LashCast

In today's episode, we are bringing you Lance Courtney, the closing keynote speaker from LashCon 2019. There's a reason why we saved Lance for last...his talk will both inspire you and give you practical things you can do to change your business today. In this talk, Lance shares some of the best practices that he sees top salons doing all over the country. You'll want to take notes. :) Lance has done it all in the beauty industry...salon owner, manager, product line owner, speaker, author, and more. We were very fortunate to have Lance join us last year and now you'll get a chance to see what all the talk was about last year. The LashConference is a little more than three weeks away and to help you get hyped up and ready for this year's event, we plan to release another 5 or 6 talks from last year's event. If you have not signed up yet for this year's con, once you are done with all these talks you can still sign up even if it's a day or two before the event. If you like this podcast, please give us a review on iTunes! ANNOUNCEMENTS: THE VIRTUAL LASHCONFERENCE - November 15-16, 2020 We're on a mission here at The VIRTUAL LashConference (LashCon) to make every lash artist profitable and professional. ⁣ ⁣ First, we want to help lash artists become profitable. There are so many lash artists just squeaking out a living. We know we can all do better. Second, we want to see lash artists like you be more professional and as a result more respected. ⁣ We want to equip lash artists with the best information regarding lashes, adhesives, techniques, and customer service. The better educated we are, the more confident we'll be and the more respected we'll be. ⁣ ⁣ With these two ideas in mind, we are working hard to make sure The VIRTUAL LashConference helps you to become more profitable and professional. We have invited world-class speakers (many from outside the lash industry) to come and share their wisdom with us. ⁣ ⁣ If you want to be profitable and professional, sign up for the con today. Tickets are currently $209. ⁣ We also have a payment plan where you only need to pay 50% now. ⁣ ⁣ Go to www.thelashconference.com to sign up today! GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

Over the next 4 weeks on our podcast, we want to give you a preview of what is in store for you if you attend The Virtual LashConference this November. We plan to release at least 2 episodes each week leading up to LashCon 2020 with some of the best talks from last year's LashCon. You will not be disappointed. Each presentation we're releasing will have a lot of great tips you can implement into your business right now. Our hope is you'll learn a lot over these next 4 weeks and if you aren't already signed up for LashCon, you'll sign up before November 15, 2020 when the con starts. Today's talk is the opening presentation that we did called "It's Okay to Steal from Other Businesses". It's a fun and quick talk where we encourage lash artists to find inspiration from other businesses outside our industry. We talk about a "rocket" handout and if you want to get that handout please go join our private "LashCast" Facebook group. Just ask to get in, and we'll accept you. Once you're in you can go to the "forms" tab and download this tool we talk about that will help you get projects done. We'll be releasing another episode in the next 2 days that will feature one of our keynote speakers from LashCon. ANNOUNCEMENTS: THE VIRTUAL LASHCONFERENCE - November 15-16, 2020 We're on a mission here at The VIRTUAL LashConference (LashCon) to make every lash artist profitable and professional. ⁣ ⁣ First, we want to help lash artists become profitable. There are so many lash artists just squeaking out a living. We know we can all do better. Second, we want to see lash artists like you be more professional and as a result more respected. ⁣ We want to equip lash artists with the best information regarding lashes, adhesives, techniques, and customer service. The better educated we are, the more confident we'll be and the more respected we'll be. ⁣ ⁣ With these two ideas in mind, we are working hard to make sure The VIRTUAL LashConference helps you to become more profitable and professional. We have invited world-class speakers (many from outside the lash industry) to come and share their wisdom with us. ⁣ ⁣ If you want to be profitable and professional, sign up for the con today. Tickets are currently $209. ⁣ We also have a payment plan where you only need to pay 50% now. ⁣ ⁣ Go to www.thelashconference.com to sign up today! GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

For the last 7 or 8 years every September, you'll see posts teaching lash artists about the infamous "fall shed". It's pretty much accepted now that if you're having lash retention issues around the fall it's a normal thing and you just need to inform your clients. Now Tussanee has been doing lashes since 2005 and never noticed in all her years any unusual lash retention in the fall. Even when we had staff and were doing 600-800 women a month we never saw this phenomenon. Now that doesn't mean the fall shed isn't real...it just means we never noticed it. So Tussanee decided to put on her investigator hat and did some deep research looking at medical studies on lash loss and talked to a couple of well-respected doctors on the subject too. One of the doctors, Dr. Warren Stout did his own search oN the fall shed in two well-respected medical databases and shared his results with us. In this episode, Tussanee breaks down what she found and gets a little nerdy. This is the kind of stuff Tussanee loves to geek out over! Hopefully, you will too! If you have been following us for a while, you know we like to challenge the status quo with the goal to either affirm what is being taught by our industry or debunk it. In this episode, we'll give you some good ammo to really think through this issue. Let us know what you think! GUEST ANNOUNCER: Molly 0'Bryant @molly_atouchoflash @atol_pro @atouchoflash ANNOUNCEMENTS: DEADLINE TO BUY STANDARD AND VIP TICKETS IS OCTOBER 17TH. THE VIRTUAL LASHCONFERENCE IS HERE - November 15-16, 2020 We're on a mission here at The VIRTUAL LashConference (LashCon) to make every lash artist profitable and professional. ⁣ ⁣ First, we want to help lash artists become profitable. There are so many lash artists just squeaking out a living. We know we can all do better. Second, we want to see lash artists like you be more professional and as a result more respected. ⁣ We want to equip lash artists with the best information regarding lashes, adhesives, techniques, and customer service. The better educated we are, the more confident we'll be and the more respected we'll be. ⁣ ⁣ With these two ideas in mind, we are working hard to make sure The VIRTUAL LashConference helps you to become more profitable and professional. We have invited world-class speakers (many from outside the lash industry) to come and share their wisdom with us. ⁣ ⁣ If you want to be profitable and professional, sign up for the con today. You can come for as low as $209. ⁣ We also have a payment plan where you only need to pay 50% now. ⁣ ⁣ Go to www.thelashconference.com to sign up today! GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

Has your business returned back to normal pre-COVID-19? If you are like most lash artists, things have changed at least a little if not a lot. Being a business owner has never been more difficult and keeping your clients has never been more important. This is why we are fortunate to have Joey Colmen, a best selling author and customer service guru, join us in this episode and give us some practical tips on how to get clients back in the room. We have all been forced to rethink our business and when this pandemic is over, we are hopeful for how our industry is going to bounce back. Just think in a short time, your business will be more inventive and resilient than it has ever been. With some hard work, all of us are going to get through this and get our industry back on track. This episode was originally a free webinar we hosted with Joey, so you'll notice this episode format is a little different. Enjoy! ANNOUNCEMENTS: DEADLINE TO BUY STANDARD AND VIP TICKETS IS OCTOBER 14TH. THE VIRTUAL LASHCONFERENCE IS HERE - November 15-16, 2020 We're on a mission here at The VIRTUAL LashConference (LashCon) to make every lash artist profitable and professional. ⁣ ⁣ First, we want to help lash artists become profitable. There are so many lash artists just squeaking out a living. We know we can all do better. Second, we want to see lash artists like you be more professional and as a result more respected. ⁣ We want to equip lash artists with the best information regarding lashes, adhesives, techniques, and customer service. The better educated we are, the more confident we'll be and the more respected we'll be. ⁣ ⁣ With these two ideas in mind, we are working hard to make sure The VIRTUAL LashConference helps you to become more profitable and professional. We have invited world-class speakers (many from outside the lash industry) to come and share their wisdom with us. ⁣ ⁣ If you want to be profitable and professional, sign up for the con today. You can come for as low as $209. ⁣ We also have a payment plan where you only need to pay 50% now. ⁣ ⁣ Go to www.thelashconference.com to sign up today! GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

Early this year Bella Lash released a study of our lash industry from 2019....and one of the big surprises to me was a large percentage of lash artists who work out of their home. I had no idea the number was so large. That said, we recently got to know Tiffany Watson of the Level Up Podcast, and she told me she moved this summer out of her home to her own business space during this crazy pandemic. Pretty bold move if you ask me. I was so intrigued by her story, I felt it would be inspirational to share it with you. I know many of you who are working from home hope to one day make the leap to your own space. I hope Tiffany's story gives you the push to go for it! Aside from having her own lash business, she also has a product line and an amazing podcast. She's a newcomer to the podcast community but you wouldn't know listening to her podcast. You need to add her podcast to your list as she's doing a great job of bringing new voices to the light and really giving lash artists great tips on how to grow their business. I hope you enjoy getting to know Tiffany as much as we did! IG: @leveluplashpro LINK TO LEVEL UP LASH PODCAST: https://apple.co/3n0L7xb GUEST ANNOUNCER: Melissa Rudolphi @melissa_atlash @showuplikeaboss ANNOUNCEMENTS: SIGN UP FOR OUR NEXT CLASS! Price For Profit DATE: October 5, 2020 TIME: 4pm-6pm (Pacific Standard Time) Please Note: A replay of the webinar will be available for 4 weeks to everyone who buys a ticket. In this LashCast webinar will be on figuring out how to price your services correctly. This class will take away all the mystery in figuring out your prices. Stop comparing yourself to other lash artists in your area or thinking adding more certifications means you get to charge more. TO GET YOU TICKET CLICK HERE: https://bit.ly/35S8bYQ THE VIRTUAL LASHCONFERENCE IS HERE - November 15-16, 2020 We're on a mission here at The VIRTUAL LashConference (LashCon) to make every lash artist profitable and professional. ⁣ ⁣ First, we want to help lash artists become profitable. There are so many lash artists just squeaking out a living. We know we can all do better. Second, we want to see lash artists like you be more professional and as a result more respected. ⁣ We want to equip lash artists with the best information regarding lashes, adhesives, techniques, and customer service. The better educated we are, the more confident we'll be and the more respected we'll be. ⁣ ⁣ With these two ideas in mind, we are working hard to make sure The VIRTUAL LashConference helps you to become more profitable and professional. We have invited world-class speakers (many from outside the lash industry) to come and share their wisdom with us. ⁣ ⁣ If you want to be profitable and professional, sign up for the con today. You can come for as low as $169 (prices go up October 3rd). ⁣ ⁣ We also have a payment plan where you only need to pay 50% now. ⁣ ⁣ Go to www.thelashconference.com to sign up today! GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

Since LashCon back in October I feel we have seen an explosion of collaborations between like minded lash artists. It's been a lot of fun to watch and extremely encouraging considering how crazy this year has been. Today Erika joins us in the booth all the way from Tennessee! When we have Erika join us we love to talk about trends or hot topics in our industry. Today we talk about how collaborations and networking can really help you to grow your business wether you are serving clients in your neighborhood or you are trying to grow a training or product line. In this episode, we give you ideas and tips on how you can grow your business via collaborations. We hope this episode will give you some good ideas and encourage you to go outside your comfort zone and reach out to people in your community on online. GUEST ANNOUNCER: Lia Juhas @lialashpro ANNOUNCEMENTS: SIGN UP FOR OUR NEXT CLASS! Stop Living Month to Month: Price your Services So You Make a Profit DATE: October 5, 2020 TIME: 4pm-6pm (Pacific Standard Time) Please Note: A replay of the webinar will be available for 4 weeks to everyone who buys a ticket. In this LashCast webinar will be on figuring out how to price your services correctly. This class will take away all the mystery in figuring out your prices. Stop comparing yourself to other lash artists in your area or thinking adding more certifications means you get to charge more. This webinar will give you the tools you need so you know how much to charge and you’ll know when it’s time to hire or raise your prices. You don’t need a degree in math to take this course…we promise we’ll keep it simple. THE VIRTUAL LASHCONFERENCE IS HERE - November 15-16, 2020 2020 has been the most difficult year for all of us business owners. Live lash events have been canceled for the year, and we didn't want to cancel LashCon too...we felt people need this event more than ever. We are moving LashCon into the interactive virtual world. We have asked a collection of amazing business coaches, marketing experts, social media pros, salons owners and more to come share their best tips to help you grow your business. This event won't be like most webinars where you just want a series of videos. We have a phone app you will download before the conference. With this app, you'll be able to connect with other lash artists, watch speakers, go to live Q&As, play games, win prizes, and go to the virtual sponsor room where you can interact with your favorite lash brands. If you want to give your business a boost heading into 2021, this is the conference to sign up for this year. To sign up go to www.thelashconference.com. Tickets start at $169. GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

One of the exciting parts of our job is meeting new people who are doing interesting things, and today we are excited to have Erin Branche of Lash Bash come on our podcast to talk about her new venture. She has created an app that connects lash artists with clients who want to have services in their homes. She is starting this service in the fall and will be launching in her home town of Philidelphia first. BTW...if you are in the Philly area and are looking for work you should check out her service. It might be a great way to launch your lash career. One of the reasons we ask lash entrepreneurs to come on our show is to hopefully inspire you to think outside the box. Most last artists think that the next thing one can do after doing lashes for a while is start a product line or become a trainer...but there are a lot more opportunities out there that. I always tell people to try to find something you are passionate about and then see if there is any way for you to combine your lash expertise with it. For me, I've produced a lot of events over my lifetime so it made sense or me to produce our lash conference. In Erin's case, it was to create an app that helps lash artists. I hope after you listen to this episode, you'll start to think of what you offer to the lash world. Salon website: https://lashbashsalon.com/ IG: @lashbashsalon @lashbashmobile GUEST ANNOUNCER: Chanell Schamber @topshelfbeauty.thebrand ANNOUNCEMENTS: SIGN UP FOR OUR NEXT CLASS! Stop Living Month to Month: Price your Services So You Make a Profit DATE: September 21, 2020 TIME: 4pm-7pm (Pacific Standard Time) Please Note: A replay of the webinar will be available for 2 weeks to everyone who buys a ticket. In this LashCast webinar will be on figuring out how to price your services correctly. This class will take away all the mystery in figuring out your prices. Stop comparing yourself to other lash artists in your area or thinking adding more certifications means you get to charge more. This webinar will give you the tools you need so you know how much to charge and you’ll know when it’s time to hire or raise your prices. You don’t need a degree in math to take this course…we promise we’ll keep it simple. THE VIRTUAL LASHCONFERENCE IS HERE - November 15-16, 2020 2020 has been the most difficult year for all of us business owners. Live lash events have been canceled for the year, and we didn't want to cancel LashCon too...we felt people need this event more than ever. We are moving LashCon into the interactive virtual world. We have asked a collection of amazing business coaches, marketing experts, social media pros, salons owners and more to come share their best tips to help you grow your business. This event won't be like most webinars where you just want a series of videos. We have a phone app you will download before the conference. With this app, you'll be able to connect with other lash artists, watch speakers, go to live Q&As, play games, win prizes, and go to the virtual sponsor room where you can interact with your favorite lash brands. If you want to give your business a boost heading into 2021, this is the conference to sign up for this year. To sign up go to www.thelashconference.com. Tickets start at $169. GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

How do you handle late cancellations in your business? Do you struggle with enforcing your policies? Do you also struggle with having healthy boundaries with your clients? As people-pleasers, we often struggle to have healthy boundaries and take care of our business. We tend to think of our clients as our friends and that can get us into a lot of trouble. In today's Q&R (Question and Response) episode we answer two questions: What do healthy client boundaries look like and how do we enforce our cancellation policy? Erika joins us in the LashCast studios to talk about these two topics that were submitted by our listeners. It's always more fun when we have Erika in the studio. BTW...if you have a question that you want us to answer in the podcast please send us your questions...and if you want to get on our show, please record your questions and send it. We'd love to get you on the show! Email your questions to paul@lashcastpodcast.com. GUEST ANNOUNCER: Greta Huhn @lbtrainingstudio ANNOUNCEMENTS: SIGN UP FOR OUR NEXT CLASS! Stop Living Month to Month: Price your Services So You Make a Profit DATE: September 21, 2020 TIME: 4pm-7pm (Pacific Standard Time) Please Note: A replay of the webinar will be available for 2 weeks to everyone who buys a ticket. In this LashCast webinar will be on figuring out how to price your services correctly. This class will take away all the mystery in figuring out your prices. Stop comparing yourself to other lash artists in your area or thinking adding more certifications means you get to charge more. This webinar will give you the tools you need so you know how much to charge and you’ll know when it’s time to hire or raise your prices. You don’t need a degree in math to take this course…we promise we’ll keep it simple. THE VIRTUAL LASHCONFERENCE IS HERE - November 15-16, 2020 2020 has been the most difficult year for all of us business owners. Live lash events have been canceled for the year, and we didn't want to cancel LashCon too...we felt people need this event more than ever. We are moving LashCon into the interactive virtual world. We have asked a collection of amazing business coaches, marketing experts, social media pros, salons owners and more to come share their best tips to help you grow your business. This event won't be like most webinars where you just want a series of videos. We have a phone app you will download before the conference. With this app, you'll be able to connect with other lash artists, watch speakers, go to live Q&As, play games, win prizes, and go to the virtual sponsor room where you can interact with your favorite lash brands. If you want to give your business a boost heading into 2021, this is the conference to sign up for this year. To sign up go to www.thelashconference.com. Tickets start at $169. GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

Salons around the world have been mispresented, misunderstood and plain out ignored during this Covid-19 crises. The beauty industry has been hurt immensely with all the mandatory shutdowns, and as a result, sadly we know quite a few salons have decided to just call it quits. In California, salons were ordered to shut down again in early July and now are only allowed to provide services outdoors. We are blessed to have Jason Backe and Ted Gipson join us in the LashCast studios to talk about their reopening a couple of weeks ago where they decided to defy the governor's orders to stay closed. This was not an easy choice for them, but they felt as leaders in the beauty industry it was important to do this to hopefully draw attention to this gross injustice. If your salon is currently closed, we hope you'll be encouraged and inspired by what they are doing. As an added bonus, we discuss their new salon model that has turned the traditional salon on its head. They opened their salon "STARRING by Ted Gipson" last year and it has laid down a new blueprint on what a salon experience should look like. IG: @tedgibson @jasonbake Salon Website: https://starring.tedgibson.com/salon/ New foundation to help beauty professionals: https://worthupfoundation.com/ GUEST ANNOUNCER: Jenelle Paris @lashaffairbyjp ANNOUNCEMENTS: SIGN UP FOR OUR NEXT CLASS! Stop Living Month to Month: Price your Services So You Make a Profit DATE: September 21, 2020 TIME: 4pm-7pm (Pacific Standard Time) Please Note: A replay of the webinar will be available for 2 weeks to everyone who buys a ticket. In this LashCast webinar will be on figuring out how to price your services correctly. This class will take away all the mystery in figuring out your prices. Stop comparing yourself to other lash artists in your area or thinking adding more certifications means you get to charge more. This webinar will give you the tools you need so you know how much to charge and you’ll know when it’s time to hire or raise your prices. You don’t need a degree in math to take this course…we promise we’ll keep it simple. THE VIRTUAL LASHCONFERENCE IS HERE - November 15-16, 2020 2020 has been the most difficult year for all of us business owners. Live lash events have been canceled for the year, and we didn't want to cancel LashCon too...we felt people need this event more than ever. We are moving LashCon into the interactive virtual world. We have asked a collection of amazing business coaches, marketing experts, social media pros, salons owners and more to come share their best tips to help you grow your business. This event won't be like most webinars where you just want a series of videos. We have a phone app you will download before the conference. With this app, you'll be able to connect with other lash artists, watch speakers, go to live Q&As, play games, win prizes, and go to the virtual sponsor room where you can interact with your favorite lash brands. If you want to give your business a boost heading into 2021, this is the conference to sign up for this year. To sign up go to www.thelashconference.com. Tickets start at $169. GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

Pretty much everyone I talk to in our industry is struggling in one way or another. It's not an easy time and for most of us, some if not a lot of clients don't really feel it's safe to come in for lashes right now. We have some good news for you. Brittani Strong of SoCal Beauty has come with an amazing idea to help your clients get the lashes they love and make you money: Personalize strip lashes that you create for them. In this episode, we talk to Brittani about how she's dealt with the California shut down (now 22 weeks)and how she was able to pivot in a way that would take care of her team as well as her clients. We know you will be inspired when you hear Brittani's story and hope you look into her new product line as it's something that could help you make more money and take care of your clients who don't want to come into your business. Link to her website: https://socalbeauty.com/ GUEST ANNOUNCER: Jena Cash @socolashes @speakeasylash @theinspopodcast ANNOUNCEMENTS: SIGN UP FOR OUR NEXT CLASS! Stop Living Month to Month: Price your Services So You Make a Profit DATE: September 21, 2020 TIME: 4pm-7pm (Pacific Standard Time) Please Note: A replay of the webinar will be available for 2 weeks to everyone who buys a ticket. In this LashCast webinar will be on figuring out how to price your services correctly. We taught this class back at LashCon last year but in this webinar, we’ll have more time to actually help you work through your numbers so you know your cost per hour and how much you need to charge to make sure you are getting a 10-20% profit margin. This class will take away all the mystery in figuring out your prices. Stop comparing yourself to other lash artists in your area or thinking adding more certifications means you get to charge more. This webinar will give you the tools you need so you know how much to charge and you’ll know when it’s time to hire or raise your prices. You don’t need a degree in math to take this course…we promise we’ll keep it simple. THE VIRTUAL LASHCONFERENCE IS HERE - November 15-16, 2020 2020 has been the most difficult year for all of us business owners. Live lash events have been canceled for the year, and we didn't want to cancel LashCon too...we felt people need this event more than ever. We are moving LashCon into the interactive virtual world. We have asked a collection of amazing business coaches, marketing experts, social media pros, salons owners and more to come share their best tips to help you grow your business. This event won't be like most webinars where you just want a series of videos. We have a phone app you will download before the conference. With this app, you'll be able to connect with other lash artists, watch speakers, go to live Q&As, play games, win prizes, and go to the virtual sponsor room where you can interact with your favorite lash brands. If you want to give your business a boost heading into 2021, this is the conference to sign up for this year. To sign up go to www.thelashconference.com. Tickets start at $129. GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

We are excited to have Winn Claybaugh join us in our LashCast studios. If you don't know who Winn is, you are in for a treat. We met Winn a couple of years ago at a conference and we're blown away by his talk. We were so excited by his presentation that we asked him to speak at LashCon this year and he said "yes"! So you won't only hear him here, you'll get to hear him again as our closing speaker in November. In our episode today Winn shares his thoughts on how to get through difficult times like Covid-19. If you own a business, you will continue to face new problems each year...so learning to have the right mindset is what you need to get your business through those difficult times. We also dig into Winn's book "Be Nice (Or Else!) where we talk about the importance of systems, finding the best mentors, and how to deal with gossip in your business. I know you'll find this episode to be a huge encouragement. Please give us feedback on our IG page @lashcastpodcast!. Link to his book: https://amzn.to/2EgAlRC Podcast: https://www.winnclaybaugh.com/masters IG: @winnclaybaugh GUEST ANNOUNCER: AnneMarie Lorenzini @annemarie.pro ANNOUNCEMENTS: SIGN UP FOR OUR NEXT CLASS! How To Get More New Clients Than Ever in Your Door DATE: August 24, 2020 TIME: 4pm-7pm (PST) Please Note: A replay of the webinar will be available for 2 weeks to everyone who buys a ticket. Buy your ticket: https://bit.ly/39EF7nj Has your business bounced back to where it was pre-Covid-19? If you're like most businesses, you've seen things slow down at least a little if not a lot. We opened our salon back in 2006, and then the Great Recession hit us in 2008. Our timing was horrible. On top of a slowed-down economy, most people didn't even know what lash extensions were and there was no Instagram to help us to affordably market our business. While it wasn't easy, we found a way to grow our business in the midst of the recession. In this webinar, we will break down and share all the marketing tricks and promotions that worked and got our salon to grow into being a 7-digit award-winning in Southern California. When you're done, you'll be equipped with many new strategies and ideas that you can implement in your business. THE VIRTUAL LASHCONFERENCE IS HERE - November 15-16, 2020 2020 has been the most difficult year for all of us business owners. Live lash events have been canceled for the year, and we didn't want to cancel LashCon too...we felt people need this event more than ever. We are moving LashCon into the interactive virtual world. We have asked a collection of amazing business coaches, marketing experts, social media pros, salons owners and more to come share their best tips to help you grow your business. This event won't be like most webinars where you just want a series of videos. We have a phone app you will download before the conference. With this app, you'll be able to connect with other lash artists, watch speakers, go to live Q&As, play games, win prizes, and go to the virtual sponsor room where you can interact with your favorite lash brands. If you want to give your business a boost heading into 2021, this is the conference to sign up for this year. To sign up go to www.thelashconference.com. Tickets start at $129. GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

Do you struggle with having boundaries with your clients? Now I know some of you might say you have no issue, but over my 15 years of working with beauty pros, I'd say one of the biggest issues I see we struggle with are boundaries. We got into the beauty industry because we like to make people happy and because we don't learn anything about managing clients in beauty school, we tend to get walked all over when we start our career. Sadly some of us still struggle even after working in this industry for years. In fact, some of you might even be resentful of your clients or might be nearing burnout. Today we have beauty coaches M'Lisa and Royal Ellis of Spa Strong join us to talk about how you can have healthy boundaries in your business. M'Lisa published a book called "Boundaries in Esthetics", and we discuss how command presence will help you improve your interactions with your clients, how adding the value is a great way to empower you to raise your prices, and how you want to attract "quality clients" over "quantity clients". We had a great time learning from M'Lisa and Royal, and I know you will too. When you get done with this episode go to the link below and get a copy of M'Lisa's book. Please go to our IG page and let us know what you think of this episode. What's one thing you took away from this conversation? IG: @spa_strong www.spa-strong.mykajabi.com Book Link: https://bit.ly/3aiarsm GUEST ANNOUNCER: Katie Allen @beyoutifulwandz ANNOUNCEMENTS: SIGN UP FOR OUR NEXT CLASS! How To Get More New Clients Than Ever in Your Door DATE: August 24, 2020 TIME: 4pm-7pm (PST) Please Note: A replay of the webinar will be available for 2 weeks to everyone who buys a ticket. Click on the link to get your ticket: https://bit.ly/39EF7nj Has your business bounced back to where it was pre-Covid-19? If you're like most businesses, you've seen things slow down at least a little if not a lot. It's a difficult time to build a business to say the least. We opened our salon back in 2006, and then the Great Recession hit us in 2008. Our timing was horrible. On top of a slowed-down economy, most people didn't even know what lash extensions were and there was no Instagram to help us to affordably market our business (yes we lived in the stone ages). While it wasn't easy, we found a way to grow our business in the midst of the recession. Even though the cards were stacked against us, we grew our little salon and even hired our first staff during the recession. We tried all sorts of ways to promote the salon...some worked well and others...not so well. In this webinar, we will break down and share all the marketing tricks and promotions that worked and got our salon to grow into being a 7-digit award-winning in Southern California. When you are done, you'll be equipped with many new strategies and ideas that you can implement in your business. BTW...most of them have nothing to do with Instagram. GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

In the last five months, most of us have had to rethink our year as well as how we want to do business. While it's been a scary time, companies are being forced to think outside the box if they want to survive. While most of us don't like change, change is being forced upon us whether we want it or not. Mike and Shauna of LivBay Lash had to temporarily close their chain of lash salons as well as their training program when Covid-19 hit, and they really had to think how could they continue to make money (while still paying their collective lease payment of $50,000 a month). While thinking of their options, they came up with the idea of offering virtual lash training using the Oculus Virtual Reality setup. Mike and Shauna posted this new development on their social media feed a month ago, and I immediately contacted them asking them to come on our podcast. Thankfully they said yes. In this episode, Mike and Shauna share a little about the unique struggles they have endured with the COVID-19 crises and give us the deets on their new exciting virtual reality training. On top of this, they drop one huge bit of news that you will have to listen to the podcast to find out. This project they are working on will have a huge impact on our industry. One of my hopes with this episode is that you'll be encouraged and inspired to look at your business and think outside the box. I know things are crazy hard but don't miss out in looking for the opportunities....they are out there. LivBay Lash Training: https://www.sassylashclass.com/ LivBay Instagram: @livbaylash @livbaysupplies @livbayclass Shauna IG: @sassybabes Mike IG: @lashboymike LivBay Podcast: https://podcasts.apple.com/us/podcast/livbay-lash/id1454687567 GUEST ANNOUNCER: Courtney Buhler @courtbuhler @sugarlashpro ANNOUNCEMENTS: SIGN UP FOR OUR NEXT CLASS! How To Get More New Clients Than Ever in Your Door DATE: August 24, 2020 TIME: 4pm-7pm (PST) Please Note: A replay of the webinar will be available for 2 weeks to everyone who buys a ticket. Click on the link to get your ticket: https://bit.ly/39EF7nj Has your business bounced back to where it was pre-Covid-19? If you're like most businesses, you've seen things slow down at least a little if not a lot. It's a difficult time to build a business to say the least. We opened our salon back in 2006, and then the Great Recession hit us in 2008. Our timing was horrible. On top of a slowed-down economy, most people didn't even know what lash extensions were and there was no Instagram to help us to affordably market our business (yes we lived in the stone ages). While it wasn't easy, we found a way to grow our business in the midst of the recession. Even though the cards were stacked against us, we grew our little salon and even hired our first staff during the recession. We tried all sorts of ways to promote the salon...some worked well and others...not so well. In this webinar, we will break down and share all the marketing tricks and promotions that worked and got our salon to grow into being a 7-digit award-winning in Southern California. When you are done, you'll be equipped with many new strategies and ideas that you can implement in your business. BTW...most of them have nothing to do with Instagram. GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

For many of us, when we got into beauty we dreamed of the day where Beyonce (or whoever your favorite celebrity is) would walk into your business and get lashes from you. To be able to serve high-end clients and charge top dollar is something we all hope to achieve one day. Today Sarah Maxwell, owner of Sarah Maxwell Beauty, joins us and gives us a peek of what it's like to serve an exclusive clientele. Sarah has been doing lashes since 2008 and has built a business serving clients most lash artists dream of having. In this episode, we talk about how high-end clients generally want a subtle look and not the volume look we all see on Instagram. Yes, volume has a place in this world, but if you want to attract a more refined customer, learning the art of subtlety is a must-have skill. She also discusses why she's okay doing lash fills on other lash artists' work, how she struggled with boundaries with clients wanting to be friends and not giving in to the pressure to open up a lash salon. We could have gone on for two hours with Sarah...lot's of great content. I'm sure you'll enjoy hearing from Sarah and how she built her business. After you listen to the episode, please share your thoughts on our IG page. https://www.sarahmaxwellbeauty.com/ IG: @sarahmaxwellbeauty GUEST ANNOUNCER: Janet Richardson @janet_richardson_artistry ANNOUNCEMENTS: SIGN UP FOR OUR NEXT CLASS! How To Get More New Clients Than Ever in Your Door DATE: August 24, 2020 TIME: 4pm-7pm (PST) Please Note: A replay of the webinar will be available for 2 weeks to everyone who buys a ticket. Click on the link to get your ticket: https://bit.ly/39EF7nj Has your business bounced back to where it was pre-Covid-19? If you're like most businesses, you've seen things slow down at least a little if not a lot. It's a difficult time to build a business to say the least. We opened our salon back in 2006, and then the Great Recession hit us in 2008. Our timing was horrible. On top of a slowed-down economy, most people didn't even know what lash extensions were and there was no Instagram to help us to affordably market our business (yes we lived in the stone ages). While it wasn't easy, we found a way to grow our business in the midst of the recession. Even though the cards were stacked against us, we grew our little salon and even hired our first staff during the recession. We tried all sorts of ways to promote the salon...some worked well and others...not so well. In this webinar, we will break down and share all the marketing tricks and promotions that worked and got our salon to grow into being a 7-digit award-winning in Southern California. When you are done, you'll be equipped with many new strategies and ideas that you can implement in your business. BTW...most of them have nothing to do with Instagram. WE WANT TO ANSWER YOUR QUESTIONS ON THE PODCAST If you have a question and you want us to answer it, please email it to paul@integritylash.com or DM us at @lashcastpodcast. We will try to answer one question during each episode so please send us your questions. BTW...you can ask us about pretty much anything...lashes, customer service, business, life...it's your call. GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

Tired of losing clients to the lash allergy? We have some good news for you! You need to check out our podcast today where we have Dr. Warren Stout, our unofficial medical director, talk about all things lashes, and the biggest truth bomb he shares is how your clients can be allergic to the glue and still keep their lashes. If you have been doing lashes for a while, you have had a client eventually contact you and tell you that their eyes are puffy and itchy. This problem has plagued us since lash extensions started 16 years ago. If you go to a Facebook Group, you'll hear all sorts of advice: use clear glue, use a sensitive glue, take Benedryl. While some clients will see some improvement with these solutions...if you have been doing lashes long enough, you know these solutions are not 100% effective. In this episode, Dr. Stout shares how you can now 99% of the time have a solution that will work with your allergic clients. If you have been frustrated by this issue, this episode will be a huge relief. Dr. Stout also discusses how dangerous cyanoacrylate glue is and shares if the "seasonal lash loss" is real or not. GUEST ANNOUNCER: Asako Ito @devine_lashes ANNOUNCEMENTS: SIGN UP FOR OUR "Overcoming The Lash Allergy and How to Partner With a Doctor" DATE: July 27, 2020 TIME: 4pm-6pm (PST) LINK TO TICKET: https://bit.ly/3gzDR7w In this online webinar, we'll bring light and insight into the most confusing and frustrating problems in our industry...the infamous glue allergy. When you are done with their class, you'll know exactly how to calm your client's concerns and keep them as a client even if they are allergic to the glue. You'll also know how to partner with a doctor which will elevate your business and provide a safety net in case you encounter something you don't know how to solve. In this course, we'll cover the following: What causes the allergy How do advise clients of the risk of an allergy What a glue allergy looks like and what it's not What to do if a client is allergic to the glue How clients can be allergic and still wear lash extensions How to get a meeting with a doctor How to demonstrate your value to a doctor Can you predict a glue allergy? Should you implement patch testing before their service? Just imagine while all your competition tells their clients that they can no longer have lash extensions, you won't lose any clients from the dreaded lash allergy. Who knows...maybe some of your competition's clients who are allergic will hear about you and come to your business? Along with all this great information, we'll be giving you a script that you can use when you do your lash consults. This script will guide you through the whole onboarding process with your client and make sure they understand what they need to do if they find out they are allergic to the glue. WE WANT TO ANSWER YOUR QUESTIONS ON THE PODCAST If you have a question and you want us to answer it, please email it to paul@integritylash.com or DM us at @lashcastpodcast. We will try to answer one question during each episode so please send us your questions. BTW...you can ask us about pretty much anything...lashes, customer service, business, life...it's your call. GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com