Summary: Brian Shultz is VP of Sales & Marketing at ABB, a pioneering tech company that is over 100 years old. The two main elements of ABB are electricity and process automation where Brian's role resides. In this podcast episode, we discuss what it takes to deploy a modern CRM system. The insights Brian provides may change the way you think about CRM systems regarding their value to a business. View the show notes page: http://www.socialbusinessengine.com/podcasts/deploying-integrating-modern-crm-system
