83. Brittani Strong of SoCal Beauty Shares a New Service That All Lash Artists Can Make Money Doing

Summary: Pretty much everyone I talk to in our industry is struggling in one way or another. It's not an easy time and for most of us, some if not a lot of clients don't really feel it's safe to come in for lashes right now. We have some good news for you. Brittani Strong of SoCal Beauty has come with an amazing idea to help your clients get the lashes they love and make you money: Personalize strip lashes that you create for them. In this episode, we talk to Brittani about how she's dealt with the California shut down (now 22 weeks)and how she was able to pivot in a way that would take care of her team as well as her clients. We know you will be inspired when you hear Brittani's story and hope you look into her new product line as it's something that could help you make more money and take care of your clients who don't want to come into your business. Link to her website: https://socalbeauty.com/ GUEST ANNOUNCER: Jena Cash @socolashes @speakeasylash @theinspopodcast ANNOUNCEMENTS: SIGN UP FOR OUR NEXT CLASS! Stop Living Month to Month: Price your Services So You Make a Profit DATE: September 21, 2020 TIME: 4pm-7pm (Pacific Standard Time) Please Note: A replay of the webinar will be available for 2 weeks to everyone who buys a ticket. In this LashCast webinar will be on figuring out how to price your services correctly. We taught this class back at LashCon last year but in this webinar, we’ll have more time to actually help you work through your numbers so you know your cost per hour and how much you need to charge to make sure you are getting a 10-20% profit margin. This class will take away all the mystery in figuring out your prices. Stop comparing yourself to other lash artists in your area or thinking adding more certifications means you get to charge more. This webinar will give you the tools you need so you know how much to charge and you’ll know when it’s time to hire or raise your prices. You don’t need a degree in math to take this course…we promise we’ll keep it simple. THE VIRTUAL LASHCONFERENCE IS HERE - November 15-16, 2020 2020 has been the most difficult year for all of us business owners. Live lash events have been canceled for the year, and we didn't want to cancel LashCon too...we felt people need this event more than ever. We are moving LashCon into the interactive virtual world. We have asked a collection of amazing business coaches, marketing experts, social media pros, salons owners and more to come share their best tips to help you grow your business. This event won't be like most webinars where you just want a series of videos. We have a phone app you will download before the conference. With this app, you'll be able to connect with other lash artists, watch speakers, go to live Q&As, play games, win prizes, and go to the virtual sponsor room where you can interact with your favorite lash brands. If you want to give your business a boost heading into 2021, this is the conference to sign up for this year. To sign up go to www.thelashconference.com. Tickets start at $129. GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com