Summary: <br> Joe McCormack is on a mission to help organizations master the art of the <br> short story. In an age of shrinking attention spans, non-stop interruptions, <br> floods of information, the messages business leaders send out are getting lost <br> in a sea of words. An experienced marketing executive, successful entrepreneur <br> and author, Joe is recognized for his work in narrative messaging and corporate <br> storytelling. His new book, <a href="http://www.amazon.com/gp/product/1118704967/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1118704967&linkCode=as2&tag=business901-20">Brief: Make a Bigger Impact by Saying Less</a> (Wiley & Sons, 2014) tackles the <br> timeliness of the “less is more” mandate.<br> Joe founded and serves as managing director and president of The Sheffield <br> Company, an award-winning boutique agency that specializes in narrative message <br> development and visual storytelling production. He has a fun website, <a href="http://www.thebrieflab.com">The Brief Lab</a>, on the book <br> that I think you will enjoy. The videos are brief and to the point. <br> Lean Sales and Marketing: <a href="http://business901.com/cap-do/">Learn about using CAP-Do</a><br> <a href="https://www.facebook.com/MarketingwithLean/app_191246264290645">Special Marketing with Lean Book and Program offers on Facebook</a><br>
