Audience

Jeff Large is the owner of Come Alive Creative, a digital media agency that has made the pivot into podcast production. Jeff tells me about his business and why he feels podcasting has a bright future. He explains the services he and his team provide and how he can help podcasters find the right fit for them. I also ask Jeff to give the audience an overview of his article 9 Ways to Determine the ROI of Your Podcast. There will be a link to the article down in the resources section. We discuss what makes a podcast unique in 2019 and what creators need to consider when designing content. If you are interested in getting into podcasting, there is still plenty of opportunities and Jeff’s interview is a good place to start. It's not so much about the podcast as much as it is the content you create. Is what you are creating is true to your brand? Is what you are creating helpful for your target audience? – Jeff Click To Tweet Today’s highlights: The 3 types of services Come Alive Creative offers.How to decide which service is best for you.A brief overview of Jeff’s ROI article.How to effectively engage with your audience. Why there is no way to “game the system.”The importance of a creative and distinctive call to action.Lessons from Podcast Movement.The definition of success varies for every show.Play the long game for the best results and experience. There are principles that come into play that you can find in other verticals, in other industries, they work, period. They should be applied back to what we're doing, we're not alone on an island. – Jeff Click To Tweet Resources: 9 Ways to Determine the ROI of Your Podcast How to Grow Your Podcast Audience Come Alive Creative Castos Podcast Movement Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be! Jeff Large is the owner of Come Alive Creative, a digital media agency that has made the pivot into podcast production. Jeff tells me about his business and why he feels podcasting has a bright future. He explains the services he and his team provide and how he can help podcasters find the right fit for them. I also ask Jeff to give the audience an overview of his article 9 Ways to Determine the ROI of Your Podcast. There will be a link to the article down in the resources section. We discuss what makes a podcast unique in 2019 and what creators need to consider when designing content. If you are interested in getting into podcasting, there is still plenty of opportunities and Jeff’s interview is a good place to start. It's not so much about the podcast as much as it is the content you create. Is what you are creating is true to your brand? Is what you are creating helpful for your target audience? – Jeff Click To Tweet Today’s highlights: The 3 types of services Come Alive Creative offers.How to decide which service is best for you.A brief overview of Jeff’s ROI article.How to effectively engage with your audience. Why there is no way to “game the system.”The importance of a creative and distinctive call to action.Lessons from Podcast Movement.The definition of success varies for every show.Play the long game for the best results and experience. There are principles that come into play that you can find in other verticals, in other industries, they work, period. They should be applied back to what we're doing, we're not alone on an island. – Jeff Click To Tweet Resources: 9 Ways to Determine the ROI of Your Podcast How to Grow Your Podcast Audience Come Alive Creative Castos Podcast Movement Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

The host of Ask Rezz and Live in the Feast, Jason Resnick joins me for today’s episode. Jason is a superstar in regards to email marketing. He shares some of his secrets about reaching and growing his audience. He also announces a big change in his podcasting format and how he plans to move toward merging his two shows together. You have to really think about the intent of the person when they're opting in to (get) that next step of the journey to then go ahead, so you can reach your objectives. – Jason Click To Tweet We also discuss marketing tools like ConvertKit and Drip and how they can help you focus on an individual customer and their needs. Jason has some great points about email marketing and really proves that a little customization goes a long way. Tune in to learn how to add value to your podcast content. Today’s highlights: Jason’s web developer background.Ask Rezzz and Live in the Feast.How and why Jason plans to merge his shows.Why Jason likes to use email to market to his audience.Tools that can help email marketing.How to encourage communication with your audience.Think about what you can offer to a new subscriber.The idea of “landing page abandonment messages.” If I notice a certain email address is only looking at ConvertKit type articles and content of mine, then I'm not going to send them anything on the other side about Drip. That is done behind the scenes through behavioral marketing. – Jason Click To Tweet Resources: Ask Rezzz Jason on Twitter Castos Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be! The host of Ask Rezz and Live in the Feast, Jason Resnick joins me for today’s episode. Jason is a superstar in regards to email marketing. He shares some of his secrets about reaching and growing his audience. He also announces a big change in his podcasting format and how he plans to move toward merging his two shows together. You have to really think about the intent of the person when they're opting in to (get) that next step of the journey to then go ahead, so you can reach your objectives. – Jason Click To Tweet We also discuss marketing tools like ConvertKit and Drip and how they can help you focus on an individual customer and their needs. Jason has some great points about email marketing and really proves that a little customization goes a long way. Tune in to learn how to add value to your podcast content. Today’s highlights: Jason’s web developer background.Ask Rezzz and Live in the Feast.How and why Jason plans to merge his shows.Why Jason likes to use email to market to his audience.Tools that can help email marketing.How to encourage communication with your audience.Think about what you can offer to a new subscriber.The idea of “landing page abandonment messages.” If I notice a certain email address is only looking at ConvertKit type articles and content of mine, then I'm not going to send them anything on the other side about Drip. That is done behind the scenes through behavioral marketing. – Jason Click To Tweet Resources: Ask Rezzz Jason on Twitter Castos Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

Charles Perry is the co-host of the Release Notes podcast. He is a software service developer who discusses the web development world with his co-host Joe. Release Notes originally focused on IOS topics but the show has evolved with Charles and Joe’s career growth. Charles tells me about how his audience responded to the gradual shift in content and why he’s glad the audience has been along for the ride. You might get your listeners because of what it is you are talking about, especially in the beginning, but you keep your listeners because of the connection they form with you. – Charles Click To Tweet Charles and Joe have also reached a milestone many podcasters hope to achieve. They host their own convention and promote it with the podcast. Release Notes 2019 will be in Playa Mujeres, Quintana Roo, Mexico during October 3rd-5th. The event is in its fourth year and is growing every year. I am very curious about planning such a large event and Charles is very open about his experience with organizing the event. The good, the bad, and the ugly. Today’s highlights: Welcome, Charles Perry!Release Notes original “everything but the code” content.The change in content and how Charles and Joe are reflected in it.How the Release Notes audience responded to the content shift.Why Charles and Joe planned a conference.The struggles and lessons from the first conference.Setting a budget while you plan your event.Are the podcast and convention connected?The mistakes that were made during the first conference.The pros and cons of online social media groups versus a conference atmosphere.Charles’s advice to event organizers. As well as I feel I know or like someone online, it changes the dynamic if you've sat down and shared a meal, had a drink together, looked them in the eyes and had a conversation for an evening. – Charles Click To Tweet Resources: Release Notes podcast Release Notes 2019 Charles on Twitter Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be! Charles Perry is the co-host of the Release Notes podcast. He is a software service developer who discusses the web development world with his co-host Joe. Release Notes originally focused on IOS topics but the show has evolved with Charles and Joe’s career growth. Charles tells me about how his audience responded to the gradual shift in content and why he’s glad the audience has been along for the ride. You might get your listeners because of what it is you are talking about, especially in the beginning, but you keep your listeners because of the connection they form with you. – Charles Click To Tweet Charles and Joe have also reached a milestone many podcasters hope to achieve. They host their own convention and promote it with the podcast. Release Notes 2019 will be in Playa Mujeres, Quintana Roo, Mexico during October 3rd-5th. The event is in its fourth year and is growing every year. I am very curious about planning such a large event and Charles is very open about his experience with organizing the event. The good, the bad, and the ugly. Today’s highlights: Welcome, Charles Perry!Release Notes original “everything but the code” content.The change in content and how Charles and Joe are reflected in it.How the Release Notes audience responded to the content shift.Why Charles and Joe planned a conference.The struggles and lessons from the first conference.Setting a budget while you plan your event.Are the podcast and convention connected?The mistakes that were made during the first conference.The pros and cons of online social media groups versus a conference atmosphere.Charles’s advice to event organizers. As well as I feel I know or like someone online, it changes the dynamic if you've sat down and shared a meal, had a drink together, looked them in the eyes and had a conv

Joe Casabona is the founder of Creator Courses and a podcaster who hosts How I Built It, a podcast about developers and creators. Joe has an impressive outreach and great advice about sponsorships and networking. Joe explains how he uses his personal network to find sponsorships for his podcast. He gives me a glimpse at his process and how he reaches out to a cold connection. We also talk about the importance of genuineness and maintaining a respectful relationship with the sponsors who have stuck with you. It’s not a strict monetary agreement. Joe is quick to point out that you can’t get too wrapped up in your metrics. Metrics mean different things for different creators. You need to take care of your sponsors because they are taking care of you, then it's a relationship, it's just not they're handing you money for something, you want to make sure that everybody benefits. – @jcasabonaClick To Tweet If you are considering looking into sponsorship for your podcast, Joe’s advice is solid and makes sense. Tune in and learn how to be a good sponsor partner. Today’s highlights: Joe’s podcasting and WordPress experience.The How I Built It podcast.Why you shouldn’t compare your metrics to other podcasters.How to be a good interviewer.A good personal network is great for sponsorship.How Joe started monetizing his podcast.What is WordCamp? The intimate nature of podcast and how it differs from other media.How Joe finds his sponsorships.The importance of a “pitch deck.”How to respect an existing sponsor and maintain a relationship.Why Joe doesn’t use done-for-you-sponsorship services but also why he won’t rule it out. It sounds more genuine if I talk about my personal experience because no matter how good of an actor you are, or how natural you sound if you're reading something, most people can tell. – @jcasabona Click To Tweet Resources: Castos Creator Courses How I Built It Joe on Twitter Joe on Instagram Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be! Joe Casabona is the founder of Creator Courses and a podcaster who hosts How I Built It, a podcast about developers and creators. Joe has an impressive outreach and great advice about sponsorships and networking. Joe explains how he uses his personal network to find sponsorships for his podcast. He gives me a glimpse at his process and how he reaches out to a cold connection. We also talk about the importance of genuineness and maintaining a respectful relationship with the sponsors who have stuck with you. It’s not a strict monetary agreement. Joe is quick to point out that you can’t get too wrapped up in your metrics. Metrics mean different things for different creators. You need to take care of your sponsors because they are taking care of you, then it's a relationship, it's just not they're handing you money for something, you want to make sure that everybody benefits. – @jcasabonaClick To Tweet If you are considering looking into sponsorship for your podcast, Joe’s advice is solid and makes sense. Tune in and learn how to be a good sponsor partner. Today’s highlights: Joe’s podcasting and WordPress experience.The How I Built It podcast.Why you shouldn’t compare your metrics to other podcasters.How to be a good interviewer.A good personal network is great for sponsorship.How Joe started monetizing his podcast.What is WordCamp? The intimate nature of podcast and how it differs from other media.How Joe finds his sponsorships.The importance of a “pitch deck.”How to respect an existing sponsor and maintain a relationship.Why Joe doesn’t use done-for-you-sponsorship services but also why he won’t rule it out. It sounds more genuine if I talk about my personal experience because no matter how good of an actor you are, or how

My guest today is a friend of mine, Matt Medeiros. Matt is known as the “WordPress guy” to many in his community and those of us who know him professionally. With the launch of WordPress 5.0, we discuss what the changes will mean for podcasters and WordPress users in general.  Even if you don’t plan on starting a podcast, WordPress is changing the game and worth looking into it. As easy as it is, like your plug-in at Castos makes it to host these things, you should still take some time and go at this with some care and be ready for the journey of podcasting. It can be daunting. – Matt Click To Tweet Podcasting is starting to level out in its popularity. However, there is a movement toward local podcasts. Matt hosts one of these shows, the Matt Report, a blog, and a podcast that discusses how to market your business digitally. The show has been running for six years! Today’s highlights: Why WordPress 5.0 is competing with platform page builders.How Matt thinks the Gutenberg feature of WordPress 5.0 is going to change web hosting.How Castos is adjusting the upcoming changes to the WordPress platform.The Matt Report and its success.The pros and cons of podcasting from a business standpoint.How podcasting is similar to ham radio.Why a local podcast can be useful to your business and community.Matt’s tips for starting a local podcast.How podcast helps promote you as an expert. This podcast itself competes with Netflix, competes with Youtube, everybody is competing with one another in some degree or fashion for time and attention and awareness. – Matt Click To Tweet Resources: Castos Created by Matt Matt Report Podcast Hackers on iTunes WordPress 5.0 Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be! My guest today is a friend of mine, Matt Medeiros. Matt is known as the “WordPress guy” to many in his community and those of us who know him professionally. With the launch of WordPress 5.0, we discuss what the changes will mean for podcasters and WordPress users in general.  Even if you don’t plan on starting a podcast, WordPress is changing the game and worth looking into it. As easy as it is, like your plug-in at Castos makes it to host these things, you should still take some time and go at this with some care and be ready for the journey of podcasting. It can be daunting. – Matt Click To Tweet Podcasting is starting to level out in its popularity. However, there is a movement toward local podcasts. Matt hosts one of these shows, the Matt Report, a blog, and a podcast that discusses how to market your business digitally. The show has been running for six years! Today’s highlights: Why WordPress 5.0 is competing with platform page builders.How Matt thinks the Gutenberg feature of WordPress 5.0 is going to change web hosting.How Castos is adjusting the upcoming changes to the WordPress platform.The Matt Report and its success.The pros and cons of podcasting from a business standpoint.How podcasting is similar to ham radio.Why a local podcast can be useful to your business and community.Matt’s tips for starting a local podcast.How podcast helps promote you as an expert. This podcast itself competes with Netflix, competes with Youtube, everybody is competing with one another in some degree or fashion for time and attention and awareness. – Matt Click To Tweet Resources: Castos Created by Matt Matt Report Podcast Hackers on iTunes WordPress 5.0 Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

Jason Chicola is the CEO of Rev.com and Temi.com, two widely used transcription services. Podcasters are increasingly finding a need for transcripts of their episodes. There are a lot of applications you may not think of at first. Jason gives me more insight into the kind of people that use Rev and Temi. He also tells me what he sees in the future for Rev and Temi. As well as how the users are shaping that future. [click_to_tweet tweet=”Transcription allows you to repurpose the audio you have, it can be reused in a lot of ways and podcasters like it for that reason.” quote=”Transcription allows you to repurpose the audio you have, it can be reused in a lot of ways and podcasters like it for that reason.”] If you haven’t used transcription for your podcast, tune in and learn about what Rev can do for you. It is an incredibly useful tool that has tons of uses and can add unexpected value to your content. Today’s highlights: What are Rev.com and Temi.com? The types of customers that use Rev and Temi. The various types of transcriptions Rev does. The benefits of having a transcript. The difference between Rev and Temi. Which service does Jason suggest to newcomers? The pros and cons of a human transcriptionist versus a machine. Jason’s time with Upwork. How Rev is similar to Upwork. How Rev is different than Upwork. How Jason and his team stay on top of quality control. How to decide if transcription is a good tool for you. [click_to_tweet tweet=”Podcast audio tends to be some of the best quality audio that you find, other than formal studio audio.” quote=”Podcast audio tends to be some of the best quality audio that you find, other than formal studio audio.”] Resources: Podcast Motor Rev.com Temi.com Jason’s email Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!Jason Chicola is the CEO of Rev.com and Temi.com, two widely used transcription services. Podcasters are increasingly finding a need for transcripts of their episodes. There are a lot of applications you may not think of at first. Jason gives me more insight into the kind of people that use Rev and Temi. He also tells me what he sees in the future for Rev and Temi. As well as how the users are shaping that future. [click_to_tweet tweet=”Transcription allows you to repurpose the audio you have, it can be reused in a lot of ways and podcasters like it for that reason.” quote=”Transcription allows you to repurpose the audio you have, it can be reused in a lot of ways and podcasters like it for that reason.”] If you haven’t used transcription for your podcast, tune in and learn about what Rev can do for you. It is an incredibly useful tool that has tons of uses and can add unexpected value to your content. Today’s highlights: What are Rev.com and Temi.com? The types of customers that use Rev and Temi. The various types of transcriptions Rev does. The benefits of having a transcript. The difference between Rev and Temi. Which service does Jason suggest to newcomers? The pros and cons of a human transcriptionist versus a machine. Jason’s time with Upwork. How Rev is similar to Upwork. How Rev is different than Upwork. How Jason and his team stay on top of quality control. How to decide if transcription is a good tool for you. [click_to_tweet tweet=”Podcast audio tends to be some of the best quality audio that you find, other than formal studio audio.” quote=”Podcast audio tends to be some of the best quality audio that you find, other than formal studio audio.”] Resources: Podcast Motor Rev.com Temi.com Jason’s email Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

Ben and Dawn are here today to talk about their Ghostbusters RPG (role-playing game) podcast. This podcast is called EctoCast. It goes without saying that Dawn and Ben are part of a niche podcast. We discuss the little things that come up during a recording session, like why you shouldn’t eat during recording. [click_to_tweet tweet=”We are very niche as far as what we’re doing, and Reddit is just a glorious place for niche markets.” quote=”We are very niche as far as what we’re doing, and Reddit is just a glorious place for niche markets.”] Ben and Dawn also share their team’s social media strategy on several platforms. Role-playing games have a loyal fan-base and we discuss that interest and how a newcomer can find their niche audience if they just look hard enough. Ben and Dawn are part of a highly effective team and really have a lot of great tips and lessons to share. You can make a podcast out of anything and EctoCast is a fun and creative example. Today’s highlights: What is EctoCast? How the podcast was started. How the EctoCast team found their best equipment setup. How headphones improved the quality of the show. The episode count and the audience response. The team’s aggressive social media strategy. Tips that Ben and Dawn have for the audience. Why EctoCast uses Reddit as a platform. How and why create a sub-Reddit. Lessons from the early episodes. How EctoCast works as a team. [click_to_tweet tweet=”As of right now we are at total downloads per episode… we’re at 2,716, which is about 2,700 more than I thought we’d end up with.” quote=”As of right now we are at total downloads per episode… we’re at 2,716, which is about 2,700 more than I thought we’d end up with.”] Resources: Saga Games Studio EctoCast on Reddit EctoCast on Facebook EctoCast on Twitter Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!Ben and Dawn are here today to talk about their Ghostbusters RPG (role-playing game) podcast. This podcast is called EctoCast. It goes without saying that Dawn and Ben are part of a niche podcast. We discuss the little things that come up during a recording session, like why you shouldn’t eat during recording. [click_to_tweet tweet=”We are very niche as far as what we’re doing, and Reddit is just a glorious place for niche markets.” quote=”We are very niche as far as what we’re doing, and Reddit is just a glorious place for niche markets.”] Ben and Dawn also share their team’s social media strategy on several platforms. Role-playing games have a loyal fan-base and we discuss that interest and how a newcomer can find their niche audience if they just look hard enough. Ben and Dawn are part of a highly effective team and really have a lot of great tips and lessons to share. You can make a podcast out of anything and EctoCast is a fun and creative example. Today’s highlights: What is EctoCast? How the podcast was started. How the EctoCast team found their best equipment setup. How headphones improved the quality of the show. The episode count and the audience response. The team’s aggressive social media strategy. Tips that Ben and Dawn have for the audience. Why EctoCast uses Reddit as a platform. How and why create a sub-Reddit. Lessons from the early episodes. How EctoCast works as a team. [click_to_tweet tweet=”As of right now we are at total downloads per episode… we’re at 2,716, which is about 2,700 more than I thought we’d end up with.” quote=”As of right now we are at total downloads per episode… we’re at 2,716, which is about 2,700 more than I thought we’d end up with.”] Resources: Saga Games Studio EctoCast on Reddit EctoCast on Facebook EctoCast on Twitter Thank you for joining me for today’s Podcast Hac

Andy Alsop is the president and CEO of The Receptionist, an iPad based visitor management system. It is a tool that is designed to help companies maintain a positive interaction with their visitors and still have a level of security for the office. Andy is a veteran entrepreneur with over 20 years of experience. He and his team launched a podcast to market to their target audience. During today’s episode, Andy tells me about the podcast linked to The Receptionist app and how it is helping his company stay in touch with the needs of their client base. He also tells me about a second podcast called The Check-in. [click_to_tweet tweet=”What I would see a success is the number of subscribers in an iTunes environment or a Google Play environment… I’d like to see that number go up over time.” quote=”What I would see a success is the number of subscribers in an iTunes environment or a Google Play environment… I’d like to see that number go up over time.”] If you are a startup owner or have an exciting product or idea, today’s episode can show you how a podcast can open up your sale opportunities and help you retain your existing audience. Today’s highlights: Andy’s background in the tech space. What is a visitor management system? The unique quality that makes podcasting a powerful tool. Andy’s purpose for the podcast. How to keep a consistent message in your various content. Lessons Andy and his team have learned. The topics and overall strategy for the podcast’s content. The Check-in Podcast The ideal audience for The Receptionist. [click_to_tweet tweet=”Podcasting gives us the ability to reach different people both with our message and about what we’re doing as we are growing and the journey we are on as a startup.” quote=”Podcasting gives us the ability to reach different people both with our message and about what we’re doing as we are growing and the journey we are on as a startup.”] Resources: The Check-in Podcast The Receptionist Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!Andy Alsop is the president and CEO of The Receptionist, an iPad based visitor management system. It is a tool that is designed to help companies maintain a positive interaction with their visitors and still have a level of security for the office. Andy is a veteran entrepreneur with over 20 years of experience. He and his team launched a podcast to market to their target audience. During today’s episode, Andy tells me about the podcast linked to The Receptionist app and how it is helping his company stay in touch with the needs of their client base. He also tells me about a second podcast called The Check-in. [click_to_tweet tweet=”What I would see a success is the number of subscribers in an iTunes environment or a Google Play environment… I’d like to see that number go up over time.” quote=”What I would see a success is the number of subscribers in an iTunes environment or a Google Play environment… I’d like to see that number go up over time.”] If you are a startup owner or have an exciting product or idea, today’s episode can show you how a podcast can open up your sale opportunities and help you retain your existing audience. Today’s highlights: Andy’s background in the tech space. What is a visitor management system? The unique quality that makes podcasting a powerful tool. Andy’s purpose for the podcast. How to keep a consistent message in your various content. Lessons Andy and his team have learned. The topics and overall strategy for the podcast’s content. The Check-in Podcast The ideal audience for The Receptionist. [click_to_tweet tweet=”Podcasting gives us the ability to reach different people both with our message and about what we’re doing as we are gro

Michael Ashford joins me today to discuss his podcast and business Fit Dad Fitness. Michael began his career as a journalist. After he got into the fitness space, he used his writing chops to create content for the company. He then pivoted into podcasting. [click_to_tweet tweet=”This is a medium where I go deeper and ask more questions of my guests and have the audience hear the whole extent of the interview.” quote=”This is a medium where I go deeper and ask more questions of my guests and have the audience hear the whole extent of the interview.”] Michael tells me how the podcast changed his strategy toward content. He shares what he enjoys about podcasting and how it has boosted his brand. Michael also has some secrets for being productive and consistent with content posting. We discuss the trial and error of finding the right recording equipment and platforms and what works for us. If you are having a hard time committing to your podcast and need some pointers on staying accountable to your audience and content schedule, today’s episode is for you! Today’s highlights: Why Michael started the Fit Dad Fitness Podcast. How podcasting changed all the content he creates. How podcasting changes the scope of an interview. Everyone has a story… and likes to tell it. How Michael launched his show. Michael’s tips for staying faithful to a content schedule. The benefits of “learning on the fly.” [click_to_tweet tweet=”Make it as frictionless as possible for somebody to find you and your content.” quote=”Make it as frictionless as possible for somebody to find you and your content.”] Resources: Fit Dad Fitness Fit Dad Fitness Twitter Fit Dad Fitness Facebook Fit Dad Fitness Podcast Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!Michael Ashford joins me today to discuss his podcast and business Fit Dad Fitness. Michael began his career as a journalist. After he got into the fitness space, he used his writing chops to create content for the company. He then pivoted into podcasting. [click_to_tweet tweet=”This is a medium where I go deeper and ask more questions of my guests and have the audience hear the whole extent of the interview.” quote=”This is a medium where I go deeper and ask more questions of my guests and have the audience hear the whole extent of the interview.”] Michael tells me how the podcast changed his strategy toward content. He shares what he enjoys about podcasting and how it has boosted his brand. Michael also has some secrets for being productive and consistent with content posting. We discuss the trial and error of finding the right recording equipment and platforms and what works for us. If you are having a hard time committing to your podcast and need some pointers on staying accountable to your audience and content schedule, today’s episode is for you! Today’s highlights: Why Michael started the Fit Dad Fitness Podcast. How podcasting changed all the content he creates. How podcasting changes the scope of an interview. Everyone has a story… and likes to tell it. How Michael launched his show. Michael’s tips for staying faithful to a content schedule. The benefits of “learning on the fly.” [click_to_tweet tweet=”Make it as frictionless as possible for somebody to find you and your content.” quote=”Make it as frictionless as possible for somebody to find you and your content.”] Resources: Fit Dad Fitness Fit Dad Fitness Twitter Fit Dad Fitness Facebook Fit Dad Fitness Podcast Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

Nick Wignall is the co-host to What Would My Shrink Say, a podcast that discusses therapy in a humorous and down-to-earth manner.  The show is up to 11 episodes and has developed a small audience. Nick tells me about taking constructive criticism and learning how to use it properly. [click_to_tweet tweet=”We both kinda like to think of ourselves as pretty normal, average guys, talking about something that is (seen as) very esoteric and strange by most people.” quote=”We both kinda like to think of ourselves as pretty normal, average guys, talking about something that is (seen as) very esoteric and strange by most people.”] We explore the dynamic of working with a co-host and the tips Nick has compiled for other podcasters and newcomers to podcasting. He also shares how podcasting has changed how he approaches his clients and work in general. If you work in a sensitive area (such as healthcare) and think there is a branch of your work that would make a great podcast, but you don’t want to struggle with the problems of confidentiality, my interview with Nick may ease some of your reservations. Today’s highlights: How Nick got into podcasting. How What Would My Shrink Say balances confidentiality with usable content. The importance of being enthusiastic about your content. The early feedback Nick got from his audience. The benefits of having a co-host. The tools Nick uses for his episodes. Why Nick prefers to play the “long game.” Nick’s tips for mic technique. How the podcast has changed how Nick approaches his work. [click_to_tweet tweet=”Podcasting is a very vulnerable thing in a lot of ways.” quote=”Podcasting is a very vulnerable thing in a lot of ways.”] Resources: What Would My Shrink Say? Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!Nick Wignall is the co-host to What Would My Shrink Say, a podcast that discusses therapy in a humorous and down-to-earth manner.  The show is up to 11 episodes and has developed a small audience. Nick tells me about taking constructive criticism and learning how to use it properly. [click_to_tweet tweet=”We both kinda like to think of ourselves as pretty normal, average guys, talking about something that is (seen as) very esoteric and strange by most people.” quote=”We both kinda like to think of ourselves as pretty normal, average guys, talking about something that is (seen as) very esoteric and strange by most people.”] We explore the dynamic of working with a co-host and the tips Nick has compiled for other podcasters and newcomers to podcasting. He also shares how podcasting has changed how he approaches his clients and work in general. If you work in a sensitive area (such as healthcare) and think there is a branch of your work that would make a great podcast, but you don’t want to struggle with the problems of confidentiality, my interview with Nick may ease some of your reservations. Today’s highlights: How Nick got into podcasting. How What Would My Shrink Say balances confidentiality with usable content. The importance of being enthusiastic about your content. The early feedback Nick got from his audience. The benefits of having a co-host. The tools Nick uses for his episodes. Why Nick prefers to play the “long game.” Nick’s tips for mic technique. How the podcast has changed how Nick approaches his work. [click_to_tweet tweet=”Podcasting is a very vulnerable thing in a lot of ways.” quote=”Podcasting is a very vulnerable thing in a lot of ways.”] Resources: What Would My Shrink Say? Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!

Jason Bryden is a political activist and entertainer who co-hosts a podcast called Politicized. The show focuses on Canadian politics and the ultra-left viewpoint that Jason identifies with. Jason explains why he chose to discuss such a polarizing topic in a podcast format. He also shares some of the technical challenges he faced while recording his first few episodes. [click_to_tweet tweet=”I think I’m best when I’m pumping out content and waiting for something to stick.” quote=”I think I’m best when I’m pumping out content and waiting for something to stick.”] Jason also hosts In the Dark a companion show to Politicized as well as a couple of novelty shows. We discuss the struggle to put out good content and how a host can get better at presenting their content. Jason is so passionate about improving the quality of podcasting in general that we have included some great resources for podcasters who want to improve their mic technique or presentation overall in the resources section of these notes. Today’s highlights: How Jason got engaged in politics. Why he takes a comedic tone with his show. Why Jason doesn’t use social media or pay attention to the statistics. His goals for the podcast. How podcasting can be a tool for activism. Why Audacity is a great recording tool. How Jason schedules his content recordings. Why podcasters need to get attention with their delivery. Practice without expectations. Jason’s advice for other podcasters. [click_to_tweet tweet=”One of the beautiful things about podcasting, from my perspective, is what you’re doing and the ability to kinda step above the mainstream noise and be able to be as independent as you want. ” quote=”One of the beautiful things about podcasting, from my perspective, is what you’re doing and the ability to kinda step above the mainstream noise and be able to be as independent as you want. “] Resources: Politicized In the Dark Show The Complaint Department Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can beJason Bryden is a political activist and entertainer who co-hosts a podcast called Politicized. The show focuses on Canadian politics and the ultra-left viewpoint that Jason identifies with. Jason explains why he chose to discuss such a polarizing topic in a podcast format. He also shares some of the technical challenges he faced while recording his first few episodes. [click_to_tweet tweet=”I think I’m best when I’m pumping out content and waiting for something to stick.” quote=”I think I’m best when I’m pumping out content and waiting for something to stick.”] Jason also hosts In the Dark a companion show to Politicized as well as a couple of novelty shows. We discuss the struggle to put out good content and how a host can get better at presenting their content. Jason is so passionate about improving the quality of podcasting in general that we have included some great resources for podcasters who want to improve their mic technique or presentation overall in the resources section of these notes. Today’s highlights: How Jason got engaged in politics. Why he takes a comedic tone with his show. Why Jason doesn’t use social media or pay attention to the statistics. His goals for the podcast. How podcasting can be a tool for activism. Why Audacity is a great recording tool. How Jason schedules his content recordings. Why podcasters need to get attention with their delivery. Practice without expectations. Jason’s advice for other podcasters. [click_to_tweet tweet=”One of the beautiful things about podcasting, from my perspective, is what you’re doing and the ability to kinda step above the mainstream noise and be able to be as independent as you want. ” quote=”One of the beautiful

My guest today is Chris Ball, a physical trainer and financial planner. Chris is the host of Build Financial Muscle, a podcast that marries the discipline of a healthy lifestyle with healthy financial habits. The show is currently up to seventeen episodes and is finding a wider audience. [click_to_tweet tweet=”Just getting good feedback, that people are enjoying the content, that they get some inspiration and encouragement from it (podcast), that’s really rewarding to me” quote=”Just getting good feedback, that people are enjoying the content, that they get some inspiration and encouragement from it (podcast), that’s really rewarding to me”] Chris and I discuss the mental blocks that prevented him from starting his podcast. He also shares how he moved past those blocks and launched his show. We discuss the ease of setting up a podcast and the future of Build Financial Muscle. If you are finding yourself holding back on creating your podcast, let this episode inspire you to move forward with it. Getting started is easier than you think and Chris has some relatable insights for you. Today’s highlights: Chris’s background. How FinCon helped Chris develop his podcast. The benefits of attending conferences. How podcasting builds a tribe and can help a community. How Chris likes to offer his listeners encouragement. The best advice Chris received about podcasting. How to grow with your podcast. Chris’s plans to expand his content to include guests. Chris’s advice for beginner podcasters. [click_to_tweet tweet=”Despite being a perfectionist and nervous about wanting it to be perfect, I just started doing it (podcasting) and it’s been a real joy.” quote=”Despite being a perfectionist and nervous about wanting it to be perfect, I just started doing it (podcasting) and it’s been a real joy.”] Resources: Build Financial Muscle FinCon Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!My guest today is Chris Ball, a physical trainer and financial planner. Chris is the host of Build Financial Muscle, a podcast that marries the discipline of a healthy lifestyle with healthy financial habits. The show is currently up to seventeen episodes and is finding a wider audience. [click_to_tweet tweet=”Just getting good feedback, that people are enjoying the content, that they get some inspiration and encouragement from it (podcast), that’s really rewarding to me” quote=”Just getting good feedback, that people are enjoying the content, that they get some inspiration and encouragement from it (podcast), that’s really rewarding to me”] Chris and I discuss the mental blocks that prevented him from starting his podcast. He also shares how he moved past those blocks and launched his show. We discuss the ease of setting up a podcast and the future of Build Financial Muscle. If you are finding yourself holding back on creating your podcast, let this episode inspire you to move forward with it. Getting started is easier than you think and Chris has some relatable insights for you. Today’s highlights: Chris’s background. How FinCon helped Chris develop his podcast. The benefits of attending conferences. How podcasting builds a tribe and can help a community. How Chris likes to offer his listeners encouragement. The best advice Chris received about podcasting. How to grow with your podcast. Chris’s plans to expand his content to include guests. Chris’s advice for beginner podcasters. [click_to_tweet tweet=”Despite being a perfectionist and nervous about wanting it to be perfect, I just started doing it (podcasting) and it’s been a real joy.” quote=”Despite being a perfectionist and nervous about wanting it to be perfect, I just started doing it (podcasting) and it’s been a real jo

Conner and Lindsay are the hosts of 8-Bit Idiots, a podcast that focuses on the gaming and entertainment industry. They take a humorous look at geek culture and showcase their friendship in each episode. 8-Bit Idiots has a small following, but they are growing the show with every topic and episode milestone. [click_to_tweet tweet=”The conversations we have, they may not be wholly unique, but I think it’s the dynamic more that we’re pushing.” quote=”The conversations we have, they may not be wholly unique, but I think it’s the dynamic more that we’re pushing.”] We discuss this march toward growth and why they feel their dynamic is the glue that holds it all together. Conner and Lindsay explain how hard it was to find a platform to post their content and share the lessons they have learned from the process. We also discuss being mindful of an international audience and their plans for the show’s future. Are you holding back on starting your podcast because you think it’s “been done?” Well, Conner and Lindsay are a perfect example of how a common topic can be made fresh and new with the injection of personality and passion. Today’s highlights: Introducing Conner and Lindsay. What is 8-Bit Idiots and who is the audience? Why finding a feed for the show was such a challenge. Why conversations and content come easily to Conner and Lindsay. How they decide on an episode’s topic. Conner and Lindsay’s future plans for the show. What you should outsource for your podcast. Lessons Conner and Lindsay have learned. The scope of podcasting throughout the world. [click_to_tweet tweet=”Off the air, we cut ourselves off in a conversation…We like to have a more genuine sort of conversation rather than just repeating things we’ve previously said.” quote=”Off the air, we cut ourselves off in a conversation…We like to have a more genuine sort of conversation rather than just repeating things we’ve previously said.”] Resources: 8-Bit Idiots Castos 8-Bit Idiots on Twitter Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!Conner and Lindsay are the hosts of 8-Bit Idiots, a podcast that focuses on the gaming and entertainment industry. They take a humorous look at geek culture and showcase their friendship in each episode. 8-Bit Idiots has a small following, but they are growing the show with every topic and episode milestone. [click_to_tweet tweet=”The conversations we have, they may not be wholly unique, but I think it’s the dynamic more that we’re pushing.” quote=”The conversations we have, they may not be wholly unique, but I think it’s the dynamic more that we’re pushing.”] We discuss this march toward growth and why they feel their dynamic is the glue that holds it all together. Conner and Lindsay explain how hard it was to find a platform to post their content and share the lessons they have learned from the process. We also discuss being mindful of an international audience and their plans for the show’s future. Are you holding back on starting your podcast because you think it’s “been done?” Well, Conner and Lindsay are a perfect example of how a common topic can be made fresh and new with the injection of personality and passion. Today’s highlights: Introducing Conner and Lindsay. What is 8-Bit Idiots and who is the audience? Why finding a feed for the show was such a challenge. Why conversations and content come easily to Conner and Lindsay. How they decide on an episode’s topic. Conner and Lindsay’s future plans for the show. What you should outsource for your podcast. Lessons Conner and Lindsay have learned. The scope of podcasting throughout the world. [click_to_tweet tweet=”Off the air, we cut ourselves off in a conversation…We like to have

Regina Romeo, the host of Office Politics Radio, is my guest today. Regina is a Human Resources expert who helps her listeners navigate the tricky pathways of the corporate world. We discuss her love for radio and the how her passion for it lead to her show. [click_to_tweet tweet=”As long as the quality is there, the quantity of what you are doing, even if you are publishing every ten days, versus every seven days, that’s okay.” quote=”As long as the quality is there, the quantity of what you are doing, even if you are publishing every ten days, versus every seven days, that’s okay.”] Regina’s area of expertise is a very sensitive one, so we explore how she avoids compromising her day job with her podcast topics. Her advice is both simple and practical. As a busy office professional, Regina is not able to create tons of content, but she produces high-quality content. We discuss the importance of the latter versus the former. If you are beating yourself up because you aren’t producing every week or day, take the pressure off yourself and take some of Regina’s advice to heart. Today’s highlights: Regina’s career in Human Resources. Her love for talk radio and the beginning of her podcast. How Regina avoids a conflict of interest in her day job. How she keeps her audience engaged, yet maintains privacy. The technical setup of Regina’s podcast. Why she outsources her episode editing. Where she found her editor. The benefits of working with an editor. How Regina structures her show. The importance of being realistic with yourself. Make sure you present your best effort. Regina’s advice to newcomers. [click_to_tweet tweet=”I have a full-time job and I wanted to do podcasting on top of that, which is just crazy. Now that I’ve done it for a little while I understand the time commitment.” quote=”I have a full-time job and I wanted to do podcasting on top of that, which is just crazy. Now that I’ve done it for a little while I understand the time commitment.”] Resources: Office Politics Radio Office Politics Radio on LinkedIn Office Politics Radio Facebook Page Office Politics Radio on Twitter Office Politics Radio on Instagram Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!Regina Romeo, the host of Office Politics Radio, is my guest today. Regina is a Human Resources expert who helps her listeners navigate the tricky pathways of the corporate world. We discuss her love for radio and the how her passion for it lead to her show. [click_to_tweet tweet=”As long as the quality is there, the quantity of what you are doing, even if you are publishing every ten days, versus every seven days, that’s okay.” quote=”As long as the quality is there, the quantity of what you are doing, even if you are publishing every ten days, versus every seven days, that’s okay.”] Regina’s area of expertise is a very sensitive one, so we explore how she avoids compromising her day job with her podcast topics. Her advice is both simple and practical. As a busy office professional, Regina is not able to create tons of content, but she produces high-quality content. We discuss the importance of the latter versus the former. If you are beating yourself up because you aren’t producing every week or day, take the pressure off yourself and take some of Regina’s advice to heart. Today’s highlights: Regina’s career in Human Resources. Her love for talk radio and the beginning of her podcast. How Regina avoids a conflict of interest in her day job. How she keeps her audience engaged, yet maintains privacy. The technical setup of Regina’s podcast. Why she outsources her episode editing. Where she found her editor. The benefits of working with an editor. How Regina structures her show. The importance of being realistic wi

I’m joined today by Dr. Tony Rose, the co-host of ADIO Media’s podcast Marketing Your Practice. Tony and his co-host Dr. Angus Pyke produce a show for natural health providers. ADIO Media is a digital communication company for chiropractors, holistic professionals, nutritionists, etc. They discuss the various issues that health professionals face on a daily basis. [click_to_tweet tweet=”I think if I’m having a lot of fun doing the podcast, then the person listening is going to have a lot more fun.” quote=”I think if I’m having a lot of fun doing the podcast, then the person listening is going to have a lot more fun.”] Tony and I explore how he and Angus get their content and why this topic is an endless well for them. Angus and Tony record their episodes on Facebook Live and repurpose it for YouTube videos, and an audio podcast. He tells me why they chose this approach and how the show has benefited from it. Today’s highlights: Introducing Dr. Tony Rose and ADIO Media. Who Marketing Your Practice is for. How the show has evolved over time. Why natural health topics are an endless source of content. How Angus and Tony repurpose their content. Tony’s advice to new podcasters. The pending move to a new recording location for the podcast. The importance of having fun. Insight into Tony and Angus’s tech setup for the show. Why Tony and Angus repurpose their content on so many platforms. The benefits of not editing a lot. How the podcast has improved the company’s traffic and brand. The common hold-ups that keep people away from podcasting. Who influenced Tony and Angus’s podcasting style. Tony’s final advice for the audience. [click_to_tweet tweet=”One of our big things is speed of implementation. If something is going to take too long and stop or prevent us from implementing, we don’t do it.” quote=”One of our big things is speed of implementation. If something is going to take too long and stop or prevent us from implementing, we don’t do it.”] Resources: ADIO Media Castos ADIO Media on Facebook Marketing Your Practice Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!I’m joined today by Dr. Tony Rose, the co-host of ADIO Media’s podcast Marketing Your Practice. Tony and his co-host Dr. Angus Pyke produce a show for natural health providers. ADIO Media is a digital communication company for chiropractors, holistic professionals, nutritionists, etc. They discuss the various issues that health professionals face on a daily basis. [click_to_tweet tweet=”I think if I’m having a lot of fun doing the podcast, then the person listening is going to have a lot more fun.” quote=”I think if I’m having a lot of fun doing the podcast, then the person listening is going to have a lot more fun.”] Tony and I explore how he and Angus get their content and why this topic is an endless well for them. Angus and Tony record their episodes on Facebook Live and repurpose it for YouTube videos, and an audio podcast. He tells me why they chose this approach and how the show has benefited from it. Today’s highlights: Introducing Dr. Tony Rose and ADIO Media. Who Marketing Your Practice is for. How the show has evolved over time. Why natural health topics are an endless source of content. How Angus and Tony repurpose their content. Tony’s advice to new podcasters. The pending move to a new recording location for the podcast. The importance of having fun. Insight into Tony and Angus’s tech setup for the show. Why Tony and Angus repurpose their content on so many platforms. The benefits of not editing a lot. How the podcast has improved the company’s traffic and brand. The common hold-ups that keep people away from podcasting. Who influenced Tony and Angus’s podcasting style. Tony’s final advice for the audien