Keyword: The Amazon Insider Podcast

When it comes to selling a business, the right broker can make a big difference, bringing a smoother selling process and higher valuation. Global Wired Advisors talks with us about the current business selling market and shares ways business owners can vet potential brokers.

Brands can rejoice. They’re on the brink of receiving more power than ever to combat counterfeiters by being able to remove counterfeit ASINs from Amazon on their own. Amazon announced that they’ve been testing "Project Zero" with 15 brands and we catch up with 180Commerce’s Vice President of Client Solutions, Peter Kearns, to get his take on Project Zero.

Sophie Howard has grown and sold multiple Amazon businesses. In this first episode of Seller Stories, we talk about the five mistakes she sees sellers making that hurt their chance for sustainable success.

A professional marketing strategy is key to make your business grow and ultimately make you more money. Former Googler and Merkato Founder Andrew Swearengen joins us to discuss the process he follows with his own clients to develop a professional marketing strategy. Andrew is also working to build exclusive content breaking down the process coming to the Keyword Podcast website soon. If you’d like to take advantage of a promotion being offered by Merkato, head to gomerkato.com/keyword

Amazon Seller accounts being hacked and causing sellers to be locked out is a growing problem. The problems continue as sellers try to regain access to the account. We talk with Chris McCabe, eCommerceChris.com, about how to get access back to the account and how to prevent potential future hacks.  Sponsor Payability go.payability.com/keyword

Growing your Amazon business is based a lot on your marketing strategy. We’ve reached out to former Googler, Andrew Swearengen, with Merkato to discuss what’s changed in the Amazon marketing world and what sellers need to be focused on to improve marketing. You can find Andrew at www.gomerkato.com/keyword/

If you’re feeling like all of your competitors are using black hat tactics to take you down, you’re not alone. Countless sellers are feeling negative impacts as more sellers resort to dirty ways to compete. Sellers following the rules are sending complaints to Amazon but rarely hear anything or see any action taken. We’re talking with Chris McCabe, with eCommerceChris.com, to determine what else sellers can do.

How long does it take to sell your business? Can you sell just a few of your Amazon listings? What happens to the seller feedback if you sell? These are just a few of the many questions we answered during a recent webinar with Global Wired Advisors. Listen now to the full Q&A portion to hear what else we learned about selling your business.

You’ve been building your business and now you’re ready to sell, but who are the potential buyers? Managing partners Jason Somerville and Chris Shipferling with Global Wired Advisors join us to discuss who is buying businesses and what kind of buyers might be interested in buying your business, plus, red flags to watch out for.

Myth #1: Your company has to be perfect before it can be sold. Then, we’re going to cover four more myths with Chris Bodnar and Chris Shipferling that business owners often deal with (sometimes struggle with) when it comes to selling their business. The managing partners at Global Wired Advisors will also be talking through ways to help potential sellers get over those misconceptions.

Managing partners Joe Hogg and Chris Shipferling talk with us about the key things to focus on to get your Amazon Business ready to sell. We’re discussing everything from what does or doesn’t need to be included on earning statements to creating future business plans for prospective buyers plus covering how to avoid land mines that can impact a sale.

We’re checking in with Chris McCabe, with eCommerceChris.com to discuss some of the bad behavior issues and black tactics some sellers have been using in 2018. What has Amazon been doing about them? We’re also covering the best ways sellers can report bad behavior without turning into tattletales.

What makes two-day shipping the gold standard to achieve and what’s available to help businesses selling on platforms besides Amazon offer two-day shipping?  Former Amazonian Harish Abbott, Deliverr, gives us his insight into two-day shipping and ways you can offer it by selling on other marketplaces. 

Without a doubt, the holiday shopping season can be the most exciting and the most stressful time of the year for Amazon sellers. Managing your team and especially your customer service during this hectic time will be key to your success and sanity. Tygh Walters and Michael Melgar of SellerSmile, a customer service agency for Amazon sellers, talk about their new Amazon Customer Service Holiday Survival Guide, available for free download at: http://keywordpodcast.com/customer-service/

Black Friday and Cyber Monday are here. Both are just days away. Holiday shopping typically starts each year in mid-October but it’s about to really pick up until the end of the year. John Naughton with 180Commerce talks with us about expectations, ways to manage Sponsored Products plus mistakes to avoid.