Business901

I have always thought that the Customer Experience will mimic the Employee Experience. After this discussion with Kathy Cuff, I might take that saying one step further. Kathy Cuff is a senior consulting partner with The Ken Blanchard Companies and co-author of LEGENDARY SERVICE: The Key is to Care. Kathy seems to have done just about every job at the joined the Blanchard Companies and help create many of the custom products for their clients. In characteristic Blanchard style, the book is a quick and entertaining read for people at all organizational levels in every industry. When applied, its lessons will have a profound impact on the service experience your customers will receive. Whether a CEO or a part-time employee, every person can make a difference-- and customer service is everyone's job. Enjoy the podcast as we had a great discussion on “customer service.”

I have always thought that the Customer Experience will mimic the Employee Experience. After this discussion with Kathy Cuff, I might take that saying one step further. Kathy Cuff is a senior consulting partner with The Ken Blanchard Companies and co-author of LEGENDARY SERVICE: The Key is to Care. Kathy seems to have done just about every job at the joined the Blanchard Companies and help create many of the custom products for their clients. In characteristic Blanchard style, the book is a quick and entertaining read for people at all organizational levels in every industry. When applied, its lessons will have a profound impact on the service experience your customers will receive. Whether a CEO or a part-time employee, every person can make a difference-- and customer service is everyone's job. Enjoy the podcast as we had a great discussion on “customer service.”

Joe McCormack is on a mission to help organizations master the art of the short story. In an age of shrinking attention spans, non-stop interruptions, floods of information, the messages business leaders send out are getting lost in a sea of words. An experienced marketing executive, successful entrepreneur and author, Joe is recognized for his work in narrative messaging and corporate storytelling. His new book, Brief: Make a Bigger Impact by Saying Less (Wiley & Sons, 2014) tackles the timeliness of the “less is more” mandate. Joe founded and serves as managing director and president of The Sheffield Company, an award-winning boutique agency that specializes in narrative message development and visual storytelling production. He has a fun website, The Brief Lab, on the book that I think you will enjoy. The videos are brief and to the point. Lean Sales and Marketing: Learn about using CAP-Do Special Marketing with Lean Book and Program offers on Facebook

Joe McCormack is on a mission to help organizations master the art of the short story. In an age of shrinking attention spans, non-stop interruptions, floods of information, the messages business leaders send out are getting lost in a sea of words. An experienced marketing executive, successful entrepreneur and author, Joe is recognized for his work in narrative messaging and corporate storytelling. His new book, Brief: Make a Bigger Impact by Saying Less (Wiley & Sons, 2014) tackles the timeliness of the “less is more” mandate. Joe founded and serves as managing director and president of The Sheffield Company, an award-winning boutique agency that specializes in narrative message development and visual storytelling production. He has a fun website, The Brief Lab, on the book that I think you will enjoy. The videos are brief and to the point. Lean Sales and Marketing: Learn about using CAP-Do Special Marketing with Lean Book and Program offers on Facebook

Dave Malouf, @daveixd, is currently the Manager of Product Design at Rackspace, the open hosting company (RAX). They are responsible for all the administrative control panels for our Infrastructure as a Service, Management as a Service, Platform as a Service, and Networks as a Service system. Dave has been working primarily in Internet front-end design for the past 20 years. Dave also worked as a Professor of Interaction Design in the Industrial Design Department at the Savannah College of Art & Design (SCAD). This prompted a question from me about why the term Service Design is not popularized in the United States as much as it has taken hold in Europe. He started out discussing how service is looked at in the U.S. but then made this salient point about Service Design.

Dave Malouf, @daveixd, is currently the Manager of Product Design at Rackspace, the open hosting company (RAX). They are responsible for all the administrative control panels for our Infrastructure as a Service, Management as a Service, Platform as a Service, and Networks as a Service system. Dave has been working primarily in Internet front-end design for the past 20 years. Dave also worked as a Professor of Interaction Design in the Industrial Design Department at the Savannah College of Art & Design (SCAD). This prompted a question from me about why the term Service Design is not popularized in the United States as much as it has taken hold in Europe. He started out discussing how service is looked at in the U.S. but then made this salient point about Service Design.

Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. Joe Dager, owner of Business901 takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts. Are you marketing to the unprofitable masses? Marketing through a funnel of depletion is not only costly but ineffective. Lean Marketing establishes pull and allows you to develop and implement the Funnel of Opportunity.

Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. Joe Dager, owner of Business901 takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts. Are you marketing to the unprofitable masses? Marketing through a funnel of depletion is not only costly but ineffective. Lean Marketing establishes pull and allows you to develop and implement the Funnel of Opportunity.

Business901 is a firm specializing in bringing the continuous improvement process to the sales and marketing arena. Joe Dager, owner of Business901 takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts. Are you marketing to the unprofitable masses? Marketing through a funnel of depletion is not only costly but ineffective. Lean Marketing establishes pull and allows you to develop and implement the Funnel of Opportunity.

Jim Kalbach is a Principal UX Designer with Citrix Online and an active speaker, writer, and instructor on business design, user experience, and information architecture. He has helped starting local UX groups as well as organize conferences in Germany and Europe. Jim is the author of the book Designing Web Navigation an O’Reilly Publication. I found Jim through his contribution to the book UX Storytellers and in preparation for the interview I read his blogs at experiencinginformation.com and got lost in the multiple layers of information I found. An excerpt from the podcast: Jim: The hierarchical command and control type of leadership isn’t working anymore. So what do we do? Jazz improvisation can provide a metaphor for us. Jeff Gothelf, who wrote the Lean UX book is close to me here in New Jersey where I am, and he and I are going to be giving a talk where we’re actually going to play on stage – Jeff plays keyboards. We’re actually going to play with a little jazz group that we put together. We’re going to play some music and then talk about exactly what I just mentioned. That is what are the dynamics of a jazz group and how can we use that as a larger metaphor for teams to work together better. That’s at the RE:DESIGN Conference on April 28 and 29 in Brooklyn. If you search for just redesign on Google, you don’t find it but if you search in RE:DESIGN in Brooklyn, you might find that conference on Google. We’re going to be speaking on Tuesday, April 29. Would you like this Blog Feed delivered to your inbox? Purchase the Marketing with Lean Book Series

Jim Kalbach is a Principal UX Designer with Citrix Online and an active speaker, writer, and instructor on business design, user experience, and information architecture. He has helped starting local UX groups as well as organize conferences in Germany and Europe. Jim is the author of the book Designing Web Navigation an O’Reilly Publication. I found Jim through his contribution to the book UX Storytellers and in preparation for the interview I read his blogs at experiencinginformation.com and got lost in the multiple layers of information I found. An excerpt from the podcast: Jim: The hierarchical command and control type of leadership isn’t working anymore. So what do we do? Jazz improvisation can provide a metaphor for us. Jeff Gothelf, who wrote the Lean UX book is close to me here in New Jersey where I am, and he and I are going to be giving a talk where we’re actually going to play on stage – Jeff plays keyboards. We’re actually going to play with a little jazz group that we put together. We’re going to play some music and then talk about exactly what I just mentioned. That is what are the dynamics of a jazz group and how can we use that as a larger metaphor for teams to work together better. That’s at the RE:DESIGN Conference on April 28 and 29 in Brooklyn. If you search for just redesign on Google, you don’t find it but if you search in RE:DESIGN in Brooklyn, you might find that conference on Google. We’re going to be speaking on Tuesday, April 29. Would you like this Blog Feed delivered to your inbox? Purchase the Marketing with Lean Book Series

Jim Kalbach is a Principal UX Designer with Citrix Online and an active speaker, writer, and instructor on business design, user experience, and information architecture. He has helped starting local UX groups as well as organize conferences in Germany and Europe. Jim is the author of the book Designing Web Navigation an O’Reilly Publication. I found Jim through his contribution to the book UX Storytellers and in preparation for the interview I read his blogs at experiencinginformation.com and got lost in the multiple layers of information I found. An excerpt from the podcast: Jim: The hierarchical command and control type of leadership isn’t working anymore. So what do we do? Jazz improvisation can provide a metaphor for us. Jeff Gothelf, who wrote the Lean UX book is close to me here in New Jersey where I am, and he and I are going to be giving a talk where we’re actually going to play on stage – Jeff plays keyboards. We’re actually going to play with a little jazz group that we put together. We’re going to play some music and then talk about exactly what I just mentioned. That is what are the dynamics of a jazz group and how can we use that as a larger metaphor for teams to work together better. That’s at the RE:DESIGN Conference on April 28 and 29 in Brooklyn. If you search for just redesign on Google, you don’t find it but if you search in RE:DESIGN in Brooklyn, you might find that conference on Google. We’re going to be speaking on Tuesday, April 29. Would you like this Blog Feed delivered to your inbox? Purchase the Marketing with Lean Book Series

How well do you understand the stampede towards visuality? A new book,The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter, is a great introduction to this subject. The book offers a viewpoint from the 20K level all the way down to pixels without missing a beat.  Ekatrina is a passionate marketer, who writes and speaks on topics of leadership, business innovation, and digital revolution and also authored Think Like Zuck.  Lean Sales and Marketing: Learn about using CAP-Do Special Marketing with Lean Book and Program offers on Facebook

How well do you understand the stampede towards visuality? A new book,The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter, is a great introduction to this subject. The book offers a viewpoint from the 20K level all the way down to pixels without missing a beat.  Ekatrina is a passionate marketer, who writes and speaks on topics of leadership, business innovation, and digital revolution and also authored Think Like Zuck.  Lean Sales and Marketing: Learn about using CAP-Do Special Marketing with Lean Book and Program offers on Facebook

How well do you understand the stampede towards visuality? A new book,The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Ekaterina Walter, is a great introduction to this subject. The book offers a viewpoint from the 20K level all the way down to pixels without missing a beat.  Ekatrina is a passionate marketer, who writes and speaks on topics of leadership, business innovation, and digital revolution and also authored Think Like Zuck.  Lean Sales and Marketing: Learn about using CAP-Do Special Marketing with Lean Book and Program offers on Facebook