LashCast

When Tussanee first got into business, she thought all she needed to do was be a great lash artist. Quickly she realized that she also needed to be a great salesperson, marketer, janitor, and horse wrangler (we'll explain the horse thing another time). Just being great at lashes was not enough to grow her business to a 7 figure lash salon...she's learned as I'm sure you have, you need to wear many hats (I prefer top hats as they are very pleasant to wear while I walk around town inspecting people's gardens for flees...Okay I've gone off the rails a little today...my apologies). In today's episode, we are excited to have Benton Crane, the CEO of The Harmon Brothers, join us in the LashCast studios. If you don't know who the Harmon Brothers are that's okay...they won't take it personally (we're all professionals here). That said I know you have seen their work....they have produced some of the most viewed ads on YouTube and Facebook: Purple, Squatty Potty, Poo-pourri, and Lume (they're funny too...unlike a lot of my copy...sad face). Their ads have collected over 1.4 billion views (just 1.4 billion more views than our ads) and the companies they have worked with have made over $400 million in sales. Okay... but why have Benton on our podcast? Some of you might be thinking, "I'm not a multi-million dollar business and I don't sell bathroom products". True....but you are a marketer whether you like it or not...and Benton knows marketing. In todays' show, Benton shares some gems (and some other virtually rare rocks) with us. We talk about the importance of setting your business apart from your competition, paying attention to small details, messaging mistakes, and being authentic with your audience. We loved our time with Benton so much, we asked him to be a speaker at LashCon (and he said yes...even after our interview was over...amazing)! So you are getting a little sneak peek today. I'm sure you will enjoy this episode as much as we did to record it. Harmon Brothers has some amazing online resources that are super affordable. Check out the links below and hopefully, some of the Harmon Brothers magic will rub off on you (I'm rubbing Harmon Brothers all over me every day now...eww). Harmon Brothers University: https://harmonbrothersuniversity.com/start-home Harmon Brothers Podcast: Poop to Gold https://podcasts.apple.com/us/podcast/poop-to-gold-with-harmon-brothers/id1462554440 Benton Crane: https://www.linkedin.com/in/bentoncrane/ ANNOUNCEMENTS: WIN $200 AMAZON GIFT CARD We need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support! JOIN OUR LASHCAST INSIDER CLUB: Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signup WANT TO BE ON OUR PODCAST? If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at paul@lashcastpodcast.com. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING! Save November 6-8, 2021. We plan to sell tickets in late May! BUY YOUR 2021 LASHCONFERENCE T-SHIRT: http://bit.ly/3pylzIf IG: @lashcastpodcast @thelashconference.con Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

Running a business can be sooooo frustrating! Right? Sometimes I just wish the zombie apocalypse would happen today. I'd be on the sidelines cheering for the zombies. Being a business owner is not for the faint of heart. Over the years I have learned that is best for me to stay quiet and not really say anything when I'm hurt or angry. Generally, I don't really say anything wise or do anything really productive. In today's episode, I'm going to share some tough love. Some of you like to use your IG feed and your FB Page as a way to vent your frustrations about clients, other lash artists, or lash brands. Today I want to help you shift your mindset some, so that you can create better coping mechanisms and not hurt your business with posts that pretty much turn off potential clients. When you are done listening to this episode, I'd love to hear your thoughts. Please let me know if you agree or not. If you don't agree, I'd love to hear why you don't. I'm always open to learning and hearing different opinions. ANNOUNCEMENTS: WIN $200 AMAZON GIFT CARD We need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support! JOIN OUR LASHCAST INSIDER CLUB: Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signup WANT TO BE ON OUR PODCAST? If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at paul@lashcastpodcast.com. We are always looking for interesting stories and if you have one, please email us. TUSSANEE'S LASH RETENTION AND STYLING COURSE - SOLD OUT Tickets for this class on May 22-23, 2021 in Indianapolis are finally on sale! We have 2 seats left! THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING! Save November 6-8, 2021. We plan to sell tickets in late May! BUY YOUR 2021 LASHCONFERENCE T-SHIRT: http://bit.ly/3pylzIf IG: @lashcastpodcast @thelashconference.con Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

When you started your lash business were you aiming to be the K-Mart of lashes or was your dream to one day be more like the Nordstrom of lashes? (Does anyone even remember K-Mart?) Being a high-class establishment that is known for taking care of its clients isn't just something you throw together by accident. You need to build systems, establish high standards for customer service and you need to have the best equipment. I see a lot of lash artists work hard to be great at lashing but then cut corners in their choice of equipment and furniture. Sorry IKEA is not high-end. "Please enjoy my Ektorp in the waiting area." Today, Courtney Buhler the CEO of Sugarlash Pro comes onto our show to talk about her new venture, Plush and Oak. Her new company has created a high-end-looking lash bed that won't' break your bank. Courtney shares about her journey in bringing this product to life (it's taken years) and why this lash bed could help you charge more for your services. If you want to get your own upscale lash bed, Courtney wants to help you save $100. Use the DISCOUNT CODE: LASHCASTPODCAST when you checkout and you'll save some cash. The website is listed just below. Follow: Plush and Oak: @plushandoak https://www.plushandoak.com/ Sugarlash Pro: @sugarlashpro www.sugarlashpro.com Courtney Buhler @courtbuhler ANNOUNCEMENTS: WIN $200 AMAZON GIFT CARD We need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support! JOIN OUR LASHCAST INSIDER CLUB: Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signup WANT TO BE ON OUR PODCAST? If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at paul@lashcastpodcast.com. We are always looking for interesting stories and if you have one, please email us. TUSSANEE'S LASH RETENTION AND STYLING COURSE - SOLD OUT Tickets for this class on May 22-23, 2021 in Indianapolis are finally on sale! We have 2 seats left! THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING! Save November 6-8, 2021. We plan to sell tickets in May! BUY YOUR 2021 LASHCONFERENCE T-SHIRT: http://bit.ly/3pylzIf IG: @lashcastpodcast @thelashconference.con Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

As a business owner, I have often dreamed of having superpowers. "Oh look, the bank account is low on cash...no problem, I'll use my superpowers and print money (legally) with my trusty lash utility belt". Okay...none of that works or makes any sense. I just wish I could snap my fingers and fix things. Sadly I have yet to develop any powers that just fix problems like unhappy customers or cash flow issues. In today's episode, Tussanee and I sit down and talk about a power we have developed over the years...the power of agreement. It's not quite a superpower but it can really help you when things get sticky with a client or you have a client on the phone who doesn't want to book an appointment with you because your prices are "too high". This is a quick episode and I'm sure this is something you can pick up very quickly and you'll see your customer service and sales improve as a result. ANNOUNCEMENTS: WIN $200 AMAZON GIFT CARD We need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support! JOIN OUR LASHCAST INSIDER CLUB: Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signup WANT TO BE ON OUR PODCAST? If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at paul@lashcastpodcast.com. We are always looking for interesting stories and if you have one, please email us. TUSSANEE'S LASH RETENTION AND STYLING COURSE - SOLD OUT Tickets for this class on May 22-23, 2021 in Indianapolis are finally on sale! We have 2 seats left! THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING! Save November 6-8, 2021. We plan to sell tickets in May! BUY YOUR 2021 LASHCONFERENCE T-SHIRT: http://bit.ly/3pylzIf IG: @lashcastpodcast @thelashconference.con Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

We all have setbacks....to be human is to have to deal with setbacks and losses. For many people when a setback comes, they seem to embrace it and use it as the reason why their life hasn't gone as they hoped (I would have had my own lash salon by now, but my potential landlord smells like popcorn and I couldn't work with him). Some people like Sarah Robertson get pushed down by very difficult setbacks (in her case Multiple Sclerosis) and yet somehow rise above the excuses. Sarah and others like her use these setbacks to be a blessing to others rather than an excuse to just check out and complain. In today's episode, Sarah shares her lash journey in how she built her business (she share some great tips), and then she gives us a peek into what it's like to work and deal with MS. Her story is inspirational. We are so glad she agreed to come on and share her struggles and how she's working through them. We all have our struggles (many of us are really good at hiding them) but learning to work through them rather than using them as an excuse is no easy task. We hope you'll be encouraged by Sarah's story as much as we were. ANNOUNCEMENTS: WIN $200 AMAZON GIFT CARD We need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support! JOIN OUR LASHCAST INSIDER CLUB: Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signup WANT TO BE ON OUR PODCAST? If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at paul@lashcastpodcast.com. We are always looking for interesting stories and if you have one, please email us. TUSSANEE'S LASH RETENTION AND STYLING COURSE - SOLD OUT Tickets for this class on May 22-23, 2021 in Indianapolis are finally on sale! We have 2 seats left! THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING! Save November 6-8, 2021. We plan to sell tickets in May! BUY YOUR 2021 LASHCONFERENCE T-SHIRT: http://bit.ly/3pylzIf IG: @lashcastpodcast @thelashconference.con Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

Want to stand out from your competition? I know we do with our podcast (we are thinking of starting Taco Lash Tip Tuesday soon on IG to help us differentiate ourselves from the 1000's of other lash podcasts). Doing something out of the norm is really how you're going to make your business rise above the sea of sameness. There are a lot of good lash artists in the market...so you need to find little things that can set you apart (We're the only lash podcast with a pug as our mascot!). In today's episode Tussanee shares one thing she does that provides her clients a little extra comfort during their appointment. It's not life-changing...just a small thing she does that her clients enjoy and helps their eyes feel better during a service. We also dive into a little about lash theory and how one can get a better bond. You'll get a little sneak peek into Tussanee's Lash Retention and Styling course she is offering this May 22-23, 2021 (click on the link below for more details...we have 2 seats left...no pressure). Hopefully, you'll give our tip a try and then keep asking yourself, what else could I do in my business that will help to set me apart from my evil demonic competition (I like to think of my competition as being demons...everyone, for the most part, hates demons...okay maybe this thinking of them as demons is a little too much...maybe). ANNOUNCEMENTS: TUSSANEE'S LASH RETENTION AND STYLING COURSE Tickets for this class on May 22-23, 2021 in Indianapolis are finally on sale! We have 2 seats left! https://bit.ly/2RQxwNL WIN $200 AMAZON GIFT CARD We need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support! JOIN OUR LASHCAST INSIDER CLUB: Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signup WANT TO BE ON OUR PODCAST? If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at paul@lashcastpodcast.com. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING! Save November 6-8, 2021. We plan to sell tickets in May! BUY YOUR 2021 LASHCONFERENCE T-SHIRT: http://bit.ly/3pylzIf IG: @lashcastpodcast @thelashconference.con Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

Have you had to close your salon and start over at a new location? If you have, you know it can be very difficult and discouraging. For me, I had to start over when I was in the FBI witness protection program after I testified against the world-renowned gangster "One-Eyed Billy Bob". Okay...that's not true...Billy had two eyes...but you get the point...starting over because you had to move or because you put your life on the line to be a "star witness" is something most of us hope only happens once at most. In today's episode, we sit down and talk to Christy Leigh Gurnari about how she's had to restart her business many times (BTW...the drugs are wearing off and what wrote earlier in this post even seems a little odd to me). Christy Leigh is a military wife which means she has had to get used to moving over the years. Her energy and love for our industry is quite contagious and I know you'll love her story. She's an inspiration to us and I know she will be for you. ANNOUNCEMENTS: TUSSANEE'S LASH RETENTION AND STYLING COURSE Tickets for this class on May 22-23, 2021 in Indianapolis are finally on sale! https://bit.ly/2RQxwNL GET ACCESS TO OUR LASH ALLERGY WEBINAR When you are done with this webinar, you'll know exactly how to calm your client's concerns and keep them as a client even if they are allergic to the glue. You'll also know how to partner with a doctor which will elevate your business and provide a safety net in case you encounter something you don't know how to solve. LINK: https://bit.ly/3gzDR7w WIN $200 AMAZON GIFT CARD We need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support! JOIN OUR LASHCAST INSIDER CLUB: Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signup WANT TO BE ON OUR PODCAST? If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at paul@lashcastpodcast.com. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING! Save November 6-8, 2021. We plan to sell tickets in May! BUY YOUR 2021 LASHCONFERENCE T-SHIRT: http://bit.ly/3pylzIf IG: @lashcastpodcast @thelashconference.con Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

How's your work/life balance? Is there really such a thing? For me finding a perfect balance between life and work has been about as difficult as finding hair on my head. Sad but true. Finding balance for me is a myth and in today's episode, we give you a sneak peek into what is going on with our business between now and the end of June. We have a lot going on and wanted to share our process on how we are going to get through this crazy time (we don't share this in the podcast, but I'm guessing there will be some late nights with me crying "why me?"). I know many of you are burning the midnight oil on a side gig (maybe lashes are your side gig) and we wanted to encourage you with how we plan to work through this busy season. GET ACCESS TO OUR LASH ALLERGY WEBINAR When you are done with this webinar, you'll know exactly how to calm your client's concerns and keep them as a client even if they are allergic to the glue. You'll also know how to partner with a doctor which will elevate your business and provide a safety net in case you encounter something you don't know how to solve. LINK: https://bit.ly/3gzDR7w WIN $200 AMAZON GIFT CARD We need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support! JOIN OUR LASHCAST INSIDER CLUB: Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signup WANT TO BE ON OUR PODCAST? If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at paul@lashcastpodcast.com. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING! Save November 6-8, 2021. We plan to sell tickets in May! TUSSANEE'S LASH RETENTION AND STYLING COURSE Tickets for this class on May 22-23, 2021 in Indianapolis are on sale any day. Go to our IG page to get the link. BUY YOUR 2021 LASHCONFERENCE T-SHIRT: http://bit.ly/3pylzIf IG: @lashcastpodcast @thelashconference.con Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

How much has your life changed since the pandemic hit us back in March of 2020? For us, the pandemic brought about a lot of change. We had to cancel the LashCruise (lost a bunch of money on that), close Tussanee's lash business and I decided to let my beard grow way beyond what was natural or socially acceptable. It was a tough time with all sorts of changes being forced upon us (thankfully only my family had to deal with my changing beard). As I've gotten older, I've gotten a little more comfortable with the idea of change, but that said changes can still hurt. Just because I know change is normal and expected doesn't make the loss that comes from some changes any less painful or stressful (I had a beard joke planned for here, but the censor came in and removed it...lucky you). Today we have Lorena Ashmore of Dear Lash Love on our show, and she shares her journey over the last year. Everything in her life changed last year: Lorena had surgery, she got engaged, she got pregnant, the pandemic shut the lash industry down, and her podcasting partner of 2 years decided to end their top-rated podcast. It was a crazy year that pretty much touched every aspect of her life. As I watched from the Instagram bleachers in the stadium of life, I saw Lorena go through all this change with grace and kindness. Lorena pretty much shares everything on her IG page and after seeing everything she went through, I felt it would be great to have her on the show to share how she managed to get through such a crazy year. I know you will be encouraged by her honesty and grit. We really enjoyed hearing about her journey and I know you will too. ANNOUNCEMENTS: GET ACCESS TO OUR LASH ALLERGY WEBINAR When you are done with this webinar, you'll know exactly how to calm your client's concerns and keep them as a client even if they are allergic to the glue. You'll also know how to partner with a doctor which will elevate your business and provide a safety net in case you encounter something you don't know how to solve. LINK: https://bit.ly/3gzDR7w WIN $200 AMAZON GIFT CARD We need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support! JOIN OUR LASHCAST INSIDER CLUB: Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signup WANT TO BE ON OUR PODCAST? If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at paul@lashcastpodcast.com. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING! Save November 6-8, 2021. We plan to sell tickets in May! TUSSANEE'S LASH RETENTION AND STYLING COURSE Tickets for this class on May 22-23, 2021 in Indianapolis will be going on sale soon. BUY YOUR 2021 LASHCONFERENCE T-SHIRT: http://bit.ly/3pylzIf IG: @lashcastpodcast @thelashconference.con Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

Every once in a while...I'll get a DM, email, text, or maybe post online from a concerned artist letting us know we are hurting the lash industry. It usually goes like this: (Playing the part of the "concerned lash artist" is Cardi B.) Cardi B: Hey mother $%#&@...you are one lame #$&!!! Okay, that actually has never happened to us...at least not that aggressive...but we have gotten messages telling us we are bad for the industry and are hurting naive lash artists. (BTW who thought Cardi B would be good for this part? I need a new casting agent.) With that as our backdrop, Tussanee and I feel it would be helpful for us to explain why we do what we do. Do we like being difficult? Are we needy and hope someone will pay attention if we say crazy things? Are we just brainwashed pumpkins who watched too much Sponge Bob with our kids? What is it the drives us to keep saying things that run contrary to many lash trainers and lash brands? In this episode, we unpack this and share how our DNA was formed. We weren't always like this but over the years certain events and people had an impact that really changed how we approach beauty and the lash industry specifically. In the end, we want you to think for yourself. You don't need to agree with us or preach what we preach. We want you to question everything and to the best of your ability to really understand "the why" behind "the how". With this podcast, we want to challenge the way you think and have you reflect on why you do what you do. If your answer is "I do this because this is what my lash master taught me"...then I'd say it's time to dig deeper and really find out why you believe what you believe. It's time to stop being a lash zombie. BTW...we always welcome feedback and criticism people throw at us. I know most people who don't approve of our ideas are doing this because they want to protect the lash industry. I don't think they hate us...they just think we are wrong and want to stop misleading other artists. The motivation is a good one so it's hard for me to cast "hate" on them. So if you have something to share with us, please do. ANNOUNCEMENTS: GET ACCESS TO OUR LASH ALLERGY WEBINAR When you are done with this webinar, you'll know exactly how to calm your client's concerns and keep them as a client even if they are allergic to the glue. You'll also know how to partner with a doctor which will elevate your business and provide a safety net in case you encounter something you don't know how to solve. LINK: https://bit.ly/3gzDR7w WIN $200 AMAZON GIFT CARD We need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support! JOIN OUR LASHCAST INSIDER CLUB: Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signup WANT TO BE ON OUR PODCAST? If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at paul@lashcastpodcast.com. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING! Save November 6-8, 2021. We plan to sell tickets in May! TUSSANEE'S LASH RETENTION AND STYLING COURSE Tickets for this class on May 22-23, 2021 in Indianapolis will be going on sale soon. BUY YOUR 2021 LASHCONFERENCE T-SHIRT: http://bit.ly/3pylzIf IG: @lashcastpodcast @thelashconference.con Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

Do you have dreams of being a lash salon owner one day? How about having your own product line? Or maybe you want to be a circus clown with huge lashes. (Wait a minute...That's my childhood dream...just forget about it). If you are like most lash artists I know, you probably have some ideas and dreams of what you want to do someday (What? You don't want to lash alone in a room for 40 years?). If you are a dreamer, this interview is for you. In today's episode, we sit down with Kellie Pillors, owner of the Lash Factor Studio and Lash Factor Studio Academy, to talk about how she built a lash and PMU business that also provides medical beauty treatments. Most lash artists struggle to just hire a couple of lash artists, but Kellie decided to go big and hire medical professionals too. Kellie is quite the unicorn, and we felt her story would inspire and encourage you to think out of the box and try something new (How about lashes and pig farming? Could that work? Okay...not all ideas are good). BTW...if you are doing something unique like Kellie, let us know. We'd love to talk to you and maybe we'll have you on our show in the future. Lash Factor website: www.lashfactorstudio.com Lash Factor IG: @lashfactorstudio ANNOUNCEMENTS: GET ACCESS TO OUR LASH ALLERGY WEBINAR When you are done with this webinar, you'll know exactly how to calm your client's concerns and keep them as a client even if they are allergic to the glue. You'll also know how to partner with a doctor which will elevate your business and provide a safety net in case you encounter something you don't know how to solve. LINK: https://bit.ly/3gzDR7w WIN $200 AMAZON GIFT CARD We need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support! JOIN OUR LASHCAST INSIDER CLUB: Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signup WANT TO BE ON OUR PODCAST? If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at paul@lashcastpodcast.com. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING! Save November 6-8, 2021. We plan to sell tickets in May! TUSSANEE'S LASH RETENTION AND STYLING COURSE Tickets for this class on May 22-23, 2021 in Indianapolis will be going on sale soon. BUY YOUR 2021 LASHCONFERENCE T-SHIRT: http://bit.ly/3pylzIf LINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021 https://forms.gle/TjthxSqCGEytqyyD9 IG: @lashcastpodcast @thelashconference.con Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

Need some ideas on how to grow your business? If you're not using partnerships you're missing out (I know I missed out in partnering with my best friend Steve Jobs and Apple back in 1977...still kicking myself). Back when Tussanee first started her lash business in the lash dark ages of 2005 (we used rocks as tweezers), she partnered with a lot of local businesses and associations. If she hadn't come up with that idea (I was against it like I was with Apple), she wouldn't have gotten busy as quickly as she did. Partnerships made a huge difference in the early days. Today, we have business coach April Meese on the show to talk about why and how you can go about building business partnerships. It's a game-changer and while it will take some work, building these partnerships is a long-term strategy that will help your business continue to grow to the point you could start hiring staff. Interested? Once you listen to today's episode please let us know if you have done this yourself and how did it work out? We'd love to hear how partnerships have helped you! April Meese website: https://www.aprilmeese.com/ IG: @aprilmeeseinc ANNOUNCEMENTS: WIN $200 AMAZON GIFT CARD We need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support! JOIN OUR LASHCAST INSIDER CLUB: Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signup WANT TO BE ON OUR PODCAST? If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at paul@lashcastpodcast.com. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING! Save November 6-8, 2021. We plan to sell tickets in May! TUSSANEE'S LASH RETENTION AND STYLING COURSE Tickets for this class on May 22-23, 2021 in Indianapolis will be going on sale soon. BUY YOUR 2021 LASHCONFERENCE T-SHIRT: http://bit.ly/3pylzIf LINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021 https://forms.gle/TjthxSqCGEytqyyD9 IG: @lashcastpodcast @thelashconference.con Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

What is going on with premade fans? I know a couple of smaller brands who have completely run out and I know of at least two major lash brands whose inventories are low. Is this premade fan lash apocalypse that the lash prophets warned us about? Or maybe the lash gods are mad that some of us sold out the industry and started to use premade fans...it's judgment day. Okay, enough of the silly excuses. The truth is the premade lash industry has been hit like many industries by the Covid shutdowns around the world. In today's episode, I break down what is going on in the lash world, and why we are experiencing this shortage. I do want to give a shoutout to Jamie Butler of LashBase and to Carson Varney of Lost Artistry Lash. These two lash bros shared their insights with me so I could turn around and serve you with the latest info. Without their insights, I wouldn't have a whole lot to share with you other than stating the obvious. Now if you are not a lover of premades, I hear you, but please don't feel this is your moment of vindication tell us that premades were never meant to be. Premades will be back...this is just a little setback (like pretty much all of 2020). ANNOUNCEMENTS: WIN $200 AMAZON GIFT CARD We need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support! JOIN OUR LASHCAST INSIDER CLUB: Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signup WANT TO BE ON OUR PODCAST? If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at paul@lashcastpodcast.com. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING! Save November 6-8, 2021. We plan to sell tickets in May! TUSSANEE'S LASH RETENTION AND STYLING COURSE Tickets for this class on May 22-23, 2021 in Indianapolis will be going on sale soon. BUY YOUR 2021 LASHCONFERENCE T-SHIRT: http://bit.ly/3pylzIf LINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021 https://forms.gle/TjthxSqCGEytqyyD9 IG: @lashcastpodcast @thelashconference.con Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

I have really grown tired of the endless amount of DMs I get from you "busy" lash artists asking me for advice on how to get rid of all these high-paying clients that book out for years in your schedule. I know it's tough for you. That said in today's episode we want to offer some help and encouragement to those lash artists who are still struggling to get their books filled up. If you are struggling to get your books full, we know your pain. When Tussanee first started doing lashes in 2005, nobody knew what lash extensions were. She had to give away the service for free after doing a facial just to get the client to try (it was like selling crack...they were instantly hooked). Today our new friend Ivy Bailey shares how she built her business after she moved to a town and knew only one person. That could be a death sentence to a lot of lash artists' careers but Ivy rose up to the challenge. After hustling for 6 months her books were full and she had a 3-month waitlist. This didn't happen by accident or good luck. Ivy had some great business practices that helped her to create loyal clients who became her lash evangelists. In today's episode which we recorded off of Clubhouse, we get into the details on what Ivy did and how you can do it too. We know you'll love Ivy's story and get some great tips on how you can get your business growing today! ANNOUNCEMENTS: WIN $200 AMAZON GIFT CARD We need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support! JOIN OUR LASHCAST INSIDER CLUB: Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signup WANT TO BE ON OUR PODCAST? If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at paul@lashcastpodcast.com. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING! Save November 6-8, 2021. We plan to sell tickets in May! TUSSANEE'S LASH RETENTION AND STYLING COURSE Tickets for this class that she will be holding on May 22-23, 2021 in Indianapolis will be going on sale soon. BUY YOUR 2021 LASHCONFERENCE T-SHIRT: http://bit.ly/3pylzIf LINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021 https://forms.gle/TjthxSqCGEytqyyD9 IG: @lashcastpodcast @thelashconference.con Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

Do you currently feel stuck with your business? Do you ever struggle with what to do next with your business? Do you want to see big changes but just don't know where to start? (I had this hope with my hair but I gave up.) If you are struggling to make changes in your business, you are not alone. Change is difficult...change is scary (being bald is scary too but we'll save that for another podcast). It's amazing to what lengths I will go to when it comes to avoiding change or making big decisions for our business (I just realized I really need to clean all the dust bunnies out from under my bed and my kids' beds and wait...what about my friend's beds?). Making changes in my business can sometimes take forever to happen because I find so many other things to distract me. Does this sound like you? In today's episode, I share how we approach making changes in our business. Once you hear our "secret" it probably won't blow you away...it's very simple but it's a mindset one needs to have if you want to continue to level up your business. Once you hear my thoughts on this, please go to our IG page and let us know your thoughts on our tip. As always, we love to hear from you. ANNOUNCEMENTS: WIN $200 AMAZON GIFT CARD We need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support! JOIN OUR LASHCAST INSIDER CLUB: Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signup WANT TO BE ON OUR PODCAST? If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at paul@lashcastpodcast.com. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING! Save November 6-8, 2021. We plan to sell tickets in May! BUY YOUR 2021 LASHCONFERENCE T-SHIRT: http://bit.ly/3pylzIf LINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021 https://forms.gle/TjthxSqCGEytqyyD9 IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com