Turn Disruption and Change into Opportunity and Advantage




Modern Marketing Engine podcast hosted by Bernie Borges show

Summary: The featured guest on episode 182 is Daniel Burrus. Daniel is recognized as one of the world’s leading technology forecasters and innovation experts. You can tap into his insights by listening to this episode. Another way to absorb his futurist ideas is by reading his seventh and latest book, The Anticipatory Organization. On this episode, Daniel explains why he wrote his newest book, who it's for, and why brands need to be anticipatory rather than reacting once there's already a problem.