App Marketing by App Masters show

App Marketing by App Masters

Summary: Discover the latest app marketing and app store optimization strategies that are working today. Learn from the top mobile app creators in the space as they share tips and tricks on how they built their app business. Topics range from mobile app marketing to mobile app/game development to mobile services. If you want to succeed in the mobile space, this podcast delivers invaluable lessons from successful mobile app entrepreneurs.

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Podcasts:

 Sensor Tower: ASO, App Rankings & App Marketing with Alex Malafeev | File Type: audio/mpeg | Duration: 36:10

Are you looking for ways to increase downloads for your app? Well today's guest co-founded Sensor Tower and we discuss different ways you can use the tool to get an edge on the competition. Also, listen to the hidden features of Sensor Tower that can help you with your app marketing efforts.

 Shodogg: Present From Your Mobile Device to Any Web-Enabled Screen with Herb Mitschele | File Type: audio/mpeg | Duration: 29:05

Today's guest has a new app that allows any mobile device to connect and direct any content to any web-enabled screen. I got a demo of it and it's pretty cool. Also, if you're thinking about taking the entrepreneurial leap listen to our discussion about how we both took the leap and the key lessons learned along the way.

 4 Little Known App Store Optimization Tips with Stefan Bielau | File Type: audio/mpeg | Duration: 38:16

Are you looking for clever, little known tricks that you can use to better optimize your app in the Google Play and Apple App Store? Well I have Stefan Bielau who is a leading expert in app marketing to teach us some things we maybe missing when it comes to ASO. Also listen to the two things that ASO will not help with your apps.

 MochiBits: The Psychology Behind An Addicting Game with Howard Go & Kyle Yamamoto | File Type: audio/mpeg | Duration: 37:14

How do you design a game that turns a casual user into an addict? Well listen to the framework that today's guests use when designing their games that have led to over 4 million downloads. Also, listen to the advice that both guests give about building apps for a living.

 Revel: Gamifying The Dating Scene with Simon Czaplinski | File Type: audio/mpeg | Duration: 32:39

Listen to how a potential New Year's Eve debacle planted the seed to an app idea that has raised close to 1 million dollars. Also, if you're trying to raise money for your app idea, listen to why it's imperative that you first raise a family and friends round.

 Zamurai: How to Build Your App Within a Big Company with Michael Parker | File Type: audio/mpeg | Duration: 30:12

Have you always had the entrepreneurial spirit but have always been afraid of letting it loose? Well listen to how today's guest started building his product at Symantec and eventually made it into its own company. Also, listen to why today's guest shifted from a paid app into a free one and the new pricing model.

 Momentage: How to Build a Community Around Your App with Frank Kuo | File Type: audio/mpeg | Duration: 27:46

How do you build a community around your mobile app? Well listen to how today's guest found early beta users and used meetups to better engage with his audience. Also, listen to the story of how today's guest finally took the entrepreneurial leap and how he hustled to build his network.

 Mohound: Lessons Learned From Turning Down Zynga with Carlos Mondragon | File Type: audio/mpeg | Duration: 35:00

How do you bounce back after an acquisition offer goes awry? Well listen to the story of how today’s guest turned downed an offer from Zynga and the lessons learned from that experience. Also, listen to how his obsession with app marketing eventually led to him building his next product.

 3 Fears You Should Overcome in 2014 with Steve P. Young | File Type: audio/mpeg | Duration: 23:36

What's the number one thing that holds people back from success? I believe it's mind-set and today I'll share three fears that you should overcome in 2014. Also, I'll share my December revenues along with my goals for the New Year.

 Super Cool: How to Knock Down Barriers with Jordan Price | File Type: audio/mpeg | Duration: 31:49

Do you have a grand vision for your app that includes a crazy amount of features? Well listen to how today's guest decided to remove all the inhibiting barriers during his app development process and how that completely changed his mind set. Plus, listen to how today's guest went through 4 developers and the lessons learned along the way.

 Roof Rack Ranger: Grassroots App Marketing with Mike Kindig | File Type: audio/mpeg | Duration: 42:29

Are you just marketing your app within the normal app marketing channels? Well, listen to the grassroots marketing campaign that got today's guest over his fear of sales. Plus, listen to the approach that today's guest has about increasing his exposure by creating content for his app website.

 reUP: Building New Features Based on User Feedback with Anthony Kidd | File Type: audio/mpeg | Duration: 28:36

Are you building your app without talking to real users? Well listen to how today's guest built a new feature based on the feedback from a beta user. Also listen to the different marketing tactics we've tried and how you can learn from our failures.

 Button Down Technologies: Building Multiple Niche Apps with Scott Krebs | File Type: audio/mpeg | Duration: 26:57

Want a quick and easy way to build a network of apps that can cross-promote one another? Well, listen to how today's guest is repurposing his source code for multiple niche apps. Also, listen to the brainstorming session about monetization that Scott and I had on the show.

 App Battle: Tips to Develop a Mobile App for Under $1,000 | File Type: audio/mpeg | Duration: 28:37

Tips to Build an App for Under $1,000. Hear Steve and Gabriel's tips on how to build an app for under $1,000. You will also hear tips from Charles McKeever from Corona Geek, Scott Ruth from MyAppVenture, and Dennis Bowles from iPhone App Experiment.

 Corona Labs: Why You Should Build Your Platform with Charles McKeever | File Type: audio/mpeg | Duration: 37:38

Are you considering starting your blog, podcast, or video show? Well listen to how today's guest started his show and how doing so has led to many more opportunities and connections. Also, listen to why starting your app marketing early on in the development process is so essential to its success.

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