Modern Marketing Engine podcast hosted by Bernie Borges
Summary: The Modern Marketing Engine podcast hosted by Bernie Borges is the podcast for the modern marketer who wants to hear from their peers in the trenches and the occasional analyst or rock-star-influencer sharing strategies and tactics about what’s working in modern marketing. Show notes are available at http://bit.ly/MME-show
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- Artist: Bernie Borges - Host of the Modern Marketing Engine Podcast
- Copyright: 2014
Podcasts:
How AI Sales Assistants Are Changing Automotive Dealerships
How To Plan Your International Business Expansion Strategy
How Any Business Can Build Long Term Profits Through Raving Fans
Why Customer Success Belongs in Marketing
All Together Now: Brand and Demand Generation
How to Market An Unknown Premium Brand
Should Marketers Use Gated Content? The Pros And Cons Of Both
Voice of the Customer Insights Only Your Customer Advisory Board Can Deliver
The State Of Work For Marketing Leaders
One of the hot, hot topics these days in the sales and marketing arena is sales enablement. To clarify the issues and highlight the importance of enablement for every sales organization, Bernie invited Jake Braly, Vice President of Global Marketing at Highspot to be his guest on this episode. Join Bernie and Jake for this enlightening and challenging conversation
Why B2B Marketing And Sales Is Broken And How To Fix It
Building A Bridge Across Marketing, Sales & Service For A 360 Degree View Of The Connected Consumer
The path to leadership in marketing can be a daunting one for women. Bernie’s guest on this episode is Tricia Sacchetti, VP of Worldwide Marketing for Learning Tree International, a leader in the IT training industry. Tricia shares the story of her journey to a marketing leadership role and provides actionable advice for women looking to have a fulfilling career in marketing including earning leadership roles in their organizations.
Understanding how customer conversations drive sales is a requirement in today’s data conscious business climate. With changes in technology happening daily, keeping up with what is and is not working in sales conversations is a must. Listen in as Bernie chats with Udi Ledergor, VP of marketing at Gong, about how customer conversations reveal key data points every business can and should use to increase the efficacy of their salespeople’s daily conversations with prospects and customers.
In his 27 years of marketing experience, Steven Handmaker has seen the industry evolve tremendously. Over the years, marketing has become equal parts creative and data science melded together, connecting the dots to help increase sales. Steven has been on the marketing team at Assurance since 2004 and on this episode, he shares with Bernie Borges how marketing has evolved in his time there.
