LashCast

Do you get stressed when a client arrives 15 minutes late? Do you get anxiety over wondering if a new client will like your work or not? What if someone comes with lashes that you never have dealt with before? Anxiety in the lash room is real and today the LashCast team shares how they have dealt with anxiety and stress over their careers. While there will always be stress when it comes to dealing with clients, there are ways for you to handle that stress in a way that will allow you to sleep better at night. After you listen to our episode, please go to our IG and let us know what you liked and share with us any tips you have come up with when dealing with anxiety in the lash room. GUEST ANNOUNCER: Katie Godfrey IG: @kgsalon & @kgprofessional The Life of KG podcast: https://podcasts.apple.com/us/podcast/the-life-of-kg/id1453711166 ANNOUNCEMENTS: SIGN UP FOR OUR "Overcoming The Lash Allergy and How to Partner With a Doctor" DATE: July 27, 2020 TIME: 4pm-6pm (PST) LINK TO TICKETS: https://bit.ly/3gzDR7w In this online webinar, we'll bring light and insight into the most confusing and frustrating problems in our industry...the infamous glue allergy. When you are done with their class, you'll know exactly how to calm your client's concerns and keep them as a client even if they are allergic to the glue. You'll also know how to partner with a doctor which will elevate your business and provide a safety net in case you encounter something you don't know how to solve. In this course, we'll cover the following: What causes the allergy How do advise clients of the risk of an allergy What a glue allergy looks like and what it's not What to do if a client is allergic to the glue How clients can be allergic and still wear lash extensions How to get a meeting with a doctor How to demonstrate your value to a doctor Can you predict a glue allergy? Should you implement patch testing before their service? Just imagine while all your competition tells their clients that they can no longer have lash extensions, you won't lose any clients from the dreaded lash allergy. Who knows...maybe some of your competition's clients who are allergic will hear about you and come to your business? Along with all this great information, we'll be giving you a script that you can use when you do your lash consults. This script will guide you through the whole onboarding process with your client and make sure they understand what they need to do if they find out they are allergic to the glue. WE ARE GIVING AWAY OVER $200 IN SPONSOR SWAG We need your review on iTunes and to encourage you to do it, we are giving away over $200 in swag from our some of our sponsors from the LashCrusie and the LashConference. All you need to do is give us a review on iTunes, screenshot it, and email it to paul@lashcastpodcast.com. That's it! We will be drawing a winner on July 16th and 30th, 2020 WE WANT TO ANSWER YOUR QUESTIONS ON THE PODCAST If you have a question and you want us to answer it, please email it to paul@integritylash.com or DM us at @lashcastpodcast. We will try to answer one question during each episode so please send us your questions. BTW...you can ask us about pretty much anything...lashes, customer service, business, life...it's your call. LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

Do you think it's possible to apply a full set of lashes in 30 minutes and actually charge over $100 for the service? I know it seems a little far fetched, but there is a new company called Vomor Lash that has taken on this challenge. Ada Polla Neill, the Executive Director, joins us in the studio to talk about this new service that she hopes will expand our lash industry to new customers who might never set foot in a lash room. At first, if you are a lash stylist, this might trouble you or upset you...but please sit through the whole episode as this groundbreaking company might actually be helping us grow our industry. Once you listen to the episode, please DM us or post your thoughts on IG...we really want to hear what you think! Vomor Lash Website: https://vomor.com/why-vomor-lash IG: @vomor GUEST ANNOUNCER: Giselle Tomey IG: @thefauxeffect ANNOUNCEMENTS: SIGN UP FOR OUR "Overcoming The Lash Allergy and How to Partner With a Doctor" DATE: July 27, 2020 TIME: 4pm-6pm (PST) LINK TO TICKETS: https://bit.ly/3gzDR7w In this online webinar, we'll bring light and insight into the most confusing and frustrating problems in our industry...the infamous glue allergy. When you are done with their class, you'll know exactly how to calm your client's concerns and keep them as a client even if they are allergic to the glue. You'll also know how to partner with a doctor which will elevate your business and provide a safety net in case you encounter something you don't know how to solve. In this course, we'll cover the following: What causes the allergy How do advise clients of the risk of an allergy What a glue allergy looks like and what it's not What to do if a client is allergic to the glue How clients can be allergic and still wear lash extensions How to get a meeting with a doctor How to demonstrate your value to a doctor Can you predict a glue allergy? Should you implement patch testing before their service? Just imagine while all your competition tells their clients that they can no longer have lash extensions, you won't lose any clients from the dreaded lash allergy. Who knows...maybe some of your competition's clients who are allergic will hear about you and come to your business? Along with all this great information, we'll be giving you a script that you can use when you do your lash consults. This script will guide you through the whole onboarding process with your client and make sure they understand what they need to do if they find out they are allergic to the glue. WE ARE GIVING AWAY OVER $200 IN SPONSOR SWAG We need your review on iTunes and to encourage you to do it, we are giving away over $200 in swag from our some of our sponsors from the LashCrusie and the LashConference. All you need to do is give us a review on iTunes, screenshot it, and email it to paul@lashcastpodcast.com. That's it! We will be drawing a winner on July 16, 2020 WE WANT TO ANSWER YOUR QUESTIONS ON THE PODCAST If you have a question and you want us to answer it, please email it to paul@integritylash.com or DM us at @lashcastpodcast. We will try to answer one question during each episode so please send us your questions. BTW...you can ask us about pretty much anything...lashes, customer service, business, life...it's your call. LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

Do you feel like you belong to the greater lash community? If you are like most lash stylists I talk to you, it's hard to feel like you belong to this great lash family when you are stuck all day taking care of clients. We started LashCast as a way to connect all of us and to share ideas that would help us become better lash stylists. That said, Lauren Del Bianco has come up with a wonderful idea to encourage and uplift all of us as a community. In this episode, we talk about Lauren's bid idea and how she hopes to connect all of us with a bi-weekly text. It's called Lash Line Bling, and it's the first of its kind. Lauren has a huge heart for our industry and I'm sure you'll come to love her as we do Lauren Del Bianco: IG @lasheyecon_ Lash Line Bline Link: Text LLB to 883-629-0285 Guest Announcer: Malaena Kelson IG: @lash_happy ANNOUNCEMENTS: SING UP FOR OUR "Overcoming The Lash Allergy and How to Partner With a Doctor" DATE: July 27, 2020 TIME: 4pm-6pm (Pacific Standard Time) Please Note: A replay of the webinar will be available for 2 weeks. In this online webinar, we'll bring light and insight into the most confusing and frustrating problems in our industry...the infamous glue allergy. When you are done with their class, you'll know exactly how to calm your client's concerns and keep them as a client even if they are allergic to the glue. You'll also know how to partner with a doctor which will elevate your business and provide a safety net in case you encounter something you don't know how to solve. In this course, we'll cover the following: What causes the allergy How do advise clients of the risk of an allergy What a glue allergy looks like and what it's not What to do if a client is allergic to the glue How to get a meeting with a doctor Word for word consult on what you need to say to advise clients Should you implement patch testing before their service? Along with all this great information, we'll be giving you a script that you can use when you do your lash consults. This script will guide you through the whole onboarding process with your client and make sure they understand what they need to do if they find out they are allergic to the glue. WE ARE GIVING AWAY OVER $200 IN SPONSOR SWAG We need your review on iTunes and to encourage you to do it, we are giving away over $200 in swag from our some of our sponsors from the LashCrusie and the LashConference. All you need to do is give us a review on iTunes, screenshot it and email it to paul@lashcastpodcast.com. That's it! We will be drawing a winner on July 2, 2020 WE WANT TO ANSWER YOUR QUESTIONS ON THE PODCAST If you have a question and you want us to answer it, please email it to paul@integritylash.com or DM us at @lashcastpodcast. We will try to answer one question during each episode so please send us your questions. BTW...you can ask us about pretty much anything...lashes, customer service, business, life...it's your call. LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

We get hit up all the time with questions on how you can improve your lash game or run your business better. We love to answer questions because when we got started in 2005, there was no one to ask. That said, we still run into lash artists who feel there is no one out there to help them...thus why we started our podcast. In this episode, we get through three questions... First, we answer the question of what are some product ideas that businesses can sell outside of the usual growth serums and lash washes. Adding new products to your store will help to keep your product sales energized all year. We share some of our favorites. Next, we talk about what you should be looking for in a volume trainer. We share some tips on what we have looked for when we have taken classes. Lastly, we answer the question, what are some signs your lash technique is improving. I hope you find our answers helpful! Let us know by giving some feedback on our IG page. Guest Announcer: Brittani Hamilton-Strong IG: @brittanistrong ANNOUNCEMENTS: SIGN UP FOR OUR "EVERYTHING YOU NEED TO KNOW ABOUT GLUE" CLASS - June 29th at 4pm PST. If you can't make the class, the replay will be available for 2 weeks after the class is over. CLICK ON THE LINK TO SIGN UP: https://bit.ly/3hQupxT Cost: $49 What's it about? Here are some of the things we'll cover. The history of cyanoacrylate glues How cyanoacrylate glues are made How cyanoacrylate glues actually work How dangerous are cyanoacrylate glues Common misconceptions people have with the glue Do cyanoacrylate glues pose any health risks How to deal with contraindications How to deal effectively with the allergy to the glue Learn how your clients can be allergic and still get lash extensions How to answer all your client's questions about the glue We'll be covering these topics and more. Our goal for you is to understand the glue in great detail so you will become a better lash authority in your community. CLICK ON THE LINK TO SIGN UP: https://bit.ly/3hQupxT WE ARE GIVING AWAY OVER $200 IN SPONSOR SWAG We need your review on iTunes and to encourage you to do it, we are giving away over $200 in swag from our some of our sponsors from the LashCrusie and the LashConference. All you need to do is give us a review on iTunes, screenshot it and email it to paul@lashcastpodcast.com. That's it! We will be drawing a winner on July 2, 2020 WE WANT TO ANSWER YOUR QUESTIONS ON THE PODCAST If you have a question and you want us to answer it, please email it to paul@integritylash.com or DM us at @lashcastpodcast. We will try to answer one question during each episode so please send us your questions. BTW...you can ask us about pretty much anything...lashes, customer service, business, life...it's your call. WE NEED GUEST ANNOUNCERS! THIS IS YOUR CHANCE TO PROMOTE YOURSELF TO OUR LISTENERS! If you want to be a guest announcer on our show and promote yourself, please record the script listed below. Then email the recording to paul@integritylash.com. We can't promise to use it (being excited and making a good sounding recording will help), but we'll do our best to use the submissions sent into us. LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

Tax season is coming up and this can be a scary time for many of us. And why is it scary? Because maybe you don't really know how to set up your business correctly, and you know that if you were to be audited, the IRS would most likely find out you still owe them money...and now with penalties and interest. Or worse maybe you have been intentionally cheating on your taxes and you know if you were to be audited, there's no way you to hide the illegal deductions or unreported income. Tax season can be a scary time for beauty professionals but it doesn't have to be. In this episode, we talk to April McDaniel, a CPA with Kopsa Otte. April and her team help beauty businesses like yours to pay the least amount of taxes over time so you can save money and also get better sleep at night not worrying about the IRS. April sits down with us and shares things you should or should not write off on your taxes. She also goes into some red flags that the IRS looks for in businesses that are cutting corners on their taxes. You don't need to be afraid of the IRS if you do your taxes right. Aside from not stressing about the IRS, April goes into some other benefits of reporting all your income that you might not have thought of. We hope you'll be encouraged by this episode to get a bookkeeper as well as a CPA so that you can keep your company in compliance with the IRS and so you can build a financially sound business. As always please DM us or email us your thoughts on this episode. We'd love to hear from you. ANNOUNCEMENTS: GIVING AWAY OVER $200 IN SPONSOR SWAG We need your review on iTunes and to encourage you to do it, we are giving away over $200 in swag from our some of our sponsors from the LashCrusie and the LashConference. All you need to do is give us a review on iTunes, screenshot it and email it to paul@lashcastpodcast.com. That's it! We will be drawing a winner on July 2, 2020 WE WANT TO ANSWER YOUR QUESTIONS ON THE PODCAST If you have a question and you want us to answer it, please email it to paul@integritylash.com or DM us at @lashcastpodcast. We will try to answer one question during each episode so please send us your questions. BTW...you can ask us about pretty much anything...lashes, customer service, business, life...it's your call. WE NEED GUEST ANNOUNCERS! THIS IS YOUR CHANCE TO PROMOTE YOURSELF TO OUR LISTENERS! If you want to be a guest announcer on our show and promote yourself, please record the script listed below. Then email the recording to paul@integritylash.com. We can't promise to use it (being excited and making a good sounding recording will help), but we'll do our best to use the submissions sent into us. LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

We saw a brave post by Ashlee Rouge of Lashout Xpress last year where she shared about how she and a friend don't see a lot of black lash artists being represented in our industry by lash brands. From there she explained how she has had doubts about her ability to run her own business because some clients won't want to see her because she's black. It was a brutally honest post that shows how racism affects black lash artists in our industry. Ashlee decided to repost this IGTV this week in light of the George Floyd murder and the ensuing protests (Go to @lashoutxpress to see it). When we saw it again, we felt that it was time to sit down and talk about race, and these issues Ashlee brought up on her Instagram page. We were blown away with how loving and understanding Ashlee is even when faced with racism and bigotry. She is an amazing woman who we are so grateful to have on our show and bring light to things many of us probably didn't even know about. We learned a lot from Ashlee, and we are sure you will too. In this podcast, we don't try to solve the world's problems but we do feel a responsibility to improve our lash industry. Racism is a sensitive but important topic, and we hope you'll see we just want to see our industry grow in a way where it becomes more inclusive and more loving. Please let us know your thoughts on this episode by emailing (paul@lashcastpodcast) or DMing us. Your opinions matter to us! Follow Ashlee @lashoutxpress ANNOUNCEMENTS: GIVING AWAY OVER $200 IN SPONSOR SWAG We need your review on iTunes and to encourage you to do it, we are giving away over $200 in swag from our some of our sponsors from the LashCrusie and the LashConference. All you need to do is give us a review on iTunes, screenshot it and email it to paul@lashcastpodcast.com. That's it! We will be drawing a winner on June 11, 2020 WE WANT TO ANSWER YOUR QUESTIONS ON THE PODCAST If you have a question and you want us to answer it, please email it to paul@integritylash.com or DM us at @lashcastpodcast. We will try to answer one question during each episode so please send us your questions. BTW...you can ask us about pretty much anything...lashes, customer service, business, life...it's your call. WE NEED GUEST ANNOUNCERS! THIS IS YOUR CHANCE TO PROMOTE YOURSELF TO OUR LISTENERS! If you want to be a guest announcer on our show and promote yourself, please record the script listed below. Then email the recording to paul@integritylash.com. We can't promise to use it (being excited and making a good sounding recording will help), but we'll do our best to use the submissions sent into us. LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

Have you ever wondered can I burn my client with my lash glue? Does my glue possibly cause cancer? If my client's lashes get wet, will that cause them to fall out more quickly? There is a lot of misinformation on lash glue on the interwebs and in today's episode, we cover 4 misconceptions lash stylists often have about lash glue. While you might be new to cyanoacrylate glue, this glue is not new to the world...its been around for decades. We have been in the industry for over 15 years and during this time, we have talked to chemists, doctors, and other product lines about what they know about cyanoacrylate glue. Tussanee has also spent a ton of time researching what cyanoacrylate glues are and how they are made. In this episode, we just give you a peek into Tussanee's mind on this topic. We also announce we will be teaching our first online seminar on June 29th called "Everything You Need To Know About Lash Glue". We don't have the tickets online for sale yet...but if you want to save 40% off the ticket price go to the link in our bio for @lashcastpodcast and sign up to be on our email list. We will email everyone soon a link to buy your ticket and we will also send you a discount code. Because we always stand by our work, this course comes with a 100% satisfaction guarantee. If for any reason when the class is done you don't feel you got the value you paid for, we'll refund you your money. Go to our bio today and signup to get on our email list! Please join us every Thursday at 6pm (PST) on our IG @lashcastpodcast for all the latest updates and info you need during this COVID-19 crises. We'll be back again very soon with another LashCast episode. Paul & Tussanee ANNOUNCEMENTS: WE WANT TO ANSWER YOUR QUESTIONS ON THE PODCAST If you have a question and you want us to answer it, please email it to paul@integritylash.com or DM us at @lashcastpodcast. We will try to answer one question during each episode so please send us your questions. BTW...you can ask us about pretty much anything...lashes, customer service, business, life...it's your call. WE NEED GUEST ANNOUNCERS! THIS IS YOUR CHANCE TO PROMOTE YOURSELF TO OUR LISTENERS! If you want to be a guest announcer on our show and promote yourself, please record the script listed below. Then email the recording to paul@integritylash.com. We can't promise to use it (being excited and making a good sounding recording will help), but we'll do our best to use the submissions sent into us. LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

Lash salons are slowly opening back up all over the world, but you are still stuck waiting for your chance to reopen. Since you have a lot of time to think about what's going to happen, your mind might have gone to the dark side and wondered, "Will all my clients return? Did a lot of them lose their jobs? Did they find a cheaper lash artist?" It can be dangerous to have a lot of time on your hands. We reached out to you our listeners who have opened their salons and asked if you could share how it has been going so far. I know it's a scary time, but we are so excited to share this episode with you as the news from the front line is super encouraging. Lash Boss's are raising their prices with no issues, clients are returning in swarms, new clients are calling to get in and two salons who reached out to us are looking to hire more staff. We only had one person write to us that she is having some issues rebooking her clients, but even she was still working 10 hour days. Pretty much all the news we have heard has been amazing! If you need some encouragement today, this is a great episode for you to hear..and we know this is just the beginning but we are very hopeful that we'll all be very busy making the world a more beautiful place. ⁣ Please join us every Thursday at 6pm (PST) on our IG @lashcastpodcast for all the latest updates and info you need during this COVID-19 crises. We'll be back again very soon with another LashCast episode. Paul & Tussanee ANNOUNCEMENTS: WE WANT TO ANSWER YOUR QUESTIONS ON THE PODCAST If you have a question and you want us to answer it, please email it to paul@integritylash.com or DM us at @lashcastpodcast. We will try to answer one question during each episode so please send us your questions. BTW...you can ask us about pretty much anything...lashes, customer service, business, life...it's your call. WE NEED GUEST ANNOUNCERS! THIS IS YOUR CHANCE TO PROMOTE YOURSELF TO OUR LISTENERS! If you want to be a guest announcer on our show and promote yourself, please record the script listed below. Then email the recording to paul@integritylash.com. We can't promise to use it (being excited and making a good sounding recording will help), but we'll do our best to use the submissions sent into us. LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

PLEASE NOTE: For the time being we are recording these episodes while doing an Instagram Live on Thursdays at 6pm (PST) and we are taking the audio and making a podcast from them. Congratulations! Your state or county has given you the green light to open up. ⁣ ⁣ How are you feeling about this? Are you concerned it's too soon...too late? Are your clients scared to come back? Have your clients left you to see other lash artists who do home visits? ⁣ ⁣ You shut down your business in March thinking you'd be back in 2 weeks and now it's been 2 months. No one saw this coming.⁣ ⁣ So much has changed and the way we do lashes has changed too. ⁣ ⁣ Change can be scary and difficult. What if my clients don't return? What if I get sick? What if a client gets sick from coming to my salon...am I liable? ⁣ ⁣ So many questions and so many unknowns. ⁣ ⁣ In this episode, we want to talk about things you can do to set up your business for success during the Covid-19 crises. You are not alone! ⁣ Grab a pen and paper as we'll be giving you a lot of information. Now if you are not a big note taker, we want to make it easier for you to get this information and use it. We created a PDF that lays out everything. All you need to do is go to our IG page and go to the link in the bio. Once there, you'll see a button labeled "GET READY TO OPEN YOUR SALON". Click on it, give us your email, and we'll send you the PDF. In this list, you'll get a lot of ideas you can do to make your salon feel safer for your team and clients. Please don't just look at our ideas and implement them without also checking your government officials to see what their requirements are. You need to be compliant with your city, county, and state recommendations. Please do not only look at our list and set up your salon. You need to do your due diligence. ⁣ Please join us every Thursday at 6pm (PST) on our IG @lashcastpodcast for all the latest updates and info you need during this COVID-19 crises. We'll be back again very soon with another LashCast episode. Paul & Tussanee ANNOUNCEMENTS: WE WANT TO ANSWER YOUR QUESTIONS ON THE PODCAST If you have a question and you want us to answer it, please email it to paul@integritylash.com or DM us at @lashcastpodcast. We will try to answer one question during each episode so please send us your questions. BTW...you can ask us about pretty much anything...lashes, customer service, business, life...it's your call. WE NEED GUEST ANNOUNCERS! THIS IS YOUR CHANCE TO PROMOTE YOURSELF TO OUR LISTENERS! If you want to be a guest announcer on our show and promote yourself, please record the script listed below. Then email the recording to paul@integritylash.com. We can't promise to use it (being excited and making a good sounding recording will help), but we'll do our best to use the submissions sent into us. LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

PLEASE NOTE: For the time being we are aiming to record an Instagram Live Monday, Wednesday and Friday at 6pm (PST) and we are taking the audio from these lives and making a podcast from them. Welcome to Day 43 of the LashCast Lockdown! You can see light at the end of the tunnel and it looks like we will be working again soon in our salons...in fact maybe you are already back at work. Finally, we can begin to make some money again. When we talk to some lash stylists, we keep hearing a trend that has us a little concerned. Some lash stylists feel they need to offer a discount when their clients come back. Say it isn't so Joe or Betty or whatever you name is. In this episode, we cover why discounting your service now is not the right strategy. In fact, what you really need to think about is raising your prices. We do get a little "mathy" in this episode but when you are done listening, you'll know how to calculate what your costs per hour are and what you need to charge so you can make a 15% profit with every month. We also explain how you should raise your prices in the coming days. It's not as hard as you think. Please join us every Monday, Wednesday and Friday at 6pm (PST) on our IG @lashcastpodcast for all the latest updates and info you need during this COVID-19 crazy time. We'll be back again very soon with another LashCast episode. Paul & Tussanee ANNOUNCEMENTS: WE WANT TO ANSWER YOUR QUESTIONS ON THE PODCAST If you have a question and you want us to answer it, please email it to paul@integritylash.com or DM us at @lashcastpodcast. We will try to answer one question during each episode so please send us your questions. BTW...you can ask us about pretty much anything...lashes, customer service, business, life...it's your call. WE NEED GUEST ANNOUNCERS! THIS IS YOUR CHANCE TO PROMOTE YOURSELF TO OUR LISTENERS! If you want to be a guest announcer on our show and promote yourself, please record the script listed below. Then email the recording to paul@integritylash.com. We can't promise to use it (being excited and making a good sounding recording will help), but we'll do our best to use the submissions sent into us. LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

PLEASE NOTE: For the time being we are aiming to record an Instagram Live Monday, Wednesday and Friday at 6pm (PST) and we are taking the audio from these lives and making a podcast from them. Welcome to Day 39 of the LashCast Lockdown! During times like this it's natural and easy to get down and feel helpless. One of the ways we combat depression and feelings of hopelessness is to focus on the good things that we have. Today Paul shares 20 things that he is thankful and shares some encouraging words about how we have some amazing opportunities ahead of us. In this episode, we pull back the curtain a little and share some of the silly things we enjoy in life but at the same time, we share that life isn't coming up all roses right now. Things are tough but we can get through this if when we do things like practicing gratitude every day. We hope you'll find this episode to be encouraging and challenge you to create your top 10 or 20 or even 100 things you are grateful during this difficult time. Please join us every Monday, Wednesday and Friday at 6pm (PST) on our IG @lashcastpodcast for all the latest updates and info you need during this crazy time (we throw in some fun stuff too). ⁣ We'll be back again very soon with another LashCast episode. Paul & Tussanee ANNOUNCEMENTS: WE WANT TO ANSWER YOUR QUESTIONS ON THE PODCAST If you have a question and you want us to answer it, please email it to paul@integritylash.com or DM us at @lashcastpodcast. We will try to answer one question during each episode so please send us your questions. BTW...you can ask us about pretty much anything...lashes, customer service, business, life...it's your call. WE NEED GUEST ANNOUNCERS! THIS IS YOUR CHANCE TO PROMOTE YOURSELF TO OUR LISTENERS! If you want to be a guest announcer on our show and promote yourself, please record the script listed below. Then email the recording to paul@integritylash.com. We can't promise to use it (being excited and making a good sounding recording will help), but we'll do our best to use the submissions sent into us. LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

PLEASE NOTE: For the time being we are aiming to record an Instagram Live Monday, Wednesday and Friday at 6pm (PST) and we are taking the audio from these lives and making a podcast from them. Welcome to Day 36 of the LashCast Lockdown! Today we deal with two questions we have been hearing from business owners. When should we open and should I offer a discount to my clients to incentivize them to return? We have been thinking a lot about these two questions and want to give you some audience on how we are answering them. Please join us every Monday, Wednesday and Friday at 6pm (PST) on our IG @lashcastpodcast for all the latest updates and info you need during this crazy time (we throw in some fun stuff too). ⁣ We'll be back again very soon with another LashCast episode. Paul & Tussanee ANNOUNCEMENTS: WE WANT TO ANSWER YOUR QUESTIONS ON THE PODCAST If you have a question and you want us to answer it, please email it to paul@integritylash.com or DM us at @lashcastpodcast. We will try to answer one question during each episode so please send us your questions. BTW...you can ask us about pretty much anything...lashes, customer service, business, life...it's your call. WE NEED GUEST ANNOUNCERS! THIS IS YOUR CHANCE TO PROMOTE YOURSELF TO OUR LISTENERS! If you want to be a guest announcer on our show and promote yourself, please record the script listed below. Then email the recording to paul@integritylash.com. We can't promise to use it (being excited and making a good sounding recording will help), but we'll do our best to use the submissions sent into us. LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

PLEASE NOTE: For the time being we are aiming to record an Instagram Live Monday, Wednesday and Friday at 6pm (PST) and we are taking the audio from these lives and making a podcast from them. Welcome to Day 32 of the LashCast Lockdown! Today is an important episode where we share more tools for you to use in your search to get funding for your business. More and more tools and resources are popping up that you could use to help you fix your cash flow problems. You don't want to miss this episode if you running short of cash in your business. We also talk about you doing one thing this week to improve your business. So often it's easy to get overwhelmed with everything in our business so sometimes we just need to stop and think through what we want to do. Hopefully, you'll take today's encouragement and get working on your business since you have some free time now. Please join us every Monday, Wednesday and Friday at 6pm (PST) on our IG @lashcastpodcast for all the latest updates and info you need during this crazy time (we throw in some fun stuff too). ⁣ We'll be back again very soon with another LashCast episode. Paul & Tussanee ANNOUNCEMENTS: WE WANT TO ANSWER YOUR QUESTIONS ON THE PODCAST If you have a question and you want us to answer it, please email it to paul@integritylash.com or DM us at @lashcastpodcast. We will try to answer one question during each episode so please send us your questions. BTW...you can ask us about pretty much anything...lashes, customer service, business, life...it's your call. WE NEED GUEST ANNOUNCERS! THIS IS YOUR CHANCE TO PROMOTE YOURSELF TO OUR LISTENERS! If you want to be a guest announcer on our show and promote yourself, please record the script listed below. Then email the recording to paul@integritylash.com. We can't promise to use it (being excited and making a good sounding recording will help), but we'll do our best to use the submissions sent into us. LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

PLEASE NOTE: For the time being we are aiming to record an Instagram Live Monday, Wednesday and Friday at 6pm (PST) and we are taking the audio from these lives and making a podcast from them. We will be doing this for as long as we can or until the virus scare is over. Just so you know, we are changing our format for now and won't be editing these episodes a lot...so you'll get to hear our mistakes and at times you'll hear us interacting with people on Instagram. Welcome to Day 27 of the LashCast Lockdown! Today we jump in and talk about what we are doing to prepare for our reopening. We talk about how we are planning to rebook our clients and some of the changes we are considering for Tussanee's business. We can't just continue to do things as they were, so today we share some of our ideas with the hope to get you thinking about what you need to do in your business. You have some time now to really think about how you want to do things. Take advantage of this time! Please join us every Monday, Wednesday and Friday at 6pm (PST) on our IG @lashcastpodcast for all the latest updates and info you need during this crazy time (we throw in some fun stuff too). ⁣ We'll be back again very soon with another LashCast episode. Paul & Tussanee ANNOUNCEMENTS: WE WANT TO ANSWER YOUR QUESTIONS ON THE PODCAST If you have a question and you want us to answer it, please email it to paul@integritylash.com or DM us at @lashcastpodcast. We will try to answer one question during each episode so please send us your questions. BTW...you can ask us about pretty much anything...lashes, customer service, business, life...it's your call. WE NEED GUEST ANNOUNCERS! THIS IS YOUR CHANCE TO PROMOTE YOURSELF TO OUR LISTENERS! If you want to be a guest announcer on our show and promote yourself, please record the script listed below. Then email the recording to paul@integritylash.com. We can't promise to use it (being excited and making a good sounding recording will help), but we'll do our best to use the submissions sent into us. LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

PLEASE NOTE: For the time being we are aiming to record an Instagram Live Monday, Wednesday and Friday at 6pm (PST) and we are taking the audio from these lives and making a podcast from them. We will be doing this for as long as we can or until the virus scare is over. Just so you know, we are changing our format for now and won't be editing these episodes a lot...so you'll get to hear our mistakes and at times you'll hear us interacting with people on Instagram. Welcome to Day 25 of the LashCast Lockdown! Today we go over some good news and then talk about how you can make a major upgrade to your website by answering one question correctly. Most of us have some time on our hands and one of the things you could work on right now is getting your website set up well to draw in new customers. Many of you might be thinking I don't know what colors I want to use but the real issue you need to be thinking about is your web's message. What are you saying? Having good branding is nice but having great messaging is essential. We talk about Donald Miller's (from Story Brand) "grunt test" and go into what it takes to have a great website header. Lots of good info today. Please join us every Monday, Wednesday and Friday at 6pm (PST) on our IG @lashcastpodcast for all the latest updates and info you need during this crazy time (we throw in some fun stuff too). ⁣ We'll be back again very soon with another LashCast episode. Paul & Tussanee ANNOUNCEMENTS: WE WANT TO ANSWER YOUR QUESTIONS ON THE PODCAST If you have a question and you want us to answer it, please email it to paul@integritylash.com or DM us at @lashcastpodcast. We will try to answer one question during each episode so please send us your questions. BTW...you can ask us about pretty much anything...lashes, customer service, business, life...it's your call. WE NEED GUEST ANNOUNCERS! THIS IS YOUR CHANCE TO PROMOTE YOURSELF TO OUR LISTENERS! If you want to be a guest announcer on our show and promote yourself, please record the script listed below. Then email the recording to paul@integritylash.com. We can't promise to use it (being excited and making a good sounding recording will help), but we'll do our best to use the submissions sent into us. LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com