.com/e-learning.php). 

TRIZ is an acronym. T-R-I-Z. It’s a Russian Acronym for theory of inventive problem solving. And don’t worry about the word “theory” because, in fact, TRIZ is a whole bunch of very practical methods for creative problem solving – Ellen Domb Is TRIZ something you can use? Find out in this podcast. Ellen Domb is a TRIZ expert, co-author of the book, Simplified TRIZ: New Problem Solving Applications for Engineers and Manufacturing Professionals, Second Edition, and founder of the PQR Group, a TRIZ training & consulting. Besides the book, they offer a good way to start  TRIZ through their e-learning platform (http://www.trizpqrgroup.com/e-learning.php).