Ep 129. Lorena Ashmore of Dear Lash Love Shares Her Crazy Journey of Change in 2020

Summary: How much has your life changed since the pandemic hit us back in March of 2020? For us, the pandemic brought about a lot of change. We had to cancel the LashCruise (lost a bunch of money on that), close Tussanee's lash business and I decided to let my beard grow way beyond what was natural or socially acceptable. It was a tough time with all sorts of changes being forced upon us (thankfully only my family had to deal with my changing beard). As I've gotten older, I've gotten a little more comfortable with the idea of change, but that said changes can still hurt. Just because I know change is normal and expected doesn't make the loss that comes from some changes any less painful or stressful (I had a beard joke planned for here, but the censor came in and removed it...lucky you). Today we have Lorena Ashmore of Dear Lash Love on our show, and she shares her journey over the last year. Everything in her life changed last year: Lorena had surgery, she got engaged, she got pregnant, the pandemic shut the lash industry down, and her podcasting partner of 2 years decided to end their top-rated podcast. It was a crazy year that pretty much touched every aspect of her life. As I watched from the Instagram bleachers in the stadium of life, I saw Lorena go through all this change with grace and kindness. Lorena pretty much shares everything on her IG page and after seeing everything she went through, I felt it would be great to have her on the show to share how she managed to get through such a crazy year. I know you will be encouraged by her honesty and grit. We really enjoyed hearing about her journey and I know you will too. ANNOUNCEMENTS: GET ACCESS TO OUR LASH ALLERGY WEBINAR When you are done with this webinar, you'll know exactly how to calm your client's concerns and keep them as a client even if they are allergic to the glue. You'll also know how to partner with a doctor which will elevate your business and provide a safety net in case you encounter something you don't know how to solve. LINK: https://bit.ly/3gzDR7w WIN $200 AMAZON GIFT CARD We need your help us get the word out for our podcast and a great way to do that is by giving us a review on Apple Podcasts. Please leave one today, take a screenshot of it and email it to paul@lashcastpodcast.com or post it on IG and tag us @lashcastpodcast. At the end of every month, we'll throw all the names in a hat and pick a winner. Thank you so much for your support! JOIN OUR LASHCAST INSIDER CLUB: Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. https://mailchi.mp/lashcastpodcast.com/signup WANT TO BE ON OUR PODCAST? If you have a story or something (like lash or business tips) you'd like to share with our industry please email us at paul@lashcastpodcast.com. We are always looking for interesting stories and if you have one, please email us. THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE COMING! Save November 6-8, 2021. We plan to sell tickets in May! TUSSANEE'S LASH RETENTION AND STYLING COURSE Tickets for this class on May 22-23, 2021 in Indianapolis will be going on sale soon. BUY YOUR 2021 LASHCONFERENCE T-SHIRT: http://bit.ly/3pylzIf IG: @lashcastpodcast @thelashconference.con Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/ Contact Paul Luebbers: paul@lashcastpodcast.com