Summary: <p><span style="font-weight: 400;">Welcome to the first episode of Podcast Hackers! I’m your host, Craig Hewitt. Today, I welcome Enrico Lugnan to the show. Enrico is a social media marketing strategist for the social media marketing agency, Avenik. He shares with me the ups and downs of launching Avenik’s podcast called </span><i><span style="font-weight: 400;">The Avenik Interviews. </span></i><span style="font-weight: 400;">Enrico and his team distribute the podcast through a highly successful private Facebook group and other social media sites such as LinkedIn, with the aim of helping people learn more about social media marketing.</span></p> <div class="sw-tweet-clear"></div> <a class="swp_CTT style1" href="https://twitter.com/share?text=I+started+the+podcast+as+one+additional+way+to+distribute+content%2C+but+actually+it+gave+me+back+a+lot+more+than+I+would+have+thought.&url=https://castos.com/podcast/ph001-enrico-lugnan-avenik-adventures/" rel="nofollow" target="_blank"><span class="sw-click-to-tweet"><span class="sw-ctt-text">I started the podcast as one additional way to distribute content, but actually it gave me back a lot more than I would have thought.</span><span class="sw-ctt-btn">Click To Tweet<i class="sw sw-twitter"></i></span></span></a> <p><span style="font-weight: 400;">We cover a lot of ground today including, why Enrico and his team launched the podcast and how it has changed the way he approaches business and networking. There are many great takeaways in today’s episode and if you are new to social media marketing, you just might have found a new community!</span></p> <p><strong>Today’s highlights:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why Avenik got into the podcasting game.</span></li> <li style="font-weight: 400;"> <span style="font-weight: 400;">How Enrico was able to recruit guests for </span><i><span style="font-weight: 400;">The Avenik Interviews</span></i><span style="font-weight: 400;">.</span> </li> <li style="font-weight: 400;"><span style="font-weight: 400;">How recruiting guests improved Enrico’s skillset.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why Facebook groups are essential to building an audience.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The differences between promoting a blog post versus a podcast episode.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Facebook groups really are awesome!</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How Enrico approaches a potential guest.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Our final thoughts.</span></li> </ul> <div class="sw-tweet-clear"></div> <a class="swp_CTT style1" href="https://twitter.com/share?text=We+were+able+to+start+doing+business+with+some+of+the+guests+we+had+on+the+podcast.+Because%2C+for+those+thirty+minutes%2C+or+thirty-five+minutes%2C+however+long+it+is%2C+you+are+actually+interacting+as+peers.&url=https://castos.com/podcast/ph001-enrico-lugnan-avenik-adventures/" rel="nofollow" target="_blank"><span class="sw-click-to-tweet"><span class="sw-ctt-text">We were able to start doing business with some of the guests we had on the podcast. Because, for those thirty minutes, or thirty-five minutes, however long it is, you are actually interacting as peers.</span></span></a>
