Modern Marketing Engine podcast hosted by Bernie Borges

Mobilizing Employees at Frontier Communications as Brand Advocates in the Face of Business Challenges

The typical MQL (marketing qualified lead) approach to measuring KPIs is fading out. What’s the new approach that’s replacing it? An account-based approach that considered the data that shows people’s propensity to buy. On this episode, Bernie chats with Diana Eadington Reed, Director of the North America Small & Medium Business (SMB) marketing team for Oracle Cloud explains.

Barb is consistently a Top 25 Influential Leader in Sales, a Top 25 Sales Influencer on Twitter, one of the Top Sales World’s Top 50 Sales and Marketing Influencers and she’s recognized as one of the world's Top 65 Women Business Influencers alongside leaders like Arianna Huffington, Sheryl Sandberg, and Melinda Gates. That’s pretty impressive! Join Bernie and Barbara for a great conversation about how to better align marketing and sales within your organization.

The Journey to Social Media Innovation and Influence with Mike Stelzner This episode is an intriguing conversation about social media innovation - what it is and what it takes to truly do it in an increasingly crowded social media space - with none other than Mike Stelzner.

Steve Paul, VP of Sales & Commercial Operations at Breg is the featured guest on episode 191. He is responsible for a global team that drives customer acquisition and retention. My conversation with Steve is focused on a business challenge that all businesses face – winning and keeping customers for long-term sustainable value. Steve explains how the customer segmentation and customer mapping process have enabled Breg to increase from 50% to 70% of customers being on a retained solution program.

Dr. Marcell Vollmer, Chief Digital Officer at SAP Ariba, delivers fascinating insights into digital transformation strategies, particularly in the strategic role of procurement in a business. My conversation with Dr. Marcell Vollmer will open your eyes to understanding why the procurement function in business is a front-runner in digital transformation to make any business future ready. Listen to the episode to understand why he says, "Uber yourself before you become Kodak."

Abhishek Shanbhag is the Co-Founder of Acuvate, a leader in building and deploying business productivity solutions that leverage AI, data, and analytics to allow employees to work more productively. Abhishek has consulted with clients globally to provide solutions on technologies such as SharePoint, Office 365, and Azure. He has worked with clients across multiple industry domains. Tune in to explore how chatbots can be developed and deployed in the enterprise.

Alex Terry, CEO of Conversica is an accomplished and award-winning Internet business veteran with a strong track record of driving results and growth. Conversica was recently named 2017 Best in Biz Enterprise Product of the Year in the sales software category. This award recognizes how Conversica’s AI-powered sales assistant is revolutionizing how businesses connect with their prospects and customers at scale. Listen to episode 188 to learn how Conversica's conversational AI product works at scale.

Brian Shultz is VP of Sales & Marketing at ABB, a pioneering tech company that is over 100 years old. The two main elements of ABB are electricity and process automation where Brian's role resides. In this podcast episode, we discuss what it takes to deploy a modern CRM system. The insights Brian provides may change the way you think about CRM systems regarding their value to a business. View the show notes page: http://www.socialbusinessengine.com/podcasts/deploying-integrating-modern-crm-system

Anthony Kennada is a B2C marketer trapped in a B2B body. He is CMO of Gainsight and has been with the company since inception. Anthony has a bit of an unconventional marketing background that you'll learn about in the podcast. Marketing was something he hadn't done before starting with Gainsight. Discover how Anthony applies a B2C mindset to B2B brand marketing with exceptional results to show for it. View the show notes: http://www.socialbusinessengine.com/podcasts/b2b-brand-marketing-drive-growth

Karin Aviles is Senior Manager of Demand Generation & Field Marketing at Direct Energy Business. Previously, she was with Verizon for nine years. In this podcast episode, Karin explains how she's applying everything she learned at Verizon, into her role at Direct Energy Business where she's currently rolling out an employee engagement program. View the show notes page: http://www.socialbusinessengine.com/podcasts/top-down-approach-employee-engagement

Glenn Donovan, Director of Clients at GaggleAMP is the featured guest on episode 184. Without a modern seller, there’s a disconnect, and, that’s a bad experience for the modern buyer. It’s also a bad situation for the seller too. Let’s take a closer look at why the modern buyer needs a modern seller. View the show notes page: http://www.socialbusinessengine.com/podcasts/modern-buyer-needs-modern-seller/

Jorge Solorio is the Industrial Americas Business Manager at Lubrizol where he is responsible for marketing and sales for their Corzan product line. On this episode, Jorge explains how he led a strategic initiative to launch an online destination centered on one dedicated product within a large company. He discusses how he is achieving alignment between sales and marketing with the results to prove it.

The featured guest on episode 182 is Daniel Burrus. Daniel is recognized as one of the world’s leading technology forecasters and innovation experts. You can tap into his insights by listening to this episode. Another way to absorb his futurist ideas is by reading his seventh and latest book, The Anticipatory Organization. On this episode, Daniel explains why he wrote his newest book, who it's for, and why brands need to be anticipatory rather than reacting once there's already a problem.

Mike Volpe is the CMO at Cybereason. On this episode, we discuss how Cybereason's marketing and sales teams work together leveraging an integrated approach. We even talk a little bit about some offline marketing tactics that you don’t hear a lot about in today’s digital marketing landscape. View the show notes: http://www.socialbusinessengine.com/podcasts/marketing-cyber-security-software-through-account-based-marketing