Summary: Anthony Kennada is a B2C marketer trapped in a B2B body. He is CMO of Gainsight and has been with the company since inception. Anthony has a bit of an unconventional marketing background that you'll learn about in the podcast. Marketing was something he hadn't done before starting with Gainsight. Discover how Anthony applies a B2C mindset to B2B brand marketing with exceptional results to show for it. View the show notes: http://www.socialbusinessengine.com/podcasts/b2b-brand-marketing-drive-growth
