Keyword: The Amazon Insider Podcast
Summary: Keyword is the only podcast made to help Amazon merchants that delivers authoritative content exclusively from former and current Amazon employees. Keyword is the source of truth for 3rd party and 1st party sellers alike. Gain an edge on the competition and accelerate your business by learning things like “How to write Jeff Bezos” or “How to work with Seller Central” directly from those who know Amazon the best, the “Amazon insiders.”
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- Artist: Kate Valentine
- Copyright: Copyright Keyword 2016.
Podcasts:
Ep. 046 Keyword Podcast: Enhanced Brand Content
Ep. 045 Keyword Podcast: Importing from China
Ep. 044 Keyword Podcast: Sponsored Products Holiday Strategy
Ep. 043 Keyword Podcast: Listing Optimization
Ep. 042 Keyword Podcast: Expanding to Other Marketplaces
Ep. 041 Keyword Podcast: What's Your Product Review Number?
Ep. 040 Keyword Podcast: Improving Customer Service
The Amazon Marketplace was initially created for resellers. In recent years, the Marketplace has shifted to a place where small businesses can launch their own brands and build them up using the platform. Amazon has embraced this shift and has been creating tools to help brand owners. In this episode, we’re talking about three tools Amazon has created to help brand owners. We’ll be talking about Early Reviews, Amazon Insights and Transparency with former Amazonian Peter Kearns from 180Commerce.
Running an Amazon business requires capital. Sellers need money to start and then they have to decide if they’ll try to bootstrap growth or go get a loan. In this episode, we’re talking about Kabbage, a company that’s changing how small businesses get access to money. www.kabbage.com/amazoninsider
Amazon Sponsored Products is getting more and more competitive. Sellers can no longer let ads just run on auto-pilot. There are things Sellers can do to help be more competitive with the Sponsored Ads that they are running. Former Amazonian Mike Ziegler used to work on the Sponsored Products team at Amazon and he shares several ways the Sellers can stay competitive in a competitive Sponsored Products space.
This week’s Amazon Insider, Eric Heller, recruited some of the first sellers to the Amazon Marketplace. In this episode, we discuss manufacturing in the United States or other countries and whether that makes products sell better.
Ep. 035 Keyword Podcast - Sales Tax Amnesty
Ep. 034 Keyword Podcast: What is Transparency?
Eric Heller with Marketplace Ignition talks with us preparing for the Holiday shopping season, why it’s important and the most important thing to focus on.
Ep. 032 Keyword Podcast: Sponsored Products
