LashCast

Do you replace your glue dot multiple times during a service? If you do, stick around for this podcast as we hope to save you a lot of money by getting you to rethink this practice. Imagine if you only used one glue dot per client? How much glue would that save? Recently I've been seeing posts on IG reminding people to replace their glue dot every 30-60 minutes during a lash appointment. I even saw some people saying they replace it every 5-10 minutes. What? If you did a 90-minute appointment you'd change your glue dot at least 9 times! I did a pole on our IG stories asking our followers what they did and more than 60% of them replaced the glue dot during their service. Tussanee has been doing lashes for almost 16 years now and we had a salon for 13 years where we probably did 70,000 to 80,000 sets of lashes between our team and Tussanee...and we never replaced the glue dot during the service. Because of our technique, our average client would come in every 4 weeks...so we got great longevity even while using a single dot of glue during an appointment. So what gives? Are we doing something wrong or are maybe a lot of lash artists around the world wasting a lot of glue every day in their lash rooms. In this episode, Tussanee breaks down why you should rethink this practice and save your glue. BTW...after you listen to this episode, please test out our ideas. Never just take our word...always test it to make sure it works for you. That's how we do it in our business! ANNOUNCEMENTS: LINK TO BUY A LASHCONFERENCE T-SHIRT: http://bit.ly/3pylzIf LINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021 https://forms.gle/TjthxSqCGEytqyyD9 GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

If you could, would you want to work with your mother in your lash salon? I know for some of you that would be a huge "No"...but for Alisa and Ricky, it's been a wonderful blessing. This mother-son team of Indie Lash Studio have been working together for a while now and are making waves in their Santa Rose community. We sit down with this lash duo and get to hear their story on how they decided to work together and how they make it work. Many of you might have family you've thought about working with...hope this might be an encouragement for you to give it a try. ANNOUNCEMENTS: LINK TO OUR LASH ALLERGY WEBINAR: http://bit.ly/3gzDR7w LINK TO BUY A LASHCONFERENCE T-SHIRT: http://bit.ly/3pylzIf LINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021 https://forms.gle/TjthxSqCGEytqyyD9 LINK TO APPLY TO OUR FOCUS GROUP: ⁣ If you are interested please click on this link and fill out the application: http://bit.ly/3nRr3NK GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

We recently did a survey on our IG page and 75% of the lash artist who responded said they use distilled water when they rinse their client's lashes. That number caught us by surprise. Now we know the industry in the last few years has warmed up to the idea that they can rinse their client's lashes but we didn't know that lash artists mostly use distilled water when they do. While distilled water is best for your nano mister or your humidifier, it is not the best option for rinsing your client's lashes because it is quite uncomfortable for their eyes. Why is that? Great question! This is what we unpack in today's episode. In this episode, we'll explain some of the science behind why saline is a much better choice when it comes to rinsing your client's lashes and why you don't need to worry about the "salt" in the saline. If you have any questions please reach out to us via DM or email (paul@lashcastpodcast.com). ANNOUNCEMENTS: LINK TO OUR LASH ALLERGY WEBINAR: http://bit.ly/3gzDR7w LINK TO BUY A LASHCONFERENCE T-SHIRT: http://bit.ly/3pylzIf LINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021 https://forms.gle/TjthxSqCGEytqyyD9 LINK TO APPLY TO OUR FOCUS GROUP: ⁣ If you are interested please click on this link and fill out the application: http://bit.ly/3nRr3NK GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

Have you ever thought about working with your husband or significant other? For many couples that I know, that would not be a pleasant thought. For Ashley and Hakim Gonzalez of Beautyliscious it's been a welcome change. Not only does this amazing couple work together, but Ashley also taught her husband Hakim (a 10-year experienced barber)how to do lashes last year. The two now run Beautyliscious in Oxnard, California, and are quite the power lash couple. We sit down with this duo and get to hear their story about how they got to where they are now. We hope you'll be inspired by this episode and we think it would be good for you to have your significant other listen in with you. Maybe you'll be in inspired in 2021 to make some big family changes in your business. Contact Info: https://www.beautyliscious.net/ IG: @beautyliscious_ox ANNOUNCEMENTS: LINK TO OUR LASH ALLERGY WEBINAR: http://bit.ly/3gzDR7w LINK TO BUY A LASHCONFERENCE T-SHIRT: http://bit.ly/3pylzIf LINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021 https://forms.gle/TjthxSqCGEytqyyD9 LINK TO APPLY TO OUR FOCUS GROUP: ⁣ If you are interested please click on this link and fill out the application: http://bit.ly/3nRr3NK GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

Today Joseph and Lina Mai join us in the podcast booth. This amazing couple has spent the last few years building a very unique lash franchise model: they only allow lash stylists to buy franchises. Most lash franchises are owned by business people who see that lashes are the next big thing and they jump at the opportunity to be part of this exciting industry. While that is all nice and good, many of these franchise owners don't really understand the struggles that lash artists have to deal with. Because LashBar only lets lash stylists buy their franchises, they don't have this problem. In this episode, Lina and Joseph share their journey in building their franchise over the last few years and they share tips on what it takes to build your own lash salon. Plus, Paul and Joseph talk about bowling...not really sure how that got into the conversation. Once you listen to the episode, please share it with your friends and let us know what you think in IG. Where to find them: https://www.lashbar.com/ IG: @lashbarusa GUEST ANNOUNCER INFO: Mike & Shauna Jones of LivBay Lash Supplies: https://livbaysupplies.com/ Podcasthttps://podcasts.apple.com/us/podcast/livbay-lash/id1454687567 YouTube: https://www.youtube.com/channel/UCQBEgogCDCOrlabSbBKCcHw ANNOUNCEMENTS: LINK TO OUR LASH ALLERGY WEBINAR: http://bit.ly/3gzDR7w LINK TO BUY A LASHCONFERENCE T-SHIRT: http://bit.ly/3pylzIf LINK TO APPLY TO BE A SPEAKER AT THE LASHCONFERENCE 2021 https://forms.gle/TjthxSqCGEytqyyD9 LINK TO APPLY TO OUR FOCUS GROUP: ⁣ If you are interested please click on this link and fill out the application: http://bit.ly/3nRr3NK GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

Today you'll get to hear Part 2 of our talk with Sandra Duarte of Lash411. While in the first episode we looked back to what led up to Sandra's big career change, in this episode we spend more of our time looking forward to what is next for her. While Sandra is moving onto a new entrepreneur path, we expect this won't be the last time we hear from her. We are hoping and expecting big things from Sandra and we expect she'll be making waves in the sneaker world just like she did in the lash world. If Sandra and Lash411 have been a blessing for you, please take a moment to reach out to her via Instagram and send her a DM. You can reach her @lash411. I know she would appreciate it. Enjoy! ANNOUNCEMENTS: LINK TO APPLY TO OUR FOCUS GROUP: We are starting our own LashCast Focus Group! ⁣ ⁣ We are looking for lash lovers who are willing to meet once a month via Zoom and talk about trends, topics, and issues in the lash industry. ⁣ ⁣ We are looking to lash artists who want to see our industry grow and want to help us provide the most value to our industry. To be part of this community you need to have been working in the lash industry for 2 years minimum, be available to meet 9 out of 12 monthly meetings, and love our podcast (duh). ⁣ If you are interested please click on this link and fill out the application> http://bit.ly/3nRr3NK LINK TO BUY A LASHCONFERENCE T-SHIRT: http://bit.ly/3pylzIf GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

Earlier in the year, I did a survey of lash artists asking who was looking to make a career change...one-third of the people who responded said they are looking to make big changes. That's huge!⁣ ⁣ That all said, one of my lash heroes decided to make some huge changes in her lash career...and this all started before Covid-19 hit. ⁣ ⁣ Sandra Duarte of Lash411 as an individual has probably helped more lash artists than anyone else I know in the industry. She was the first lash artist to share tips and tricks on IG. Her IG lives were epic. ⁣ ⁣ In this week's episode, I sit down with Sandra and talk about why she is moving on from lashes and what has happened over the last year to bring about these changes. ⁣ ⁣ My talk with Sandra went on for over 2 hours so we decided to make two episodes out of the interview. I feel this is a great way for us to end the year as we get geared up for 2021. ⁣ ⁣ I hope you'll find this episode to be encouraging and uplifting...I know I did. ⁣ ⁣ ANNOUNCEMENTS: LINK TO APPLY TO OUR FOCUS GROUP: We are starting our own LashCast Focus Group! ⁣ ⁣ We are looking for lash lovers who are willing to meet once a month via Zoom and talk about trends, topics, and issues in the lash industry. ⁣ ⁣ We are looking to lash artists who want to see our industry grow and want to help us provide the most value to our industry. To be part of this community you need to have been working in the lash industry for 2 years minimum, be available to meet 9 out of 12 monthly meetings, and love our podcast (duh). ⁣ If you are interested please click on this link and fill out the application> http://bit.ly/3nRr3NK GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

Have you ever started something with no idea where it was going to take you? When we recorded our first episode in October of 2017 and then published it in January of 2018, we had no idea that 3 years later we'd be where we are today. When we started our podcast we had a busy salon and saw a need in our industry for more free education....we had no plans for LashCon, LashCruise, webinars, or anything else we were working on. We just hoped we could be a blessing to our industry and help lash artists be better at their craft and running their business. In today's episode which is jammed pack with value for you, we take a look back at our biggest podcast fail, our most embarrassing podcast moment, our favorite lash myths that we busted, our favorite podcast moment, our favorite episodes, and what episodes you love the most. On top of that, we share over 10 business tips that will help you be a better business owner! These are some of our best lessons we have learned in our 15 plus years of being in the lash industry. If you are "newer" to us, we want this episode to be a guide on what episodes you should go back and listen to. At the end of the episode, we share an opportunity you have to part of a focus group we are starting! We need your help so we can better serve the lash community. Thank you for supporting us over the last three years. We love serving our lash community and are looking forward to the next 100 episodes as we continue to talk about lash and business topics that help you grow your business. LINK TO APPLY TO OUR FOCUS GROUP: https://docs.google.com/forms/d/e/1FAIpQLScDA2IpkUrDccNUe3q7kmsJHDvTa_ltyYa9vN7G3uauDaypLA/viewform?usp=sf_link ANNOUNCEMENTS: GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

Cheryl of Untamed Artistry joins us again to talk about the lash education industry. Cheryl is one of our favorite people and today in this episode we might step on some toes regarding this topic. While our industry is quite new, it has been around for around 15 years and not a lot has changed in how lash trainings are held around the country. Most trainings are two days: day one you learn theory and work on a doll head and on day two you work on a model or two. Cheryl thinks we can do better. Cheryl shares how there are limits to how much we can learn in one day and maybe it's time to rethink our whole training process. Because of technology, there are so many more ways for us to communicate information that can personalize the education experience. While this is a long episode, we feel it's an important one for you to hear. Once you are done with the episode, please take a screenshot of this episode and post it on IG. Let us know what you think and share it with the lash community. Guest Announcer: Katrina Di of Guava Esthetics in Tucson, Arizona ANNOUNCEMENTS: GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

One of the most common struggles I see lash artists dealing with is client boundaries. There isn't a day that goes by where I don't see someone on Facebook or Instagram complaining about a client who is always late or doesn't wash their lashes. Sadly the advice I see given to these struggling artists isn't always the best. I know it can be frustrating dealing with clients who don't follow your aftercare instructions or come late to every appointment (but somehow find time to stop by Starbucks on the way in). The most common advice I see is that the lash artist should fire their client. Sounds good at first and it's for sure empowering...but is it really the best way to run your business? How many clients can you afford to fire? Today, Erika joins us and we get to sit down and talk about all things client boundaries. Tussanee has been dealing with clients for over 15 years now and has tried pretty much every tactic under the sun. Today we all sit down and share all our best practices when it comes to getting control of your clients...btw...we don't suggest you fire every client who can't abide by your rules. We like to let consequences be the teacher rather than us. Hope you enjoy this episode and as always please feel free to reach out to us on Instagram or email. ANNOUNCEMENTS: GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

We are excited to have Lance Courtney back for one last session. Last year he taught a breakout session on customer service and the front desk. We first heard this talk 3 years ago at another conference and knew we had to have him at LashCon last year. There is so much goodness in this episode...BTW...This is our last LashCon preview. If you like what you hear today, you'll want to sign up and join us this weekend on November 15-16, 2020! ANNOUNCEMENTS: THE VIRTUAL LASHCONFERENCE - November 15-16, 2020 We're on a mission here at The VIRTUAL LashConference (LashCon) to make every lash artist profitable and professional. ⁣ ⁣ First, we want to help lash artists become profitable. There are so many lash artists just squeaking out a living. We know we can all do better. Second, we want to see lash artists like you be more professional and as a result more respected. ⁣ We want to equip lash artists with the best information regarding lashes, adhesives, techniques, and customer service. The better educated we are, the more confident we'll be and the more respected we'll be. ⁣ ⁣ With these two ideas in mind, we are working hard to make sure The VIRTUAL LashConference helps you to become more profitable and professional. We have invited world-class speakers (many from outside the lash industry) to come and share their wisdom with us. ⁣ ⁣ If you want to be profitable and professional, sign up for the con today. Tickets are currently $209. ⁣ We also have a payment plan where you only need to pay 50% now. ⁣ ⁣ Go to www.thelashconference.com to sign up today! GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

Do you have a team? Are you booth renting? Do you pay commission? Are you thinking of hiring other lash artists at some point? If you have staff...how's it working out for you? If you're like most salon owners I know, it's can be quite difficult to keep your business running smoothly, to be a strong leader, and to keep your business profitable. No one is born knowing how to run a salon, and if you are like many lash artists I know, you probably just copied the salon you once worked for or worse (if you never worked for a salon) just make it all up as you go. If you want to have a strong and successful salon, you need to have a solid business system that really takes care of your staff. Winging it will only end up in a lot of pain and suffering. If you've been listening to our podcast, you know we're huge fans of Team-Based Pay or what I think is more accurate...Team-Based Culture. In today's episode, we have the head of education from Strategies, Michael Yost, joins us to talk about this amazing salon business system. Michael spoke at LashCon last year, and we want to share his talk to give you a preview of the kind of presentations you'll get at the VIRTUAL LashConference this November 15-16, 2020. If you have staff or if you ever want to hire staff, you seriously need to consider using the Team-Based Culture business model. In today's episode, you'll get a good overview of what this system and how it can help you build the business of your dreams. We'll be back next week with two more LashCon preview episodes. If you like what you hear today, you'll want to sign up and join us on November 15-16, 2020! ANNOUNCEMENTS: THE VIRTUAL LASHCONFERENCE - November 15-16, 2020 We're on a mission here at The VIRTUAL LashConference (LashCon) to make every lash artist profitable and professional. ⁣ ⁣ First, we want to help lash artists become profitable. There are so many lash artists just squeaking out a living. We know we can all do better. Second, we want to see lash artists like you be more professional and as a result more respected. ⁣ We want to equip lash artists with the best information regarding lashes, adhesives, techniques, and customer service. The better educated we are, the more confident we'll be and the more respected we'll be. ⁣ ⁣ With these two ideas in mind, we are working hard to make sure The VIRTUAL LashConference helps you to become more profitable and professional. We have invited world-class speakers (many from outside the lash industry) to come and share their wisdom with us. ⁣ ⁣ If you want to be profitable and professional, sign up for the con today. Tickets are currently $209. ⁣ We also have a payment plan where you only need to pay 50% now. ⁣ ⁣ Go to www.thelashconference.com to sign up today! GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

In today's replay, we are featuring a talk from Sheila Bella at LashCon 2019. Sheila is a PMU celebrity artist who has built a 7 digit beauty business as well as a 7 digit coaching business. She knows how to build businesses and she's here to share how she did it. Her presentation was easily one of the favorites of the weekend, and we are super excited to have you hear this talk. BTW...we are fortunate to have Sheila back again this year on November 15-16, 2020. Plus she's joining us for our Virtual "Tik Tok" Party on Sunday night. I hope you'll be inspired by Sheila's talk as much as we were. ANNOUNCEMENTS: THE VIRTUAL LASHCONFERENCE - November 15-16, 2020 We're on a mission here at The VIRTUAL LashConference (LashCon) to make every lash artist profitable and professional. ⁣ ⁣ First, we want to help lash artists become profitable. There are so many lash artists just squeaking out a living. We know we can all do better. Second, we want to see lash artists like you be more professional and as a result more respected. ⁣ We want to equip lash artists with the best information regarding lashes, adhesives, techniques, and customer service. The better educated we are, the more confident we'll be and the more respected we'll be. ⁣ ⁣ With these two ideas in mind, we are working hard to make sure The VIRTUAL LashConference helps you to become more profitable and professional. We have invited world-class speakers (many from outside the lash industry) to come and share their wisdom with us. ⁣ ⁣ If you want to be profitable and professional, sign up for the con today. Tickets are currently $209. ⁣ We also have a payment plan where you only need to pay 50% now. ⁣ ⁣ Go to www.thelashconference.com to sign up today! GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

Today we are releasing one of my favorite panel presentations at LashCon 2019. In this session, we had Jamie Butler (LashBase), Katie Gross (Lash Artist Box), Mike & Shaune Jones (LivBay Lash) Malaena Kelson (Lash Happy) and Lana Wyer (Lux Uncut) come together and talk about building a second business based on their lash passion. Becoming a lash boss is an amazing and fulfilling career, but for many of us, we didn’t realize how physically demanding it can be. When our backs tighten up or our wrists scream in pain, one has to question can I really do this for another 20-30 years? Our industry is still so new and because of that, there are a lot of opportunities to serve our industry without having to do lashes for the rest of your life. In this recording, we talk with a handful of lash bosses who are training, developing products, and starting side businesses that support our industry. I hope you will be inspired by their stories and begin to think outside the box as to what you could do to bless our industry besides doing lashes in a room. ANNOUNCEMENTS: THE VIRTUAL LASHCONFERENCE - November 15-16, 2020 We're on a mission here at The VIRTUAL LashConference (LashCon) to make every lash artist profitable and professional. ⁣ ⁣ First, we want to help lash artists become profitable. There are so many lash artists just squeaking out a living. We know we can all do better. Second, we want to see lash artists like you be more professional and as a result more respected. ⁣ We want to equip lash artists with the best information regarding lashes, adhesives, techniques, and customer service. The better educated we are, the more confident we'll be and the more respected we'll be. ⁣ ⁣ With these two ideas in mind, we are working hard to make sure The VIRTUAL LashConference helps you to become more profitable and professional. We have invited world-class speakers (many from outside the lash industry) to come and share their wisdom with us. ⁣ ⁣ If you want to be profitable and professional, sign up for the con today. Tickets are currently $209. ⁣ We also have a payment plan where you only need to pay 50% now. ⁣ ⁣ Go to www.thelashconference.com to sign up today! GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com

What numbers do you track that help you to know if your business is growing and healthy? For most solo operators, just looking at your calendar and your bank account is enough to know that you are busy and making money...but that won't work once you start to hire staff. There are a lot of numbers you can track for your business, but Daryl Jenkins from Strategies is here to help you measure the right numbers that will help you grow your business the most. We recorded this talk back in October of 2019 at LashCon. This was one of about 28 presentations we had over two days and as we get ready for LashCon 2020, we are releasing some of our favorite talks over the next few weeks. If you like what you hear, then you'll love what we have in store for you this year. BTW...If you like this podcast, please give us a review on iTunes! ANNOUNCEMENTS: THE VIRTUAL LASHCONFERENCE - November 15-16, 2020 We're on a mission here at The VIRTUAL LashConference (LashCon) to make every lash artist profitable and professional. ⁣ ⁣ First, we want to help lash artists become profitable. There are so many lash artists just squeaking out a living. We know we can all do better. Second, we want to see lash artists like you be more professional and as a result more respected. ⁣ We want to equip lash artists with the best information regarding lashes, adhesives, techniques, and customer service. The better educated we are, the more confident we'll be and the more respected we'll be. ⁣ ⁣ With these two ideas in mind, we are working hard to make sure The VIRTUAL LashConference helps you to become more profitable and professional. We have invited world-class speakers (many from outside the lash industry) to come and share their wisdom with us. ⁣ ⁣ If you want to be profitable and professional, sign up for the con today. Tickets are currently $209. ⁣ We also have a payment plan where you only need to pay 50% now. ⁣ ⁣ Go to www.thelashconference.com to sign up today! GUEST ANNOUNCER LASCAST OPENING SCRIPT Here is our script that you can use to record the opening to our show: "Hi I’m (name) and I work at (name of biz) in (city, state) and I’m today’s guest announcer. You can find me on Instagram at (IG handle)! Cue the music… In an industry where most of us spend the majority of our time working alone in a room, this podcast was created so you can learn, be encouraged, and find a connection with other lash and beauty professionals. This is the LashCast Podcast and here’s your host, Paul Luebbers." PLEASE FOLLOW US! IG: @lashcastpodcast @thelashconference.con Facebook: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com