Keyword: The Amazon Insider Podcast

If someone purchases your product, you want to thank them for the purchase and you want to hear the feedback. However, if it was purchased off Amazon, then technically they’re not your direct customer, they’re Amazons. That’s why you have to make sure every single policy is followed to make sure Amazon and the customers are happy. Seller Smile joins us one last time to talk us through how to interrupt Amazon’s policies and interact with customers.

Pictures are worth a thousand words but a bad picture can cost you thousands. Good product photos will capture shoppers’ attention, help them fully understand the product and decrease returns.  In this episode, we’re talking with Rachel Greer and David Johnson from Cascadia about ways to create eye-catching photos that showcase your products and help increase clicks and conversion. 

The focus for April has been on customer service. We’re hoping that at the end of the month sellers can create a solid customer service strategy to improve your Amazon business. The founders of SellerSmile are joining us again to discuss reasons why sellers should consider outsourcing customer service. We’ll cover when sellers should look at outsourcing and how long that transition can take. Plus, we’re breaking down some of the costs associated with hiring someone or outsourcing customer service.

We’re going to be talking about some updates to State Sales Tax collections and looking ahead to some future possibilities that could possibly resolve the situation. We’re also talking about what you need to be doing if you get an audit from a state with Chris McCabe from eCommerceChris. There’s also a new group, the Online Merchant Guild, that is working to help sellers navigate sales tax issues.

We’re going through a comprehensive list of tools and software products that sellers can use to improve their customer service and overall Amazon business. Seller Smile founders have compiled this list from some of their favorite tools that they use to help their customers. There are now affiliate partnerships with Seller Smile and these companies or with Keyword and these companies. Full list can be found at http://keywordpodcast.com Sponsor: http://kabbage.com/amazoninsider

Product complaints are going to happen. There’s no way around it, not everyone will like your product. Customers might say they don’t like the color, they don’t understand how to use it or it doesn’t fit right. Whatever the complaint may be, you need to have a strategy to handle it. We’re going to cover several strategies for different situations plus a couple ways to prevent complaints before they happen with Emily Murray from Cascadia.

Customer Service is one of the first things customers will notice about your company. Amazon expects sellers to create a strong customer service strategy to match Amazon’s own goal of being customer focused. The founders of Seller Smile, Tygh Walters and Michael Melgar, will be joining us in this episode to discuss why a strong customer service is crucial plus we’ll be going over ways to improve and win at Amazon customer service. Sponsored by kabbage.com/amazoninsider

Keyword: the Amazon Insider Podcast Episode 066 – Avoiding Conflicts with Amazon with Chris McCabe, eCommerceChris

Keyword: the Amazon Insider Podcast Episode 065: Manufacturer on Amazon Agreement with Peter Kearns, 180Commerce

Keyword: the Amazon Insider Podcast Episode 064 – Seller Central Features Sellers Often Ignore with Rachel Greer, Cascadia

We’re discussing three key optimization principles and how to add them into your Amazon marketing plans. Former Google employee, Andrew Swearengen, gives us his insight on applying media overlap and attribution. Sponsor: kabbage.com/amazoninsider

Keyword: the Amazon Insider Podcast Episode 063 - Amazon Australia with Peter Kearns, 180Commerce

Andrew Swearengen with Merkato explains what machine intelligence and human judgement are and how they can be used to maximize Amazon ads.

Keyword: the Amazon Insider Podcast Episode 062- Amazon Giveaways with Rachel Greer, Cascadia

We’re discussing Ads Marketplaces with Andrew Swearengen of Merkato. We’re talking about what they are, how they work, and what phase Amazon Sponsored Products is in. The information can help Amazon merchants determine the best ways to use Sponsored Products to compete on the Marketplace.