Audience

Everyone’s favorite topic, and an important one here at the beginning of your podcasting journey is a podcast’s setup. If you’re new to recording high ... Read More >

These two questions are so essential that we put them into this inaugural episode of Audience. If you don’t have a well thought out and ... Read More >

In this episode we set the stage for the Audience podcast. Here we talk through why we’re doing this show, what it’s aim is, and ... Read More >

On today’s episode of Podcast Hackers, Joe Casabona joins me to talk about how he sells courses through his podcast. We also talk about his history in development as an educator, how to create and sell a course, breaking down modules and lessons, finding your target audience, how a podcast audience can change, the importance of being intentional, ways to show the value of a course, how do you pivot to a product, and the disconnect that can happen with different guests. Joe is a podcaster, educator, and developer. He has a Master’s Degree in Software Engineering, has been a teacher for over 10 years, and has been freelancing since 2002. His passion in educating and software has driven him to create “Creator Courses.” Creator Courses is a school for those who want to create online businesses. Resources: How I Built It – A podcast about building things on the web, website Joe Casabona, website Podcast Liftoff Superfans by Pat Flynn, Amazon Thank you for listening to another episode of Podcast Hackers. If you liked what you heard today, please head over to iTunes and leave a rating and review. On today’s episode of Podcast Hackers, Joe Casabona joins me to talk about how he sells courses through his podcast. We also talk about his history in development as an educator, how to create and sell a course, breaking down modules and lessons, finding your target audience, how a podcast audience can change, the importance of being intentional, ways to show the value of a course, how do you pivot to a product, and the disconnect that can happen with different guests. Joe is a podcaster, educator, and developer. He has a Master’s Degree in Software Engineering, has been a teacher for over 10 years, and has been freelancing since 2002. His passion in educating and software has driven him to create “Creator Courses.” Creator Courses is a school for those who want to create online businesses. Resources: How I Built It – A podcast about building things on the web, website Joe Casabona, website Podcast Liftoff Superfans by Pat Flynn, Amazon Thank you for listening to another episode of Podcast Hackers. If you liked what you heard today, please head over to iTunes and leave a rating and review.

On today’s episode, I’m chatting with Nathan Wrigley of WPBuilds about how he transition from podcasting as a hobby to podcasting as a full-time job. We talk about how WPBuilds has changed over the months, making the decision to making podcasting his full-time job, niche podcasts, the big surprises in podcasting full-time, what he does for each episode, monetizing podcasts and the importance of balance, the perks & cons of the job, the future for the podcast & his career, and how audiences change. Resources: WPBuilds, websiteWPBuilds, FB groupWPBuilds, Twitter Thank you for listening to another episode of Podcast Hackers. If you liked what you heard today, please head over to iTunes and leave a rating and review.  On today’s episode, I’m chatting with Nathan Wrigley of WPBuilds about how he transition from podcasting as a hobby to podcasting as a full-time job. We talk about how WPBuilds has changed over the months, making the decision to making podcasting his full-time job, niche podcasts, the big surprises in podcasting full-time, what he does for each episode, monetizing podcasts and the importance of balance, the perks & cons of the job, the future for the podcast & his career, and how audiences change. Resources: WPBuilds, websiteWPBuilds, FB groupWPBuilds, Twitter Thank you for listening to another episode of Podcast Hackers. If you liked what you heard today, please head over to iTunes and leave a rating and review. 

Today I talk with Srinivas Rao of the Unmistakable Creative.  We talk about the Unmistakable Creative podcast, hobbies versus jobs, podcasting ambitions, Srinivas’ book “An Audience of One”, his new book pitch, continuously producing content, when you should edit your own content, advice for new podcasters, how you build your own audience, formulas for success, podcasting as a business, Podfund, selling subscriptions and the future of The Unmistakable Creative podcast, tools of the trade, and more. Srinivas Rao is a writer and creative who comes from his podcast, the Unmistakable Creative, where he has interviewed over 500 people, including Seth Godin, Elle Luna, Tim Ferriss, Gretchen Rubin, Simon Sinek, Adam Grant, and Danielle LaPorte.  Resources: The Unmistakable CreativeThe Unmistakable Creative Ambassador Program“An Audience of One: Reclaiming Creativity for Its Own Sake” by Srinivas Rao, Amazon“The Infinite Game”, by Simon SinekPodfund Today I talk with Srinivas Rao of the Unmistakable Creative.  We talk about the Unmistakable Creative podcast, hobbies versus jobs, podcasting ambitions, Srinivas’ book “An Audience of One”, his new book pitch, continuously producing content, when you should edit your own content, advice for new podcasters, how you build your own audience, formulas for success, podcasting as a business, Podfund, selling subscriptions and the future of The Unmistakable Creative podcast, tools of the trade, and more. Srinivas Rao is a writer and creative who comes from his podcast, the Unmistakable Creative, where he has interviewed over 500 people, including Seth Godin, Elle Luna, Tim Ferriss, Gretchen Rubin, Simon Sinek, Adam Grant, and Danielle LaPorte.  Resources: The Unmistakable CreativeThe Unmistakable Creative Ambassador Program“An Audience of One: Reclaiming Creativity for Its Own Sake” by Srinivas Rao, Amazon“The Infinite Game”, by Simon SinekPodfund

Today during our webinar, we talk about creating awesome content. Podcasting is becoming competitive and because of that, it is important to create good quality podcasts (audio and other technical aspects). However, you can get away with small technical flubs if you have great quality content. We talk about curating awesome content via your passion about the topic(s), target audience, content that spills over into other outlets, your “flavor” or “voice”, and by reaching out to and researching your guests. We also answer questions about finding guests, nonmonetary benefits to podcasting, most common new podcaster mistakes, equipment, software, different podcast formats, advertising, and the best practices for having/being a guest on a podcast. These webinars are open to everyone, so if you would like to get on the email list, please visit castos.com. They happen every week (currently each Wednesday at noon, Eastern time). If you have any questions, reach out to hello@castos.com. Resources: Office Hours Edition 5 Blog Post Audiotechnica ATR2100 mic on Amazon Audacity Castos YouTube Channel Zencastr Squadcast Zoom Overcast.fm Facebook Podcast Hackers Facebook Group Today during our webinar, we talk about creating awesome content. Podcasting is becoming competitive and because of that, it is important to create good quality podcasts (audio and other technical aspects). However, you can get away with small technical flubs if you have great quality content. We talk about curating awesome content via your passion about the topic(s), target audience, content that spills over into other outlets, your “flavor” or “voice”, and by reaching out to and researching your guests. We also answer questions about finding guests, nonmonetary benefits to podcasting, most common new podcaster mistakes, equipment, software, different podcast formats, advertising, and the best practices for having/being a guest on a podcast. These webinars are open to everyone, so if you would like to get on the email list, please visit castos.com. They happen every week (currently each Wednesday at noon, Eastern time). If you have any questions, reach out to hello@castos.com. Resources: Office Hours Edition 5 Blog Post Audiotechnica ATR2100 mic on Amazon Audacity Castos YouTube Channel Zencastr Squadcast Zoom Overcast.fm Facebook Podcast Hackers Facebook Group

Today during our webinar, we’re focusing on audience engagement. We talk about five strategies you can use to help engage your podcast’s audience like FB groups and live meetups. We also go over some good practices to make audience engagement a little easier and community groups. Lastly, we go over a few worries and possible problems that might arise. We also answer a few questions on topics including specifics about roundtable podcast formatting, audio editing software, niche podcasts, getting guests for your podcast, networking, episode frequencies, repurposing content into different mediums, the concept of premium subscriptions, monetization, repurposing blog content, and advertising vs. guarding your brand. These webinars are open to everyone, so if you would like to get on the email list, please visit castos.com. They happen every week (currently each Wednesday at noon, Eastern time). If you have any questions, reach out to hello@castos.com. Resources: Office Hours #4 Blog Post WordPress Zencastr Squadcast Zoom Audacity Castos YouTube Channel Castos Today during our webinar, we’re focusing on audience engagement. We talk about five strategies you can use to help engage your podcast’s audience like FB groups and live meetups. We also go over some good practices to make audience engagement a little easier and community groups. Lastly, we go over a few worries and possible problems that might arise. We also answer a few questions on topics including specifics about roundtable podcast formatting, audio editing software, niche podcasts, getting guests for your podcast, networking, episode frequencies, repurposing content into different mediums, the concept of premium subscriptions, monetization, repurposing blog content, and advertising vs. guarding your brand. These webinars are open to everyone, so if you would like to get on the email list, please visit castos.com. They happen every week (currently each Wednesday at noon, Eastern time). If you have any questions, reach out to hello@castos.com. Resources: Office Hours #4 Blog Post WordPress Zencastr Squadcast Zoom Audacity Castos YouTube Channel Castos

Today during our webinar, we talk about audio editing in an easy and not-time-consuming-type of way. We focus on Audacity (which is both free and cross-platform). Specifically, we talk about using markers to help make editing easier, setting loudness levels, having separate tracks for each person speaking, and exporting to an MP3 (versus any other format) 128kbps.  We also go through the process through Audacity in real-time during the webinar. During this quick overview, we talk about the importance of using the right mic, various shortcuts, cutting/removing clips, compression, normalizing, volume level, moving tracks, selecting tracks, fading tracks, etc. We also answer questions about Castos, recording interviews, information about starting podcasts, the competitiveness of the podcast industry, the quality of audio and the time podcasters spent editing, various introductions, the importance of content, different types of podcasts, and RSS Feeds. These webinars are open to everyone, so if you would like to get on the email list, please visit castos.com. They happen every week (currently each Wednesday at noon, Eastern time). If you have any questions, reach out to hello@castos.com. Resources: Audacity Adobe Audition Hindenberg  Pro Tools Logic Castos Zoom Zencastr Squadcast “How to Start a Podcast (2019 Step-By-Step Guide)” Castos YouTube Channel Audiotechnica ATR2100 mic on Amazon Headset mics on Amazon Lavalier mics on Amazon Rogue Startups Podcast Today during our webinar, we talk about audio editing in an easy and not-time-consuming-type of way. We focus on Audacity (which is both free and cross-platform). Specifically, we talk about using markers to help make editing easier, setting loudness levels, having separate tracks for each person speaking, and exporting to an MP3 (versus any other format) 128kbps.  We also go through the process through Audacity in real-time during the webinar. During this quick overview, we talk about the importance of using the right mic, various shortcuts, cutting/removing clips, compression, normalizing, volume level, moving tracks, selecting tracks, fading tracks, etc. We also answer questions about Castos, recording interviews, information about starting podcasts, the competitiveness of the podcast industry, the quality of audio and the time podcasters spent editing, various introductions, the importance of content, different types of podcasts, and RSS Feeds. These webinars are open to everyone, so if you would like to get on the email list, please visit castos.com. They happen every week (currently each Wednesday at noon, Eastern time). If you have any questions, reach out to hello@castos.com. Resources: Audacity Adobe Audition Hindenberg  Pro Tools Logic Castos Zoom Zencastr Squadcast “How to Start a Podcast (2019 Step-By-Step Guide)” Castos YouTube Channel Audiotechnica ATR2100 mic on Amazon Headset mics on Amazon Lavalier mics on Amazon Rogue Startups Podcast

Today we’re presenting a segment we call “office hours” where we talk about a particular topic in the podcasting community as well as answer questions from everyone involved in the community (including listeners). Today’s topic is all about audience growth. We talk about nine strategies you can use to promote your show (from leveraging your network to optimizing your SEO and using social media properly). We also talk about having a standalone website, defining a consistent posting schedule, how many episodes, how often to post, and what you can do if you can’t stay on schedule (how to get back on track). These webinars are open to everyone, so if you would like to get on the email list, please visit castos.com. They happen every week (currently each Wednesday at noon, Eastern time). If you have any questions, reach out to hello@castos.com. Resources: Video Blog Post and Q&A Castos Article About Show Notes Overcast Podcast Hackers Facebook Group Castos Audacity Zencastr Squadcast Zoom Castos YouTube Channel Camtasia Screenflow Castos Transcriptions Today we’re presenting a segment we call “office hours” where we talk about a particular topic in the podcasting community as well as answer questions from everyone involved in the community (including listeners). Today’s topic is all about audience growth. We talk about nine strategies you can use to promote your show (from leveraging your network to optimizing your SEO and using social media properly). We also talk about having a standalone website, defining a consistent posting schedule, how many episodes, how often to post, and what you can do if you can’t stay on schedule (how to get back on track). These webinars are open to everyone, so if you would like to get on the email list, please visit castos.com. They happen every week (currently each Wednesday at noon, Eastern time). If you have any questions, reach out to hello@castos.com. Resources: Video Blog Post and Q&A Castos Article About Show Notes Overcast Podcast Hackers Facebook Group Castos Audacity Zencastr Squadcast Zoom Castos YouTube Channel Camtasia Screenflow Castos Transcriptions

Today we’re presenting a segment we call “office hours” where we talk about a particular topic in the podcasting community as well as answer questions from everyone involved in the community (including listeners). These webinars are open to everyone, so if you would like to get on the email list, please visit castos.com. These webinars happen every week (currently each Wednesday at noon, Eastern time). If you have any questions, reach out to hello@castos.com. Today’s topic is all about great sounding audio and how to create a professional sounding podcast. We cover the types of mics, recording “studios”, mic connections, microphone suggestions, software, and mic accessories. We also talk about questions about Castos, republishing on YouTube, and general audio quality questions.  Resources: Castos Video Blog Post and Q&A for this episode Audacity Quicktime Adobe Audition Dropbox Zencastr Squadcast Zoom Today we’re presenting a segment we call “office hours” where we talk about a particular topic in the podcasting community as well as answer questions from everyone involved in the community (including listeners). These webinars are open to everyone, so if you would like to get on the email list, please visit castos.com. These webinars happen every week (currently each Wednesday at noon, Eastern time). If you have any questions, reach out to hello@castos.com. Today’s topic is all about great sounding audio and how to create a professional sounding podcast. We cover the types of mics, recording “studios”, mic connections, microphone suggestions, software, and mic accessories. We also talk about questions about Castos, republishing on YouTube, and general audio quality questions.  Resources: Castos Video Blog Post and Q&A for this episode Audacity Quicktime Adobe Audition Dropbox Zencastr Squadcast Zoom

Recording great audio takes some practice, but you can skip a lot of the trial-and-error with these podcast recording tips. No amount of editing will ... Read More >

You’re all set up with your microphone, headphones, and hosting software. You’re creating awesome podcast content. People will listen to you because of that, right? Unfortunately, no. ... Read More >

Today, I am joined by Leah Bjornson and Jerrid Grimm from Pressboard Media and The Science of Storytelling podcast. Leah is a content creator for the company and Jerrid is the founder and CEO. We discuss how storytelling can engage an audience with your brand. Everyone has a story and personal stories are the most interesting. Leah tells me about approaching marketing from a 3-Act structure viewpoint. There is always a story to tell and often the people in a business have a story and don’t even realize it. Both Jerrid and Leah have great examples of when the person within the company provided an angle that revealed an engaging truth about the company and brand. Selling the story sells the brand. You have access to stories that journalists have never heard of, you've access to data in your company that journalists don't have access to, so there are stories that people want to hear, they just don't know they exist. – Leah Click To Tweet Tune in to learn how to approach your business from a storyteller’s perspective and unleash your inner creative with your content. Today’s highlights: Who are Leah and Jerrid?What Pressboard Media does for its clients.How storytelling changes the approach to marketing.The 3-Act Play structure and how to use it in branding.How Leah and Jerrid choose a guest for their podcast.How they structure an interview with their guest.Examples of people being more engaging than company data.The intimate nature of podcasting and how to connect with a guest.Writing your story before you present it. People are more interesting than company, people within those companies. – Jerrid Click To Tweet Resources: Pressboard Media Pressboard on LinkedIn Pressboard on Twitter Pressboard on Facebook The Science of Storytelling Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be! Today, I am joined by Leah Bjornson and Jerrid Grimm from Pressboard Media and The Science of Storytelling podcast. Leah is a content creator for the company and Jerrid is the founder and CEO. We discuss how storytelling can engage an audience with your brand. Everyone has a story and personal stories are the most interesting. Leah tells me about approaching marketing from a 3-Act structure viewpoint. There is always a story to tell and often the people in a business have a story and don’t even realize it. Both Jerrid and Leah have great examples of when the person within the company provided an angle that revealed an engaging truth about the company and brand. Selling the story sells the brand. You have access to stories that journalists have never heard of, you've access to data in your company that journalists don't have access to, so there are stories that people want to hear, they just don't know they exist. – Leah Click To Tweet Tune in to learn how to approach your business from a storyteller’s perspective and unleash your inner creative with your content. Today’s highlights: Who are Leah and Jerrid?What Pressboard Media does for its clients.How storytelling changes the approach to marketing.The 3-Act Play structure and how to use it in branding.How Leah and Jerrid choose a guest for their podcast.How they structure an interview with their guest.Examples of people being more engaging than company data.The intimate nature of podcasting and how to connect with a guest.Writing your story before you present it. People are more interesting than company, people within those companies. – Jerrid Click To Tweet Resources: Pressboard Media Pressboard on LinkedIn Pressboard on Twitter Pressboard on Facebook The Science of Storytelling Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help ma

Rebekah Bek is a marketer for Ahrefs, an SEO toolkit that helps optimize your website for best SEO results. We are discussing an experiment that Ahrefs has been running for a little over a year now with podcast sponsorship. Previously on this show, we have discussed sponsorship from the show creators’ side of the deal. Rebekah is going to give us a glimpse of what it is like for the sponsor. Ahrefs had tried experimenting with podcast ads before but it didn’t work out. When Rebekah took over the project she changed how the company approached measuring the success metric. She tells us what they look for in a good show fit and why there isn’t a black and white formula to make it successful. Something that I found out was, there is no template, one-size fits all process because every podcast is doing ads differently. – Rebekah Click To Tweet Rebekah shares some interesting observations that could help you find a good sponsor for your podcast. Today’s highlights: What is Ahrefs?How the podcast advertising experiment began.The shift of attitude on how the company tracked the results of the experiment.Podcast advertising can be great exposure but it requires a lot of time.How a larger show’s team interacts with Rebekah’s team vs. a smaller show.The Twitter contest that revealed a lot about a show’s audience engagement.Why good alignment is important in the podcast/sponsor relationship. I would rather sponsor a podcast that had a very engaged audience as opposed as one with a ton of downloads. – Rebekah Click To Tweet Resources: Rebekah Bek on Twitter Ahrefs Midroll Podcast Advertising: $51,975 Spent. Here’s What We Learned by Rebekah Bek Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be! Rebekah Bek is a marketer for Ahrefs, an SEO toolkit that helps optimize your website for best SEO results. We are discussing an experiment that Ahrefs has been running for a little over a year now with podcast sponsorship. Previously on this show, we have discussed sponsorship from the show creators’ side of the deal. Rebekah is going to give us a glimpse of what it is like for the sponsor. Ahrefs had tried experimenting with podcast ads before but it didn’t work out. When Rebekah took over the project she changed how the company approached measuring the success metric. She tells us what they look for in a good show fit and why there isn’t a black and white formula to make it successful. Something that I found out was, there is no template, one-size fits all process because every podcast is doing ads differently. – Rebekah Click To Tweet Rebekah shares some interesting observations that could help you find a good sponsor for your podcast. Today’s highlights: What is Ahrefs?How the podcast advertising experiment began.The shift of attitude on how the company tracked the results of the experiment.Podcast advertising can be great exposure but it requires a lot of time.How a larger show’s team interacts with Rebekah’s team vs. a smaller show.The Twitter contest that revealed a lot about a show’s audience engagement.Why good alignment is important in the podcast/sponsor relationship. I would rather sponsor a podcast that had a very engaged audience as opposed as one with a ton of downloads. – Rebekah Click To Tweet Resources: Rebekah Bek on Twitter Ahrefs Midroll Podcast Advertising: $51,975 Spent. Here’s What We Learned by Rebekah Bek Thank you for joining me for today’s Podcast Hackers episode! Tune in next time as we continue to have in-depth conversations with experts who can help make your podcast the best it can be!