Summary: <br> Linda Richardson new book,<a href="http://www.amazon.com/gp/product/0071823654/ref=as_li_qf_sp_asin_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0071823654&linkCode=as2&tag=business901-20">Changing the Sales Conversation: Connect, Collaborate, and Close</a> is one of the few <br> sales books that I have read that puts an emphasis from a <a href="http://business901.com/lean-service-design/service-dominant-logic/">Service Dominant Perspective</a> (SD-Logic) versus selling from a <br> Good Dominant Logic (GD-Logic) position. It is the new sales conversation that <br> had to happen. <br> Linda is the Founder and Executive Chairwoman of <a href="http://www.richardson.com">Richardson</a>, a global sales <br> training business. As a recognized leader in the industry, she has won the <br> coveted Stevie Award for Lifetime Achievement in Sales Excellence for 2006 and <br> in 2007 she was identified by Training Industry, Inc. as one of the “Top 20 Most <br> Influential Training Professionals.” <br> Linda is credited with the movement to Consultative Selling, captured in the <br> book <a href="http://www.amazon.com/gp/product/0071549897/ref=as_li_qf_sp_asin_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=0071549897&linkCode=as2&tag=business901-20">Perfect Selling</a>, which is the cornerstone of Richardson’s methodology. Other <br> innovations Linda has spearheaded in the sales training industry are: <br> development of a comprehensive, integrated curriculum dedicated exclusively to <br> sales, commitment to customization vs. generic training, and development of an <br> interactive coaching-type training methodology.<br> Lean Sales and Marketing: <a href="http://business901.com/cap-do/">Learn about using CAP-Do</a><br>
