Summary: Joe McCormack is on a mission to help organizations master the art of the short story. In an age of shrinking attention spans, non-stop interruptions, floods of information, the messages business leaders send out are getting lost in a sea of words. An experienced marketing executive, successful entrepreneur and author, Joe is recognized for his work in narrative messaging and corporate storytelling. His new book, Brief: Make a Bigger Impact by Saying Less (Wiley & Sons, 2014) tackles the timeliness of the “less is more” mandate. Joe founded and serves as managing director and president of The Sheffield Company, an award-winning boutique agency that specializes in narrative message development and visual storytelling production. He has a fun website, The Brief Lab, on the book that I think you will enjoy. The videos are brief and to the point. Lean Sales and Marketing: Learn about using CAP-Do Special Marketing with Lean Book and Program offers on Facebook
