App Marketing by App Masters

Are you hoping and waiting for that one app to just take off? Well listen to how today's guest approaches building an app engine and how that has led to over 1.3 million downloads. Plus listen to the monetization tip and why he decided to stop using banner ads.

Before Gab proceeds with his trip to hike the mountains to de-stress after all that he’s been through, tune in as we discuss options each of us can take in monetizing are newly-created apps. Here are some monetization tips for you to learn today -- from the classic to the unconventional.

Are you like me and sometimes struggle with the negative chatter that goes on in your head? Well today's guest shows us how to own that chatter and use it to empower ourselves. Also, listen to the story of when he decided to charge for his content and the valuable lessons learned along the way.

How do you build a business on top of your mobile app business? Well today's guests talk about how the success of their apps have led to even bigger opportunities within the mobile app space. Also, listen to the advice that today's guests give about the importance of personal relationships in landing press on major publications.

How do you find the balance between a minimum viable product and the need to build for scale? Well today's guest talks about the early days of his app and how they may have built for scale a little too soon. Also, listen to the answer the guest gives when I asked him why he decided to start another company after selling his previous one to IBM.

How do you build an app that builds a loyal following? Well today's guest built one of the most popular and loved Twitter apps and he tells us how he builds apps that he would use every day. Also, listen to what he says is the optimal time to release an app.

Do you have a landing page for your app to capture email leads? Well today's guest tells us how he builds hype for his app using a teaser page and what you may be doing wrong with your page. Also listen to the part of the interview where he tells us how he manages to get press for his apps.

I share it all again. If you listened to my session with my business coach you heard exactly how much I make from my apps and the number of downloads this podcast gets. Well this episode is an update to all those numbers.

Are you looking for a way to increase exposure your apps? Well listen to how today's guest uses Pinterest to increase SEO for her apps. Also, we talk about building an app business that supports your lifestyle not the other way around.

Are you building your app without ever getting real user feedback? Well listen to how today's guest hit the malls to talk to his target audience to receive feedback and also retain them as beta users. Plus, listen to the tip that the guest gives at the end of the interview. I think it's a great reminder for us all who communicate so much online.

Are you looking for a clever way to find early beta users for your app? Well listen to how today's guest found his beta testers in the early and critical part of the app development process. Also, you'll want to hear the story of he tested a new feature that eventually led to a new monetization stream.

Steve and Gab discuss pre-launch marketing strategies.

Are you looking for a way to drive downloads for your mobile app? Well today's guest is the Product Marketing Manager for Payments and Mobile App Ads at Facebook and she breaks down the best practices for optimizing your mobile app ads. Also, listen to the new feature that allows you to target users who are similar to your current customers.

How do you create engaging educational apps for children who have such short attention spans? Well today's guest launched a series of children apps that have over 4 million downloads and he tells us the process his company takes when building their apps. Also, listen to the clever half baked idea he gave and what it may mean for the future of mobile apps.

Steve and Gab talk about how to find a developer.