App Marketing by App Masters

How can you leverage social media to leap into the App Store's top charts? Well today's guest is the VP of Business and Marketing of one of my favorite games and she shares with us some tips on how Fun Run reached #1 without a marketing budget. Also, if you're going to networking event, then you'll want to listen to her strategy of reaching out to influential people.

Are you writing really long boring emails that you send to bloggers? Well listen to how today's guest landed press for his app by sending a simple email asking for feedback on his app icon. Also, listen to the part of the show where he found beta testers on Reddit.

How do you build marketing buzz for your app even before you even build it? Well today's guest sold her company, Khush, to Smule and she talks about how she leveraged YouTube to market her apps and get millions of downloads. In fact, she even got the stars of Charlie Bit My Finger to do an app video. Also, listen to her cold email strategy that landed her press and review videos from popular YouTubers.

Do you have a ton of app ideas floating around in your head? Well today's guest put together a great table that will help you select which app idea is actually worth building. Also listen to his ASO tip that will give you an additional 300 characters in the keyword field.

Are you looking for an easy way to create app screen shots with beautiful backgrounds?

Today guest is an 18-year-old iOS developer who created a Game Boy Advance simulator on the iPhone that made Apple change its app distribution policy twice! Also, listen to how he learned how to code with a book, YouTube, and Google at the age of 13.

Today's guest just sold his most recent company, 5by, to StumbleUpon and in fact has sold 2 companies before the age of 24. He talks about his $1.5 million dollar product mistakes he made with his previous company and how you can avoid those same mistakes. Also, if you're looking to reach influencers to get more downloads for your app then you'll want to listen to the part where he breaks down his entire process.

Is the developer of Flappy Bird making a triumphant return? And will he bring back the app in the midst of all these clones? Also, what are some ways you can win in this hyper competitive app market? Well today's episode is brought to you by my friends at Umano where you'll hear these top news stories read by professional voice-over artists. And I'm giving away something special in this episode.

Are you waiting for the perfect time to launch your podcast, start your dream job, or finally take the entrepreneurial leap? Well, today's guest, Paul Blais, was hit with news of cancer which jump started his pursuit of his dream job. Also, listen to the inspirational story of how a stranger gave Paul a small gift at the grocery story. This isn't your typical mobile app chat episode, but it's an inspirational.

Today's guest is a successful indie app developer and host of the Developing Perspective podcast and he talks about how he generates ideas for his apps and how that helps with getting featured by Apple. Also, listen to the clever and unique way he monetizes his latest app with in-app purchases.

Are you looking for another revenue source in the app business? Well today's guest made nearly 5 digits selling his Flappy Bird reskin and he talks about how you can get started selling source codes. Also, listen to how he finds the which source code to actually build and sell.

In another solo episode, Steve shares his wins and losses from February and also shares the key differences between advice and opinions.

Are you looking to get press for your app? Well today's guest was a former reviews editor at The Verge and he tells us what kind of email pitches stood out to him. Also, listen to the reason why you should NOT use Elance or oDesk when looking for your next app developer. Dann Berg worked as a tech journalist before leaving the industry to work on Novice No Longer full time. He was a staff writer at LAPTOP Magazine and then Reviews Editor at The Verge.

Do you have a laundry list of to-dos and struggle to prioritize which tasks are the most important? Well today's guest built a productivity app that allows you to easily see which tasks will have the biggest impact on your life. And Apple even featured it as the Best of 2013. Also, listen to our discussion about app marketing and how to get your app noticed by Apple and the press.

Are you having a hard time find beta testers for your app besides your family and friends? Well listen to the clever way that today's guest found his early beta testers. Also, listen to the free tool that he uses to help manage bug and feature requests during his testing process.