Summary: <p><span style="font-weight: 400;">My guest today is Mark Thompson the co-founder of the Minimalist Marketer and the host of the Escape Plan Podcast. His show is geared toward the older generation and helping them find their place in the digital market. Minimalist Marketer has numerous avenues for their audience to engage with them. The podcast is the newest source for Mark’s audience.</span></p> <div class="sw-tweet-clear"></div> <a class="swp_CTT style1" href="https://twitter.com/share?text=You+are+looking+for+a+subset+of+%28an+audience%29+that+is+not+being+serviced+properly.+Then+those+people+become+rabid+fans.&url=https://castos.com/podcast/ph006-mark-thompson-of-the-escape-plan-podcast/" rel="nofollow" target="_blank"><span class="sw-click-to-tweet"><span class="sw-ctt-text">You are looking for a subset of (an audience) that is not being serviced properly. Then those people become rabid fans.</span><span class="sw-ctt-btn">Click To Tweet<i class="sw sw-twitter"></i></span></span></a> <p><span style="font-weight: 400;">We discuss why Mark has chosen to go the podcast route and what he has noticed about the latest podcasting trends. Mark has been in digital marketing for 13 years so he has seen major changes in content marketing and podcasting. He shares his observations with me. I also ask Mark to give newcomers to the medium his personal advice on getting their own podcast rolling.</span></p> <p><strong>Today’s highlights:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;"> Mark’s background in online marketing.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The purpose of the Escape Plan Podcast.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why podcasting is becoming more popular.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to spread your content to a wider audience.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Mark’s strategy to repurpose his content.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The benefits of Facebook groups.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to make your podcast unique.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How to find your audience.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">What Mark has learned from his time during podcasts.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How podcasting has changed over the years.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Why you shouldn’t worry about your audience during the first 30 episodes.</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Mark’s advice to new podcasters.</span></li> </ul> <div class="sw-tweet-clear"></div> <a class="swp_CTT style1" href="https://twitter.com/share?text=It+only+takes+one+really+good+promotion+to+get+your+podcast+really+going+well.&url=https://castos.com/podcast/ph006-mark-thompson-of-the-escape-plan-podcast/" rel="nofollow" target="_blank"><span class="sw-click-to-tweet"><span class="sw-ctt-text">It only takes one really good promotion to get your podcast really going well.</span><span class="sw-ctt-btn">Click To Tweet<i class="sw sw-twitter"></i></span></span></a> <p><strong>Resources:</strong></p> <p><a href="https://www.facebook.com/groups/1404572702911055/"><span style="font-weight: 400;">The Minimalist Mark</span></a></p>
