Audience

Jeffrey Fliegler is a digital marketer who has pivoted into podcasting to broaden his skill set. I Know But… is the name of the podcast. Jeff is a co-host for the show and it features a wide variety of guests. Jeff and his co-host Niyaz Pirani have developed a solid show structure that is both conversational and informational. Their signature is their “3 Things” opening. Jeff explains how he and Niyaz developed the opening and the overall show. [click_to_tweet tweet=”I wanted to do this (podcast) so I could offer this as another way to get media out for my clients and I figured the best way to learn is to do it for yourself.” quote=”I wanted to do this (podcast) so I could offer this as another way to get media out for my clients and I figured the best way to learn is to do it for yourself.”] A structure is important in a podcast, but Jeff and I discuss the importance of being flexible and keeping your audience engaged in the content. If you are interested in injecting some personalization into your podcast, Jeff has some insight you might find useful. Today’s highlights: How Jeff and Niyaz began I Know But… What podcasting taught Jeff about audio production. How podcasting builds your professional network. “The 3 Things” opening and how it personalizes Jeff and Niyaz’s interviews. Why Niyaz is a great co-host for Jeff. The differences between video and audio editing. The importance of investing in good quality recording equipment. How Jeff and Niyaz developed “The 3 Things” opening. The importance of consistency in your content structure. Getting someone’s attention with video content vs. getting their attention with audio content. The danger of too much structure in your content. How social media helps Jeff find his audience. The lessons Jeff has learned on his journey. [click_to_tweet tweet=”Hopefully we can grow this (podcast) and people continue to like this and we provide good content and interesting stuff and maybe we can even get some sponsors.” quote=”Hopefully we can grow this (podcast) and people continue to like this and we provide good content and interesting stuff and maybe we can even get some sponsors.”] Resources: The Point Solutions I Know But… Podcast Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!Jeffrey Fliegler is a digital marketer who has pivoted into podcasting to broaden his skill set. I Know But… is the name of the podcast. Jeff is a co-host for the show and it features a wide variety of guests. Jeff and his co-host Niyaz Pirani have developed a solid show structure that is both conversational and informational. Their signature is their “3 Things” opening. Jeff explains how he and Niyaz developed the opening and the overall show. [click_to_tweet tweet=”I wanted to do this (podcast) so I could offer this as another way to get media out for my clients and I figured the best way to learn is to do it for yourself.” quote=”I wanted to do this (podcast) so I could offer this as another way to get media out for my clients and I figured the best way to learn is to do it for yourself.”] A structure is important in a podcast, but Jeff and I discuss the importance of being flexible and keeping your audience engaged in the content. If you are interested in injecting some personalization into your podcast, Jeff has some insight you might find useful. Today’s highlights: How Jeff and Niyaz began I Know But… What podcasting taught Jeff about audio production. How podcasting builds your professional network. “The 3 Things” opening and how it personalizes Jeff and Niyaz’s interviews. Why Niyaz is a great co-host for Jeff. The differences between video and audio editing. The importance of investing in good quality recording equipment. How Jeff and Niyaz developed “The 3 Things” opening. The importance

My guest today is Vlad Vaslyn, the host of the podcast 20 Minutes With… and is the founder and managing editor of The Storyside, an independent publishing collaborative. Vlad’s niche is discussing books and writing with the authors who create the books he features on the podcast. [click_to_tweet tweet=”A lot of authors will actually do an audio edit for some of their work. They’re used to speaking about themselves, and about their work, and even telling stories.” quote=”A lot of authors will actually do an audio edit for some of their work. They’re used to speaking about themselves, and about their work, and even telling stories.”] During today’s episode, we discuss Vlad’s interview process. We also explore the role Youtube has played in the podcast’s development and Vlad tells me why he decided to create the podcast in the first place. Today’s highlights: Vlad’s background as a writer, and publisher. How Vlad got into podcasting. Why keeping a podcast to a set time limit is challenging. How Vlad prepares himself and his guest for the episode. How to bring a guest back to the point politely and respectfully. The massive time Vlad spent on his first few podcasts and what he learned from it. Why pre-recorded intros and outros are worth their weight in gold! How Vlad’s process has been streamlined over time. Why Vlad chose to work from Youtube and the results of that decision. What it is like to interview authors and structure a fun and informative episode. Vlad’s opinion about the future of podcasting and his company Storyside. Our final thoughts. [click_to_tweet tweet=”I find that a little bit of preparation for both me and the interviewee is definitely key to just being more comfortable and not sounding like a fool.” quote=”I find that a little bit of preparation for both me and the interviewee is definitely key to just being more comfortable and not sounding like a fool.”] Resources: The Storyside Press 20 Minutes With… Podcast The Storyside on Youtube The Storyside on Facebook Castos Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!My guest today is Vlad Vaslyn, the host of the podcast 20 Minutes With… and is the founder and managing editor of The Storyside, an independent publishing collaborative. Vlad’s niche is discussing books and writing with the authors who create the books he features on the podcast. [click_to_tweet tweet=”A lot of authors will actually do an audio edit for some of their work. They’re used to speaking about themselves, and about their work, and even telling stories.” quote=”A lot of authors will actually do an audio edit for some of their work. They’re used to speaking about themselves, and about their work, and even telling stories.”] During today’s episode, we discuss Vlad’s interview process. We also explore the role Youtube has played in the podcast’s development and Vlad tells me why he decided to create the podcast in the first place. Today’s highlights: Vlad’s background as a writer, and publisher. How Vlad got into podcasting. Why keeping a podcast to a set time limit is challenging. How Vlad prepares himself and his guest for the episode. How to bring a guest back to the point politely and respectfully. The massive time Vlad spent on his first few podcasts and what he learned from it. Why pre-recorded intros and outros are worth their weight in gold! How Vlad’s process has been streamlined over time. Why Vlad chose to work from Youtube and the results of that decision. What it is like to interview authors and structure a fun and informative episode. Vlad’s opinion about the future of podcasting and his company Storyside. Our final thoughts. [click_to_tweet tweet=”I find that a little bit of preparation for both me and the interviewee is definitely

Arianna Benincasa works for TA2 Sound and Music studios. The company is based out Toronto and specializes in sound effects and music for commercials. Arianna has recently launched a podcast out of the studio called Sisters of Sound. [click_to_tweet tweet=”Younger women wanting to get into this industry will now know that there are role models that they can look up to and they can reach out to and that’s what we’re aiming for in this podcast.” quote=”Younger women wanting to get into this industry will now know that there are role models that they can look up to and they can reach out to and that’s what we’re aiming for in this podcast.”] Sisters of Sound is a bi-weekly podcast that focuses on the women working in the audio industry. Arianna interviews women involved with every aspect of radio, audio recording, and podcasting. She discusses how this project came to be and what it has taught her about her industry and the women she has met. We also discuss some clever hacks Arianna has learned about promoting her podcast and general quality tips. Today’s highlights: Arianna’s work at TA2 Sound and Music. How Sisters of Sound became a podcast. How podcasting and radio are similar. Arianna’s mentor Clive Desmond. The cross-section of women within the audio industry that were interviewed. Coping with the “boys club” mentality and how that is changing. Arianna’s goal to encourage appreciation for the audio industry. How Castos has helped Arianna produce a quality show. The importance of SEO and other marketing techniques. Arianna’s tips for recording. How to create an engaging promotion. Arianna’s advice to future podcasters. [click_to_tweet tweet=”With every technology, things evolve, things change, I think there is still a high appreciation for radio and for quality sound.” quote=”With every technology, things evolve, things change, I think there is still a high appreciation for radio and for quality sound.”] Resources: Castos TA2 Sound and Music Sisters of Sound on Apple Podcasts Sisters of Sound on Stitcher Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!Arianna Benincasa works for TA2 Sound and Music studios. The company is based out Toronto and specializes in sound effects and music for commercials. Arianna has recently launched a podcast out of the studio called Sisters of Sound. [click_to_tweet tweet=”Younger women wanting to get into this industry will now know that there are role models that they can look up to and they can reach out to and that’s what we’re aiming for in this podcast.” quote=”Younger women wanting to get into this industry will now know that there are role models that they can look up to and they can reach out to and that’s what we’re aiming for in this podcast.”] Sisters of Sound is a bi-weekly podcast that focuses on the women working in the audio industry. Arianna interviews women involved with every aspect of radio, audio recording, and podcasting. She discusses how this project came to be and what it has taught her about her industry and the women she has met. We also discuss some clever hacks Arianna has learned about promoting her podcast and general quality tips. Today’s highlights: Arianna’s work at TA2 Sound and Music. How Sisters of Sound became a podcast. How podcasting and radio are similar. Arianna’s mentor Clive Desmond. The cross-section of women within the audio industry that were interviewed. Coping with the “boys club” mentality and how that is changing. Arianna’s goal to encourage appreciation for the audio industry. How Castos has helped Arianna produce a quality show. The importance of SEO and other marketing techniques. Arianna’s tips for recording. How to create an engaging promotion. Arianna’s advice to future podcasters

Josh Wilson is a serial podcast host, but on today’s episode, we focus on two of his shows. These podcasts are Bet the Jockey and Orlando Entrepreneurs. Bet the Jockey is the podcast that promotes Josh’s personal brand and has recently undergone a major content pivot. Orlando Entrepreneurs is dedicated to showcasing the awesomeness that is Orlando and the unique business opportunities. [click_to_tweet tweet=”When the recording stops, that’s when a really great conversation happens.” quote=”When the recording stops, that’s when a really great conversation happens.”] Until recently, Josh’s show, Bet the Jockey was the typical success story business podcast. However, after a personal financial crisis, Josh found himself with nothing. This gave him the idea to format the show to discuss the mistakes he made to help others who were also struggling. This decision has caused some anxiety for him, but Josh believes his audience expects and wants authenticity from him. We discuss the importance of showing both sides of the entrepreneur’s journey to present an honest and complete portrait of the experience. Today’s highlights: The origins of Josh’s brand name “Bet the Jockey.” Josh’s sudden misfortune and how it changed his show. The types of guests that appear on Bet the Jockey. Why it is important to show your failures as well as your successes. Josh’s fear of changing his content. Presenting an authentic picture to your audience. How Josh interacts with his audience. Using your gut to make content decisions. Lessons Josh has learned during his time as a podcaster. Orlando Entrepreneurs’ mission and focus. [click_to_tweet tweet=”I think it’s going to be more important for people to feel connected by listening to stories… so I think there will be a greater connection of people via social platforms and podcasting.” quote=”I think it’s going to be more important for people to feel connected by listening to stories… so I think there will be a greater connection of people via social platforms and podcasting.”] Resources: Bet the Jockey Orlando Entrepreneurs Josh Wilson on LinkedIn Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!Josh Wilson is a serial podcast host, but on today’s episode, we focus on two of his shows. These podcasts are Bet the Jockey and Orlando Entrepreneurs. Bet the Jockey is the podcast that promotes Josh’s personal brand and has recently undergone a major content pivot. Orlando Entrepreneurs is dedicated to showcasing the awesomeness that is Orlando and the unique business opportunities. [click_to_tweet tweet=”When the recording stops, that’s when a really great conversation happens.” quote=”When the recording stops, that’s when a really great conversation happens.”] Until recently, Josh’s show, Bet the Jockey was the typical success story business podcast. However, after a personal financial crisis, Josh found himself with nothing. This gave him the idea to format the show to discuss the mistakes he made to help others who were also struggling. This decision has caused some anxiety for him, but Josh believes his audience expects and wants authenticity from him. We discuss the importance of showing both sides of the entrepreneur’s journey to present an honest and complete portrait of the experience. Today’s highlights: The origins of Josh’s brand name “Bet the Jockey.” Josh’s sudden misfortune and how it changed his show. The types of guests that appear on Bet the Jockey. Why it is important to show your failures as well as your successes. Josh’s fear of changing his content. Presenting an authentic picture to your audience. How Josh interacts with his audience. Using your gut to make content decisions. Lessons Josh has learned during his time as a podcast

Bob Dunn is a WordPress expert who has made a name for himself in the WordPress community. Bob has been working on WordPress for ten years and has fifteen years of marketing experience. He is the creator of the BobWP Podcasts. He runs four shows and offers various content for WordPress users, ecommerce, content marketing, and blogging. [click_to_tweet tweet=”I like to think it’s a self-contained digital media network for WordPress. Because I’m just out to provide a lot of content for a lot of different audiences. It works for me and I love doing it!” quote=”I like to think it’s a self-contained digital media network for WordPress. Because I’m just out to provide a lot of content for a lot of different audiences. It works for me and I love doing it!”] During today’s episode, Bob tells me how he manages four shows and still has time to make new content. Bob likes to have things in his own way in his own time. He discusses his production process and why he enjoys podcasting and providing quality content. Today’s highlights: Introducing Bob Dunn. The beginning of Bob WP and Bob WP Neighborhood. How to bring a podcast back after a hiatus. Bob’s early days in podcasting. Why Bob doesn’t believe in “jumping on the bandwagon.” Why Bob decided to let go of sponsors. The freedom you have with a non-sponsored podcast. Editing a podcast for a conversational tone. You don’t need expensive audio equipment. [click_to_tweet tweet=”Podcasting was more of an easy, slick fit in the integration of the content I was already doing.” quote=”Podcasting was more of an easy, slick fit in the integration of the content I was already doing.”] Resources: Bob WP Bob WP on Facebook Bob WP on Instagram Bob Dunn on LinkedIn Bob WP on Twitter Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!Bob Dunn is a WordPress expert who has made a name for himself in the WordPress community. Bob has been working on WordPress for ten years and has fifteen years of marketing experience. He is the creator of the BobWP Podcasts. He runs four shows and offers various content for WordPress users, ecommerce, content marketing, and blogging. [click_to_tweet tweet=”I like to think it’s a self-contained digital media network for WordPress. Because I’m just out to provide a lot of content for a lot of different audiences. It works for me and I love doing it!” quote=”I like to think it’s a self-contained digital media network for WordPress. Because I’m just out to provide a lot of content for a lot of different audiences. It works for me and I love doing it!”] During today’s episode, Bob tells me how he manages four shows and still has time to make new content. Bob likes to have things in his own way in his own time. He discusses his production process and why he enjoys podcasting and providing quality content. Today’s highlights: Introducing Bob Dunn. The beginning of Bob WP and Bob WP Neighborhood. How to bring a podcast back after a hiatus. Bob’s early days in podcasting. Why Bob doesn’t believe in “jumping on the bandwagon.” Why Bob decided to let go of sponsors. The freedom you have with a non-sponsored podcast. Editing a podcast for a conversational tone. You don’t need expensive audio equipment. [click_to_tweet tweet=”Podcasting was more of an easy, slick fit in the integration of the content I was already doing.” quote=”Podcasting was more of an easy, slick fit in the integration of the content I was already doing.”] Resources: Bob WP Bob WP on Facebook Bob WP on Instagram Bob Dunn on LinkedIn Bob WP on Twitter Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it

Adam Fenner a CPA and founder of the Small Business Owners’ Revolution Podcast is my guest. Adam’s brand is centered on small business owners who want to get real value and build strong services and products. His podcast is based out of his Facebook group. He records Facebook Live episodes every day at 11 am Arizona time. At the same time, he records his episode into audio software to create a traditional podcast. [click_to_tweet tweet=”Although I’m subject to the rules and limitations of Facebook, it’s worth it to be in a community and a platform where I don’t set the rules.” quote=”Although I’m subject to the rules and limitations of Facebook, it’s worth it to be in a community and a platform where I don’t set the rules.”] Adam tells me what it is like to depend on a platform like Facebook to engage with your audience. He walks me through his episode creation and how engaging with his Facebook group has helped him present Facebook friendly content. Today’s highlights: Adam’s target audience for Small Business Owners’ Revolution. Why Adam’s website simply redirects to the Small Business Owners’ Revolution Facebook Group. How repurposed content can develop into an episode. Adam’s technical walk-through of one of his episodes. The feedback Adam gets from a Facebook Live. Adam’s tips for a good Facebook Live session. [click_to_tweet tweet=”I don’t lose sleep when my podcast isn’t getting thousands of viewers, and I’m not getting sponsors, because it anchors my brand in an SEO kind of a way.” quote=”I don’t lose sleep when my podcast isn’t getting thousands of viewers, and I’m not getting sponsors, because it anchors my brand in an SEO kind of a way.”] Resources: Small Business Owners’ Revolution Facebook Group Adam Fenner on Facebook Adam’s email Wilson Lake Accounting Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!Adam Fenner a CPA and founder of the Small Business Owners’ Revolution Podcast is my guest. Adam’s brand is centered on small business owners who want to get real value and build strong services and products. His podcast is based out of his Facebook group. He records Facebook Live episodes every day at 11 am Arizona time. At the same time, he records his episode into audio software to create a traditional podcast. [click_to_tweet tweet=”Although I’m subject to the rules and limitations of Facebook, it’s worth it to be in a community and a platform where I don’t set the rules.” quote=”Although I’m subject to the rules and limitations of Facebook, it’s worth it to be in a community and a platform where I don’t set the rules.”] Adam tells me what it is like to depend on a platform like Facebook to engage with your audience. He walks me through his episode creation and how engaging with his Facebook group has helped him present Facebook friendly content. Today’s highlights: Adam’s target audience for Small Business Owners’ Revolution. Why Adam’s website simply redirects to the Small Business Owners’ Revolution Facebook Group. How repurposed content can develop into an episode. Adam’s technical walk-through of one of his episodes. The feedback Adam gets from a Facebook Live. Adam’s tips for a good Facebook Live session. [click_to_tweet tweet=”I don’t lose sleep when my podcast isn’t getting thousands of viewers, and I’m not getting sponsors, because it anchors my brand in an SEO kind of a way.” quote=”I don’t lose sleep when my podcast isn’t getting thousands of viewers, and I’m not getting sponsors, because it anchors my brand in an SEO kind of a way.”] Resources: Small Business Owners’ Revolution Facebook Group Adam Fenner on Facebook Adam’s

My guest today is Bernie Mitchell, the founder of OuiShare Radio. OuiShare is a podcast network that focuses on various topics. Bernie manages a remote team that creates seven shows for the network. He tells me how he built his team and the qualities he looks for in a new team member. We discuss the network format and the challenges that unique format causes. Bernie also explains how he and his team develop new content for the network. [clickToTweet tweet=”The things that are important to us all collectively are story-telling, not ‘brand’ storytelling, like finding out people’s stories kind of thing.” quote=”The things that are important to us all collectively are story-telling, not ‘brand’ storytelling, like finding out people’s stories kind of thing.”] Networks are something that podcasters aspire to, however many don’t know how to get to that level. Bernie gives an honest overview of running a network model. If you have ever considered building a team and creating a network of podcasts, tune in today! Today’s highlights: What is OuiShare? Bernie’s co-working space At Work. How OuiShare Fest started it all. The ups and downs of working with a remote team. How Bernie developed a network. How to build an ideal remote team. How OuiShare is similar to Tedx. How Bernie hires a new podcaster. How Bernie and his team plan new content. Why you need to set your expectations with your guest beforehand. [clickToTweet tweet=”As soon as I realized I didn’t have to know everything about the subject when I sat down, I just had to ask questions, it was fine because there was less work for me and more interesting for the (other) person.” quote=”As soon as I realized I didn’t have to know everything about the subject when I sat down, I just had to ask questions, it was fine because there was less work for me and more interesting for the (other) person.”] Resources: OuiShare Fest OuiShare OuiShare Radio Out on the Wire by Jessica Abel Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!My guest today is Bernie Mitchell, the founder of OuiShare Radio. OuiShare is a podcast network that focuses on various topics. Bernie manages a remote team that creates seven shows for the network. He tells me how he built his team and the qualities he looks for in a new team member. We discuss the network format and the challenges that unique format causes. Bernie also explains how he and his team develop new content for the network. [clickToTweet tweet=”The things that are important to us all collectively are story-telling, not ‘brand’ storytelling, like finding out people’s stories kind of thing.” quote=”The things that are important to us all collectively are story-telling, not ‘brand’ storytelling, like finding out people’s stories kind of thing.”] Networks are something that podcasters aspire to, however many don’t know how to get to that level. Bernie gives an honest overview of running a network model. If you have ever considered building a team and creating a network of podcasts, tune in today! Today’s highlights: What is OuiShare? Bernie’s co-working space At Work. How OuiShare Fest started it all. The ups and downs of working with a remote team. How Bernie developed a network. How to build an ideal remote team. How OuiShare is similar to Tedx. How Bernie hires a new podcaster. How Bernie and his team plan new content. Why you need to set your expectations with your guest beforehand. [clickToTweet tweet=”As soon as I realized I didn’t have to know everything about the subject when I sat down, I just had to ask questions, it was fine because there was less work for me and more interesting for the (other) person.” quote=”As soon as I rea

My guest today is Brian Berkowitz, an interior design and real estate photographer. Brian is the co-host of a new podcast called Shooting Spaces. His audience is a very niche group of people working in the real estate/interior design market. We're photographers who focus on real estate architectural stuff and interior design stuff. It's very easy to get an idea of what people look for and try to help them.Click To Tweet During today’s episode, Brian tells me what it is like to cater to such a niche audience. He gives  some tips on how he formulates his content and shares some of the setbacks he has dealt with regarding the show. We have a useful conversation about podcasting equipment and how to create the best listening experience for your audience. If you are planning to create a niche market podcast, Brian has some valuable tips that will help you get started on the right foot. Today’s highlights: Brian’s current demographic. How to create a show that provides information. How to use Facebook groups to find content to discuss on the podcast. How to reach out to well-known people in your niche community. The opportunities the podcast has given Brian. The struggles of recording interviews over long distances. The benefits of using Zencastr. How to prepare for a recording session. The benefits of using Calendly. How to boost your confidence in front of a mic. I think we're in a place that if we had anything from one to maybe max at 5000 listens a week, that would be enough where we can secure some good sponsorship.

My guest is Keith Thomas the founder of the In the Basement Podcast. His show is a current events show centered around sports. During today’s episode, we talk about being a young podcast and finding your audience in a crowded space. Keith hosts his show with two other friends and maintains a casual conversational approach with his audience. We get the subjects and then we say, ‘what can we use?’ And then we say, ‘how can we make this entertainment value beyond what you on find on Youtube?Click To Tweet Keith gives advice to new podcasters and explains how challenging it can be creating fresh content week after week. If you are new to podcasting, Keith has some golden tidbits of value for you to help you keep your enthusiasm and your content engaging. Today’s highlights: Keith’s podcast beginnings. The type of content Keith and his co-hosts create. How many episodes does Keith have? How to create a unique and creative podcast episode with such a popular topic. The importance of having fun. Keith’s advice to podcast newcomers. How to connect with other podcasts and establish crossover episodes. Keith’s parting advice for the audience. Remember, not everybody is going to like what you do. It's just 3 guys, we get on the microphone and do some show prep and we discuss some topics and we just have a good time.'Click To Tweet Resources: In the Basement Podcast Keith on Twitter

My guest today is Mark Thompson the co-founder of the Minimalist Marketer and the host of the Escape Plan Podcast. His show is geared toward the older generation and helping them find their place in the digital market. Minimalist Marketer has numerous avenues for their audience to engage with them. The podcast is the newest source for Mark’s audience. You are looking for a subset of (an audience) that is not being serviced properly. Then those people become rabid fans.Click To Tweet We discuss why Mark has chosen to go the podcast route and what he has noticed about the latest podcasting trends. Mark has been in digital marketing for 13 years so he has seen major changes in content marketing and podcasting. He shares his observations with me. I also ask Mark to give newcomers to the medium his personal advice on getting their own podcast rolling. Today’s highlights: Mark’s background in online marketing. The purpose of the Escape Plan Podcast. Why podcasting is becoming more popular. How to spread your content to a wider audience. Mark’s strategy to repurpose his content. The benefits of Facebook groups. How to make your podcast unique. How to find your audience. What Mark has learned from his time during podcasts. How podcasting has changed over the years. Why you shouldn’t worry about your audience during the first 30 episodes. Mark’s advice to new podcasters. It only takes one really good promotion to get your podcast really going well.Click To Tweet Resources: The Minimalist Mark

My guest today is Nathan Bottomley. Nathan is one of the 4 man team that produces the podcast Flight Through Entirety (aka FTE.) FTE is a comedy podcast that takes a look back at the BBC cult classic Dr. Who. The show has covered all of the “classic” period of the show (1963-1989) and will soon begin producing episodes regarding the modern Dr. Who series (1995-present.) I think the thing that surprised me the most about my podcasting experience was how much I would end up enjoying the engagement with the audience.Click To Tweet Nathan’s audience is a really niche audience. His fanbase is small but ferociously loyal. Today we discuss what it is like to have such a close-knit community as an audience. He also discusses the nuts and bolts of producing the show. If you are interested in starting a podcast but don’t know what your topic would be, this episode is solid proof that podcasting can be used to explore any topic, no matter how obscure or popular. Today’s Highlights Information about Nathan and his podcast. How Flight Through Entirety began. How Nathan and his team have tweaked their episode format over the years. The popularity of Dr. Who and who is Nathan’s audience? The problem with scheduling four people to record an episode. The importance of engaging your audience. The tone FTE uses on their social media. Why Nathan didn’t expect such a big reaction to the show. The wonderful people Nathan has met through the show. How Sydney’s Dr. Who Convention started in-person meetings with podcast fans. The importance of having a clear concept for your podcast. Know your audience. How post-processing helps produce a high-quality podcast. Why Nathan enjoys audio editing. Our final thoughts. Being this sort of niche podcast like ours, this sorta artisanal homemade sort of podcast, we are really able to have a really friendly social media presence.Click To Tweet Resources: Flight Through Entirety FTE on Facebook FTE on Twitter Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be! &nbsp

Dan Clements is a former truck driver who got into podcasting after getting hurt on the job. His show, The Dan Clements Show, is a political news show that supports the conservative Constitutional political view.  Dan has a small, but a very vocal audience. He publishes an episode once a day and tries to keep his audience engaged in the current political climate. He publishes his show on both YouTube and Castos. I want people to understand, you don't have to have a lot of knowledge as far as computer knowledge to be able to do this stuff.Click To Tweet We discuss what it is like to present your show on multiple platforms. In the early days of his show, Dan published his show anywhere there was the capability to share an RSS feed. However, he has since focused on YouTube and Castos. Dan tells me what it is like to produce content for YouTube and how it differs from a “normal” podcast audience. A lot of podcasters use YouTube to launch their shows, and Dan is a pro at it. If you would like to know what it is like to cope with the rules and regulations of a platform and deal respectfully with audience feedback, tune into today’s show. Today’s highlights: Introducing Dan Clements. Dan’s previous experience with Blog Talk Radio. Why he switched to Castos. Dan’s process for publishing his show to YouTube. YouTube’s current troubles and the “adpocalypse.” Where Dan’s largest audience lays. The difference between YouTube viewers and podcast listeners. Coping with audience feedback. How Dan monetizes his show. The direction Dan would like to take his show. The dangers of “spreading yourself too thin” and keeping up with multiple platforms. Our final thoughts.

My guest today is John Dalton. John is an artist who brings the passion and process of creating art to his audience. He hosts a podcast called John Dalton Gently Does It, a long format show, which means it is longer than the average 20-30 minutes. John’s show is interview based and boasts a very loyal following. Artists have this pent-up reservoir of conversation that they are just dying to share with somebody who is interested.Click To Tweet On today’s episode, we discuss what it is like to explore a visual medium with an audio one. We also stress the importance of knowing your audience and how to connect with them. Interacting with your audience is a very delicate balance and John has seemed to find the right method that works for him. Having trouble finding your audience? Give today’s episode a listen! Today’s highlights: Introducing John Dalton! How John’s podcast began. The way his show has evolved over time. How to discuss a visual medium in an audio form. The way John approaches his interviews. Establishing 2-way communication with your audience. The benefits of sites like Patreon. John’s advice to interview based podcast hosts. Why pre-recorded shows are the best for beginners. Our final thoughts. What I like about Patreon is, it is a way of classifying or categorizing or grouping together real true fans. Because they put their money where their mouth is.Click To Tweet Resources: John Dalton’s website

My guest today is Jason Aron. Jason is a successful director and cinematographer who has made the leap into podcasting. He has done some fabulous documentary and live stream work which has prepared him for the standard podcast format. The show is called Jason Aron Manifest and is primarily focused on the behind-the-scenes aspect of film and other entertainment projects. It is relatively new with only ten episodes, but Jason is working hard to make sure that number is just a jumping off point. I'm trying to build up the library so that before I go make a huge ask, whatever number I feel comfortable with at the time...because there is substance behind it.Click To Tweet During this episode, we discuss the struggles that come with being new to podcasting. We also discuss how it differs from the visual mediums. We explore the process of finding interesting and helpful guests to grow a podcast and how to build up to that “big ask.” Not sure how to get great guests for your podcast? This episode could give you some ideas. Today’s highlights: Jason’s new podcast Jason Aron Manifest. Jason’s background in the entertainment industry. How podcasting and visual mediums like film overlap. Finding bigger names for guests and the benefits of having a guest that is “too big.” The aspect of podcasting that surprised Jason the most. How to prepare for a guest interview. The importance of diversity in your guest list. Our final thoughts. I thought it was important to get people from different, but similar backgrounds and talk about their own backgrounds and how they made it and try to pave a

Welcome to the first episode of Podcast Hackers! I’m your host, Craig Hewitt. Today, I welcome Enrico Lugnan to the show. Enrico is a social media marketing strategist for the social media marketing agency, Avenik. He shares with me the ups and downs of launching Avenik’s podcast called The Avenik Interviews. Enrico and his team distribute the podcast through a highly successful private Facebook group and other social media sites such as LinkedIn, with the aim of helping people learn more about social media marketing. I started the podcast as one additional way to distribute content, but actually it gave me back a lot more than I would have thought.Click To Tweet We cover a lot of ground today including, why Enrico and his team launched the podcast and how it has changed the way he approaches business and networking. There are many great takeaways in today’s episode and if you are new to social media marketing, you just might have found a new community! Today’s highlights: Why Avenik got into the podcasting game. How Enrico was able to recruit guests for The Avenik Interviews. How recruiting guests improved Enrico’s skillset. Why Facebook groups are essential to building an audience. The differences between promoting a blog post versus a podcast episode. Facebook groups really are awesome! How Enrico approaches a potential guest. Our final thoughts. We were able to start doing business with some of the guests we had on the podcast. Because, for those thirty minutes, or thirty-five minutes, however long it is, you are actually interacting as peers.